from 小可的书屋
1.Advertising
Positives of Advertising
1. business/job
Advertising is a key part of modern business
Advertising is a creative industry that employs many people
2. inform customers
Companies need to tell customers about their products
Advertisements inform us about the choices we have
3. art
Advertising is a form of modern art
People enjoy adverts
Negatives of Advertising
1. brand
Advertisers focus on selling a brand image
We are persuaded to follow the latest trend
We are encouraged to associate certain brands with a higher status
2. effect on children
Advertisers often aim their marketing at children
Children can easily be influenced by advertisements.
Children put pressure on parents to buy them things
3. life
Advertising manipulates people
We now live in a consumer culture
4. celebrities
They use glamorous, successful people
Opinions about Advertising
1. regulate
Advertising should be regulated
Advertising aimed at children should be controlled or even banned
Unhealthy foods should not be marketed in a way that attracts children
2. warnings
Products that can be risk to healthy should display warnings
3. cigarettes
In some countries it is illegal to advertise cigarettes on television
Warnings must be displayed on cigarette packets
4. necessary
However, advertising is necessary in free market economies
It creates demand for products
5. censor
Governments should only censor false information or products that are harmful
1
from 小可的书屋
http://www.dcielts.com/ielts-vocabulary/ (词汇来源：dominic ielts 网站)
2
from 小可的书屋
http://www.dcielts.com/ielts-essays/sample-ielts-essays/ (simple essay)
http://www.dcielts.com/ielts-essays/advertising-essay/ (advertising)
Read the IELTS advertising essay
Consumers are faced with increasing numbers of advertisements from
competing companies. To what extent do you think are consumers
influenced by advertisements? What measures can be taken to protect
them?
In today’s material world, we are inundated with various forms of
advertising. In my view, this can be dangerous as it encourages us to
spend without thinking and young people, in particular, need some
protection from it.
The first point to make is that advertising does make us spend money we
do not need to. There are nowadays so many different ways companies
promote their products and services, ranging from television
commercials to simple flyers that we cannot escape it. If, for
example, you watch a football match on television, you will see the logos
of the tournament sponsors. Likewise, if you watch the latest
blockbuster movie, very probably you will see a product placed in the
film by some advertising agency. The volume of this advertising means
that we, as consumers, tend to be profoundly influenced by it and buy
without thinking.
It is not easy to decide how to regulate advertising. Clearly, governments
ought to restrict advertisements for harmful products such as alcohol
and tobacco. They do not have the power, however, to control other
forms of advertising. This means we need to use our common sense
when we go to the shops, and ask ourselves whether we really need to
3
from 小可的书屋
make that purchase. Parents should, however, ensure that young people
are protected from too much exposure to advertising. This can mean
simply explaining that it is not in fact necessary to buy the newest Xbox,
or simply turning the television off.
My conclusion is that while we cannot escape advertising or its effects
in the modern world, children should be encouraged not to pay too
much attention to it
4
from 小可的书屋
Advertising aimed at children should be banned. To what extent do you agree or
disagree?
习作/魏剑峰
Today children are exposed to various kinds of advertisements, some of which
can damage their physical and mental health. In my view, advertising aimed at
the next generation should be restricted, if not banned altogether.
Advertisements can have a negative impact on children’s health. TV
commercials aimed at children often promote fast food containing excessive
amounts of sugar and fat. As children can hardly resist the temptation of such
food, they tend to overeat, and consequently their chances of becoming obese
grow. By regulating fast food advertising, governments help to safeguard the
physical well-being of the next generation.
Advertising is also labelled as the culprit for childhood behavior problems. In
an age of consumerism advertisers are trying to make children believe that if
they buy this or that product, they will become happier. This leads children to
pester their parents to buy them whatever they like. Given that most parents
are always willing to satisfy the needs of their little ones, children can develop
bad spending habits. They are more likely to spend irresponsibly when they
come of age, a problem that may put them under financial strain or even lead
to heavy debts.
On the other hand, advertising to children can be beneficial. It enables parents
to seek information about storybooks and educational toys, products that help
to improve children’s literacy and boost their brain development. Banning
these advertisements would make it difficult for parents to better educate their
children.
In summary, I believe advertisements that promote goods and services
harmful to children should be restricted or even banned for the betterment of
the next generation.
5
from 小可的书屋
Advertising discourages people from being different individuals by
making them look the same. Do you agree or disagree?
文/魏剑峰
Advertising, one of the greatest inventions in the business world, has in many
ways changed our life. Rather than discourages people from being different,
advertising allows for distinctive and discerning individuals, thanks to the
wealth of information it disseminates and the individualism that prevails today.
In the first place, advertising enables people to live differently by expanding
their shopping options. Instead of limiting consumers to a certain product,
advertisements effectively offer a wide range of competing types varying in
prices, materials and designs, thus assisting them in getting goods and
services tailored to their needs. By comparing a variety of advertisements, for
instance, would-be car buyers acquire a vehicle’s detailed information, such as
body style, safety and fuel efficiency, and are more likely to make considered
and independent purchasing decisions. Without advertisements, many would
find it difficult to single out merchandise that suits their tastes and pockets, and
may eventually settle for one-size-fits-all products, in which case a sameness
is created.
The second argument concerns individualism. In an age when individualistic
thinking waxes, the persuasive power of advertising wanes. A growing number
of young people today have a liking for customized products that can assert
their individuality, and this is especially true when it comes to personal items
such as clothes, shoes and accessories —— after all, few would tolerate
wandering the streets only to find themselves wearing the same outfit as many
others. That means sales promotions, however effective, can hardly persuade
everyone into buying the same things. Faced with this trend, some
advertisements have reinvented themselves as trendsetters selling niche
products to small targeted groups.
To sum up, given the nature of advertisements and a growing public
awareness of individualism, advertising can do little to create uniformity.
Rather, it keeps people well-informed, making it possible for them to become
different individuals.
