Mobile App
Development
Proposal Date: 14/3/2022
Created By: Prepared for:
Salescamp Pixer Digital
www.example.com
COVER LETTER
Dear {clientName},
Thank you for your time on checking our Mobile App Development
Proposal.
We are ABC Software Company and we create first-rate and superior
software on a computer, mobile, and web. We produce high-quality
software that is affordable and flexible.
Having a good mobile app will increase your sales and subscriptions. This
means that your app should be stable, user-friendly, and fast.
In this proposal, you'll see information about ABC Software Company, our
services, pricing, terms, and conditions.
We look forward to talking with you.
Sincerely,
[Sender.FirstName]
[Sender.LastName]
[Sender.Company]
www.example.com
About the company
We are ABC Software Company and we create first-rate and superior
software on a computer, mobile, and web. We produce high-quality
software that is affordable and flexible.
Vision statement
Our vision is to produce high-quality service that is affordable and flexible to
our clients. We want to make our clients happy by creating a world-class
mobile app that will definitely help in their marketing and branding.
Mission statement
Our mission is to make our clients happy by creating a world-class mobile
app that will definitely help in their marketing and branding. We will
produce high-quality service that is affordable and flexible to our clients.
www.example.com
Our team
[Name]
[Qualifications]
[Experience]
[Name]
[Qualifications]
[Experience]
[Name]
[Qualifications]
[Experience]
www.example.com
Development process
We normally need 16-20 weeks to finish the mobile app completely. We
send feedback to our client for every successful step we make. We assure
our clients that we kept them updated with the project.
MOBILE APP DEVELOPMENT PROCESS
1. Meeting and formally offering the proposal.
2. Acknowledgment and signing of contracts.
3. Research and data analysis.
4. Creating the first mockup and approval.
5. Proceed with building the app using wireframes.
6. Create the front-end technology of the app.
7. Improve visual UI design.
8. Produce the backend technology of the app.
9. Perform UX (User Experience) QA Testing.
10. Perform further testing with the client.
11. Launch the app in the App Store and Play Store.
www.example.com
Our Toolkit
Here are just a few of the ways we leverage mobile marketing to help our
clients grow:
Social Media
An overwhelming majority of interaction on social media takes place on
mobile devices. By taking a mobile-first approach to social media, we help
our clients build bigger audiences, engage in real time, and drive traffic from
social media to their websites and digital storefronts.
Content
People consume more content than ever on their smartphones and tablets,
and we specialize in creating content that is optimized for mobile
experiences. This allows [Sender.Company] to foster organic, positive brand
impressions that help our clients build effective brands.
App Store Advertising
Nowadays it's nearly impossible to conquer mature app market without paid
ads. We help our clients take full advantage of this user acquisition channel.
We use app store advertising to provide app owners with a quick boost of
downloads and revenue.
Website Development
Does your website work flawlessly on every mobile device? If not, our team
can work with you to fix it. We’ll help you craft a website that offers strong
mobile experience without sacrificing desktop usability.
www.example.com
In-App Advertising
In-app advertising is a form of mobile marketing that allows brands to reach
their target audiences inside the apps they’re using today.
[Sender.Company] works with clients to craft strong visual ads with effective
calls-to-action while optimizing their campaign budgets for lead generation
and conversion.
Packages
We offer three mobile marketing packages, detailed in this section of the
proposal.
Startup Package
We designed our Startup package for new brands who want to begin
leveraging mobile advertising on a limited budget. The package includes the
following:
App Store Optimization (ASO)
Facebook Ads
Apple Feature Strategy
Paid User Acquisition
Universal App Campaigns (UAC)
Apple Search Ads
www.example.com
Accelerator Package
Our Accelerator package is for existing companies that want to grow faster
via mobile marketing. The package includes:
Everything from Startup package
Prelaunch Consult & Soft Launch
Startup Growth & Full Launch
Globalization and Scale
Cross Device and SaaS
Market Research Marketing (Influencer, Social, Viral)
Dominator Package
The Dominator package is our premium offering for brands who want to
make a strong push for greater market share via mobile marketing. It
includes:
Everything from Accelerator package
Product Audit
Push Notifications Strategy
Deep linking and Retargeting
Funnel Visualization
Product Analytics
Attribution Analytics
Use the table below to select the package that’s right for you, along with the
number of months you’d like to agree to as part of your initial marketing
agreement.
www.example.com
Name Price QTY subtotal
Startup Package $999 3 2,997.00
Accelerator Package $1499 6 8,994.00
Dominator Package $2999 6 17,994.00
$29,985.00
Subtotal
Discount $0.00
Tax $0.00
$29,985.00
Total
Ready to grow with mobile
marketing?
Once you’ve chosen a package and indicated the number of months you’d
like to engage us for, simply sign this proposal below to notify us of your
intent to move forward.
Agreement
www.example.com
By signing below, you agree to accept this proposal for mobile app
development and any modifications already agreed upon with
[Sender.Company]
[Sender.Company]. [Client.Company]
[Sender.FirstName] [Client.FirstName]
[Sender.LastName] [Client.LastName]
Signature Signature
MM / DD / YYYY MM / DD / YYYY
www.example.com
