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Competitive Analysis

The document compares three mobile apps - Fastsusu, Susupay, and mybezo - that offer savings and financial services in Ghana. Fastsusu and Susupay are direct competitors located in Accra and Kumasi, respectively. Mybezo is an indirect competitor also located in Kumasi that offers a more specialized service targeted at the working class. All three apps have minimalist designs and are free to use. Fastsusu and Susupay offer a wide range of features while mybezo focuses on a narrower set of services.

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sonia.adjei.sa
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64 views9 pages

Competitive Analysis

The document compares three mobile apps - Fastsusu, Susupay, and mybezo - that offer savings and financial services in Ghana. Fastsusu and Susupay are direct competitors located in Accra and Kumasi, respectively. Mybezo is an indirect competitor also located in Kumasi that offers a more specialized service targeted at the working class. All three apps have minimalist designs and are free to use. Fastsusu and Susupay offer a wide range of features while mybezo focuses on a narrower set of services.

Uploaded by

sonia.adjei.sa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Competitive audit Goal: Compare susu mobile app for each company

Gen

Competitor type Location(s) Product offering


(direct or indirect)

Fastsusu Direct Accra, Ghana Variety of different Features

Susupay Direct Kumasi, Ghana Variety of different Features

mybezo Indirect Kumasi, Ghana Same features group


General information

Price Website Business size


Target audience
($ - $$$$) (URL) (small, medium, large)

Anyone with an
0 https://fastsusu.com/ Large
internet access

Anyone with an
0 https://susupay.app/ Large
internet access

Small Working class


0 https://mybezoapp.com/
Unique value proposition

Offers a wide spectrum of services

Offers a wide spectrum of services

Offers a specialize service


First impressions
Desktop website experience
Outstanding + Website is well-designed and easy to use+ Elegant design with strong branding

Okay + Modern minimalist design- Limited features available in desktop version

Okay + Modern minimalist design- Limited features available in desktop version


First impressions
Dedicated mobile app experience
Good + App is well-designed and easy to use+ Smooth ordering process- Limited number of features

Good + Modern minimalist design+ Design is clean and easy to use- Some features don't work as intended

Good
+ Modern minimalist design
+ Design is clean and easy to use
UX (rated: needs work, okay, good, or outstanding)
Interaction
Features Accessibility
Needs work Good
+ good savings process + Audio option for menu available in English and
- Limited features French
- Offers 2 different languages

Outstanding Oustanding
+ use of modern phone features + Integrated with voice control software
+ Ability to use many language option + Offers 25 different languages

Outstanding Oustanding
+ use of modern phone features + Integrated with voice control software
+ Screen readers available
kay, good, or outstanding)
Interaction
User flow Navigation
Good Good
+ Easy and useful savings processes + Easy basic navigation
+ Straightforward user flow + Clear indication of clickable elements
- Not memorable

Good Okay
+ Fun and easy to use - Some unfamiliar navigation patterns
- No reminder for your appointment

Good Okay
+ Fun and easy to use + Good navigation design
- No reminder for your appointment - Some unfamiliar navigation patterns
Visual design Content
Brand identity Tone
Outstanding Sophisticated and informative
+ Strong brand identity including colors, fonts,
style, and imagery
+ Visual design communicates company ethos

Good Engaging, concise, and informative


+ Visual design communicates company ethos
+ Modern and trendy design
- Visual design doesn't always support content
intuitively
Good Engaging and informative
+ Modern and trendy design
- Visual design doesn't always support content
intuitively
Content
Descriptiveness
Good
+ All key info is present
- Too descriptive

Needs work
- Too brief at times
- Missing information

Needs work
- Too brief at times
- Modern navigation button

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