MEDIA AND INFORMATION LITERACY

First Term – Module 1

“Excellent service to humanity is our commitment.”
Date of Submission: OCTOBER 19, 2020

CENTRAL LUZON STATE UNIVERSITY

College of Education
AGRICULTURAL SCIENCE AND TECHNOLOGY SCHOOL
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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

STUDENT’S PROFILE
Complete Name:

Grade Level:

ASTS Mail Address:

Contact Number:
I declare that no part of this module has been copied from another
person’s work, except where clearly noted on documents or work
submitted.
Module Declaration: I declare that no part of this module has been written for me by
another person. I understand that plagiarism is a serious offence that
may lead to disciplinary action.

Student’s Signature:

TEACHER’S PROFILE
Complete Name: Ms. ARWINE A. MATIAS

ASTS Mail Address: amatias@asts.ph.education

Messenger/ Facebook
facebook.com/arwine.matias
Account:
Monday to Thursday
Consultation Hours:
2:00 to 4:00 PM ONLY
For inquiries in accomplishing this module, you may reach me on the indicated
contact details during the indicated Consultation Hours.

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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

Module
OCTOBER 5-13, 2020
FIRST QUARTER
1
MEDIA AND INFORMATION LITERACY (MIL)

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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

October 5th – ORIENTATION

WELCOME to MIL class!
This is MEDIA AND INFORMATION LITERACY class.

This is truly a challenging time as we enter in this new normal of teaching and learning. I hope that your
family is well despite the emergence of Corona Virus Disease 2019 across the nation. Let me know if
you are doing good by answering the question below:
How was your quarantine vacation since March 2020? Share your experience. (50
words)
Answer:

Today, in our first class, we will not yet proceed in studying MIL subject. But, let me orient you first
regarding this subject especially with the fact that we are in flexible learning mode.

I. COURSE SYLLABUS
a. Course Subject/Information
1. Course/Subject Code Communication 12
2. Course/Subject Title Media and Information Literacy (MIL)
3. Course/Subject The Media and Information Literacy course introduces
Description the learners to basic understanding of media and
information as channels of communication and tools
for the development of individuals and societies. It also
aims to develop students to be creative and critical
thinkers as well as responsible users and competent
producers of media and information.
4. Pre-requisite None
5. Co-requisite None
6. Credit/Unit None
7. Class Hour 4 hrs/week
8. Class Schedule M-Th 10-11 AM

B. Course Outcome
Program Outcomes addressed by the Course Outcomes
After completing this course, the students must be able to:
CO1: Determine the ideologies and concepts of media and information sources,
evolutions, and literacy requirement
CO2: Analyze the major legal, ethical, and societal, and issues of media and
information in the current context and situation; and determine the best action in
addressing such issues
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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

C. Course Coverage
MODULE I MODULE II MODULE III
PRE-LIMINARIES BECOMING BECOMING
OF MEDIA AND INFORMATION MEDIA
INFORMATION LITERATE LITERATE
LITERACY
 Stages/Elements of  How Media Help
 Conceptualizing Information Shape the World
Media Literacy vs. Literacy  Skills for Media
FIRST TERM Information Literacy  The Characteristics Literacy
vs. Technology of Correct  The News Values
Literacy Information  The Biased
 Types of Media and  Information from Reportage
Media Convergence the Library  The Packages
 The Ages of Media  Information from Truth and Half
the Internet Truth in Media

THE ISSUES OF ETHICAL AND LEGAL ISSUES

ENTERTAINMENT SOCIAL ISSUES OF MEDIA
MEDIA OF MEDIA  Cyberbullying
SECOND  The Rating Game  Computer  Cybercrime
TERM  Unreality Show Addiction  Copyright
 Stealth Advertising  Netiquette  Plagiarism
 Violence  Fake News
 Digital Divide

II. CLASS RULES AND REGULATIONS

 Rule #1: Since it is a Communication course, you shall observe speaking in ENGLISH
when answering learning activities from the module.
 Rule #2: Personal messages will only be entertained during the teacher’s Consultation
Hours (Mon-Thurs, 2:00-4:00 PM)
 Rule #3: Chats in the class chat group should be in correct spelling, punctuation, language,
and manner. Everyone is expected to be polite
 Rule #4: Chats with grammatical errors are TOTALLY FINE as we are all learning. So,
do not be shy to speak. 
 Rule #5: Plagiarism is HIGHLY prohibited. If needed to take information from other
sources, make a habit of doing proper citation.
 Rule #6: Cheating is HIGHLY prohibited as well. Once proven, you will face charges as
it is against the school’s Code of Conduct.
 Rule #7: This module shall NOT be reproduced, distributed, or sent to other person.
Not complying is punishable.
 Rule #8: Chat nicknames, chat color, and chat photo shall only be controlled by the
subject teacher.
 Rule #9: You shall response to the messages sent to you by your subject teacher.
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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

 Rule #10: *Feel free to add one more rule that you would like.*
o _____________________________________________

III. MODULE DISTRIBUTION

a. For those who are under ASYNCHRONOUS ONLINE Learning System
i. Modules will be uploaded in the Messenger chat group and in Google Classroom
at least two (2) days before the indicated day of distribution.
ii. Everyone shall be responsible in downloading it.
iii. There shall be two (2) kinds of module format to be uploaded: First will be on
DOC format where you may input your answers. Second will be on PDF format
where you may view the original template of the modules in case the lay out in
your devices changes. Thus, PDF format is a reference only, and the DOC format
is the actual activity sheets.
iv. Google Classroom shall be the main learning management system (LMS) to be
used in this subject.
o Since we are adopting asynchronous – online system, it is
expected that you have a device that may be used to open and to
edit a document file.
o Also, it is expected that you have limited internet access thus you
may only get online when downloading and uploading your
modules.
 Messenger Chat Group shall be also used BUT this is for urgent
announcements and inquiries only. It can also be used to bond with your
MIL classmates and teacher. Therefore, our Messenger chat group is only
for informal conversation of the class. However, respect and politeness
shall be practiced.
b. For those who are under ASYNCHRONOUS DIGITALLY-PACKED Learning
System
i. You have to provide a flash drive or hard disk with your name indicated.
ii. You parent/guardian shall go to school to copy the learning modules needed for
a certain period of time.
iii. There shall be two (2) kinds of module format to be uploaded: First will be on
DOC format where you may input your answers. Second will be on PDF format
where you may view the original template of the modules in case the lay out in
your devices changes. Thus, PDF format is a reference only, and the DOC format
is the actual activity sheets.
c. For those who are under ASYNCHRONOUS PRINTED Learning System
i. You have to provide two (2) color yellow expanded plastic envelope where your
printed modules will be put.
ii. You parent/guardian shall go to school to get and submit the printed learning
modules needed for a certain period of time.
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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

IV. MODULE SUBMISSION

i. There is a schedule for submitting the module. It is usually every 1st and 3rd
Monday of the month. Also, it is indicated on each page header of the module.
For example, the submission of this module is on October 19, 2020.
ii. Once done doing your learning activities, you shall accomplish the Exit Form
wherein you will (1) check your self-learning, (2) ensure that all activities in the
module are done, (3) get instructions in changing the file name (for digital and
online learners), and (4) be able to give feedback.
iii. For online learners, once you have uploaded/submitted your module to the
Google Classroom, you shall notify me through the Messenger PERSONAL
MESSAGE. Make sure I replied to your notification.
iv. For digital and online learners, make sure to submit your learning modules in
PDF version.
V. LEARNING MODULE FEATURES
a. For digital and online learners:
i. The activities in all modules are in TABLE form. Thus, you may simply click the
table to put your answer. It helps not to ruin the layout and to maintain the
margin of the texts.
ii. In cases that you have to fill a graphic organizer, you may also click a diagram and
start typing it.
b. For print learners:
In cases that the provided space is not enough for your answers, you may use another
sheet of paper. Just indicate the Task number, Task Title, and page number of the activity
for it to be easily determined.
VI. ASSESSMENT PROCEDURE
a. Performance Tasks
There are two (2) major performance tasks in this course which will be discussed
on separate modules. Ample time will be given for you to accomplish your
performance tasks as it carries half of your final grade.
b. Taking of Exams and Quizzes
i. Taking Quizzes
1. Everyone is required to take an individual quiz every module of every a
couple of module.
2. For the reliability and validity purposes, all quizzes are in the form of an
ORAL QUIZ wherein the teacher will ask a question and you shall give
your answer in 15 seconds or less.
3. There will 3 to 10 questions to be asked. These questions will be
randomly selected from the module topics.
4. You may choose three ways of taking a quiz:
a. Via Phone Call
b. Via Messenger Video/Voice Call
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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

c. Via Zoom Meeting

d. Via Google Meet
5. The schedule (day and time) of taking the quiz will be finalized at least
two (2) days before the quiz day. Thus, everyone is expected to be
available on the designated oral quiz schedule.
ii. Taking Quarterly Examination
This will be discussed later.

c. Grading System
You will be graded using the following system:
i. Written Works – 25%
This includes all your minor tasks and oral quizzes.
ii. Performance Tasks – 50%
As already mentioned, there shall be two (2) major performance tasks for the
entire semester. It will be averaged and will proceed to your Performance Task
final grade.
iii. Quarterly Assessment – 25%
At the end of each quarter, your will take a quarterly examination which bears
25% of your final grade.

PASSING RATE: 60%

Write at least three (3) questions, comments, suggestions, and reactions regarding the
discussed matters.
1.
2.
3.
4.
5.

Your questions, comments, suggestions, and reactions will be accommodated. It looks like you are
ready to learn! Let us do this!

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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

PRELIMINARIES TO
First Term
MODULE MEDIA AND
1 INFORMATION LITERACY
MEDIA AND INFORMATION LITERACY

By the end of this module, you will have been able to:

MEDIA LITERACY
VS.
distinguish the differences of media
INFORMATION
literacy, information literacy, and
LITERACY VS.
technological literacy
TECHNOLOGICAL
LITERACY

TYPES OF MEDIA identify what type of media a certain media

AND MEDIA is; and unlock the concept and examples of
CONVERGES media converges

demonstrate the understanding of the 5

THE AGES OF
ages of media by spotting its advantage and
MEDIA
disadvantage

Let’s get started!

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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

Today’s Topic:
Learning MEDIA LITERACY VS.
Activities for
October INFORMATION LITERACY
6th VS. TECHNOLOGICAL
LITERACY
Think of your past week and record your use and interaction with
media and information providers (such as internet, social media,
TV, radio, newspaper, etc.). Indicate how many hours were spent
Media Log engaged with each one. Be reminded that these do not have to
be exact, and you can estimate the number of hours you spend
Task 1 each week. Also, determine the purpose of each interaction by
puting check (/) on corresponding purpose.

MY WEEKLY INTERACTION LOG WITH INFORMATION AND

INFORMATION PROVIDERS
Purpose/Role
Information and Information (Put check wherever applies [/])
No. Hours
Providers Commu-
Learning Leisure
nication
1.
Facebook
2.
Messenger
3.
SMS/Text Message
4.
Twitter
5.
Instagram
6.
YouTube
7. Television (GMA, ABS-
CBN, TV5)
8.
Google
9.
Spotify
10.
Netflix
11.
Pinterest

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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

12.
Movies (Downloaded,
Cinema)
13. Printed Materials
(Books, Newspaper,
Magazine)
14. Others: Please specify.

How many hours you spent using your phone yesterday? _____ out 24 hours
How many hours you spent watching TV yesterday? _____ out 24 hours

You are living today in 21st century where people are dependent
Low-Tech to technology. Now, imagine waking up one day and found no
Internet, libraries, and cell phones. Newspapers, magazines, radio
Future stations and TV channels have also disappeared. Then answer the
Task 2 following questions using 20 words or more per question..

How would you share

How would you be What ways would you What would happen
information and
informed of anything have to communicate with the decisions you
communicate news
now? with one another? usually make?
and events?

How would it affect the way What would you personally What would society lose in this
you live? miss most in such a situation? situation?

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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

Flash News Below is a sample news from the online site named Adobo
Chronicles. Read and analyze the (funny) news below and answer
and Visuals the questions that follows using 20 words or more per question.
Task 3

Source: https://adobochronicles.com/page/2/

Did you believe these news Are all news and information on
Who gets to post news items
items were true? How did you the Internet true? Why or why
online? Expound.
know they were true/false? not?

I hope by answering these initials activities helped you anticipate what this subject is all
about. Come back tomorrow for a crystal clear discussion. 
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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

Continuation to the Topic:

Learning MEDIA LITERACY VS.
Activities for
October INFORMATION LITERACY
7th VS. TECHNOLOGICAL
LITERACY
Lecture Time!

LITERACY
The ability to identify, understand, interpret, create, communicate and compute, using printed and
written materials associated with varying contexts. Literacy involves a continuum of learning,
wherein individuals are able to achieve their goals, develop their knowledge and potential, and
participate fully in their community and wider society.
MEDIA: INFORMATION: TECHNOLOGY:
The physical objects used to A broad term that covers Any hardware, software, or tool
communicate with, or the mass processed data, knowledge that is used to compose, create,
communication through physical derived from study, produce, deliver, and manage
objects such as radio, television, experience, instruction, media including audio, video,
computers, film, etc. It also refers signals or symbols images, information, interactive
to any physical object used to Example: news, facts, vlog media, video games, virtual
communicate messages. content, knowledge/book reality and augmented reality
Example: the writer/author, the content, image, music/audio, environments
vlogger, newspaper, the reporter, video, message, Example: internet, cellphone,
publication, television, radio, laptop, camera,
computer
MEDIA LITERACY INFORMATION TECHNOLOGY
The ability to access, analyze, LITERACY LITERACY
evaluate, and create media in a The ability to recognize The ability of an individual,
variety of forms. It aims to when information is needed, either working independently or
empower citizens by providing and to locate, evaluate, and with others, to responsibly,
them with the competencies effectively communicate appropriately, and effectively
(knowledge and skills) necessary information in its various use technological tools. Using
to engage with traditional media formats. these tools an individual can
and new technologies In other words, it is how a access, manage, integrate,
In other words, it is how a person person understand and use an evaluate, create and
choose the best source of information from a source. communicate information.
information. In other words, it is how a person
use technology to access
information from a source.

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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

Read the definitions below and underline or highlight at least four

Review! (4) content words or important words that would help you retain
the definition to your memory. Ooooops! There are underlined
Review! phrases already so those are not counted for your 4 content
Task 1 words.

 Literacy is the ability to identify, understand, interpret, create, communicate and compute,
using printed and written materials associated with varying contexts.
 Media are the physical objects used to communicate with, or the mass communication
through physical objects
 Media Literacy is the ability to access, analyze, evaluate, and create media in a variety of
forms
 Information is a broad term that covers processed data, knowledge derived from study,
experience, instruction, signals or symbols
 Information Literacy is the ability to recognize when information is needed, and to locate,
evaluate, and effectively communicate information in its various formats.
 Technology is any hardware, software, or tool that is used to compose, create, produce,
deliver, and manage media
 Technology Literacy is the ability of an individual, either working independently or with
others, to responsibly, appropriately, and effectively use technological tools.

Using the definitions discussed, where do you think these words

Boxing the
belong? In Media? In Information? Or in Technology? Use bullets
Terms or number to organize your answers.
Task 2

Media Information Technology

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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

Using the definitions discussed, Media and Information Literacy therefore are the essential skills and
competencies that allow individuals to engage with media and other information providers effectively, as well as
develop critical thinking and life-long learning skills to socialize and become active citizens. Let us see if you
can be media and information literate by doing Task 3.

Media and
Imagine yourself as a content maker. You were tasked to make a
Information
content. Accomplish the media and information design
Design framework for this content by answering the matrix below:
Task 3 Framework

Component Guide Questions Your Answer

Target
Who is the intended audience?
Audience
Sender /
Who is the producer?
Author
Purpose What is the purpose?
What is the topic? What are the
Key Content
facts?
How can I present this information?
Form / Style
How would this affect my audience
Medium/Format What platform will I use? Why?

You have done a great job for completing your module for today.
I hope that you learned well. If you have questions, feel free to
Let us Call it a message me through my email address and Messenger account
Day! during my consultation hours (Mon-Thurs, 2:00-4:00 PM). To put
Task 4 our today’s lesson in an end, simply answer the two (2) questions
below in 30 words or more.

In your opinion, what makes an individual What activities/habits do you practice

literate in media and information? which illustrate media and information
literacy? Give at least three examples.

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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

Today’s Topic:
Learning
Activities for TYPES OF MEDIA
October AND MEDIA
8th
CONVERGES
Take a look at the listed information below. Anticipate to which
Anticipation each information belongs? Printed? Broadcasted? Or From the
Internet?
Task 1

 Kapuso mo, Jessica Soho

 books  Myx TV
(KMJS)
 Cong TV  newsletter
 learning modules
 DZRH  PhilStar Facebook Page
 memeography
 film/movie  PhilStar Newspaper
 Metro Magazines
 Kadenang Ginto  Stories/My Day
 MOR (My Only Radio)
PRINTED BRODCASTED FROM THE INTERNET

Lecture Time!
PRINT MEDIA consists the use of paper
and ink, and reproduced in a printing
process that is traditionally mechanical.

TYPES BROADCAST MEDIA ,such as radio and

OF television, reaches target audiences using
airwaves as the transmission medium.
MEDIA

NEW MEDIA are organized and distributed

content on digital platforms.

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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

From the given types of media below, it can easily be stated that:

Abante newspaper is a printed media because it uses

paper and ink for the knowledge to be disseminated,

24 Oras is a Broadcast Media because it needs airwaves

for the news to be disseminated, and

Cong TV vlog is a New Media because it is digital (video)

and needs internet for the content to be disseminated

However, the state of today’s media changes because of the rapid innovation of technology. There are
instances that a type of media merges to another type of media. For instance, the TV Patrol is initially
a Broadcast Media as it needs airwaves to be accessed. At the same, TV Patrol can also be accessed
through Facebook Live which needs internet in order to be accessed thus TV Patrol can also be a New
Media. TV Patrol therefore merges to a Broadcast Media and a New Media. This merging of media is
what we called Media Converges.

MEDIA CONVERGES

The co-existence of traditional and new media.

The co-existence of print media, broadcast media (radio and television), the
Internet, mobile phones, as well as others, allowing media content to flow
across various platforms.

The ability to transform different kinds of media into digital code, which is
then accessible by a range of devices thus creating a digital communication
environment.

Here are some examples of Media Converges in the Philippines:

Philippine Daily Inquirer as both Printed Media and New Media

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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

Dan Brown’s novel entitled Inferno in both Printed and New Media

ABS-CBN’s ASAP Natin ‘To Sunday show is both Broadcast and New Media

Metro both has Printed Media (magazine) and Broadcast Media (metro.style channel)

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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

This is an interesting research task. If you have an internet

Why Do You connection, type on Google, “What makes Kris Aquino named as
Think So? Star of All Media?” mWrite what you have found below which is
Task 2 related to Media Convergence discussion.

Found answer:

Review! Using the lecture as your guide, determine what type of media
the following photos are. Write your answer on the space
Review! provided.
Task 3

Media Type: Media Type: Media Type:

Media Type: Media Type: Media Type:

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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

Media Type: Media Type: Media Type:

You have done a great job for completing your module for today.
I hope that you learned well. If you have questions, feel free to
Let us Call it a message me through my email address and Messenger account
Day! during my consultation hours (Mon-Thurs, 2:00-4:00 PM). To put
Task 4 our today’s lesson in an end, simply answer the four (4) questions
below in 20 words or more.

Describe the use of

Describe how new one or two forms of
Explain how media Explain how a person
technologies have led new media to share
convergence creates could be portrayed in
to the convergence of knowledge and
new opportunities for public in the age of
traditional and new information on a
interaction. media convergence
media. current issue in
society.

Nice job for today! There is fresh MIL topic waiting for you on Monday. Happy Weekend!

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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

Today’s Topic:
Learning
Activities for
October THE AGES OF
12th
MEDIA
Below are some sources of information or media decades ago.
Guess how these media worked, and determine the equivalence
Then vs. Now of such media today. The first one is answered to serve as your
Task 1 guide.

How do you think this How do you think this How do you think this
Typewriter worked? Telephone worked? Scrapbook worked?
Simply press the key which is
connected to a metal curved
like the letter key you pressed.
This metal has ink and it will
move toward the paper to that
key get printed.

Equivalence of Typewriter Equivalence of Telephone Equivalence of Scrapbook

today? today? today?
Laptop or desktop keyboard
and phone touch screen
keyboard.
How it works? How it works? How it works?
Simply press the letter and it
will appear quickly as it has
software.

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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

How do you think this How do you think this How do you think this Map
Face-to-Face Socialization Polaroid worked? and Compass worked?
worked?

Equivalence of Face-to- Equivalence of Polaroid Equivalence of Map &

Face Socialization today? today? Compass today?

How it works? How it works? How it works?

Something to It has been proven that media changes rapidly over the time. With
all of these, answer the two questions below in just 10 words or
Wonder more.
Task 2

Do you think, what is the indicator of How and why media changed through
MEDIA evolution? time?

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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

Lecture Time!  No benefit of

technology, primitive man
depended on his auditory
THE FIVE (5) AGES OF MEDIA senses for receiving
information.
TRIBAL AGE  Since the spoken word is
The primary medium is oral more emotionally laden –
communication. conveying intonation such
rich emotions as anger, joy,
The primitive man’s knowledge largely sorrow, fear, the tribal man
depended on his ability to
was more spontaneous and
communicate with the tribe.
passionately volatile.

• Phonetic alphabet fell like

a bombshell, installing sight
at the head of the AGE OF LITERACY
hierarchy of senses. For The alphabet was a technological
example, the early forms breakthrough because primitive man can
of writing – Egyptian or now explore other lands without being cut
Mayan hieroglyphics off from the flow of information.

THE PRINT AGE  The invention of printing

Also known as Industrial Age of Media as press became the ultimate
books improved education, politics, extension of phonetic
economy and social unity. As books became literacy and written word.
more available, more people became Mass production of written
naturally literate as independent thinkers works
spread their ideas more.
• Unlike during Print Age
where independent ELECTRONIC AGE
thinkers spread their ideas The Electric Media have greater
more, this age brought influence on man because they do not
back people to Tribal Age serve as extension of only one sense organ,
wherein literate man was as in this case of print, but of all the senses.
aloof and disassociate Because of farther reach of television, we
himself from the world as became one tribe – a global village With the information
he gained knowledge. from the internet;
 depended on his
THE DIGITAL AGE (The Internet) auditory senses
(symbolically) for
On the internet, we get both print receiving information.
information and electronic information thus  no tribe, no information
makes multimedia. chain
The Internet has brought us back to  emotionality is superior
tribal way of thinking. to rationality
 what we feel is more
important than what we
think

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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

Reading This activity will ensure that you have read the discussion about
the Five Ages of Media. Find out the missing word/s and write it
Check! on the space provided.
Task 3
Answer Statement
1. During the Tribal Age of Media, the primitive man’s knowledge largely depended on
his ability to communicate with the __________. (It means if your do not have a
tribe, you cannot access information.)
2. Since the Tribal Age of Media is largely spoken word, it is more __________. (This
means how you say a word largely affect the meaning of the information.)
3. During the Literacy Age of Media, __________was a technological breakthrough
because primitive man can now explore other lands without being cut off from the
flow of information. (This means with or without a tribe, you can get access to
information as long you can read and write.)
4. During the Print Age of Media, __________ became more available and that make
more people became naturally literate as independent thinkers spread their ideas
more. (In other words, if a person knows how to read, he learns more and he has the
ability to create information based on his learnings from reading books.)
5. During the Electronic Age of Media, the __________ such as telegraph, radio, films,
telephone, television and computer have greater influence on man because they do
not serve as extension of only one sense organ, as in this case of print, but of all the
senses. (This means information from television or radio uses both just sense of sight
[unlike in reading during Print Age], it uses sense of hearing which adds influence to
the people.)
6. Unlike during Print Age where independent thinkers spread their ideas more,
Electronic age brought back people to __________ Age wherein literate man was
aloof and disassociate himself from the world as he gained knowledge. (Thus, like tribal
age, people can gain information despite not being able to read or write since they
can depend on the other senses such as sense of hearing.)
7. During the Electronic Age, the __________ occurred Because of farther reach of
television, we became one tribe – a global village. (Through television, there is no need
to go Canada of US to watch NBA Finals, and many people from different countries
were able to send help to Yolanda victims way back 2013.)
8. During the Digital Age of Media, we can get both print information and electronic
information thus makes __________. (Multimedia is the combination of image, video,
audios, and texts in one content.)
9. The Internet During the Digital Age of Media has brought us back to tribal way of
thinking, where; depended on our auditory senses (symbolically) for receiving
10. information; if your no tribe (Facebook), there will be no __________; emotionality
is superior to __________ (how a message is said is being noticed more than the
what is said); and what we feel is more important than what we think.

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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

Continuation to the Topic:

Learning
Activities for
October THE AGES OF
13th
MEDIA
There is no perfect age of media. As presented, there are
advantages and disadvantage of it. Make it clear by accomplishing
The Likes and
this activity. Simply identify the advantages and disadvantages of
Dislikes each age of media using the lecture or using your online readings.
Task 1 Use 1 sentence only per box.

Advantage Disadvantage

Tribal Age

Literacy Age

Print Age

Electronic Age

Digital Age

You have done a great job for completing your module for today.
I hope that you learned well. If you have questions, feel free to
Let us Call it a message me through my email address and Messenger account
Day! during my consultation hours (Mon-Thurs, 2:00-4:00 PM). To put
Task 2 our today’s lesson in an end, simply answer the question below in
30 words or more.
Using your own words, discuss how people today during Digital/Internet Age of Media return
to Tribal Age of Media.

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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

PRELIMINARIES TO
First Term
MODULE MEDIA AND
1 INFORMATION LITERACY
MEDIA AND INFORMATION LITERACY

You are finally done with the Module 1 – First Term

of the subject Media and Information Literacy. Let me
help you organize your files by completing the
following forms.

Exit
Forms
26
 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

Proficiency This form helps you realize your improvements as you accomplish this
Check Module I of MIL. Simply put check (/) on your preferred choice.
Form A

Strongly Strongly
PROFICIENCY Agree Agree Disagree Disagree
(3) (2) (1) (0)
I was able to
MEDIA LITERACY distinguish the
VS. INFORMATION differences of
LITERACY VS. media literacy,
TECHNOLOGICAL information
LITERACY literacy, and
technological
literacy
I was able to
identify what
type of media a
TYPES OF MEDIA certain media
AND MEDIA is; and unlock
CONVERGES the concept
and examples
of media
converges
I was able to
demonstrate
the
understanding
THE AGES OF
of the 5 ages of
MEDIA
media by
spotting its
advantage and
disadvantage
Subtotal:
Grand Total: /9

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 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

Tasks This form helps you double check if you accomplished all tasks in this
Completion module. Now go to page 1 and write ‘OK’ if you see that the indicated
Check task is accomplished. I hope it helps. 
Form B

Module Date Task OK?

Quarantine Vacation Experience
October 5 Three questions, comments, suggestions, and
reactions about the Orientation
Task I – Media Log
October 6 Task 2 – Low-Tech Future
Task 3 – Flash News and Visuals
Task 1 – Review! Review!
Task 2 – Boxing the Terms
October 7
Task 3 – Media and Information Design Framework
1 Task 4 – Let Us Call it a Day!
Task 1 – Anticipation
Task 2 – Why do You Think So?
October 8
Task 3 – Review! Review!
Task 4- Let Us Call it a Day!
Task 1 – Then vs. Now
October 12 Task 2 – Something to Wonder
Task 3 – Reading Check!
Task 1 – The Likes and Dislikes
October 13
Task 2- Let Us Call it a Day!

The ‘Final You are now on the last touches of your module. Make sure you put
Touches’ check (/) on each guideline as a proof that you followed it upon
Checklist submitting this module.
Form C

Put check in
this column (/)
1. I am sure that all task are accomplished as stated on Exit Form B.
2. I filled up the Student’s Profile on each module, including my signature.
3. For online and digital learners, I change the file name of each file by
adding my Last Name and the initials of first name and middle names on
the first part of this file’s name.
Example:
Matias,AA _Module1_FirstTerm_MIL
4. For online learners, I uploaded my modules at the Google Classroom or
Messenger. Feel free to message me if you have trouble
submitting/uploading your files.
5. For online learners, I notify Ma’am Arwine through Messenger once I am
done uploading my modules for acknowledgment of receipt.
6. I will upload/submit Module 1 on or before October 19, 2020, 5:00 PM.
28
 MEDIA AND INFORMATION LITERACY
First Term – Module 1
Date of Submission: OCTOBER 19, 2020

Since we are all adjusting in this new mode of learning, your

Feedback comments and suggestions will be highly appreciated for the
Form improvement of my service to you. Feel free to write it down in the
Form D space provided below.
Your Feedback Message for Ma’am Arwine:

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