KEMBAR78
IDE MODULE 2 Media Convergence | PDF | Technological Convergence | Mass Media
Scribd
Upload
1K views3 pages

IDE MODULE 2 Media Convergence

The document discusses media convergence, which refers to combining different types of media such as print, broadcast, and internet using digital channels. Examples include smartphones that combine camera, music, internet and books, and online radio that combines radio and the internet. Media convergence has advantages like rapid accessibility of content, ability to target specific audiences, and enabling global and immediate access to news. The three main types of media convergence are technological, economic, and cultural convergence. Technological convergence advances technology to accomplish the same goals in more advanced ways. Economic convergence involves large corporations exploiting new and old media. Cultural convergence occurs when cultures adopt each other's characteristics and merge.

Uploaded by

LARS CUSSACK CONSAD SEPE
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
1K views3 pages

IDE MODULE 2 Media Convergence

The document discusses media convergence, which refers to combining different types of media such as print, broadcast, and internet using digital channels. Examples include smartphones that combine camera, music, internet and books, and online radio that combines radio and the internet. Media convergence has advantages like rapid accessibility of content, ability to target specific audiences, and enabling global and immediate access to news. The three main types of media convergence are technological, economic, and cultural convergence. Technological convergence advances technology to accomplish the same goals in more advanced ways. Economic convergence involves large corporations exploiting new and old media. Cultural convergence occurs when cultures adopt each other's characteristics and merge.

Uploaded by

LARS CUSSACK CONSAD SEPE
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

Xavier University – Ateneo de Cagayan

Development Communication Department


IDE 10: Photography, Media, Communication and Society

MODULE 2: Media Convergence

WHAT IS MEDIA CONVERGENCE?


Media convergence simply refers to the combination of various kinds of mass media such as
traditional media, print media, broadcast media, new media, and the internet using digital
media channels.

The most popular examples of Media Convergence are:

 Smartphones (converging camera, music, the internet, books, and all other media
together)
 Online Radio (converging radio with the Internet)
 E-books (converging paperbacks with the digital technology)
 News Websites and Apps

Media convergence has proved to be beneficial in the digital era which is filled with
content seeking our attention continuously. Here are the most important advantages
of Media Convergence:

 Convergence between conventional media and digital media delivers the rapid
accessibility of breaking news and topic-specific content.
 The content producers may target a particular audience or community with tailored
content.
 The audience now also controls the development. Memes to social media posts has
truly benefited in enabling global media convergence.
 Another significant advantage of media convergence is that it has broadened the limits
of conventional media by mixing it with digital media, delivering immediate and latest
news internationally.

The three main types of Media Convergence are:

 Technological Convergence
 Economic Convergence
 Cultural Convergence

Technological Convergence - Technology convergence is the advancement of modern


technologies that accomplish the same mission, but in a more advanced way, for example,
people used to listen to music using the radio, but now technological convergence.

Economic Convergence - Large corporations take advantage of both new and old media by
selling products or licensing the product.

Cultural Convergence - When two or more cultures adopt each other's characteristics, they
merge into one group. Market brands and media represent increasing similarities between
cultures in beliefs.

Importance of Media Convergence

 It takes news reporting and journalism to another


level for example, media journalism.
 The portability of portable devices contributed to
cross-media content access. News organizations,
for example, no longer rely on print or AV
transmission.
 Many new media forms, such as blogs, websites,
podcasts, news feeds, and portals, are born.
 The newly combined media platforms provide
online access to the archives, and enable users to
share links to relevant materials.

Assessment Task:

a) Make a campaign material proposal.


a. Title of the campaign and Theme
b. Concepts (Context/Issues)
c. Branding and Creatives (Logo/Icons)
d. Objectives
e. Target audience
b) Produce one 30-second campaign material using Vlogging and one radio campaign
jingle.

Quiz:

1. What is the social impact of media convergence?

References:

Retrieved from: https://leverageedu.com/blog/media-convergence/

You might also like