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SB Intro

Starbucks is the leading coffeehouse chain in the Philippines with 300 stores nationwide. Starbucks baristas engage customers in conversation while taking orders to build familiarity. The staff memorizes customer names and orders. Starbucks Philippines has used LS Nav Hospitality software since 2005 to help achieve its goal of connecting with customers. Despite competition, Starbucks has remained strong through the personalized attention provided by its baristas.

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0% found this document useful (0 votes)
117 views3 pages

SB Intro

Starbucks is the leading coffeehouse chain in the Philippines with 300 stores nationwide. Starbucks baristas engage customers in conversation while taking orders to build familiarity. The staff memorizes customer names and orders. Starbucks Philippines has used LS Nav Hospitality software since 2005 to help achieve its goal of connecting with customers. Despite competition, Starbucks has remained strong through the personalized attention provided by its baristas.

Uploaded by

maria
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Starbucks is the premier roaster and retailer of specialty coffee in the world.

In the Philippines it is the


leading coffeehouse, with 300 stores nationwide. Despite the growing competition of coffeehouses,
Starbucks has stood strong thanks to the professional yet personal attention that the chain’s baristas
give to every customer. Starbucks uses so-called conversational ordering. To build warmth and
familiarity, Starbucks baristas engage customers in conversation while taking their orders. The staff
member memorizes the customer’s name, their favorite drink or even their usual time of arrival in the
store. LS Nav, based on Microsoft Dynamics NAV, has been instrumental in attaining Starbucks’ goal of
building that connection with customers. Starbucks Philippines has been using LS Nav Hospitality since
2005.

https://www.lsretail.com/customers/starbucks-philippines

https://www.spglobal.com/marketintelligence/en/news-insights/latest-news-headlines/starbucks-shuts-
down-all-stores-in-philippines-due-to-coronavirus-57744085

https://www.reuters.com/companies/SBUX.PH

Starbucks Coffee is not only prominent in the Philippines but is also the leading café worldwide. People
acknowledge their beverages, pastries, and several other products regardless of their pricing strategy.
Their exceptional marketing and advertising strategies led them to where they are now – number 1
worldwide. But aside from marketing and advertising aspects, another important aspect Starbucks has
been focusing on is their quality management. Starbucks would not be able to great-tasting beverages
and pastries if quality is not observed and managed. In so far, Starbucks has been practicing effective
measures to maintain their operations at its best.

LINKS:

FOR CONTENTS:

Mission vision analysis http://panmore.com/starbucks-coffee-vision-statement-mission-statement ;


https://visionarybusinessperson.com/starbucks-mission-statement-vision-statement/

Sb org structure
https://www.tiua.edu/pages/class_sites/lyasen/businessmgmt08/Group2/index_files/Page296.htm#:~:t
ext=STARBUCKS%20has%20decentralized%20authority%20because,authority%2C%20managers%2C
%20and%20customers.

SB marketing analysis https://starbucks-canada.weebly.com/marketing-analysis.html

departmentalization https://www.coursehero.com/file/60294531/Starbuck-case-part-4docx/

org structure https://research-methodology.net/starbucks-organizational-structure-a-tall-and-


divisional/

functional structure https://www.advergize.com/business/organizational-structure-examples-types-


and-advantages/

SB org analysis https://slideplayer.com/slide/7004127/

Cost of production https://www.bartleby.com/essay/Cost-Of-Production-Of-Starbucks-PKFEB5Z9CXQ


Cost structure https://studentshare.org/finance-accounting/1629852-analyze-the-companys-cost-
structure-eg-variable-vs-fixed-costs-manufacturing-vs-non-manufacturing-costs-direct-vs-indirect-costs-
job-costing-or-process-costing-etc-for-starbucks ; https://www.coursehero.com/file/p71rgs0/Cost-of-
Production-8-Starbucks-Analysis-When-we-look-at-cost-of-production/

Cost structure and opex https://finance.yahoo.com/news/understanding-starbucks-cost-structure-


operating-170007296.html

Cost analysis https://www.bartleby.com/essay/Cost-And-Market-Challenges-The-Cost-Analysis-


PKNW6ZLWVAR

STRAMA https://ivypanda.com/essays/strategic-management-analysis-starbucks-coffee-company/

Pricing strategy https://smallbusiness.chron.com/starbucks-pricing-strategy-10544.html

Operations management analysis https://www.ipl.org/essay/Starbucks-Operations-Management-


Analysis-FJ3JKTPEE6G

Cost management analysis https://wenku.baidu.com/view/01ef26e8a98271fe900ef963.html?re=view

SB on writing names on cups https://www.marketingweek.com/starbucks-on-first-name-terms/

SB pricing strategies https://www.priceintelligently.com/blog/bid/184451/how-starbucks-uses-pricing-


strategy-for-profit-maximization#:~:text=Value%20Based%20Pricing%20Can%20Boost,pay%20without
%20driving%20them%20off.

SB pricing strategy https://www.academia.edu/7906605/Starbucks_Pricing_strategy

SB service process design http://team1starbucks.blogspot.com/2010/10/service-process-design.html

SB deconstructed its brand heres why https://www.fastcompany.com/90394468/starbucks-just-


publicly-deconstructed-its-brand-heres-why

SB marketing strategy https://coschedule.com/blog/starbucks-marketing-strategy

quality control http://team1starbucks.blogspot.com/2010/10/quality-control.html

FOR TABLE OF CONTENTS:

Operations management in SB https://desklib.com/document/operations-management-in-starbucks-


assign/

OM in SB https://myassignmenthelp.com/free-samples/operations-management-in-starbucks

SB operations management report https://courseresearchers.com/starbucks-operations-management-


report/

Operation management report https://www.slideshare.net/maxizomizotakexi/om-edited

FOR RECOS:
Wait time analysis https://www.shmula.com/starbucks-queueing-theory-constraints-lean/7768/

OM in SB https://myassignmenthelp.com/free-samples/operations-management-in-starbucks

design at SB https://www.slideshare.net/luisenrique.espinosa/design-at-starbucks

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