Example Case Interview Videos:
https://www.tryexponent.com/courses/google-pm-interview/product-strategy/intro-product-strate
gy
● Flip phones
● Facebook messaging strategy
● Apple modular phones
● Mock Interview: Uber strategy
● Food delivery time increase
● Google ride sharing strategy
● Biggest threat to YouTube
● Samsung gaming market
● More product strategy practice
Product Strategy Questions:
https://www.tryexponent.com/courses/google-pm-interview/product-strategy/intro-product-strate
gy
● 3 categories of questions
○ Defining a company strategy (e.g. should google do this?
■ Important to have a perspective, defend perspective with evidence or
examples
■ Watch the company Key Note and CEO interviews about the future of the
company
○ Market expansion (e.g. how to expand in a certain market? How can whats app
be the most used messaging app?)
■ This about improving existing
■ Creative/brainstorming ideas are important
○ Have a business built on top of a new technology (e.g. we have a new
technology, how would you build a business around this new technology)
■ Be creative
■ Think about the relevant customer segments
■ How can you customize the business to match the customer segments
● When making a decision between two options, a simple cost-benefit analysis is useful
Behavioral Interviews:
https://www.tryexponent.com/courses/behavioral
● Use top down communication
● Use STAR method
● Create a story bank
○ 5-10 stories you know well
○ Example questions
■ What's your best strength?
■ What's your biggest weakness?
■ Explain a time you managed conflict.
■ Explain a time you learned a valuable lesson.
■ Tell me about a time you had to adapt.
■ Tell me about a time where you made the wrong decision.
● Use passive and active check-ins
○ Offer the interviewer the chance to redirect every few minutes to allow the
interviewer to chime in just in case he wants to say something
Favorite Product Questions
https://www.tryexponent.com/courses/google-pm-interview/favorite-product/intro-favorite-product
● Interviewer is looking for:
○ Are you passionate about products?
○ Do you have a perspective on this product and products in general?
○ How can you showcase your personality in the interview process?
■ Your answer should give you insight into you as a person
■ Tie it all back to how your love for the product ties back to the company
and your value to the company
● Picking your product
○ Choose a product you are genuinely interested in
● Having a perspective
○ Write down a list of good and bad points about the product
○ How do you use the product in a way that other people do not
○ Create a thesis statement (something that challenges the status quo)
● Improving the product
○ When thinking of product improvements, leverage a user-based approach. What
improvement would impact what users. What does the user segment care about?
● Least favorite product
○ Mention the problem the product is supposed to solve and why it missed the
mark
○ Customer needs, competitors, trends that validate your opinion
○ Show excitement
Estimation Interviews
https://www.tryexponent.com/courses/estimation/product-management-estimation
● Steps
○ Define the scope of the problem and the units of the final answer
■ E.g. School bus weight includes a full tank of gas?
○ Breakdown the problem into logical segments
■ E.g. tire weight + seat weight + metal frame weight + etc.
○ State assumptions
○ At the end explain why your answer may be over or underestimated based on
your assumptions
■ This answer didn’t take into account X, which would add an additional
10% in weight
● Facts
○ US Population
○ China Population
○ India Population
○ UK Population
○ Mexico Population
○ California Population
○ New York City Population
○ Users
■ TikTok
■ Google
■ Facebook
■ SnapChat
■ Twitter
● Example cases
○ Self-driving cars
○ Airbnb revenue
○ Empire state building weight
○ Estimate play store earnings
○ Estimate paint market
○ Estimate Uber drivers for SF
○ Estimate school bus weight
○ Estimate number of restaurants
○ Estimate pixel storage
○ Market sizing
○ Shampoo bottle sales
