Name ________________ ________ Grade 12 Score:
MedLit 12
MODULE
3 Types of Media: Print, Broadcast and
New Media
Print, Broadcast, and Digital (New) Media
Print Media – media consisting of paper and ink, reproduced in a printing process that is traditionally mechanical.
Broadcast Media – Media such as radio and television that reach target audiences using airwaves as transmission medium.
New Media – content organized and distributed on digital platforms.
Media Convergence
Unlock the term Media Convergence using the following definitions:
The co-existence of traditional and new media.
The co-existence of print media, broadcast media (radio and television), the internet, mobile phones, as well as
others, allowing media content to flow across various platforms.
The ability to transform different kinds of media into digital code, which is the accessible by a range of devices (ex. From the
personal computer to the mobile phone), thus creating a digital communication environment.
Challenge Yourself
FT1. Completing Matrix. Using the matrix below, fill up the second and third columns:
Media Convergence in Platform Specific Example
Video Chat + Messenger Skype, Viber, WhatsApp, Google Duo,
Communication
Mail + Advertisement Google Email
Video + Discussion Youtube, Podcast, Audible, Edomo,
Audio + Discussion Academia, Scribe, Google Classroom,
Education
Module + Discussion Encarta Kid, Google Books
Audio + Books
Poster + Social Media Facebook Ads, Youtube Ads, Online
Radio + Internet Games, Google Adsense
Advertisement / Commercial
Television + Social Media
BBC Online, Inquirer, Clever News,
Television Channel + Social Media E!, CCN Online, Tulfo, Rated K
Newspaper + Website Digital,
Radio + Stream Site/Podcast
News
Movies+ Websites Netflix, iFlix, Kissanime, Viu, iMax,
Reality Show + Social Media Anime, HypeHouse, Youtube
Video + Blog Channels, Kapamilya Online, Star
Entertainment
Television Shows + Social Media Magic Online, Big Show, Family
Game Shows +Social Media Fueds
FT2 Discussing Understanding. Discuss the following: (not more than 50 words)
1. Describe how technologies have led to convergence of traditional and new media.
Convenient to the people especially in the field of entertainment and news.
2. Explain how media convergence creates new opportunities for interaction.
Global Communication is easier to access.
3. Describe the use of one or two forms of new media to share knowledge and information on a current issue in society.
4. Explain how a person could be portrayed in public in the age of media convergence.
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Media Information Literacy 12 page 2 First Quarter
FT3 Discussing Understanding. Watch the videos posted in the Edmodo, just go to the link. Discuss the reactions of people
affected by the news: (not more than 50 words)
A. Discuss the reactions of people affected by the news: (not more than 50 words)
1. Personalities in the video
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2. People who watched and read the news
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3. Media men who featured the article
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4. Your own personal reactions to all the news
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B. Give your insights in the following questions:
1. How do different audiences perceive media personalities?
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2. Do you agree that media personalities have power to direct or challenge society? Explain your answer.
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FT4 Famous Personality Search. Search some famous/iconic personalities who have been featured in print, broadcast
and new media. Make a matrix that would contain (1) title of the media product; (2) creator; and (3) describe how each
particular personality is being described in a specific type of media.
Name Books Magazines Radio TV Film/Movie Songs Internet
Jose Rizal
Rodrigo
Duterte
Catriona Gray
Daniel Padilla
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