KARISHMA KINKHABWALA

__________________________________________________________________________________

1002 Vraj Tower, Judges Bunglow Rd, Boadakdev, Ahmedabad-380054; M: 9586666380;

Email:kkinkhabwala@gmail.com

Summary
__________________________________________________________________________________
Over 8 yrs of comprehensive background in development and execution of strategic business
communication plan to drive acquisition, retention and reactivation.

Skills
__________________________________________________________________________________
Certification: Business & Marketing plan (West London College, London)
Reporting tools: MS Excel, MS PowerPoint, MS Word, MS Outlook, CorelDraw, Social Media
Marketing
Knowledge Base: Communication & Strategic planning, Client management and event
management

Strength
__________________________________________________________________________________
 Excellent Interpersonal, Management and Communication skills
 Enthusiastic & Dedicated Team player
 Innovative & Customer Service Oriented

Educational Qualifications
__________________________________________________________________________________
 Masters in Communication studies and strategic planning (Pune University)
 Diploma in Communication studies (Sikkim Manipal University)
 Bachelor of Commerce (Pune University)

Professional Experience
_________________________________________________________________________________
Branding and Strategic Planning for new venture March 2018 - July 2019
Red Journey tours and travels Ahmedabad

 Identified & Developed strategies from inception.

 Developed Branding platform of the company
 Designing periodical travel offers
 Developed innovative platforms

_________________________________________________________________________________
Communications Manager-Coordinator August 2015 - January 2018
Indian Laminate Manufacturers Association (ILMA)
Delhi/Ahmedabad

 Liaise between the Association and its Member companies

 Identified & Developed strategies from inception to production based on knowledge of
market trends for brand enhancement of the member companies.
 Managing shares and Budget of the association and invoicing member companies
 Issuing shares to the member companies.
 Updated, developed and maintained technical and non-technical information about the
industry to members on national and international platforms.
 Representing member companies before various governmental bodies for advantages in
taxation laws, custom/excise, arbitrations, innovations & export/import market.
 Participated, managed and represented member companies at national and international
trade shows and conferences.
 Publishing periodicals about the associations internally and externally in the form of e-
mailers/booklets, social media platform, etc.
 Developed innovative product solutions grounded in clear understanding of customer
needs.
 Increased sales by launching an international conference
 Implemented and evolved high-impact strategies to connect to international companies
 Created briefings for shareholder’s meetings.
_________________________________________________________________________________
Strategic Business Manager July 2014-August 2015
Millenium Pvt. Ltd., Ahmedabad

 Planning and developing a complete business plan for a new venture (restaurant)
 Interfaced with various departments for licences and materials.
 Conducted market research for competition.
 Managed day to day coordination, negotiations and operations.
 Planned, organised and promoted diverse engagement activities.
________________________________________________________________________________
Brand Service Manager-Client servicing June 2013-March 2014
Viraj Communications, Ahmedabad

 Planned Developed and led key business partnerships.

 Designed sales driven programs and promotions to facilitate team objectives.
 Collaborated with brand development teams to identify opportunities.
 Forecasted factors such as sales numbers and product profitability to determine ideal
strategies.
 Conferred with advertising managers to develop and implement marketing plans for
customers.
 Drove brand development, maintenance and optimization while working closely with the
sales workforce to effectively align products with consumer demands.
 Directed member team focused on bolstering client communications, campaign
effectiveness and YOY sales.
________________________________________________________________________________
Sr.Brand Service Executive-Client Servicing Nov 2011-December 2012
Earth Designs & Developments, Ahmedabad

 Directed and analyzed Market Research

 Supervising the post research activities
 Liaise between the client and the team to ensure functioning of the team
 Participated in meetings with brand development teams to identify opportunities to extend
programs.
 Implementation of Integrated Marketing Plans along with the team
 Liaise between the client and the creative team to ensure functioning of the team.

________________________________________________________________________________
Account Executive-Client Servicing June 2010-Nov 2011
Seagull Advertising, Pune
 Liaise between the client and other advertising agencies to coordinate advertising
campaigns
 Solely managed administrative and campaign work and ensured that it is completed on time
and within the budget
 Involved in Planning a marketing and communication strategy for leading brands
 Worked with advertising agency colleagues to devise advertising campaign that met client's
requirements and budget
 Undertook extensive research work as well as field work including surveys, to help outline
effective campaign strategies
 Handled the charge of managing budgets, campaign costs and invoicing clients

________________________________________________________________________________

Sales Executive May07-May08

Parth Tours and Travels Ltd

 Identified and visited potential clients

 Maintained relationships with existing customers through regular visits thus ensuring client
satisfaction
 Supervised work and ensured timely satisfaction of client’s requirements
 Was responsible for settling accounts between client and company

Summer Training
________________________________________________________________________________
Company: Group M (Mindshare Interaction), Mumbai Feb 2nd to March 15th 2010
Trainee
 Cultivated ‘Internal Digital Campaign Management’ skills
 Acquired experience in social media interaction
 Work handled:
 Mindshare Brand Equity Compass 2010
 100% pure New Zealand Tourism
 Idea-“Use mobile Save paper”
 UK Hi –Save
 Star Movies Super Star League
 Involved in the planning and execution of the pizza hut ‘Search’ campaign
______________________________________________________________________________________________________________
Company: Grey Worldwide Pvt. Ltd, Mumbai May 1st to May 31st 2009
Account Executive Trainee
 Conducted research for Dena Bank and Duravit Sanitaryware
 Was responsible for managing Vox-Pop for Dena bank
 Undertook extensive research on PSUs in India.
 Also researched on Dahej SEZs in Gujarat
 Proofread for Gujarat Gas’ in-house Environment Day brochure.
 Worked as coordinator for Adani’s Corporate Audio-Visual film