“Social media is not a media. The key is to listen, engage, and build relationships.
”
David Alston
In the modern era, there have been many advancements in technology that has made the
life of human beings much easier and social media is also one of them.
Computer technologies that allow people from all around the world to communicate with
each other are called social media. Many people use some forms of it in their daily lives for
sharing and receiving information, ideas, opinions, etc
We as a group got the Banking sector to work upon
Bankopedia – Encyclopaedia which gives the meaning or gist of all the things in the world in
the same way we choose our name as Bankopedia which would give various facts and
hidden terms under banking sectors
For this we started our first campaign as “DO YOU KNOW”
Colour scheme - The colour blue primarily conveys trust and security to consumers. That is
precisely why so many large banks and reputed businesses built on the foundation of trust use this
colour extensively within their logos and identities. Yellow also represents innocence and purity.
Using yellow can produce a cheerful effect
Social Media
RBI :29 / 3 /2021
This post was created with an intention to inform the audience visiting our
page about the interesting yet lesser-known facts about RBI. This was done
with an intent to put out unusual content that our targeted audience would
rarely come across.
o .
#RBI #ReserveBankOfIndia # banks #bankingknowledge
Engagements
Instagram
Facebook
Twitter
ATM 30/3/2021
On 30 march we posted regarding Deposit and withdrawn through
th
ATM. We highlighted the point on how bank allows you to do so
with a limit depending on the type of accounts you hold and also
charges you for the same. The motive of the post was to make
people aware regarding the charges they pay and the benefits they
can avail. The target audience was all kind of people who use
these facilities on day to day basis. Engagements
Instagram
Facebook
Twitter
Cash Credit :31/3/2021
This post was created to educate our target audience about terms like cash
credit which are rarely heard off and to inform them about the benefits that it
offers which could be helpful to them.
#CashCredit #CC # banks #bankingknowledge
Engagements
Instagram
Facebook
Twitter
Why do banks Push Credit Cards 1/4/2021
This post was posted in order to educate the audience about how Banks earn
even they dont use the credit cards
Since all the post are related to banks it was important to know how banks
have income through credit cards
Engagements
Instagram
Facebook
Twitter
UPI- 02-04-2021 -
This post was posted in order to highlight the success of UPI and How it has transformed
and Helped the Indian Digital transformation, It was Important to know the contribution of
UPI in india from its inception (5Yrs back)
Engagements
Instagram
Facebook
Twitter
Payment Banks- 03-04-2021
we posted regarding Payment Banks India , Many doesnt know the difference
between Normal banks and Payment banks in india , and Payment banks are
Growing in the faster phase and it was important to highlight Payment banks in
india and the facility provided by them
Engagements
Instagram
Facebook
Twitter
Rupay 4/4/2021
On 4th April, we posted regarding Ru-Pay India. We highlighted the point
on how Ru-Pay became a competitor to global payment service
solutions. The motive of post was to make people aware about an Indian
brand and more importantly to gather views towards the page and post.
Engagements
Instagram
Facebook
Twitter
Systemically Important banks
its important to know such banks as the are the main pillars of the banking
systems and the strongest of all banks.
We wanted our audience to know about these banks so that they are well
aware that these banks are never going to fail them
NPCI - 06-04-2021
This post was posted to highlight the various services offered by NPCI , and NPCI has made
its valuable contribution to the banking sector through its products from time to time . and
Give a brief about their few Products which are making difference in the banking sector
Engagements
Instagram
Facebook
Twitter
Neo Banks- 07-04-2021
Neo Banking: The next banking revolution for businesses the new type of banking in
india and its a growing banking in india and often Neobanks are often mistaken for
digital banks. It may seem similar to the way they offer online banking services, but
there’s one fundamental difference.
Engagements
Instagram
Facebook
Twitter
Public Sector Bank- 08-04-2021
Since we were talking about the Banks it was somewhere important to address the
top banks in india as per their Net assets in india hence this post was regarding the
top banks in both Private sector and public sector banks!
Engagements
Instagram
Facebook
Twitter
For every brand that you build you should create an engagement, with the audience to create
that engagement with the auidiance we have made story campanig in insta travia and
mythbusters
