UNIT 2

Mobile Commerce, Social

Commerce and IoT
 UNIT 2
MOBILE COMMERCE, SOCIAL COMMERCE AND IOT
 2. Mobile Commerce, Social Commerce and IoT: Mobile
Commerce, Attributes Applications and Benefits of
MCommerce, Mobile Marketing - Shopping and Advertising.
Social Commerce: Social Commerce, Social Business
(Enterprise), Social Business Networks and Social Enterprise,
Social Media, Platforms for Social Networking; Social Media
Marketing, Enterprise 2.0, Improved Business Models.
Entrepreneur Networks, Enterprise Social Networks, The
Benefits and Limitations of Social Commerce, Benefits to
Customers, Retailers, Employees, players in the ecosystem.
Social Collaboration (Collaboration 2.0) - Essentials of Social
Collaboration, Consumer-to-Consumer Electronic Commerce
(C2C), Person-to-Person models. Internet of Things: Concept
of IoT, Smart Homes and Appliances, Smart Cities, Smart
Cars, Wearable Computing and Smart Gadgets. (7+2)
MOBILE COMMERCE: CONCEPTS, LANDSCAPE, ATTRIBUTES,
DRIVERS, APPLICATIONS, AND BENEFITS
 Businesses are becoming digital. In addition, many enterprises
are going multi locational and globally, and the need for mobile
communication is increasing rapidly
 The mobile industry is already a major contributor to the global
economy. More than half of the world’s population already own
mobile phones, many of which are smart phones.
 Obviously, all the above are drivers of mobile commerce.
 Mobile commerce (m-commerce), also known as m-
business,
 refers to conducting e-commerce by using mobile devices and
wireless networks. Activities include B2C, B2B, m-government,
and m-learning transactions, as well as the transfer of
information and money. Like regular EC applications, m-
commerce is an electronic transaction conducted by using mobile
devices via the Internet, corporate intranets, private
communication lines, or over other wireless networks. For
example, paying for an item in a vending machine or pay taxes
with an iPhone is considered m-commerce.
 MOBILE COMMERCE
 Mobile Commerce is a natural progression of e
commerce
 On some levels they are nearly identical, but there are
also important differences between the two.
 Why does mobile commerce matter?

 Mobile ecommerce sales account for 34.5% of total

ecommerce sales in 2017, and that number is growing.
 By 2021, mobile ecommerce sales are expected to
account for 54% of total ecommerce sales.
 By now your website – and online store – are already
accessible on mobile devices.
 One-third of our decision to purchase is influenced by
looking up additional information on a product via our
mobile device.
 MOBILE COMMERCE
 What is mobile commerce?
 Mobile commerce, also called m-commerce or mcommerce,
includes any monetary transaction completed using a mobile
device.
 It is an advancement of ecommerce, enabling people to buy and
sell goods or services from almost anywhere, simply using a
mobile phone or tablet device.
 But mobile commerce is more than just a simple evolution of
ecommerce.
 It has also served as a trigger for new industries and services, or
helped existing ones grow, including:
 Mobile money transfers.
 Electronic tickets and boarding passes.
 Digital content purchases and delivery.
 Mobile banking.
 Contactless payments and in-app payments.
 Location-based services.
 Mobile marketing, coupons, and loyalty cards.
DIFFERENT TYPES OF MOBILE COMMERCE
 1. Mobile shopping.
 Mostly similar to ecommerce, but accessible via a mobile device.
Mobile shopping is now possible through mobile optimized websites,
dedicated apps, and even social media platforms.
 2. Mobile banking.
 Not too different to online banking, though you may find some
transaction types are limited or restricted on mobile devices. Mobile
banking usually involves a dedicated app, though some banks have
started experimenting with the use of chatbots and messaging apps.
 3. Mobile payments.
 There are so many diverse mobile payment options available.
 4. Entertainment
 5. Information
 6. Mobile Advertising - Mobile advertising is a way of advertising
through SMS, mobile web posters, push-up notifications.
THE ATTRIBUTES OF M-COMMERCE
 Online shopping, e-travel, e-learning, e-entertainment,
and online gaming are all gaining popularity in mobile
B2C. Auction sites use m-commerce to send messages
to bidders during the auction process, governments
encourage m-government, and wireless collaborative
commerce in B2B EC is on the rise. Some key
attributes that enable new applications are possible
only in the mobile environment.
 The major attributes include:
 Ubiquity. Ubiquity means being everywhere,
especially at the same time. It is facilitated by wireless
computing. Given that Wi-Fi access is available in more
and more places, and that about half of all mobile
phones are smart phones, we have easier ubiquity.
 Convenience and capabilities. Having a mobile
device increases the convenience of communication. The
functionality and usability of mobile devices is
increasing while their physical size remains small and
the cost is affordable. Unlike traditional computers,
mobile devices connect to the Internet almost instantly.
 Interactivity. Mobile systems allow for fast and easy
interactions (e.g., via Twitter, tablets, or smart phones).
 Personalization. Mobile devices are personal
devices. While several people may share the same PC,
a specific mobile device is usually used by one person.
 Localization. Knowing where a user is physically
located in real time provides an opportunity to offer
him or her relevant mobile advertisements, coupons,
or other services. Such services are known as location-
based m-commerce.
FEATURES OF M-COMMERCE
 Pervasiveness: The term pervasiveness defines the
easy accessibility of information in real-time, i.e., it is
an easier way for the users to fulfill their desired
products query.
 Accessibility: Devices like mobile and tablets are
always nearby, the user can access it according to his
convenience from anywhere.
 Inter-activity: Mobile system allow for fast and easy
interactions. i.e. the customer will directly search for a
desired category of product, there is no need for
viewing all the categories of products.
 Determination of Place: Targeting customers with
mobile promotions within a defined geographical
space.
 Archetype: Creation of the services that customize
the end-user experiences.
ADVANTAGES OF M-COMMERCE
 There are various advantages of M-commerce, some amidst them
are as follows:
 Security has prioritized.
 Easily accessible through mobile applications.
 Faster loading.
 It has an Option of reminding customers about products through
push notifications.
 Easier checkout procedure.
 On the go, transactions can be performed by utilizing the time of
travelling.
 Purchasing and selling of goods using mobile wallets increase
digitalization.
 Sending and Receiving money from the phones through UPI
(Unified payment interface)
 Gives business the possibility to expand in the market and
increases sales.
 M-Commerce provides more credibility.
 MOBILE MARKETING
 Mobile marketing is an multichannel promotion of
the products and services using smartphone and
networks. It’s an electronic advertising that uses
text,videos and voice messages.Mobile marketing
channels includes local based services and GPS
messaging.
 TYPES OF MOBILE MARKETING
 SMS- It stands for short messages services,also known as text.
 MMS-Multi-media services,it includes objects such as
audio,videos and images.
 MOBILE WEB APPLICATION- It browse web services
like world wide web using mobile devices.It is easier for user
to interact information and various services.
 LOCATION BASED MARKETING- It is also known as
geolocation marketing. It is a use of real time data engage
with the user in real time location.
 QR CODE- It stands for “quick response” is a type of
barcode.It can be scanned using smartphones or QR
scanners.
 VOICE MAIL- It is an digitally recorded voice
messages,integrated on internet, allow users to receive voice
messages from computers,smartphones and tablets.
 MOBILE BANNER ADS- Are image/text-based ads in
online to promote their brand or get visitors from the host
websites.
 BENEFITS OF MOBILE MARKETING

❖ Mobile Advertising is highly relevant to

consumers.
❖ Mobile marketing are easy to track.
❖ Mobile marketing boosts search engine
ranking.
❖ Mobile marketing enhance customers
experience.
❖ Huge viral potential.
❖ Mobile payments.
❖ Navigation tracking.
 MOBILE MARKETING TRENDS IN 2019
Mobile Ad Speed
 There is a massive growth in
mobile ad speed in
2019.According to the
emarketer, $93 billions of this
year of mobile ad will be spent
in more
 131.41 billions in 2022.
Augmented reality
Augmented reality is advanced technology
(adding computer vision and object
recognition) the information about the
real world of the user becomes
interactive and digitally manipulate.
 MOBILE MARKETING TRENDS IN 2019

WITH THE VOICE ASSISTANT LIKE

GOOGLE HOME AND AMAZON ECHO
ARE INCREASED HIGH IN
2019.ACCORDING TO THE PREDICTED
50 % OF PEOPLE USED VOICE
SEARCHES AND MAINLY INCREASED
MORE THAN 2020.

Voice Search
Artificial intelligent

AI and mobile marketing are

increasingly crossing paths to deliver
more relevant and accurate
solutions.There are supporting in
tracking entire buyers journeys and
making sense of ever- growing
amount of data.
ABOUT MOBILE ADVERTISING AND ITS BENEFITS
 Mobile ads are the advertising world’s answer to a
consumer world that is hooked on to their phone
screens or mobile gadgets. In layman terms, it is the
type of product/services advertisement technique that
you see on your smartphones.
 Mobile phone advertising can occur as text-based ads,
banner advertisements, videos or even as mobile
games.
 Considering the average screen size of mobiles, the
advertisements are optimized to fit into a smaller
display area.
 MOBILE ADVERTISING BASICS
 1. The terminologies used:
 programmatic advertising is the new trend in the world of advertising. Everything
is changing to digital. The use of Artificial Intelligence and machine learning to
buy advertising in real-time, instead of going through human negotiations and
pre-set prices.
 Following are some key terms being used:
 Demand Side Platform (DSP): It is also known as “buy-side optimizer” or “buy-
side platform”. DSP is a digital standard that works for centralized and
aggregated media buying from multiple sources. This also includes real-time
bidding capabilities of all sources. A demand-side platform is a tool or
software that allows advertisers to buy ad placements automatically.
 Real-Time Bidding (RTB): RTB is a way of buying and selling ads through real-
time auctions, meaning transactions are made in the time it takes to load a
webpage; around 100 ms(one million times per second). Real-Time Bidding
allows for better and quicker targeting, enabling ads to be bought and
sold on a per-case basis, meaning only visitors who are in your target
audiences will be subjected to the ad.
 Ad exchange: These are the sales channels for purchasing and selling online
media advertising inventories. An Ad Exchange is where publishers meet
advertisers and agree on a price to display their ads. It functions much like the
trading floor of a stock market, but for digital display advertising.


 Ad network: This refers to the organizations that outsource
sales services for publishers. Their key tasks include sifting
through the ad inventories from various sources and generate
buying opportunities for advertisers.
 Supply Side Platform (SSP): These are exchange places for
publishers who want to sell their ad inventory to advertisers.
They are also commonly referred to as “sell-side optimizer”,
inventory aggregator” or “yield optimizer”. What was
previously a manual process where each publisher would
have salespeople responsible for reaching out to
advertisers and selling ad space has now been automated
by Supply-Side Platforms.
 Agency Trading Desk (ATD): As the name suggests, this
refers to a department of the advertising agency that
facilitates the ad inventory purchases by the clients.
 MOBILE ADVERTISING BASICS
 2. The mobile platforms used:
 Understanding the mobile platforms that can be used to target your ads
is a crucial aspect. Following are the two types of mobile platforms being
used:
 Mobile Web: This refers to the pages that are arranged to fit the mobile
screen sizes (both smartphones and tablets). Since more users prefer to
access their mobile devices rather than desktops, it is easier to reach a
higher number of target audience. Modern ad contents like video ads and
other rich media versions help in offering enhanced ad experience.
 In- App: In today’s world, a discussion on mobile advertising is
impossible without mobile apps. App advertising is one of the most
sought after strategies used by marketers to promote their products. All
you need to do is to pick the right apps and put up the right creative
within it.
 Apps are easy to download and navigate and are highly preferred by
present-day mobile users. In-App advertisements are those that are
visible within these apps. These are specifically designed to target user
behavior and preferences and to give them the best browsing experience.
 MOBILE ADVERTISING BASICS
 3. The currency terminology being used:
 Mobile ad campaign payments can be made using several different ways.
These include:
 Pay Per Click(PPC)- Also known as Cost per Click (CPC) in some
countries. In simple terms, payments are made based on the number of
times the ad is clicked.
 Cost per Impression (CPI)-Payments are made for every new ad view.
 Cost per Action (CPA)- Payments are made for every completed
action.
 Cost per View (CPV)- Payments are made every time an advertisement
pop up.
 Click-Through Rate (CTR)- refers to the number of clicks on a
particular link.
 Cost per Mile (CPM)- Payments for every thousand ad views.
 Conversion Rate (CR)- Percentage of users taking the desired action
 Install Rate (IR)- Percentage of users installing an app.
ADVANTAGES OF MOBILE ADVERTISING
 Accessible: Social media platforms and mobile apps have become
the modern terminology for communication. People spend a
considerable amount of time updating their apps.
 Geo-targeting: Since people keep their cell phones with them
when they travel, marketers and advertisers can make use of the
knowledge to deliver location-based, geo-targeted advertisements.
 Understanding consumer habits: Mobile devices have a
unique ID. Using the id’s, offline as well as online habits of the
target consumers can easily be studied. This, in turn, helps in
devising a sound marketing campaign.
 Cost efficiency: Mobile advertising is one of the most cost-
efficient ways to reach your target customers.
 Personalized advertising: Mobile advertisements have the
unique advantage of tailoring the mobile user’s preference in
marketing campaigns.
 Excess of creative options: Since mobile advertising integrates
well with social media channels, websites, and apps, it is possible
to enhance the creativity levels of the advertisements.
 Fraud resistance: Compared to desktop advertising,
fraud detection is easy with mobile devices. It is easy
to verify the “Click to calls” and usage.
 Instant results: Cell phone users keep their devices
with them wherever they go. The chances of seeing an
ad on a mobile set are more as compared to desktop or
other traditional advertising methods. Additionally, it
is also easy to track user responses instantly.
 Higher conversion rates: Smartphone-based ads,
clicks, spend and conversions report the highest
growth rate when compared to desktops or even
tablets.
 Interactive: People like to take part in
advertisements that come along with contests, games,
etc. The use of gamification and other features makes
mobile advertising more interactive.
 TYPES OF MOBILE ADVERTISING
 1. Banner advertising
 Banner ads are the oldest version of mobile ads. The
origin of banner advertising can be traced back to web
marketing. However, in a world that is more in love with
interactive rich media ads, banner advertisements still
manage to survive and be popular.
 Banner ads are often seen embedded in a web host page
or an app. In most instances, these are depicted by
images (or graphics with text) that are designed to grab
the attention of consumers. The idea is to pull the
customers from the host page to the advertiser’s page
and later convert it into a paying client.
 The use of vibrant colors, quality graphics, and “Call to
Action” tabs make banner ads very appealing and
popular. The better the visual appeal, the higher is the
customer reaction.
 TYPES OF MOBILE ADVERTISING
 2. Video advertising
 Video advertising is a very powerful communication tool to get a
company it’s desired conversion figures.
 Product videos are extremely helpful for customers when they are
in a decision-making process. Videos can effectively deliver a
complete visual experience, which helps the users to get a closer
feel of the products in question
 A big percentage of consumers watch videos on their mobile
phones. In fact, watching video on a phone has more impact and
gets more conversions as compared to watching video ads on TV!
 Ad makers and marketers use various techniques to display video
ads on a mobile device. Options like optimizing a YouTube ad,
Shopping ads that get displayed underneath the main video,
sponsored advertisements that come at the beginning of video
content are used.
 TYPES OF MOBILE ADVERTISING
 3. Full-screen or interstitial mobile advertising
 Interstitial advertisements are the full-screen videos or graphics
that are usually placed at app transition points.
 Say, for example, you are playing a video game. You’ve just
managed to clear Level 1 and are ready to get your next game
level loaded. That’s when you observe an image or a short video
ad coming up. These are interstitial mobile ads.
 Interstitial ads get high click percentages compared to banner
ads. However, the rule that goes with interstitial ads is to display
them ONLY at the interval points. The ads appear naturally
between the content transition points so as not to interrupt the
user activity flow.
 Ad types may include text, graphics or rich media. Finally, users
usually get a choice of closing the advertisement by clicking the X
button (usually on the top right).
 Since these ads take up the full screen or the majority of the
screen space, they work well to grab consumer attention.
 TYPES OF MOBILE ADVERTISING
 4. Native app-based advertising
 Native ads are similar to the banners but are not conveyed
directly, so as to be treated as advertisement content. The ads are
displayed within the app’s natural environment of the mobile and
hence blend in with the flow.
 Since they’re embedded as a part of the mobile environment, they
offer an advantage. They can not be blocked.
 So, you get your advertisement displayed to targeted users
without actually causing forced interruptions. The appearance,
buttons, and design features are similar to other elements of the
app.
 A popular example of native mobile advertising is Facebook ads.
Users scroll through their page/news feed and yet get to see ads
embedded in between two news pieces.
 TYPES OF MOBILE ADVERTISING
 5. Gamified mobile advertising
 Gamified options are a type of interactive video or rich media
advertisements. These are a favorite with savvy marketers who
want to create interactive channels to advertise.
 Games are a natural way to generate user interest. Gaming
mobile advertisements work great when marketing apps. For
example, if the app is about problem-solving or finding directions
on a map, short and quick gaming videos that let the users do
test it works great as an advertisement.
 Gaming mobile advertising is a great way to engage customers at
a basic level. These also work well to generate user data like
consumer profiles, etc. Since game based learning is now being
considered a highly evolved means of education by all
sectors, gamification based ads create high conversion rates
since they manage to capture user attention.

 KEY MOBILE AD STRATEGIES THAT WORK
 1. Incorporate modern versions of mobile ads
 Mobile banner ads are the conventionally used ones by various global
brands. While they still hold their popularity, it is time to think beyond
banners. Consumers have shorter attention spans and limited availability of
time to view the ad content being thrown in their devices.
 2. Think Local
 The share of local ad spend is projected to jump in the year 2020.
 Ever wondered the reason behind the rapid growth?
 Mobile ads are one of the best channels for businesses that are localized.
With the possibilities of geotargeting, mobile ads are now being delivered to
local consumers.
 3. Make use of the targeting options
 It is important to target your mobile ads to improve overall effectiveness.
 As an ad creator or a mobile ad marketer, it is important to remember that
modern-day consumers have a low tolerance for ads that do not serve value.
Make use of the capabilities of current mobile devices (like GPS) to create
more targeting options.
 Targeting options like consumer demographics, time targeting, behavior
targeting etc are very effective when you’re focused on improving your
response rates. Ensure that you use as many of these targeting options
available.
 Modern options like micro-location targeting and micro time
targeting are also being used by mobile advertisers to generate
better and rapid results.
 4. Use Google and Facebook as your starting point
 With the availability of multiple channels, it is often an
overwhelming decision to make a choice on the most suitable
ones for your mobile ad spend.
 Mobile Advertising platforms like Google and Facebook offer
huge advantages. They allow you to manage multiple mobile ad
offerings at the same place. The platforms have been expanding
their mobile ad offerings in the last few years. Things like
Facebook’s Audience Network and Google Mobile App can be
considered.
 This doesn’t necessarily mean that your mobile ad spend ends
here. There are various other hubs that you must seriously
consider as you grow in business and get a better understanding
of the mobile advertising world.
 5. Reduce your ad loading time
 Even while fetching awesome conversions, mobile ads
often end up being overlooked by user groups. In fact,
certain studies report that a big percentage of mobile
users prefer to block their mobile ads due to
interruptions caused by the long loading time.
 We’ve all faced it. Slow-loading ads that take forever
to come through.
 Not just are these ads blocked by user groups, they
often end up creating a negative brand experience.
 Ensure that you build lightweight ads to keep them
user-friendly. If possible, do not include heavy images
or hosted video content. Ad serving processes like
“polite load” help by loading a lighter file while the
main content gets uploaded.
 MOBILE ADVERTISING PLATFORMS
 1. Google Mobile Ads
 Google ads can be viewed on both desktop and mobile devices.
If you’re using display ads, there is an option for device
targeting which allows the advertiser to select only
smartphone and tablet users.
 The platform allows you to publish ads on browsers, on Google
search results, and within apps.
 2. Facebook and Instagram Mobile Ads
 These are two of the most popular social media platforms
which is why they launched Audience Network which is an ad
platform.
 It offers the advertisers to choose from multiple ad types like
Native ads, Interstitial ads, Banner ads, In-stream video ads,
Rewarded ads.
 Instagram too is a mobile first platform that is built for the
smartphone audience.

 3. Bing Ads
 Although Bing ads come second to Google, they cost about 70%
less in terms of advertising budget. In addition, they provide
the advertisers more control on location selection, language,
campaign scheduling, etc.
 4. AdMob
 This platform was acquired by Google in 2009 and is a
wonderful option for companies looking to place their ads
within a mobile app. The platform provides a choice from
Banner ads, video ads, native ads, and interstitial ads.
 5. AdColony
 This mobile video ad network is used by popular brands like
Hilton Hotels, Farmville, Adidas, etc. The advertisers can put
up video ads within an app usage. It is therefore a very popular
option amongst mobile game developers.
 An addition feature of this platform is that it can be used to
micro target the audience based on the type of smartphone they
use (Android or IOS), the device (iPad, iPhone, Tablet, etc),
connection type (4G, Wifi), geography, demographics, and even
the content.
 SOCIAL COMMERCE
 What is social commerce?
 Social commerce is the ability to make a product purchase
from a third-party company within the native social media
experience.
 Social commerce (SC), also known as social business, refers
to e-commerce transactions delivered via social media. Social
commerce is considered a subset of e-commerce by some. More
specifically, it is a combination of e-commerce, e-marketing, the
supporting technologies, and social media content.
 The delivery of e-commerce activities and transactions through social
networks and/or via Web 2.0 software
 For example, you can browse and compare products on Facebook
and then make the purchase on Facebook itself instead going to
the company’s site to make the purchase. Or you can learn about
a product in a tweet and make the purchase on Twitter itself.
 Three social media sites that are owning the social commerce
space: Facebook, Instagram, and Pinterest.

● SOCIAL NETWORKS AND SOCIALNETWORKING
● The Social Networking Space
● social graph
A term coined by Mark Zuckerberg of Facebook, which
originally referred to the social network of relationships
between users of the social networking service provided
by Facebook—the idea was for Facebook to benefit from
the social graph by taking advantage of the relationships
between individuals that Facebook provides, to offer a
richer online experience—this definition was expanded
to refer to a social graph of all Internet users
THE FUNDAMENTALS OF SOCIAL COMMERCE AND SOCIAL
NETWORKING

● THE POTENTIAL BENEFITS OF SOCIAL COMMERCE

● Benefits to Retailers
● Consumers can provide feedback
● Word-of-mouth marketing (i.e., viral marketing) is free
advertising
● Increased website traffic brings more revenue dollars with it
● Increased sales can come from harnessing techniques based on
personal preferences such as collaborative filtering and
targeted advertisement
● Over 40 percent of businesses globally found new customers via
social networks
● Over 27 percent of companies invest in social networking in
order to acquire and retain customers
● New or Improved Business Models
● mobile social networking
Members converse and connect with one another using
cell phones or other mobile devices
● social shopping
A method of e-commerce where shoppers’ friends become
involved in the shopping experience; social shopping
attempts to use technology to mimic the social interactions
found in physical malls and stores
● The Roles in Social Commerce
•Connector - have many people in their network and introduce people
● Salesman - have many people in their network and are persuaders

● Seeker - reach out for buying advice

● Maven - are subject experts

● Self-sufficient - are researchers who make up their own mind

● Unclassified
● THE MAJOR MODELS OF SOCIAL SHOPPING
● Social recommendations, ratings and reviews,
comparisons, and conversations
● Group buying and shopping together
● Deal purchases (flash sales), such as daily deals
● Shopping communities and clubs
● Peer-to-peer models (e.g., money lending)
● Location-based shopping
● F-commerce; shopping at Facebook
● Shopping with Twitter
● Other innovative models
● RATINGS AND REVIEWS, SOCIAL RECOMMENDATIONS, ADVICE,
COMPARISONS, AND CONVERSATIONS
● Ratings and Reviews
● Customer ratings and reviews

● Expert ratings and reviews

● Sponsored reviews

● Conversational marketing

● Video product review

● Customer testimonials

Social Recommendations and Referrals

● Share with your network (social bookmarking)

● Referral programs
● Social recommendations
● Innovative methods
● Real-Time Online Shopping Together
● SHOPPING COMMUNITIES AND CLUBS
● Private Online Shopping Clubs and Retail by Invitation
● Kaboodle, a Unique Social Community
● OTHER INNOVATIVE MODELS
● social marketplace
An online community that harnesses the power of one’s
social networks for the introduction, buying, and selling of
products, services, and resources, including one’s own
creations; also may refer to a structure that resembles a
social network but is focused on individual members
● Direct Sales from Social Networks
“
Enterprise 2.0 is the use of emergent
social software platforms within
companies, or between companies
and their partners or customers.

Andrew McAfee
Associate Professor, Harvard Business School

© Acando AB
ENTERPRISE 2.0 IS ALREADY HAPPENING IN YOUR
BUSINESS

© Acando AB
WE ADOPT SOCIAL SOFTWARE BECAUSE THEY EMPOWER
US

Fits my Different tools for

work-style different needs

Universally Informal &

accessible spontaneous
interaction

Easy to contribute
Visibility

Easy to use
©
Acando
IMPROVING COLLABORATION REQUIRES A
CULTURAL SHIFT

Command-and-control Consensus-driven

Formal and closed Informal and open

Hero-culture Mentoring-culture

Fear of making mistakes Explore and evaluate

©
Acando
…AS WELL AS A BEHAVIORAL
SHIFT

I interact with I interact with

others when I others regularly
have the time and self-initiated
1.0 2.0

I only use I use

e-mail multiple
tools

I have
I occasionally
ambient
update myself
awareness

©
Acando
 SOCIAL SOFTWARE = COMMUNICATION +
PARTICIPATION

Photo by Andrea Simonato, http://www.sxc.hu/profile/aemmea98

© Acando AB
ENTERPRISE 2.0 BRINGS NEW TOOLS TO CHANGE
MANAGEMENT

Support Makes it easier

for change to participate

Makes it easier “I do” Commitment

to communicate

“I can”
Will to change
“I understand”

“I see”
Understanding
Consciousness
Time
SOCIAL NETWORKS PROVIDE THE INFRASTRUCTURE FOR
INNOVATION

Find and connect with Rapidly distribute

people across boundaries ideas, experiences and
knowledge

Become Tap into the

aware of what knowledge of
others are your informal
doing network

©
Acando
BLOGS AND WIKIS TO BUILD AND SHARE COLLECTIVE
INTELLIGENCE

Collective Intelligence
Single-
Blogs author
insights

User-generated,
interlinked and rapidly
adaptable bodies of
knowledge open to
everyone
Multi-author
Wikis “agreed-upon”
knowledge

©
Acando
Collectively edit a shared body of knowledge

Project wiki

©
Acando
BROADCAST INFORMATION TO STAKEHOLDERS WITH
BLOGS

We are on time
and on
budget!
Project blog

Comment

©
Acando
MAKE QUICK ASSESSMENTS WITH INSTANT
MESSENGER

Are you It’s sealed and

finished? delivered!

©
Acando
MAKE UPDATES COME TO YOU WITH RSS RSS (RDF SITE
SUMMARY OR REALLY SIMPLE SYNDICATION)
RDF – RESOURCE DESCRIPTION FRAMEEWORK

Ah, everything
News about content changes delivered to me -
in one place!

New blog posts

New search results

©
Acando
 SOCIAL COLLABORATION (COLLABORATION 2.0)
 A growing area in c-commerce is social collaboration, which refers to the
process where people, individually or in groups, interact and share information
and knowledge while in social networks, or when pursuing social goals.
 Social collaboration refers to people’s collaboration within and
between communities enabled by social media tools and platforms. The
processes help people interact and share information to achieve a common
goal. It is also known as Collaboration 2.0. Collaboration 2.0 is recognized as a
major element in social enterprise that can provide considerable benefits.
 Collaboration drives business value up by enabling people to work together
more efficiently. Wikis and other social software tools can be used effectively
by all types and sizes of enterprises for a wide range of tasks and activities.
Collaboration helps with solving business problems and uncovering new
opportunities, especially with the help of social media tools. Collaboration in
social networking is done both internally, among employees from different
units working in virtual teams, and externally, when working with suppliers,
customers, and other business partners. For example, collaboration occurs in
forums and other types of groups and by using wikis and blogs.
 CEMEX created an internal private social collaboration platform called Shift
(cemex.com/whatisshift), which facilitates innovation, efficiency, and
collaboration by letting employees share information and jointly conduct
problem-solving.
Social Collaboration (Collaboration 2.0)
Collaboration drives business value up by enabling people to work together more
efficiently. Wikis and other social software tools can be used effectively by all
types and sizes of enterprises for a wide range of tasks and activities.
Collaboration helps with solving business problems and uncovering new
opportunities, especially with the help of social media tools (see details at Morgan
2012). Collaboration in social networking is done both internally, among
employees from different units working in virtual teams, and externally, when
working with suppliers, customers, and other business partners. For example,
collaboration occurs in forums and other types of groups and by using wikis and
blogs.
Essentials of Social Collaboration
Collaboration in business can be defined as people working with other people
toward a common outcome or goal. For many images of social collaboration,
search Google for: “Images of social collaboration.”
Social collaboration refers to people’s collaboration within
and between communities enabled by social media tools and platforms. The
processes help people interact and share information to achieve a common goal.
It is also known as Collaboration 2.0. Collaboration 2.0 is recognized as a major
element in social enterprise that can provide considerable benefits.
WHAT IS IOT?
 The Internet of Things (IoT) is the network of physical objects or
"things" embedded with electronics, software, sensors, and
network connectivity, which enables these objects to collect and
exchange data.
 IoT allows objects to be sensed and controlled remotely across
existing network infrastructure, creating opportunities for more
direct integration between the physical world and computer-
based systems, and resulting in improved efficiency, accuracy and
economic benefit.
 "Things," in the IoT sense, can refer to a wide variety of
devices such as heart monitoring implants, biochip transponders
on farm animals, electric clams in coastal waters, automobiles
with built-in sensors, DNA analysis devices for
environmental/food/pathogen monitoring or field operation
devices that assist fire-fighters in search and rescue operations.
These devices collect useful data with the help of various existing
technologies and then autonomously flow the data between other
devices.
HOW IOT WORKS?
 Internet of Things is not the result of a single novel
 technology; instead, several complementary technical
 developments provide capabilities that taken together help
 to bridge the gap between the virtual and physical world.
 These capabilities include:
 Communication and cooperation
 Addressability
 Identification
 Sensing
 Actuation
 Embedded information processing
 Localization
 User interfaces
 The Structure of IoT
The IoT can be viewed as a gigantic network
consisting of networks of devices and computers
connected through a series of intermediate technologies
where numerous technologies like RFIDs, wireless
connections may act as enablers of this connectivity.
Tagging Things : Real-time item traceability and
addressability by RFIDs.
Feeling Things : Sensors act as primary devices to
collect data from the environment.
Shrinking Things : Miniaturization and
Nanotechnology has provoked the ability of smaller
things to interact and connect
within the “things” or “smart devices.”
Thinking Things : Embedded intelligence in
devices through sensors has formed the network
connection to the Internet. It can make the “things”
realizing the intelligent control.
 IOT AS A NETWORK OF NETWORKS

These networks connected with added security, analytics, and

management capabilities. This will allow IoT to become even
more powerful in what it can help people achieve.