Sample MCQs in the subject of Retail Management (M.
Com Part-II) Semester IV
Management
1. Retailers offering products in smaller quantities tailored to individual consumer’s and
household’s consumption patterns is known as :
a) Visual Merchandising
b) Warehousing
c) Breaking Bulk
d) Advertising
2. Pavement Vendors are categorized in :
a. Unorganized Retailing
b. Organized Retiling
c. Mixed Retailing
d. Warehouse Clubs
3. E-tailing stands for
a. Entrepreneurial Retailing
b. Ecological Retailing
c. Electronic Retailing
d. Efficient Retailing
4. EDI stands for
a. Electronic Data Interchange
b. Electronic Data Institute
c. Electronic Data Insurance
d. Electronic Data Industry
5. Retail comes from French word
a. Retuiller
b. Retaaail
c. Retaillier
d. Retteeler
6. Total system supplied by the franchisor for running the business is known as
a. Product Franchise
b. Manufacturing Franchise
c. Business Format Franchise
d. Licensing
7. Which of the following is not the Service retail
a. Car Rentals
b. Restaurants
c. Banking
d. Brick and Mortar
8. Which of the following is not the stage in the process of Wheel of Retailing
a. Entry Phase
b. Trade-up Phase
c. Introduction Phase
d. Vulnerable Phase
9. Accordian Theory is also known as
a. General-Specific-General Theory
b. Theory of Natural Selection
c. Theory of Wheel of Retailing
d. McNair’s Theory
10. A large building complex with a conglomeration of shops is known as
a. Mall
b. Hyper Market
c. Supermarket
d. Co-operative Store
11. The premise on which retailing activity takes place is called ____________
a. Place
b. Market
c. Store
d. Office
12. The retail organization loses its _________ edge at decline stage
a. Competitive
b. Promotion
c. Positioning
d. Segmenting
13. Which is last stage in Consumer Buying Process
a. Need Recognition
b. Evaluation
c. Post Purchase
d. Information Search
14. Which of the following is not the Commercial Sources of Consumer Information
a. Displays
b. Packaging
c. Acquaintances
d. Websites
15. ____________ has identified various elements that go into the composition of a value chain
a. Darwin
b. Michael Porter
c. Philip Kotler
d. Deming
16. _________________ are the activities associated with collecting, storing and physically
distributing the product to buyer
a. Inbound Logistics
b. Distribution
c. Warehousing
d. Outbound Logistics
17. High employee turnover is _____________challenge in Retail
a. Marketing
b. Human Resources
c. Finance
d. Operation
18. ____________ are printed on the packs or in store handouts, usually allowing a substantial
savings on the next purchase of the brand.
a. Leaflets
b. Pack Designs
c. Price-off Coupons
d. Price-off Packs
19. _________ is a branch of philosophy that deals with values relating to human conduct, with
respect to good and wrong or bad actions and has relevance in retail too
a. Social Class
b. Ethics
c. Social Stratification
d. Religion
20. ___________ are bigger and transparent and show much of what is going on in-store
a. Window Displays
b. Gondolas
c. Racks
d. Shelves
