An ISO 9001-2015 Certified Institute

SantGajananMaharaj College of Engineering, Mahagaon

Site- Chinchewadi, Tal- Gadhinglaj, Dist- Kolhapur
Department of Mechanical Engineering
COURSE PLAN
Industrial Management and
Course Code ME321 Course Name
Operation Research
Mr. S.R.Marajakke, Mr. R.
Prepared by D. Ghulanavar & Mr. M.G. Date
Mulla
Academic Coordinator/
Verified by Mr. V.R.GHATAGE(HOD MECH) Approved by
Principal
State the various functions of management. Know various functional areas of
management. Aware about the norms of industrial safety, business ethics, MIS,
Objective Industrial Safety and procedure to start small scale industries. Apply the various
models of operation research such as assignment model, transportation model, Linear
programming model, Decision Theory Model, Network Model and Sequencing Model.
COURSE OUTCOMES
At the end of this course the students should be able to:

Sr. No. CO CO No.

Explain1Planning,Organizing,Staffing,Leading in management environment
1. ME321.1

Explain1 Marketing, Materials Management and Purchase Objectives

2. ME321.2
Obtain2 knowledge of Entrepreneurship development Small Scale Industry
3.
&Industrial Safety ME321.3
Formulate3 and solve4 engineering and managerial situations as LPP.
4. ME321.4
Formulate3 and solve4 engineering and managerial situations as
5.
Transportation and Assignment problems ME321.5
Formulate3 and solve4 engineering and managerial situations as Decision
6.
theory, Network model and Sequencing models ME321.6

EXAMINATION SCHEME
Examination
Theory Term Work OE Total
Scheme
Maximum Marks 100 25 ----- 125

1|Page
 Contact Hours 3 1 (Tutorial) ----- 4

MAPPING OF COs-Pos
POs
a b c d e f g h i j k l
COs
ME321.1 1

ME321.2 2

ME321.3

ME321.4 2 3

ME321.5 3

ME321.6 2
Degree of Compliance of COs and POs 1: Low 2: Medium 3: High

COURSE CONTENTS
Chapter
Contents No. of Hours
No.
Functions of Management
Definition of Management, Management environment.
Planning – Need, Objectives, Strategy, Policies, Procedures, Steps in Planning,
Decision making Forecasting.
Organizing – Process of Organizing importance and principle of organizing,
Departmentation, Organizational relationship, Authority, Responsibility,
I Delegation, Span of control. 08 Hrs.
Staffing – Nature, Purpose, Scope, Human resource management, Policies,
Recruitment procedure training and development, Appraisal methods.
Leading – Communication process, Barriers, Remedies, Motivation, Importance,
Theories, Herzberg’s theory, Maslow’s theory, McGrager’s theory, Leadership
style.
Controlling – Process, requirement for control Management, Accountability.
II 07 Hrs.
Marketing Management, Materials Management and Costing
Marketing Management: Marketing Concepts –Objective –Types of markets –
Market Segmentation, Market strategy – 4 AP’s of market, Market Research,
Salesmanship, Advertising.
II. Materials Management: Definition, Scope, advantages of materials
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 management, functions of materials management, Purchase Objectives, 5-R
Principles of purchasing, Functions of Purchase department, Purchasing cycle,
Purchase policy and procedure, Evaluation of Purchase Performance.
III. Costing: Elements of Costs, Cost estimation, Cost control and Cost reduction
Ethics, EDP, SSI, Industrial Safety, MIS
I. Environmental factors influencing business, Business ethics and social
responsibility of business, effect of globalization.
II. Concept of an entrepreneur, Entrepreneurship development, Qualities required
to become entrepreneurs,
III III. Definition, Procedure to start Small Scale Industry. Assistance and incentives 05 Hrs.
offered to SSI, Problems of SSI, Feasibility report writing.
IV. Industrial Safety – Reasons for accidents, Prevention of accidents, Promotion
of Safety mindness.
V. Introduction to management information system, Introduction to ISO 9001
procedure
Introduction to OR and Linear Programming Problems
Introduction: History and development of OR, Applications, modeling in OR,
OR models and
IV their applications. 06 Hrs.
Linear Programming Problems: Formulation of problem, Graphical solution,
Simplexnprocedure for maximization and minimization, Big M Method, Duality
concept.

Assignment Model and Transportation Model

Assignment Model: Mathematical statement, Methods to solve balanced and
unbalancednassignment problems, Maximization problems, Assignment with
V restrictions, Traveling salesmannproblem. 06 Hrs.
Transportation Model: Mathematical formulation, methods to obtain initial
basic feasiblensolution (IBFS), NWCR, Least Cost and VAM, Conditions for
testing optimality, MODI methodnfor testing optimality solution of balanced and
unbalanced problems

Decision Theory, Network Model and Sequencing

Decision Theory: Introduction, Pay off table, Opportunity loss or regret table,
Decisions under
uncertainty, Laplace criterion, Maximin or Minmax principle, Maximax or
Minimin principle, Hurcuilicz principle, Decisions under risk–maximum
VI 08 Hrs.
likelihood criteria, Expectation principle, Expected opportunity loss or expected
regret decision trees.
Network Model: CPM – Construction of networks, critical path, Forward and
backward path, Floats and their significance, PERT – Time estimates,
Construction of networks, Probability of completing projects by given date.
Sequencing: Sequencing of n jobs on two machines, n jobs on three machines.
EVALUATION SCHEME
Section Maximum Marks Question No. Chapter No.

I 20Marks Question-1 Chapter-1

3|Page
 20Marks Question-2 Chapter-2
10 Marks Question-3 Chapter-3
15 Marks Question-4 Chapter-4
II 15 Marks Question-5 Chapter-5
20 Marks Question-6 Chapter-6

REFERENCES
Books
“Industrial Management and Operation Research”, Nandkumar Hukeri, Electrotech
1.
Publication.
2. “Operations Research”, Manohar Mahajan Dhanapat Rai and Sons
3. “Operations Research”, Hira and Gupta, S.Chand and Co. New Delhi.
4. “Operations Research”, Hira and Gupta, S.Chand and Co. New Delhi
“Management”, James A.F. Stoner, R. Edward Freeman, Prentice Hall of India New
5.
Delhi
“Management, Today – Principles and Practice”, Gene Burton and Manab Thakur, Tata
6.
McGraw Hill Publishing Company, New Delhi
“Essentials of Management”, Koontz and H.Weinrich, Tata McGraw Hill
7.
Publication,12th Edition
“Human Behaviour at Work Organizational Benhviour”, Keith Davis, Tata McGraw
8.
Hill Publication, New Delhi,1st Edition.
9. “Business Management”, J.P.Bose, S. Talukdar, New Central Agencies (P) Ltd
10. “Operation Research”, Pradeep J. Jha, Tata McGraw Hill Publication
11. “Operation Research”, S.R. Yadav, A.S. Mallik, Oxford University Press,( 2014).
“Operation Research – Principle and Applications”, Shriniwasan, Prentice Hall of India
12.
Publication, 2nd Edition
Data Manuals “Ope

1.

E-books/E-Links

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 LIST OF ASSGNMENTS
Exp.
ASSGNMENT TITLE
No.

A. Practical Exercise CO No.

ME321.1
1. Any three case study on Purchasing activities, Recruitment procedure, MIS, Office
ME321.2
communication, Venture capital funding
ME321.3
Any Three assignments out of the following
1.Formulation of LPP and Graphical Solution
2. Assignment on Maximization and Minimization problems using Simplex Method
ME321.3
2. 3. Assignment on Assignment Problems
ME321.4
4. Assignment on Transportation Problems
ME321.5
5. Assignment on Decision Theory
6. Assignment on Sequencing Problems
7. Assignment on Sequencing Problems

ASSIGNMENT QUESTIONS/QUESTION BANK

Unit- I (Assignment 1) Functions of Management 20 Marks

Que.
Questions CO No. Remark
No.
1. ME321.1
Write different definition of Management and Explain it brief
2. ME321.1
Explain Function of Management
3. ME321.1
Explain Internal and External factor affecting on Business
4. ME321.1
“Management is the Art or Science” Comment on it

5. What is communication ? What is its importance in organisations '? ME321.1 Common for All
Write barriers of effective communication Additional
What is Planning? Explain in brief. Or ME321.1 questions for Fast
6. Planning is a primary function of management why ? Give Learner
various steps involved in Planning

7. ME321.1
Explain X Theory
8. ME321.1
Discus Herzberg's theory of Motivation
9. ME321.1
What are the major characteristics of Leader?

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 10. ME321.1
What is controlling ? Discuss steps in controlling procedure
11. ME321.1
Define training. State the objectives of training and development
Explain the difference between policies and procedures with suitable ME321.1
12. Examples,

13. ME321.1
Elaborate authority and responsibility
Unit-II: (Assignment 2) Marketing Management, Materials Management and Costing 20Marks

1 What are the advantages of marketing research to an organization ? ME321.2

Explain the steps in marketing research

2. What is the importance of Advertising ? Write the different types of ME321.2

advertisements
ME321.2
Majority of the organizational problems are created due to improper
3 Communications " Discuss and explain the various barriers to the Common for All
effective Communication

4 Explain the Marketing concept ME321.2

5 What is marketing strategy? What are the product related decisions ME321.2
while deciding marketing Strategy ?
6 Define and discuss the concept of integrated materials management. ME321.2
Also state major functions of material management
7 ME321.2
Explain types of Markets, Advertising and Salesmanship
8 ME321.2
Explain Purchase Department in details
Unit- III:(Assignment 3) Ethics, EDP, SSI, Industrial Safety, MIS 10Marks
Que.
Questions CO No. Remark
No.
1. Explain the concept of E-commerce ME321.3
ME321.3
2. Discuss the necessity and importance of Entrepreneurship
Development with reference to Indian context Common for All

3. ME321.3
Explain Procedure to start Small Scale Industry
4. Explain Management Information System (MIS) ME321.3

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 5. Give the practical example of implementation of ISO 9000 clauses in ME321.3
industry
ME321.3
6. Short Note On - Business ethics and social responsibility

Explain the necessity and importance of promotion of safety ME321.3

7. mindness in reducing accidents

8. Explain the measures for Preventing Accidents in manufacturing ME321.3

industries
Unit- IV:(Assignment 4) Introduction to OR and Linear Programming Problems 15 Marks

1. Define operation research. Explain the characteristics of O.R ME321.4

2. Discuss the applications of O.R. in business and industries ME321.4

3. Explain the classification of models ME321.4

A fir manufactures 3 products A, B, C. The profits are Rs. 3, ME321.4

Rs. 2 and Rs. 4 respectively. Thefirm has two achiness whose
processing times in in are as
Machines Products
A B C
P 4 3 5
Q 2 2 4 Common for All
4. Additional
Machines P and Q have 2000 and 2500 machine minutes resp. Solve question for Fast
the following LPP using simplex method: Maximise Z = 3X1 + 2X2 Learner
+ 5X3
Subjected to
X1 + X2 + X3 ≤ 09: 2X1 + 3X2 + 5X3 ≤ 30:
2X1 - X2 – X3 ≤ 8
X1, X2,X3 ≥0
Formulate L.P. problem
Solve the following problem by simplex method: Maximise Z = 2X1
5. + X2 with constraints
3X1 + 2X2 ≤ 12: X1 + 2.3X2 ≤ 6.9: X1 + 1.4X2 ≤ 4.9
X1, X2 ≥0

Unit- V:(Assignment 5) Assignment Model and Transportation Model 15 Marks

Explain the following with respect to assignment model Common for All
1. Balanced and Unbalanced,Assignments with Restrictions ME321.5
Additional
question for Fast
2. Solve the following assignment problem ME321.5 Learner

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 1 2 3 4
A 1 12 19 11
0
B 5 10 7 8
C 1 13 14 7
2
D 8 15 11 9
3. Write the mathematical statement of transportation model. Prove that
ME321.5
assignment model is a special case of transportation
4. What are the methods of obtaining IBFS in Transportation model?
ME321.5
Explain any one with illustration
Determine the optimum solution to the following transportation
problem (Unit transportation cost in Rs)
A B C D E CAPACITY

X 55 30 40 50 50 40
Y 3 30 100 45 60 20
5. 5 ME321.5
Z 40 60 95 35 30 20
Deman 25 10 20 30 15 25
d

Unit- VI: (Assignment 6) Decision Theory, Network Model and Sequencing 20 Marks

Explain the following w.r.t. decision under risk EMV, EVPI, EPPI,
1. EOL ME321.6

2. Explain Hurcuilicz criteria with an illustration. ME321.6

3. What are the elements of Queuing system? What are the Queuing ME321.6
models and how to represent them using Kendall’s notation
4. ME321.6
Explain the classification of Queuing model
Determine the optimal sequence, to minimise the total elapsed time ME321.6
from the information given. Compute the idle times. The order of
Common for All
processing is AB.

Machine
s Jobs
5. J1 J2 J3 J4 J5 J6 J7 J8 J9
A 4 7 6 11 8 1 9 7 6
0
B 8 10 9 6 5 1 5 10 13
1

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