NAME- PRACHI
COURSE- BA(JMC)
TH
SEM- 4
DIVISION- B
SHIFT- EVENING
ENROLL- 06321302419
SUBJECT-
ADVERTISEMENT
LAB
CODE- 252
ASSIGNMENT-1
1) BRAND ADVERTISMENT:
Brand advertising focuses on the development of a long-term brand identity and image.
One of the TV commercials for World span how an ad can use humour to create brand
awareness.
NYKAA CAMPAIGN
IDEA- #WhatMakesYouBeautiful.
CONCEPT
Nykaa and Laxmi Agarwal challenge beauty Perceptions with #whatMakesYouBeautiful
campaign. In this campaign Nykaa aims to grow stronger and louder as voice of beauty in
India and to be voice that matters and resonates with the people across the country.
Through the campaign Laxmi and Nykaa deliver the message that nothing makes you
beautiful only you define #whatmakesyoubeautiful.
MODES OF COMMUNICATION-
Social media
Newspaper
Television
2) POLITICAL ADVERTISMENT:
Politicians use advertising to persuade people to vote for them or their ideas, so it is an
important part of the political process that permit candidate advertising.
BJP CAMPAIGN
IDEA- #PhirEkBarModiSarkar
CONCEPT
The BJP campaign for the Lok Sabha elections so the more and more audience vote for BJP.
They make 5-6 short commercial related to issues that came up like Balakot airstrike,
terrorism and the developmental issues like houses for poor, gas connections for all. They
promote BJP with #PhirEkBarModiSarkar through the efforts made by PM Modi.
MODES OF COMMUNICATION-
Social media
Newspaper
Television
Radio
3) PUBLIC SERVICE ADVERTISMENT:
Public Service Announcements (PSA's) communicate a message on behalf of some good
cause, such as stopping drunk driving or preventing child abuse. These advertisements are
usually created by advertising professionals free of charge and the media often donate the
space and time.
SWACHH BHARAT CAMPAIGN
IDEA- #Don’tLetHerGo
CONCEPT
To boost Prime Minister Narendra Modi’s Swachh Bharat campaign, a number
of Bollywood actors including Kangana Ranaut and Amitabh Bachchan have come together
to spread the message of cleanliness with #Don’tLetHerGo. In this campaign Kangana
Ranaut features as Laxmi holding a pot with gold coins, who moves away whenever
someone carelessly throws garbage. Amitabh says in the video. “Goddess of wealth Laxmi
stays in cleanliness and Still we throw garbage all around. Next time think before throwing
garbage, Laxmi may abandon you”.
MODES OF COMMUNICATION-
Social media
Newspaper
Television
Radio
AD DESIGN COPY LAYOUT
1) OGILVY LAYOUT
Research indicates that readers typically look at Visual, Headline, Copy, and
Signature in that order. Following this basic arrangement in an ad is called
the Ogilvy layout after advertising expert David Ogilvy who used this layout
formula for some of his most successful ads.
copy Headline
Signature
Visual
Tagline
HEADLINE- MAJBOOR NHI MAJBOOT SARKAR
Ad headline attracts attention
Offer benefit of BJP party
Arouse interest, and tone using action words
VISUAL- MODI’S PHOTOGRAPH
Attract attention
Control eye movement
SLOGAN- PHIR EK BAR MODI SARKAR
Slogan empower or motivate audience to vote for BJP
COPY- AATANKWAAD PE …………. KE LIYE
Gives honest and believable content
Correct facts or reason
Gives confidence
SIGNATURE- BJP PARTY LOGO
For making image
To get more or more votes
2) Illustrated Layout:
Use photos or other illustrations in an ad to: show the product in use; show
the results of using the product or service; illustrate complicated concepts or
technical issues; grab attention through humour, size, and dramatic content.
Nykaa product
VISUAL- LAXMI PHOTOGRAOH
Attract attention
Control eye movement
PRODUCT- NYKAA COMPACT
Attract attention
Makes good image of brand
3) Single Visual Layout:
Although it is possible to use multiple illustrations in a single advertisement,
one of the simplest and perhaps most powerful layouts uses one strong
visual combined with a strong (usually short) headline plus optional
additional text.
Headline
HEADLINE- #DON’TLETHERGO
Ad headline attracts attention
Offer benefit of BJP party
Arouse interest, and tone using action words
VISUAL- KANGANA RANAUT’S PHOTOGRAPH
Attract attention
Control eye movement
ASSIGNMENTS-2
Brand and campaign ads SWOT and objectives
1) NYKAA
Headline- love yourself
OBJECTIVES-
To communicate that Nykaa stands for a woman who is not afraid to be the spotlight of her life, and
it doesn’t matter what stage of life she is in. Also, allowing the brand to reach a new and varied
audience.
Make their brand’s good and positive image
Increase their products sells
SWOT ANALYSIS
Strength- Nykaa use good products and celebrities for their ad to attract their audience.
Weakness- Nykaa not mention their products Unique selling point. Due to which audience doesn’t
know what’s the difference between their product and others product.
Opportunity- By using good products and celebrities they have the opportunity to attract for and for
audience which increase their sells.
Threat- Nykaa products are too expensive which everyone can’t afford so that’s can be threat for
them.
2) PEPSI
Headline- cool hai
boss
OBJECTIVES-
To achieving business and financial success
Increase their sells
Make good image of their brand
SWOT ANALYSIS
Strength- Use popular celebrities and add some new offers in their add.
Weakness- specific age audience they target not everyone prefer Pepsi someone like other drinks
and older people also not use Pepsi.
Opportunity- celebrities can attract their fans who can buy Pepsi for their favorite celebrity and new
offer also attract audience.
Threat- similar soft drinks also in the market with similar taste or same price which is threat for
them.
ASSIGNMENTS-3
Display ads
ASSIGNMENTS-4
Advertisement Script
Topic- Smocking
Visuals/shot Voice over Background music Time
Start with Soft music 5 sec
cigarette visual
with text quit
smoking
Video of smoking Smoking effect Soft music 40 sec
effects on body you. People think
parts. In which it’s cool but isn’t.
we show how Due to bad
cigarette effect influencing you
human body get into this and
parts, how smoke after you can’t get
effect your love out it.
ones. In
additional we
show some case
study of those
People who
addicted to
smoking.
Screen black and due to smoking Soft music 10 sec
cigarette box you can lose your
visual voice box, your
love ones. So
please quit
smoking.
