Design E- Portfolio Tanish Jain

MYP Design Cycle

Unit Details
Unit Name- Home Decor
KC- Creativity
RC- Sustainability
GC- Personal and Cultural Expression (Artistry)
SOI- Creativity can inspire sustainability through enhancement of artistry.

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Unit Details
We were given the KC as creativity. The group that I am in believes that the RC is Resources
because we have to use the resources that we already have and are not being used, we will
preserve the resources that we already have and prevent them from going to waste and also
prevent the need of more resources. Our GC is globalization and sustainability because we
believe that our whole topic and product revolves around sustainability, and it is the topic that is
so to say the agenda of the world currently. This helps us connect with everyone on a global
level. Then I went to another group that had the same idea as our group for the GC, but they
chose Innovation as the RC. Which led me to ask the question, to what extent is Innovation a
more appropriate RC compared to resources, their argument was that looking purely at the KC
which is creativity. Innovation is an idea that comes under the umbrella term of creativity but
after an insightful discussion we both were able to justify our RC’s and we were able to agree to
disagree. Another RC that I found was markets and trends since the problem that I have
identified is that people think that recycled products are cheap and are just a quick fix compared
to an actual product. So, we are trying to change the mindset of the people which basically
means that we are changing the market. This leads to a change in trend and an increase in the
recycle products market.

GRASP Task
Goal: Your goal is to explore to what extent can creativity inspire sustainability through
enhancement of artistry.
Role: You are a Socio-environmentalist with a product designer past.
Audience: Your audience is a mixed group of consumers who are trying to enhance their
daily practices of sustainable living, interested in learning how to make new things out of old
things.
Situation: You gather with colleagues and decide to promote conscious sustainable living. To
campaign for the cause in a relatable manner, you decide to host a big exhibition-fair to
showcase various upcycling techniques (particularly, including weaving which is the
trademark of your locality). As a group, you have decided to create different upcycled.
products — some are kept simply as inspiring prototypes; some are available for purchase.
This exhibition is meant to be a week of celebration, important discussions, and exchange of
ideas. You not only facilitate your own stand but try to connect with your visitors to inspire

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them towards changing their habits to the best. The money raised during this exhibition will
be directed towards an NGO of your collective choice.
Product: Your product is a home décor object (you can work on one item or develop a series
of objects; you can work individually or form a small design agency). While your product can
showcase various mixed media rooted in upcycling, it must include at least a minor element
of weaving (it can also be entirely woven, should you prefer this technique).

A(i) Explain and Justify the Solution

Situation- In our daily quest for new possessions, we often accumulate a surplus of upcycled
items at home, rendering them useless and confined to boxes and cabinets. You as a Socio
environmentalist decided to make different products using weaving techniques by upcycling.
You also have to display these products in the sustainable exhibition week that is showcasing
various weaving techniques to make the people aware about upcycling and Weaving. We will
use the money collected from this exhibition for some social cause.

Problem- The problem that I have noticed is that people need to be informed about how even
upcycled and recycled materials can be used to make functional, relevant and aesthetically
appealing products that can be used in our day-to-day life. I believe this is the problem because
people sometimes shy away from sustainable products because they think that it will be a
mediocre product and is more of a makeshift and cheap version of a product that would rather be
way better without recycled material, but that is not the case. It is my job to prove it.

These ideas that I have discovered that will both help me solve the problem I identified when
looking at the situation and also help me tackle some issues I come across in real life. For

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example the books on my shelf are extremely messy as there is no room for them and they end
up looking atrocious lying at the top of the shelf. That is why I came up with the example of
creating a pouch that I can hang on the side of my shelf to keep my notebooks in. It would be
space efficient because it requires only a slight amount of area and is multipurpose as it is not
only for notebooks almost anything can be kept in there. Another problem that I noticed was that
a cupboard in my mothers room is a collectors piece, meaning that they don’t make it anymore,
so that means that we can’t replace it but a thing that we have noticed is that there are a lot of
scratches on it, so the solution and the product that I have come up with to solve this solution is a
cover for all the cupboards that adds both aesthetic value and prevents in from and superficial or
abrasive damage.

A(ii) Identify and Prioritize the Research

Prioritizing the research

S.NO Research Content Resources

1 Secondary Learning how to Video on YouTube

weave and other
techniques to build a
Home Décor Product

2 Primary Learning basic Teachers

knowledge on
weaving and other
techniques to build a
Home Décor Product

3 Primary Survey with Peers, Microsoft Forms

acquaintances, and
professionals to find
the trend and
opinions.

4 Primary Interview with Peer Laptop to record

5 Secondary

My learning from the research conducted on how to weave

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My first method of learning how to weave comprised of a lot of research on the internet on
learning how to weave as a beginner and I realised that I would need to find a video to
understand how to weave as written text would not help me understand the task from a 3-D
perspective, so I was able to find a youtube video that helps me grasp the concept of paper
weaving well. My next technique was to refine my basic skill of paper weaving into a skill so
that I could easily create a wide array of designs and products. The main goal to make the
product in a vast variety is to make uniform strips of paper and spread them evenly such that
there are no deformities. If this has been done then we can make use of shapes and glue the
woven part altogether to make a pattern. To end my journey of weaving I asked Mr. Sanjay Jain
about the process of weaving using a professional setup and he showed me a weaving loom and a
weaving comb. These are two tools used in textile factories when products are made at mass.

Primary Research Survey (Find full survey in Appendix 1)

From my survey I was able to identify my target audience and also preferences of people when
we look at their age, profession and houses. I noticed that people living in houses are more likely
to buy home decor products because their houses are bigger so there is more room for them to
decorate their house and add miscellaneous objects. I also noticed that students were the most
aware about upcycled products. One last pattern that I noticed was that the older generation of
people thought that sustainable products lack the functionality and quality compared to a student
who was more interested in first testing the product then giving an opinion. This survey helped
me understand the views of the general populous and adjust myself and my ideas towards it.

Group work done on Oorja

We started by researching about the company Oorja for our Architectural Digest India feature
spread. To create a cohesive and accurate outline, we collated information from a variety of
sources. We went through Oorja's website and social media channels. We analyzed their brand
voice, product range, and design aesthetic. This digital exploration provided a window into the
lives of their artisans, their unique work processes, and the core values that drive Oorja. We also
reviewed past issues of AD India. We analyzed the layouts, color palettes, image choices, and
feature structures. This research ensured our design language would be accurate to the
magazine's established visual identity. We then explored current interior design trends.
Understanding the design trends allowed us to position Oorja's products within a relevant
context. This ensured that we knew the context of what we were writing. In our exploration of
Oorja's brand culture for the Architectural Digest (AD) India spread, we ensured ethical use of
information, particularly when dealing with digital media and online content, by citing each
source using the MLA8 format to give them proper credit for their original work.
This part is done in collaboration with peer 1.

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(Aiii) Analyse Existing Products (Bibliography in Appendix 2)

- Made trade is a company focused on both sustainable fashion and home

decor. Their goal is to “ make it easy to shop for ethical and sustainable home
goods and clothing.”.

Swot Analysis

Strengths Opportunities

They have a unique selling point (USP) They are recognized by Vogue
which is that they are able to make MagazineTM and The New York Times
ethically sourced sustainable products that proving that they are a reliable source for
provide the same functionality to their non goods and services that they provide.
sustainable counterparts. They have their own magazine and
They have an extremely intuitive website publication which not only gives advice
with both information and the opportunity on the latest trends and advancements in
to buy their products with one click of a technology of sustainable fashion and
button. home decor they recommend products to
Their products have a range in price points buy from their website.
as well, so they are accessible to most
customers.

Weakness Threats

I believe one of their weaknesses could be A big threat to the growth of this company
that although they have a vast product is their lack of any patent or trademark
line, they cannot expand it any further which means that their idea can be easily
because of the limited amount of Home copied by many other suppliers with
decor and fashion products that can be of supposedly a better understanding of this
high quality and be made sustainably. field of business.

- West Elm is a widely regarded home decor company with outlets in 10+
countries. It is a pioneer of sustainable retail products

Swot Analysis

Strengths Opportunities

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They are a company with an immense Being well known helps them expand
amount of popularity which means that even more without needing to prove
they are already considered a trustable and themselves. They can increase and build
reliable goods and services provider. on that product line using these sourced
They have a versatile product line. materials for other products as well

Weakness Threats

They have a really complicated website A weak website in a world of e-commerce

that is really hard to navigate through with and a significant amount of advancement
a poor user interface and for a buyer is in technology could be a real threat as the
also a bit harsh on the eyes because of the first impression of the customer will be
continuous contrasting color schemes as negative and will impact the brands
we scroll down the website. overall outlook.

- Viva terra is clean green sustainable home decor and outdoor luxury brand with an
idea to revolutionize the business forever.
Swot Analysis

Strengths Opportunities

They have a great website that is both Using both of these strengths they can
aesthetically pleasing and does a great job easily burst out on to the scenes as one of
to advertise their products. They have an the mainstream manufacturers and control
interesting idea, that aligns with the the business.
mindset of the younger generation,

Weakness Threats

Their manufacturing and site maintenance Having to choose between those things
cost are high limiting them to either make can be extremely damaging to a young
accessible products or have a higher business as they are not properly
margin on a product. accustomed to deal with it yet.

A (iv) Design Brief

Product- Decorative and scented candles made out of used and unwanted wax crayons

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I had noticed crayons lying on my table that were sitting there out of condition, broken, unusable
etc. and I noticed that candles are made out of the same material. This project includes collecting
crayons from and around my neighborhood and recycling them into scented candles that can be
sold. All of the products that we will sell will be made out of sustainable materials. A candle is
an essential part in an indian household whether it be a lighting up the home because of diwali or
just spreading energy throughout the house. This product completes the needs of my target
audience in a sustainable manner. This business is also not just limited to candles during Diwali
we can make clay diyas made out recycled clay fill them with wax and sell them. This product
also has a quick cheap and effective manufacturing process because crayon wax hardens faster
than candle wax. There will be three sizes of the candles small, medium and large and will be
made of one solid color. The name of this establishment has not yet been decided but will be one
of our priorities in the near future.

Criterion A ATL- Reflection Sheet

Student Refelctions and Takeaways

Guided Questions

We collated information from a variety of sources. We went

through Oorja's website and social media channels. We
1. Locate: Where did you find analyzed their brand voice, product range, and design
information relevant to your aesthetic. This digital exploration provided a window into the
task? Did you use a variety of lives of their artisans, their unique work processes, and the
sources, including digital core values that drive Oorja.
social media and online
networks?

We had a shared document where multiple roles were

assigned specially for each person of the crew, through this
2. Organize: How did you document we could present ideas, give information and
structure and organize the ultimately collate and make it into a presentation. We were
information you gathered? also on strict deadlines within the group to prevent anyone
What tools or methods did from losing track of time.
you use to keep track of your

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research?

We utilized the CRAAP test to analyze the sources that we

used to find information. Although most of the information
3. Analyze: What methods we got was from first hand sources such as their website and
did you use to critically social media accounts but the information that was provided
examine the information? by secondary resources we made sure to test and ensure their
How did you determine the reliability.
credibility and relevance of
your sources?

Obviously, the information provided from Oorja themselves

will be slightly manipulative and one sided but we made sure
4. Evaluate: Did you to formulate an opinion not only from their perspective but
encounter any challenges or also the viewers perspective as we read through comments
biases in the information you and reviews of the business.
found? How did you assess
the reliability of the
information for your specific
task?

As already mentioned we had used a shared online document

to compile everyone’s thoughts and views.
5. Synthesize: How did you
combine information from
different sources to create a
cohesive and meaningful
output?

We made sure that any of the work submitted to us by our

group members was original and not copied or generated from
6. Ethical Use: How did you any other source.
ensure the ethical use of

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information, especially when

dealing with digital media and
online content?

Overall Reflections on Media Literacy and Research Skills:

Our research skills played a vital role in the success of our

group project. Our research skills enabled us to create a well-
rounded and informative feature spread for AD India. By
delving into various sources, we gained the knowledge
required to showcase Oorja's brand culture, design a layout
that aligned with the magazine's style, and craft a home
How did the research skills
makeover story relevant to the target audience. These skills
you employed contribute to
ensured ethical use of information and strengthened the
the success of your group
credibility of our work.
project?

B(i) Design Specification Table

Aspect Considerations Requirements Limitations

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Aesthetics It is a candle that will We would need a lot of I am not too

have a lot of colors layercrayons that need to be experienced in
by layer and instead of sorted into different working with
the layers being uniform colors and, so that the sewing machines
in length they will be a layers don’t mix we and the cloth might
bit abstract to keep up need a bowl of ice rip. Also to make a
with both modern trends where we will place the layer candle a lot of
and aestheticcandle container in. We time will be
preferences. will also need a sewing needed.
machine to make a
There will also be candle cover out of used jeans.
covers and pouches that
will be made out of jeans
and some parts of jeans.

Cost There will be minimal So to keep up with the A ₹300 price point
cost mostly all of the cost of the borosil would help keep
products are upcycled, container we would my margins high
since we are using need to keep a bit of a but then the candles
crayons to make the wax steep margin and sell might become
for the candle and the one candle set (one seasonal or targeted
jeans are used. The only candle and the jeans to only one kind of
cost we will have is the cover) for about ₹300. audience.
borosil container. The Although it might seem
cost of one 31.4 x 11.5 high for a candle. The
cm borosil container is candle is quite large in
approx. ₹68. size.

Client My client is home décor To reach this kind of an The advertisement

enthusiasts, people who audience I would need might be a bit
recently moved into their an advertisement that costly.
home and would like to appeals to an audience
decorate it, and people like these,
celebrating a festival.

Environmental Since all of my candles I would need to go to a I would need to

Consideration are made out of recycled lot of houses in my work a lot before I
crayons and crayons that society to ask for set up a supply

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people don’t use, it is candle but after I chain and I need to

environmentally upscale it I would have a lot of
friendly. create a supply chain traction to try any
where anyone who is of it.
throwing away old
crayons can give them
to us and they will get a
free coupon from our
side.

Safety To prevent any accidents In our advertisement People might still

happening due to the we would also need to get hurt if they spill
candle being hot when lit add a warning and it or something
and it is practically would need to explain catches on fire.
immovable, we have the proper use of it.
created the cover.

Size The borosil container of A lot of crayons which It is an extremely

the candle will be 31.4 will be separated into large candle and 6
cm in circumference and different colour. times the volume of
11.5 cm in height. The a regular candle.
cover will accurately be
able to cover the candle.

Function It will both work as a The only requirement It has only two
home décor item and an for this function to be functions and is not
incense as it will have an reflected is that the much versatile.
extremely powerful customer uses the
smell. candle as intended.

Materials Jeans, crayons, borosil We would need all of It is not that easy to
container these materials used to get these materials
keep the integrity of the continuously.
company and keep our
product upcycled.

B(ii) Develop Design Ideas

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B(iii) Present the final design

Peer Reflection Table 1

Sketch No. Aesthetics Function Total Comment

(Rating (Rating
out of 8) out of 8)

1. 6 6 12/16 I believe the design is good and the

product will work well but the idea is
too vanilla and plain and isn’t much
unique.

2. 6 4 10/16 I think that the idea could be well

implemented but it doesn’t fully
compensate for the purpose of a
candle as they are small and are only
solid colour.

3. 7 7 14/16 I have given this a high rating as I

believe that this design improves on
the shortcomings of the earlier ones
and helps the product be unique and
functional at the same time.

Peer Reflection Table 2

Sketch No. Aesthetics Function Total Comment

(Rating (Rating
out of 8) out of 8)

1. 5 7 12/16 The design plays its part extremely

well when we look at the side of
function as it is extremely large candle
which will increase its life
substantially but the aesthetic lets the
product down massively.

2. 5 3 8/16 This design should be almost entirely

reworked, first because of the size of
the candles and also because of the

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only being one color.

3. 8 8 16/16 This design is my favorite out of all of

the other ones, reason being, it
provides me with a extremely large
size with an additional cover and a
modern/trendy design.

Peer Reflection Table 3

Sketch No. Aesthetics Function Total Comment

(Rating (Rating
out of 8) out of 8)

1. 7 7 14/16 The design is great but I am a bit

confused on how exactly will you
make them layered without them
mixing even a bit

2. 6 5 11/16 I like this design but it is a bit

impractical on how 4 solid color small
candles will be appealing to a
customer when they can buy larger
candles from a more trusted source.

3. 8 8 16/16 The last design, I feel is a better

version of the first design as it is
aesthetically appealing, practical, safe
and also the jeans cover is an
extremely nice touch that will elevate
the product further.
Final Reflection
Looking at all the peer review that I have gotten and my understanding I believe that sketch 3
will be the best sketch to use as a blueprint for my final product. Some key points that I noticed
were the main selection of this design were; first the aesthetic of the candle. The idea of an
abstract multi layered candle seemed to be extremely appealing. Then, the uniqueness of a candle
cover also was extremely appealing to my peers. It is not surprising that my last design got
picked as the best because, while creating the designs, I was continuously thinking how to make
the current design better than the previous one. I also tried to integrate all of my research and
market analysis into the designs as much as possible. Overall, I believe that the 3rd design is the
best design out of all the 3, because of its uniqueness and function.

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B(iv) Orthographic View

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C(i,ii & iii) Logical Plan & Demonstrate Technical Skills

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Step Number Description Materials Evidence

1 Prepare Covers Jeans

· Cut the pants String

to the right
dimension

· Sew it together
using sewing
machine

2 Collect crayons Crayons

· Look for
crayons in my home

· Go around the
society to ask
people for crayons

3 Prepare the wick Wick

· Tie the wick to Coin

the coin
Container
· Place it evenly
in the container
using a stick to
balance it

4 Sort the crayons into Crayons

color

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5 Melt the colours 9 bowls, Crayons

6 Layer the candles 9 bowls with melted

crayons
· Pour wax into
the container Borosil Container

· Place the
container in ice

· Wait for one

layer to freeze

· Alternate
between pouring
and waiting

Final Product

Find all photos of the process and product in Appendix 3

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C(iv) Justify Changes Made

I believe I have followed my chosen design to a great extent and it has helped me create a
solution for the problem I identified earlier. I have followed the clear dimensions that I planned
before the creation of the product. One change that I could identify in the product was that, in my
earlier plan I had decided to fill the candle to the top but while creating i realized that if I had
filled the jar to the top when the candle is lit there will be too much pressure in the container and
the candle might shatter and the container might break. Another small change that I did was
instead of the color layers having similar amount of liquid, they had a bit of a difference, because
of the availability of crayons in my society. Overall, I think I stuck to the original plan quite
well.

D (i) Comparison with the specification table

Aspect Considerations Rating & Justification

Aesthetics It is a candle that will have a lot of 7/8

colors layer by layer and instead of
the layers being uniform in length I have followed this step very well
they will be a bit abstract to keep up as the candle is extremely abstract.
with both modern trends and aesthetic It is also multi layered and the
preferences. candle cover also came out looking
well.
There will also be candle covers and
pouches that will be made out of
jeans and some parts of jeans.

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Design E- Portfolio Tanish Jain

Cost There will be minimal cost. Most of 8/8

the products are upcycled, since we
are using crayons to make the wax for I only spent money on the borosil
the candle and the jeans are used. The container except it, everything was
only cost we will have is the borosil upcycled and had no acquisition
container. The cost of one 31.4 x 11.5 cost.
cm borosil container is approx. ₹68.

Client My clients are home décor 7/8

enthusiasts, people who recently
moved into their home and would like My target audience remained the
to decorate it, and people celebrating same and I met their needs but I am
a festival. unable to create a proper
advertisement to gain traction.

Environmental Since all of my candles are made out 8/8

Consideration of recycled crayons and crayons that
people don’t use, it is My product is extremely
environmentally friendly. environmentally friendly as both
the manufacturing and acquiring
process didn’t have any negative
impact on the environment.

Safety To prevent any accidents happening 8/8

due to the candle being hot when lit
and it is practically immovable, we I not only followed these safety
have created the cover. measures, but I needed to add
another safety measure, which was
not to fill the container fully as I
noticed, that the container could
shatter due to the added pressure
heat can add to the candle.

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Size The borosil container of the candle 6/8

will be 31.4 cm in circumference and
11.5 cm in height. The cover will Due to some safety concerns I had
accurately be able to cover the candle. to decrease the volume of liquid
inside but the size of the container
stayed same, that is why I have
given it a 6 as it has been followed
well but not perfectly.

Function It will both work as a home décor 7/8

item and an incense as it will have an
extremely powerful smell. It is able to occupy the same
functions as it was mentioned in the
specification table.

Materials Jeans, crayons, borosil container 6/8

I have given myself a six because I

was able to acquire all of these
materials but to get them on a
regular basis and properly set up a
continuous supply chain. So I was
not able to find a stable source of
inventory
Design Specification Reflection
According to the rating it is clearly visible that cost of manufacturing, safety precautions
integrated and environmental considerations adopted into the product. This is because I have
kept them either exactly the same to the original specifications or even improved on them. For
example, to account for better safety considerations than the ones that I had mentioned in the
table, I decreased the volume of the liquid inside the candle, to prevent the glass container from
expanding and exploding. Also, the initial cost that I had predicted was ₹68 and my cost of
production was exactly ₹68. Finally as I have mentioned in the comparison as well, all of the
work that I have done was carbon neutral and was made of mostly recycled products. The reason
my rating for size is the lowest out of all the criteria is because I was not able to follow the
particular size I mentioned. Although I had to decrease the volume because of safety issues, it
should have been something that I should have found out before the manufacturing process and it
should have been put into limitations beforehand. Now, the reason I have given myself a lower
rating in material is because, I had made a goal to establish a supply chain for potential
customers to donate crayons, or other used items that had wax or were made out of fabric but I

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realised that huge strides needed to be taken to even create a sustainable supply chain. That stride
needed to be in Advertisement and that would need an extremely high initial investment, that is
why extreme commitment is needed to even think about a project like this. One specification that
I think could be omitted is client because even if I don’t have a specific target audience my
primary research gave me a very clear idea of what people from every background, age group,
profession etc. prefer in a home decor and could have sold to those markets instead. One
specification that I added was uniqueness or WoW factor, throughout the investigation, planning,
creation stages, I was constantly wondering what is the uniqueness of the product and how it will
help me attract more customers.

Criterion D ATL Reflection Sheet

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Appendix

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1.

2. Analyse Existing Products

● Ives, Andy. “Made Trade | LinkedIn.” Www.linkedin.com, Skyler Earnhert,

2018, www.linkedin.com/company/made-trade. Accessed 8 Mar. 2024.

● Peter, Cayley. “The Best Ethical and Sustainable Goods | Made Trade®.”

Made Trade, Andy Peter, 23 Jan. 2018, www.madetrade.com/. Accessed 8

Mar. 2024.

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● Sonoma, Williams . “Modern Furniture, Home Decor & Home Accessories |

West Elm United Kingdom.” West Elm UK, 2018, www.westelm.com/.

Accessed 8 Mar. 2024.

● Doe, Jack. “VivaTerra | Inspired Green Living.” Www.vivaterra.com, 2019,

www.vivaterra.com/. Accessed 8 Mar. 2024.

3. Design Process Photos:

https://genesisglobalschools-my.sharepoint.com/:f:/g/personal/tanish304130029_gen

esisgs_edu_in/EmO1izGtcgtAoUk8pHgZelABJ08zf9XlafOE2CyuVwjcKA?

e=uucNG5

Crafty Minds. “This Simple Paper Weaving Craft Is so Simple, You’ll Never

Believe It! | Crafty Minds.” Www.youtube.com, Crafty Minds, 21 Mar. 2021,

www.youtube.com/watch?v=Xq1Pv8He2AM. Accessed 8 Dec. 2023.

Figma Editorial Firm. “How to Create a Design Brief?” Figma, 12 Feb. 2023,

www.figma.com/resource-library/how-to-create-a-design-brief/. Accessed 6

Mar. 2024.

One Perspective. “MYP Design Basics - One Perspective.” VistaThink, VT

Publisher, 16 Jan. 2020, www.vistathink.com/myp-design-basics-one-

perspective/. Accessed 17 Jan. 2024.

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