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UpWork Profile
Optimisation
RR Worksheet and Practical Tips
Building the
Foundation
Most freelancers don’t know who their potenital clients are.
Those that do, often group them up as a ‘high level’ summary.
In order to connect and convert more clients you need to build
your ‘Client Avatar’, which is a full understanding of a single
client, their pain points and what they do each day.
Understanding your Avatar
Going a level deeper
Incorrect Correct
Males Phil
22-35 28
Business Owner Travel Company
Has a Blog Struggles with the blog
Posts once a week
Can’t connect to audience
No time to write
Head of Family of 4
Wants to earn more
Desires you need to fix Take the kids traveling
Want to get back his time
Your ideal client In order to get hired, you first need to fully understand
the problems and needs of your ideal client
What are they What are they
looking for? frustrated by?
Quality
Lack of sales
Speed
Slow movement
They want to save time
Fast solution
They want to learn
how to optimise
They want to gain Build a team
more clients
What is their Why might they
dream outcome? choose upwork?
Key Search Terms In order for your profile to be found more often, it’s important to
understand what your potential client would be searching for.
About the service About the software
1 Social Media 1 Hootsuite
2 Marketing 2 Tiktok
3 SEO 3 Excel
4 4
5 5
6 6
Specialised
Profiles
Are you taking advantage of
this extra feature?
Planning your profiles
How to use it correctly
These make it easier for clients who are searching for someone
with your skills to find you and review your relevant experience.
With a specialised profile, you can tailor your unique skills to
your audience on Upwork and create variations of your profile
that showcase your experience within specific categories.
For example, you can separate out the work you've done as a
blog copywriter from your work as a translator/assistant
(Find Work › Profile)
A single mixed profile Specialised Profile #1 Specialised Profile #2
Writer, SEO, Blogs, translator SEO Copywriter Social Copywriter
Here’s what the Client sees
No Portfolio Image Ghost Profile Photo Mixed Messaging Poor Description Confusing skill tags
Clear copywriting examples Approachable Photo Results driven title Hits the goals of the client Sales Targetted
Desires you need to fix
Picking your skill tags
The current limit for skill tags (15)
Skills
Blog Copywriting Headline Sales Presentation Brand Marketing Content Writing
Marketing Communications Website Content Landing Page Website Copywriting
Email Marketing Sales Copy Sales Copywriting Sales Writing Sales Funnel Copywriting
To make sure you’re found above other freelancer, it’s important
your skill tags are tailored to your ideal client.
This is where we can reference our previous worksheet (ideal
client) and find the things they are likely to search for. You want
to fill this section with those key words.
Blog Copywriting
The Perfect
Portfolio
How to highlight your best work to give you the best chance at
getting your profile viewed, and then hired.
Getting it right
Here’s what the Client sees
Stock Photography Vague Title Desc. Text Too small Confusing Cover photo Not specific
Great focus on results Larger, bold text Industry Specific Clear result highlight Your own images
The Introduction
Video
88% of freelancers don’t have one.
So why is it important?
Getting it right
Introduction
Explain who you are. 5 secs
Where you’re from.
Services
Explain what you offer. 10 secs
How long you’ve been doing it.
Results
Give data on previous results. 20 secs
Show and tell.
Clients
Set-up
Name who you work with. 10 secs
What industries.
Why you?
People buy people. What makes you different? 10 secs
Fun fact, connect with them.
It’s much harder to create that
connection when you’re only rely-
ing on a written profile. It will create Lead them
Tell them to get in touch. 5 secs
a bond, build trust and boost the
Or offer a free call.
chance of you getting hired.
Few Tips:
-Get the best quality you can.
-Make sure you’re well lit.
-Reduce background noise
-Add subtitles/captions.
-Remove all pauses. Aim to keep below
-Make sure to smile! 1 Minute.
The Profile
Checklist
An Optimised profile is different to a 100% complete profile.
Upwork only tells you to finish each section, here we’re going
slightly deeper into each one to teach you how to get slightly
ahead of the competition at every level.
Actionable improvement
Your Profile Photo Like we always say, people buy people.
So make sure that you always put your best self first.
Clear headshot Smiling and looking Good lighting with
close to the camera at the camera clear backdrop
Make sure to complete
All upcoming points
Your Job Speacialisations Don’t bundle everything you do into one profile
Split it up into key distinguishable specs
Broken down into Outlined exactly the Searchable terms
two clear services niche you serve for your service
Profile Checklist 1/3
Descriptions Before you’re hired, it’s likely the client would dig through your profile
Your description is the perfect place to further build that trust
Make it results focused Implement key Create a list to outline
and easy to digest words and searches core offerings
Portfolio Most people will stick in any photo that relates to the project
Instead, you should highlight the results, and make it specific
Clearly show the Sell the outcome Remove all stock
results you provide not the service photos
Profile Checklist 2/3
Overall Profile Build this out to the best of your ability, you can always change
it in the future but incomplete profiles will rarely get hired
Make sure to complete Add employment that Use key terms to fill in
the profile to 100% backs up your service your skills & expertise
Final checks Before you venture into the UpWork world
make sure you run through everything twice
Make sure your profile Search yourself to Can you add emojis
is not set to private see if you come up to break down text?
Profile Checklist 3/3
Now...
Go Optimise and
grow that snowball
If you’d like more tips, follow along.
& If there’s anything specific you’d like
a guide for, get in touch!
Part of the RemoteRoost.
