CHAPTER 2 QUIZ ANSWERS


 Question 1
1 out of 1 points
What is privacy?
Selected A desired state in which the individual is protected from intrusion,
Answer:
interference, and information access by others.
 Question 2
1 out of 1 points
When Travelocity consolidates multiple airline, hotel, and car rental options into a
single website portal, what type of competitive advantage are they pursing?
Selected Answer: Selection of products
 Question 3
1 out of 1 points
Which of the following is not one of the three types of business physical presence?
Selected Answer: Delivery and Pickup
 Question 4
0 out of 1 points
Which of the following is not an argument for net neutrality?

Selected Prioritizing services on the Internet fundamentally undermines the Internet's

Answer: flexibility.
 Question 5
1 out of 1 points
Walmart, Netflix, and Zappos are all examples of which type of company?
Selected Answer: B2
C
 Question 6
1 out of 1 points
If I advertise Joe's Crab Dip on my blog as a part of affiliate marketing, when would I
receive commission?
Selected Answer: When a customer purchases the dip on Joe's site after clicking the link.
 Question 7
1 out of 1 points
Which of the following enables Netflix to rapidly deploy computing resources and
terabytes of video data in seconds using Amazon Web Services?
Selected Answer: Cloud computing
 Question 8
0 out of 1 points
What is a potential threat to crowdfunding investors on the website Kickstarter?
Selected Answer: Investments cannot be rewarded.
 Question 9
1 out of 1 points
According to the Digital Millennium Copyright Act (DMCA), what can a copyright
holder do if they discover their copyrighted material on a third-part website?
Selected Notify the ISP where the material is located and issue a takedown notice
Answer:
of that material.
 Question 10
1 out of 1 points
Which of the following companies represent a C2C business?
Selected Answer: Airbnb
 Question 11
1 out of 1 points
What was it called when the company "Square" pioneered a system with credit card
scanners and a phone app to complete transactions?
Selected Answer: Mobile Commerce
 Question 12
1 out of 1 points
What did the Clarifying Lawful Overseas Use of Data (CLOUD) act address?
Selected It addressed the legal obligations of U.S. service providers with data
Answer:
stored overseas.
 Question 13
1 out of 1 points
Which online revenue model best describes using a mobile app for ordering an Uber to pick you up from
work?

Selected Answer: One-time service purchase

 Question 14
1 out of 1 points
What type of censorship most likely occurred when India's Mumbai Crime Branch shut
down of the website Cartoons Against Corruption (cartoonsagainstcorruption.com) in 2011,
when the website posted a series of cartoons targeting corrupt elected officials?
Selected Answer: Political censorship
 Question 15
1 out of 1 points
What is the name of the copyright licenses that provide a finer designation than "all
rights reserved" and "public domain"?
Selected Answer: Creative commons
 Question 16
1 out of 1 points
What is the name of the five principles for collecting and using personal information,
originally proposed by the U.S. Federal Trade Commission?
 Selected Answer: Fair information practice
 Question 17
1 out of 1 points
How does the Internet architecture thwart attempts of censorship by governments?
Selected The Internet is engineered such that if one route for transmission is
Answer:
damaged, downed, or blocked, an alternative route is found to send a
message.
 Question 18
0 out of 1 points
Which of the following identifies the key features that are necessary for success of a
business?
Selected Answer: Decision making framework
 Question 19
0 out of 1 points
What type of censorship was the Children's Internet Protection Act that required K-12
schools and libraries in the U.S. to use Internet filters and other measures to protect
children from harmful online content, such as obscenity and pornography?
Selected Answer: Censoring network tools
 Question 20
1 out of 1 points
Airbnb earns a fee every time that someone rents a room, house, etc. on their app. What
is this revenue model called?
Selected Answer: Transaction Processing
 Question 21
1 out of 1 points
Selling products through a web interface is an example of which online business model?
Selected Answer: Online retailer
 Question 22
1 out of 1 points
How does a block button help enact ethical principles?
Selected It enables users to block bullies, reducing unethical behavior of those
Answer:
bullies.
 Question 23
1 out of 1 points
What activity does the European Union's "Right to be Forgotten" law help regulate?
Selected Answer: Protecting personal information
 Question 24
1 out of 1 points
Which is an example of an opt-out message?
 Selected Answer: "Please check if you would no longer like to receive our messages."
 Question 25
1 out of 1 points
What is it called when a promotional site is used to generate customer interest which
results in information that the company can use to follow up to make a sale?
Selected Answer: Lead generation
 Question 26
1 out of 1 points
What defines the specific moral practices and principles that an organization purports to
encourage and enforce?
Selected Answer: Code of ethics
 Question 27
0 out of 1 points
Why is fraud so prevalent online?
Selected Answer: Because fraudsters enjoy the online environment more.
 Question 28
1 out of 1 points
Content providers, online communities, and cloud computing are all examples of what?
Selected Answer: Online business models