In-Class Assignment 2
Case
Poor communication is very costly both financially and relationally for businesses. Worded or inefficient
emails, careless reading or listening to instructions, documents that go unread due to poor design,
hastily presenting inaccurate information, lack of proofreading — all of these examples result in
inevitable costs.
These costs aren’t usually included on the corporate balance sheet at the end of each year; if they are
not properly or clearly defined, the problems remain unsolved. You may have seen the Project
Management Tree Cartoon before (Figure 1.4.1); it has been used and adapted widely to illustrate the
perils of poor communication during a project.
Figure 1.4.1 Project Management Tree Swing Cartoon. [2]
Assignment
Using an example to illustrate each poor communication element identified in the cartoon, determine
the following:
1. Define the rhetorical situation: Who is communicating to whom about what, how, and why?
What was the goal of the communication in each case?
2. Identify the communication error (poor task or audience analysis? Use of inappropriate
language or style? Poor organization or formatting of information? Other?)
3. Explain what costs/losses were incurred by this problem.
4. Identify possible solutions or strategies that would have prevented the problem, and what
benefits would be derived from implementing solutions or preventing the problem.
Rubric
Students are evaluated according to the following general criteria applicable to all assignments, tests,
cases, exercises, and other evaluations, unless stated otherwise in the assignment.
Ability to analyze the problem, requirements of the assignment or task and present correct
solutions (20%)
Application of the theory, concepts, processes, and practices taught in class, additional research
(30%)
Structure, contents, priority, and sequence (25%)
Communication - the quality of vocabulary, professional writing, and presentation (25%)