FACTORY

REINVENTING SPACE

• Reinvent the former Debenhams building in Bristol and

form a new business concept for the space in a way that
can be monitised for the use of a community interest group.
• Use the space in a way that has not been done before
• Something that draws visitors to Bristol
• Benefit the community and give poeple a reason to use
the space frequently.

"At i t s m o s t b a s i c , p re s e r v a t i o n i s a b o u t
protecting places that matter to each of
u s . We w a n t o u r c h i l d re n t o k n o w t h e s e
p l a c e s . We w a n t t h e m t o s t a n d a s b e a c o n s
for us and for those who come after us-
to tell our stories, and the stories of our
communities and our lives"
- Stephanie K. Meeks
F o r m e r p r e s i d e n t a n d C E O o f t h e N a t i o n a l Tr u s t f o r H i s t o r i c P r e s e r v a t i o n
THE PROBLEM
From blacksmithing to basketry, from weaving to
woodturning, we have an incredible range of heritage craft
skills in the UK and some of the best craftspeople in the world.
But many of these skills are in the hands of individuals who
have been unable to make provision to pass them on.
The Heritage Crafts Red List of Endangered Crafts,
first published in 2017, was the first report of its kind to rank
traditional crafts by the likelihood they would survive to
the next generation, based on intangible cultural heritage
safeguarding principles, led by the Heritage Crafts
Association, the only UK UNESCO-accredited NGO working
primarily in the domain of traditional craftsmanship.

(via https://heritagecrafts.org.uk/redlist/)
State-of-the-art
facilities

Fully equipped forges

Huge workshops

Vast array of material,

tools and equipment
https://www.businessscotlandmagazine.com/graduate-apprenticeships-adapting-to-a-rapidly-changing-world
ABOUT
Positioning Statement:
An inter-generational heritage skills centre with a community-focussed view, connecting people to their past and to one another through a love of craft.

Mission Statement:
To make history together.

Manifesto:
A love of the past is a tool for the future; there is so much to learn. In the world we live in, memories are fleeting and it’s easy to get caught up in the
present. We’re told that if we don’t do what’s best for us today, then we will lose out on something better tomorrow. But what if those things that are
“better” are merely different versions of what we already have? There is promise in our yesteryears, in the hearts of countless generations and in what
treasures they crafted, and the values embodied within. We have the power to choose what the time engulfs by deciding what to save. So, lets us stop all
bygones from becoming bygones, and bring them forward with us into the future, together.
 Textured Typography

PRIMARY LOGO
gives a handmade
and authentic feel
Arrows represent the
meeting of past and
present

The cog and

clock are central,
representing the
timeless creative
• This is the main logo to be used across the works made at
the centre
organisation.
• Colours brown and white are the focus. but FACTORY
the white can be swapped for blue in places
where the former does not work (on white
backgrouns for example)

FACTORY
 SECONDARY LOGO
• An alternate layout of the main logo.
FACTORY
• Can be used in different space where the
primary logo cannot, such as lanyards.
• Focus is on the wordmark but still
incorporates the arrows so is still recognisable
even without reading the words.

FACTORY

Image by rawpixel.com
 F
LOGOMARK
• A simplified version of the main logo.
• May be better fitted to use on merhandise
items or in more confined spaces
• Sometimes simple works well!
• Keeps the main brand elements from the
larger logo but in a more consise format

F F
• Will grow to be recognised as a simble,
without needing to see the words.
 CAFE LOGO
• Shares the same typeface as the Former
Futures logo, but in the regular font style.
• Keeps it consistent across branding, different
but still fitting within the identity of Former
Futures.
 PRIMARY FONT SECONDARY FONT SUPPORTING FONT
The primary font is made from your The supporting font pairs with the primary
The primary font compliments the primary
default typeface & should be used within and secondary fonts & should be used
font & should be used within subtitles.
headers and titles. within body copy.

CANVAS INLINE canvas Inline Futura PT

HEAVY Regular Medium or Bold

abcdefghijklmonpqrstuvwxyz abcdefghijklmonpqrstuvwxyz abcdefghijklmonpqrstuvwxyz

ABCDEFGHIJKLMONPQRSTUVWXYZ ABCDEFGHIJKLMONPQRSTUVWXYZ ABCDEFGHIJKLMONPQRSTUVWXYZ

01234567890 01234567890 01234567890

COLOUR PALETTE
The colour palette is a large part of brand recognition and will be used across all aspects of the
business; websites, social media, merchandise, print and more.

Yankees Blue Chocolate Kisses Deep Dumpling Air superiority blue Alice Blue
#0F233C #411B1D #99441F #7FA0BD #EBF2FB

Resembles steel and Colour of the soil and wood; Rusty shade of brown, Lighter blue tone Represents the future and
machinery, linking to tools the foundations of growth. suggesting a retro, rustic represents inspiration and positivity and newness.
of the trade. Also suggests Grounded in tradition, the style linking it to the past imagination, giving the To be used instead of
trust and stability. colour of our history. whilst giving a warm feeling. design a lighter feel white in most cases.
BRAND ILLUSTRATIONS
Brand illustrations and symbols help to bring more personality to the brand and make it more unique
and memorable to the audience. They can be useful to convey tone of voice and unifying style.
These illustrations depict
the range different
activities/crafts that
can be explored as well
as a selection of tools.

This not only showcases Arrow symbols, like

the activities but those used in the
communicates the joy logo can be used
of making and crafting as additional brand
creating things and elements in areas
also the connection such as websites
shared when doing so. and signage.
BRAND PATTERNS
Brand patterns often pull together different brand elements. They can be used repeatedly across
different areas, working well on packaging, murals and merchandise, enabling cohesive branding.
Pattern Pattern Pattern Pattern

Includes all tools from the brand assets. Used with Pattern 2: The same elements at Pattern but without Lines in the same style Words linked with the
all colours, except #411B1D. the darker element with sewing machine. as arrow illustations. brand identity.
SOCIAL MEDIA
Social media is a big part of communicating with an audience. The mock ups here give an idea of what
this might look like, in keeping with the brand identity.
TEMPLATES
Templates allow you to see visually how all your different brand elements can be used together and
how to easily personalise them. It is also useful to have a photography direction to follow to keep
everything consistent with the brand identity.
CREATIVE SPACES SKETCHES
These sketches show how some of the spaces will look and some design
elements that can be used within them.
BUILDING - INSIDE
Inside of the Former Futures Factory is an interior reminiscent of the past. It will feature lots of natural
and industrial materials such as woods, metals and fabrics. The arrow artworks will be used to guide
visitors around the building, with directions signposted throughout.
BUILDING - OUTSIDE
The outside of the building is meant to stand out in contrast to all the modern buildings
around it in Bristol’s shopping quarter. It will feature the worlds largest grandfather clock,
equipped with numbers that run in the opposite direction to normal, meaning that whilst it
will still be able to tell the correct time, it will appear to be moving backwards. Within this
clock is the main enterance, allowing the visitors to quite literally ‘step back in time’.
BUILDING - EXPERIENTIAL
• The public will be invited to bring along
old tools, housewares and materials to the
building, and in return will get to try their hand
at heritage crafts in a pop-up ‘Container Crafts’
event.
• Bring along old tools, houshold furniture,
upholstry and fabrics
• Whilst public have hands busy crafting,
artists will be making a ulputure on balcony of
building
• At end of the event this will be lit up,
revealing shadow art behind.
• Can be broadcast/streamed online
• Community contributes to something on the
building, feel theyhelped to create it.
SHADOW PROJECTION ARTWORKS

Artworks by Tim Noble and Sue Webster