INTRODUCTION
V-MART Store
Pantaloon Retail (India) Limited, is India's leading retail company with
presence across multiple lines of businesses. The company owns and
manages multiple retail formats that cater to a wide cross-section of
the Indian society and is able to capture almost the entire
consumption basket of the Indian consumer. Headquartered in
Mumbai (Bombay), the company operates through 5 million square
feet of retail space, has over 331 stores across 40 cities in India and
employs over 17,000 people. The company registered a turnover of
Rest 2,019 corer for FY 2010-11. It owns and operates multiple retail
formats including Pantaloons, Big Bazaar, Food Bazaar, Central, E-
Zone, Fashion Station, Depot and many others.
Pantaloon Retail forayed into modern retail in 1997 with the
launching of fashion retail chain,Pantaloons in Kolkata. In 2001, it
launched Big Bazaar, a hypermarket chain that combines the look and
feel of Indian bazaars, with aspects of modern retail, like choice,
convenience and hygiene. Food Bazaar,food and grocery chain and
launch Central, a first of its kind seamless mall located in the heart of
major Indian cities, followed this. Some of its other formats include,
Collection I (home improvement products), E-Zone (consumer
electronics), Depot (books, music, gifts and stationary), All (fashion
apparel for plus- size individuals), Shoe Factory (footwear) and Blue
Sky (fashion accessories). It has recently launched its retailing
venture, futurebazaar.com. The group's subsidiary companies include,
Home Solutions Retail India Ltd, Pantaloon Industries Ltd, Galaxy
Entertainment and Indus League Clothing. The group also has joint
venture companies with a number of partners including French
retailer Etam group, Lee Cooper, Manipal Healthcare, Jaywalker’s,
Gini & Jony and Liberty Shoes. Planet Retail, a group company owns
the franchisee of international brands like Marks & Spencer,
Debenhams, Next and Guess in India. Pantaloon Retail is listed on BSE
and NSE with a turnover of Rs 2,018 crores for financial year ended
2008-09. Pantaloon Retail was selected as the Best of Best Retailers in
Asia by Retail Asia-Pacific Top 500 magazine in 2006.
Future Group
Pantaloon Retail is the flagship enterprise of the Future Group, which
is positioned to cater to the entire Indian consumption space. The
Future Group operates through six verticals: Future Retail
(encompassing all retail businesses), Future Capital (financial
products and services), and Future Brands (management of all brands
owned or managed by group companies), Future Space (management
of retail real estate), Future Logistics (management of supply chain
and distribution) and Future Media (development and management of
retail media).
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Future Capital Holdings, the group's financial arm, focuses on asset
management and consumer finance.
It manages two real estate investment funds (Horizon and Kshitij) and
consumer-related private equity
fund, Indecision. It also plans to get into insurance, consumer credit
and other consumer-related financial
products and services in the near future.
Future Group's vision is to, "Deliver Everything, Everywhere, Every
time to Every Indian Consumer in
the most profitable manner." One of the core values at Future Group is,
'Indian’s'
and its corporate credo
is - Rewrite rules, Retain values.
Future Group Manifesto
“Future” –
the word which signifies optimism, growth, achievement, strength,
beauty, rewards and
perfection. Future encourages us to explore areas yet unexplored,
write rules yet unwritten; create new
opportunities and new successes. To strive for a glorious future brings
to us our strength, our ability to
learn, unlearn and re-learn our ability to evolve.
We, in Future Group, will not wait for the Future to unfold itself but
create future
scenarios
in the
consumer space
and facilitate consumption because consumption is development.
Thereby, we will
effect socio-economic development for our customers, employees,
shareholders, associates and partners.
Our customers will not just get
what
they
need
, but also get them
where, how
and
when
they need.
We will not just post satisfactory results, we will
write success stories
. We will not just operate
efficiently in the Indian economy, we will
evolve
it.
We will not just spot trends; we will
set trends
by marrying our understanding of the Indian
consumer to their needs of tomorrow.
It is this understanding that has helped us succeed. And it is this that
will help us succeed in the
Future. We shall keep relearning. And in this process, do just one thing.
V-MART
is a chain of shopping malls in
India
currently with 29 outlets, owned by the
Pantaloon
Group.
It works on same the economy model as
Wal-Mart
and has had considerable success in many
Indian cities and small towns. The idea was pioneered by
entrepreneur
Kishore Biyani
the head of
Pantaloon Retail India Ltd. V-MART stores in Metros have a gaming
area and kids play area for
entertainment.
Cities where stores are located are,
Agra, Ahmadabad, Allahabad, Ambala, Asansol, Bangalore,
Bhubaneswar, Chennai, Coimbatore, Palakkad, Kolkata, Delhi,
Durgapur, Ghaziabad, Gurgaon,
Hyderabad, Indore, Lucknow, Kanpur, Mangalore, Mumbai,
Nagpur, Nasik, Moradabad Panipat,
Pune, Rajkot, Surat, Thane, Thiruvananthapuram,
Vishakhapatnam
.
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V-MART
is not just another hypermarket. It caters to every need of customer’s
family. Where
V-
MART scores over other stores is its value for money proposition for
the Indian customers. At Big
Bazaar, customer will definitely get the best products at the best prices
--
that’s what
V-MART guarantee.
With the ever increasing array of private labels, it has opened the
doors into the world of fashion and
general merchandise including home furnishings, utensils, crockery,
cutlery, sports goods and much more
at prices that will surprise customer. And this is just the beginning.
V-MART plans to add much more to
complete customers shopping experience
Departments with their Products
1) Men’s Department
Formals (Shirts & Pants)
Jeans T-Shirts
Major brands in this department
Pantaloon
2) Furniture Department
Dining Table
Bedroom Accessories
Hall accessories (Sofa sets, Chairs, Computer table etc)
Mattresses
3) Home Decor
Flower vase
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Artificial Flowers
Religious gifts
Candle stand
Umbrellas
Photo Frames
Assorted color Stones
Frame Paintings
Water falls (artificial)
Birthday items
Chronology
2001
Three V-MART stores launched within a span of 22 days in Kolkata,
Bangalore and
Hyderabad
2002
V-MART- ICICI Bank Card is launched.
Food Bazaar becomes part of V-MART with the launch of the first store
in Mumbai at High
Street Phoenix
2005
Launches a unique shopping program: the V-MART Exchange Offer,
inviting customers to
exchange household junk at Big Bazaar
2007
The 50th V-MART store is launched in Kanpur
V-MART partners with Futurebazaar.com to launch India's most
popular shopping portal
2008
V-MART becomes the fastest growing hypermarket format in the
world with the launch of its
101st store within 7 years of launch
V-MART
joins the league of India’s Business Super brands. It is voted among
the top ten
service brands in the country in the latest Pitch-IMRB international
survey
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2010
V-MART wins CNBC Awaaz Consumer Awards for the third consecutive
year. Adjudged the
most preferred Most Preferred Multi Brand Food & Beverage Chain,
Most Preferred Multi
Brand Retail Outlet and Most Preferred Multi Brand One Stop Shop
V-MART connects over 30,000 small and medium Indian
manufacturers and entrepreneurs
with around 200 million customers visiting its stores.
2011
200th store opened in India
V-MART
has come up a new logo with a new tag line: ‘Naye India Ka Bazaar’
For the convenience of the online customers, V-MARThas started free
shipping
on all orders above Rs. 1000
2012
Partnered with Disney to launch "Kidz Cookies", exclusively for kids
across
India
V-MARTis planning to add further value to its retail services by
offering Value
added services like grinding, de-seeding, vegetables cutting at free of
cost
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Company
Overview
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Company overview
V-
Mart offer products to satisfy the entire family’s
needs. Merchandise offered at V-Mart is
always at lower prices. Stores are designed with customer
convenience in mind. V-Mart respects
your intelligence by offering a wide choice of brand and pack sizes,
couple with easy-to-
understand communications and information.
Avenue Super Marts Ltd
Avenue Super Marts Ltd (ASL)
owns and operates hypermarkets and supermarkets by the store
name
V-MART
V-MART
seeks to provide a one-stop shopping experience for the entire family,
meeting all their daily
household needs. A wide selection of home utility products is offered,
including foods, toiletries, beauty
products, garments, kitchenware, bed and bath linen, home
appliances and much more.
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Since
V-MART
first opened its doors in the Mumbai region in 2000, it has grown into
a trusted and
well-established shopping destination in Maharashtra, Gujarat,
Andhra Pradesh and Karnataka.
V-
MART
is now looking forward to growing its stores across
India.
Culture
At
ASL
, we’re strong believers in deriving excellence in customer service
through systemic training
and rigor at work. We value simplicity and humility in our people and
strongly believe that integrity and
merit is the only route to growth at
ASPL
. We hire professionals who share our values and unabashedly
lead by example.
Vision
It is our continuous endeavor to investigate, identify and make
available new products/categories for
the customer’s everyday use and at the ‘best’ value than anybody else.
Presence
V-MART's
expansion began in 2007, when stores were opened in Ahmedabad,
Baroda, Pune, Sangli
and Solapur. Today
V-MART
is established in 46 locations across Maharashtra, Gujarat, Andhra
Pradesh
and Karnataka, in:
Maharashtra
Mumbai
Navi Mumbai
Thane
Pune
Solapur
Sangli
Gujarat
Ahmedabad
Rajkot
Baroda
Surat
Anand
Amravati
Kolhapur
Andhra Pradesh
Hyderabad, Karnataka
Bangalore
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Product offrings:
V-MART ofeers a wide selections of products in the following
categories:
Foods
Toiletries and Beauty products
Garments
Kitchenware
Bed and Bath linen
Toys & Gmaes Stationery
Home Appliances
Footwar
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V-MART
V-MART Pvt., Ltd. operates as a hypermarket. The company offers
fashion
and general merchandise including home furnishings, utensils,
crockery, cutlery, sports
goods, electronics, toys, footwear, men's and women's apparel,
accessories such as
sunglasses, watches, and handbags, luggage, fruits, vegetables, and
stationary products. The
company sells its products through its retail stores located nationwide.
V-MART Pvt., Ltd.
was founded in 2001 and is based in Mumbai, India. V-MART Pvt., Ltd.
operates as a
subsidiary of Future Group.
Kishore Biyani said he is not holding talks with anybody to sell stake in
V-
MART Pvt., Ltd and Food Bazaar, Inc. as Future Group has sorted out
its debt crisis. "We are
not in discussions with anybody. I don't want to divest my core retail
business now. I want to
run it," Kishore Biyani told ET. "Our debt levels are very comfortable
and divestment, if any,
will only be in non-core assets," the Future Group Chief said. "In the
past one month, Biyani
has managed to reduce his debt by INR 60 billion. Now, he is in no
hurry to sell any of his
core businesses," the person close to Future Group said.
Mitsubishi Corporation is looking to acquire a stake in V-MART Pvt.,
Ltd. Mitsubishi had
made it a pre-
condition to invest in Future Group’s food sourcing and back
-end
infrastructure, sources familiar with the matter said. Mitsubishi and
Future Group discussed
the issue in the US last week and Mitsubishi has even suggested a
convertible structure that
will allow an equity stake in Big Bazaar. Kishore Biyani was
unavailable for comments and
his spokesperson said the matter was speculative. Mitsubishi did not
respond to Business
Standard seeking comment.
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V- mart
Dolphin Mart Limited, founded in 1992 is engaged in Lifestyle Retail
Marketing of
imported rare collectibles ranging from home dcor, art pieces,
corporate gifts, furniture and
furniture accessories under two established premium brands namely
VMart Exclusive and
Woodmart Exclusive. A national player in the premium luxury
segment, is dedicated to
offering a range of aspirational and lifestyle decoratives handpicked
from renowned world
class brands across the world, with products from the classic to the
contemporary.
“It is a challenge to handle fresh produce,” says S Jagdish Krishnan,
chief
operating officer, retail and bakery divisions, at Heritage Foods. “For, it
goes through the
farmer-broker-wholeseller-retailer chain which roughly takes a day. If
we work along with
farmers and process it quickly, we can sell it profitably.” Besides, it also
has a 50
-member
team which procures 55 per cent of its fresh produce locally in the
areas where it operates.
It has one of the largest multi-product, multi brand service centre in
the country, where 400
service staff and 120 skilled technicians work, who provide after-sales,
collection and
delivery services to customers.
So whenever a customer buys a big product like air-conditioner, its
service centre is
informed about the purchase which in turn calls the customer and
says it will send technicians
to install it. Its technicians get in touch with customers and install it.
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OBJECTIVE
OF
THE STUDY
