MEDIA AND
INFORMATION
LITERACY
We defined media as the
physical objects used to
communicate with, or the mass
communication through
physical objects such as radio,
television, computers, film, etc.
It also refers to any object
Where else do
you get
information?
Types of
Media
Types of
Media
1. PRINT MEDIA
2. BROADCAST MEDIA
3. NEW MEDIA
PRINT MEDIA
Print media is defined as
media consisting of paper and
ink reproduced in a printing
process hat is traditionally
mechanical. The most
common forms of print media
include newspaper and
Other examples
include:
- Book
- Brochures
- Flyers
- Journal
- Posters
BROADCAST MEDIA
Media such as radio and
television that reach the target
audiences using airwaves as the
transmission medium.
Examples of broadcast media:
- Films
- Radio
- Recorded Music
- Television
MOBILE PHONES
1. How are news and issues
presented on TV and radio?
2. Are they presented the
same as they are presented
on newspaper and magazines?
NEW MEDIA
New Media content is
organized and distributed on
digital platforms or
technologies
Digital means such astothe
relating the use
internet.
of computer technology. New
media also means digital media
that are interactive, which means
they respond to user’s input.
NEW MEDIA
In his book Understanding New
Media, Robert Logan describes
New media as very easily
processed, stored, transformed,
retrieved, hyperlinked, and easily
searched for and accessed.
Examples of New media:
- Blogs
- Digital games
- Social media
- Virtual Reality
MEDIA CONVERGENCE
Media
Convergence is
the coexistence of
traditional and new
media.
Converge means to merge or
join together, which means, media
convergence happens when two or
more media sources join together.
This allows the media content
to be accessible or available across
various platforms and devices.
For example, TV
shows(broadcast
media) are
converted or
changed into digital
format (new media)
so they can be
viewed even on
A. Fill in the following boxes with the
appropriate word or group of words.
Reproduced in printing
press Print
Media Use airwaves as
Broadcast
transmission
medium
New Media
Content on digital format
Media Coexistence of
Convergenc traditional and new
e media
Questions:
1. What are the different types of
media?
2. How does each type of media
differ from another?
3. How does media convergence
come into existence?
THANK YOU
FOR
LISTENING..
