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Radio As A Mass Medium: BITS Pilani

Radio was invented in the early 1900s and first broadcasts occurred in the 1920s. Radio came to India in the 1920s through amateur clubs and the government established All India Radio in 1936. Radio includes many formats like news, entertainment, and music. It has the advantages of universal reach and low costs but the disadvantages of limited attention and lack of visuals. Writing for radio requires conciseness, imagination, and simplicity within time frames.

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SHREYA MAHESHWARI
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90 views9 pages

Radio As A Mass Medium: BITS Pilani

Radio was invented in the early 1900s and first broadcasts occurred in the 1920s. Radio came to India in the 1920s through amateur clubs and the government established All India Radio in 1936. Radio includes many formats like news, entertainment, and music. It has the advantages of universal reach and low costs but the disadvantages of limited attention and lack of visuals. Writing for radio requires conciseness, imagination, and simplicity within time frames.

Uploaded by

SHREYA MAHESHWARI
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as ZIP, PDF, TXT or read online on Scribd
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Radio as a Mass Medium

BITS Pilani
Pilani Campus
Agenda

• Introduction
• Radio in India- Major Developments
• Radio Formats and Genres
• Advantages and Disadvantages
• Writing for radio

BITS Pilani, Pilani Campus


Introduction

Technically:
• 1823: Samuel Morse invented Telegraph, called Morse Code.
• Marconi experimented with Wireless Communication, invented RADIO.
• 1906: First broadcast in Canada by Dr Forest on 31st Dec 1906
Shift in the usage-
Wireless telegraphy- telecommunication- broadcasting system
First radio stations- in Pittsburg, New York and Chicago -1920
NBC formed in 1926
CBS- 1927
BBC- 1920

BITS Pilani, Pilani Campus


Radio in India

• Amateur radio clubs in Kolkata, Mumbai, Chennai and Lahore started


broadcasting in India- IBC in 1927
• Government run broadcasting set-up ISBS turned into AIR in 1936
• Underground Congress radio
• By 1947, it had 6 stations – Delhi, Mumbai, Kolkata, Chennai & Lucknow-
commercial channels- Vividh Bharti and Yuvvani
• AIR transferred to the department of information and broadcasting 1946-
Prasar Bharti -1997
• 1977- FM (Frequency Modulation) was introduced
• FM (Frequency Modulation) revolution started in early 1990

BITS Pilani, Pilani Campus


Radio Formats and Genres

Entertainment, Information, Commercials, Instruction/ education, Public


Service Announcements
Radio programmes are classified into-
• Spoken word programmes
• Music programmes
News bulletins
Newsreels
Documentaries/ Radio features
Radio plays
Radio talks
Music Programmes
Movie trailors
Quizzes

BITS Pilani, Pilani Campus


Advantages

• A universal medium.
• It has greater audience reach.
• Least inflated medium.
• Radio needs relatively low infrastructure and overhead costs.
• News, programmes and advertising for radio need little
preparation.

BITS Pilani, Pilani Campus


Disadvantages

• Creative limitation (absence of visual image)


• Fragmentation – due to large number of stations
• Limited listener attention

BITS Pilani, Pilani Campus


Writing for Radio

• Be concise
• Play on the listener’s imagination
• Be written to read out aloud
• Be simple, clear and unambiguous
• Use linear style
• No. of words far fewer than print media
• Avoid sequence of words which are difficult to say
• Avoid cluttered sentences
• Use a personal one to one approach
• Maintain a rigid time-frame
• Adjust your writing to the mood of the day

BITS Pilani, Pilani Campus


THANK YOU

BITS Pilani, Pilani Campus

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