Company Introduction:
Salesforce.com, Inc. is an American cloud computing service as a software (SaaS) company. It
provides services such as customer relationship management (CRM) and encourages businesses
to use cloud technology to connect with customers, potential customers and partners.
In 2020, Fortune magazine ranked Salesforce at number six on its list, "100 Best Companies to
Work For," based on an employee survey of satisfaction. Over 100,000 customers use their
services.
Customer Relationship Management (CRM) Services:
Customer relationship management is the process of managing interactions with existing as well as past
and potential customers. It is one of many different approaches that allow a company to manage and
analyse its interactions with its past, current and potential customers.
Salesforce.com's customer relationship management (CRM) service comprises several broad
categories:
Commerce Cloud:
Commerce Cloud is a multi-tenant, cloud-based commerce platform that empowers brands to
create intelligent, unified buying experiences across all channels — mobile, social, web, and
store.
Sales Cloud:
Sales Cloud is a fully customizable product that brings all the customer information together in
an integrated platform that incorporates marketing, lead generation, sales, customer service
and business analytics and provides access to thousands of applications through the
AppExchange.
Service Cloud:
Service Cloud enables users to automate service processes, streamline workflows and find key
articles, topics and experts to support customer service agents. The purpose is to foster one-to-
one marketing relationships with every customer across multiple channels and devices.
Data Cloud (including Jigsaw):
Salesforce is the leader in cloud computing, offering applications for all aspects of your
business, including CRM, sales, ERP, customer service, marketing automation, business
analytics, mobile application building, and much more. In addition, it all works on the same,
connected platform, drawing from the same customer data.
Marketing Cloud:
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software
and services. It was founded in 2000 under the name Exact Target. The company filed for an IPO
in 2007, but withdrew its filing two years later and raised $145 million in funding.
Community Cloud (including Chatter):
Community cloud computing refers to a shared cloud computing service environment that is
targeted to a limited set of organizations or employees (such as banks or heads of trading
firms).
Analytics Cloud:
Cloud analytics is a marketing term for businesses to carry out analysis using cloud computing.
It uses a range of analytical tools and techniques to help companies extract information from
massive data and present it in a way that is easily categorized and readily available via a web
browser.
App Cloud:
App Cloud lives in the public cloud and delivers apps from a virtualized Android platform,
interfacing with a lightweight device client that works on any GPU-enabled IP or Hybrid set-top,
running any OS! Deliver a full OTT app service and experience, across any network, to any set-
top!
IoT Cloud:
An IoT cloud is a massive network that supports IoT devices and applications. ... IoT clouds offer
an efficient, flexible, and scalable model for delivering the infrastructure and services needed to
power IoT devices and applications for businesses with limited resources.
