Qualities of a media writer (10)

1. Curious and Inquisitive

- Not a day passes without asking why
- Childlike Quality Childish of always of always being curious
- Seeking sources of information
2. Intelligence
- Intelligence nde lang sa classroom but also in various forms
- Logical and Analytical
3. Industrious
- DRAIN THE BALLS OF THE SOURCES
- Use every source u can use
4. Resourceful
- Work Smarter not Harder
- Efficiency
5. Imagination
- Creative sa pag deliver ng message but also sa pag gather ng information
6. Persevering
- Life is roblox
- You gotta have contingencies as a media writer you are expected to deliver kahit may set
backs
- Be like batman who sees it coming and prepares for it
7. Loves to read
- Read Read Read
- Thomas Berger
- You gotta read the trash, classics, basically a wide range of media to be able to develop your
own style by learning from the authors
o A media writer needs to have a closet of writing styles to use in various occasions
and contents
o Spend atleast 30 mins to read every day
8. Puts a premium on facts
- Uses all possible verifiable and reliable sources to create factual content to
- Makes sure to cover all sides of the story
 - Lalo na for journalism you cant publish it if it isn’t factual
- FACTS broad speak yo shit
9. Loves people
- Love thy audjens (mantra ng devcom)
- DevCom is for the marginalized people so we have to design our content for those people
- We should know our audience’s profile
- We should know what would and wouldn’t work in our target audjens
10. Service Oriented
- We should provide the service of providing people with reliable and trustworthy information
- Serve the people

Skills and Tools of a Media Writer

According to Malcolm in the middle Gladwell’s ‘Outliers’ (2008) in learning skills you need
thousands of hours just to master said skill (10k)

You need to repeat the same thing over and over to get better

1. Proficiency in operating media tools

- A media writer is expected to be proficient in using a wide arsenal of media tools to
accomplish: Data Gathering, Writing, Publishing, Respond to feedback, Troubleshooting

2. Clear and effective writing

- Ez reading is damn hard writing (Nathaniel Hawthorne)
- It is essential for the readers and viewers to be engaged with the content
- In line with the ABCs of journalism Accuracy Brevity and Cleanliness
- EB White on Strunk’s ‘The Elements of style’ to be more suitable for college students
o Omit needless words
o 1918
o Approached by Macmillan

3. Organize your data

 - For the story to be naturally flowing and easy to read the order and organization of data must
be in a logical and natural manner.
- Organizing data means sorting and ranking them based on the TOR Topic Objectives and
Readers

4. Validating the information

- A media writer must be able to verify and validate the information they have gathered
through a criterion they have or through triangulation:
o Triangulation uses atleast 3 diff sources to be able to verify the information
o Get all sides of the story
o Fact Checking

5. Data Gathering
- Close the gap
- A media writer must be able to gather their data reliably through the 3 ways of gathering data:
o Observation
 Using your senses while in an environment
o Document Search
 Either through Physical or Digital means
 Most sought after way of gathering data
o Interviews
 MOS; showcasing the views and opinions, vv quick,
 Expert Interview; moar in depth dive into the topic and more in depth
information

According to Potter 2016 this is ze current media landscape:

Oversaturated Media
- Media is being produced and published at a continuously increasing rate and it shows no
signs of stopping
 - People are more likely to experience information overload because of the over saturation of
media
- Media is over saturated because of how quick it is now to create media’
- It leads to a lot of people to believing the first thing they see
- People want media and they want it fast
- We cant keep up with the fake news, rather than media writers lang ang magtratrabaho we
need a unified effort to distinguish facts from non-facts

Accelerated rate of media

- Yada yada yada media accelerating
- It further exemplifies the need for media writers because we stand as the gatekeepers of
media to publish and expose the facts and non facts

High degree of exposure to information

- Because of how information dense the media is right now people are more likely to be
overloaded
- When they sense that they are about to be overloaded they stop paying attention
- Shitty quality messages being interpreted
- Shitty quality means shitty accuracy and soundness of media
- People are more susceptible to shitty stuff

Multitasking as a coping mechanism

- People have less focus because of the problems above
- People tend to cope with the ever growing and accelerating world by multitasking
o This leads to poor quality outputs and understanding of media
- Because of this media writers need to keep in mind how easy they should be forming their
content

Prevalence of Automaticity among people (indvs)

- As things become more of a routine people are more and more likely to do things
automatically rather than deciding fully to do things
- People want to become more efficient so this is why they do it
 - It’s a double edge sword because people’s behavior are more similar but it means that media
has to be disruptive for it to get their attention
- Running on auto pilot
o Routines
- As a media writer keeping this in mind gives you control on how to capture the readers and
retain their attention

The solution is Media Literacy because being in the know makes you less susceptible to the problem.

Media Literacy
- How the mass audience perceives and is able to understand the media given to them
- How people expose themselves to mass media
- IT’S A CONTINUUM

Mass communication
the mediated communication where the new technologies are used to disseminate messages
- Instant
- Worldwide

Mass Audience
- A group of people sharing traits and qualities that mass media can target
- Reacts the same way to the same message

Mass Medium
- It is the business of using communication technology to deliver messages to a target audience

Mass Media History

Pre-Mass Media
- Speech and Body Language
- 30,000 BC Wall Paintings
 - 4,000 BC Writing
- 15th Century Invention of the Printing press
Mass Media
- 19th Century Telegraph
- 20th Century more innovation than all time periods combined

Potter 2016 Stages of Mass Media Development

Innovation
- Birth of the medium
- Required to be business focused – you need to make money
- Its something new and brings disruption sa market

Penetration
- This is the period of accelerated growth as more and more people accept the new medium
- People’s reaction is based on how satisfying the new guy is or how it can create a new need
in the market
o Public Desire
o Appeal of the competition
o Political and regulatory restraints
o Economic Demands

Peak (Maturity)
- The time where you stop growing exponentially because there is a new kid on the block
- You have the most users you will ever have
- Start of the decline

Decline
- You start losing to the new medium
- You become less and less prevalent sa market
- Decline in moolah

Adaption
 - You find your niche market and you focus on that rather than trying to appeal to everything
- You reposition yourself and try to come by as your glory days are behind you
- Your old use is now being done by the new kid so you gotta find your own

Potter 2016 Type of Convergence Media

1. Technological Convergence
- Switch from Analog to Digital
- Combination of previously separate branches of media to create a newer form
- Like the switch from Analog TV to LED TVS
- Innovations in storing and delivering media has brough changes sa market

 Focused More sa message rather than the audience

 Less power sa channel

2. Marketing Convergence
- Multiple revenue streams because of the media
- Franchises
- People who are exposed to the message in one medium are stimulated to expose themselves
to other channels
- Media companies need to know what messages the people want to be able meet those needs
o There comes a need to augment these messages to different mediums TV, Internet,
Film, etc

 Less power sa channel +MORE to Content

-
3. Psychological Convergence
- Because of how easy it is now to communicate with each other it is easier to connect with
other people
- Blurring the lines and breaking the barriers of perception between creator and audiences
 - By removing race and sociological kineme people are finding new ways to redefine
themselves socially

Convergence has changed how people consume and use media.

Audiences think of themselves now both as the receivers and contributors of media

The media system has 4 key players

1. Consumers
- Seeking entertainment and information
- They are valuable because of their money and watch time
2. Advertisers
- They seek to reach audiences to sell whatever they are promoting
- They are valuable because of their money paying media companies
3. Media Companies
- Keeps evolving
- Compete in 3 markets (Tampa, Australia, Adventure Mountain)
o Talent (Actors, Writers, Directors, etc)
o Audience (They attract these mfs and are able to keep em there)
o Advertising (Have access sa audiences)
4. Employees
- They are the work force’
- They bring their Time Skills and Expertise

Contemporary Development Issues

MDGs (Millenium Development Goals)

- Created 2000 finished at 2015

- 8 goals focusing on child mortality, extreme poverty, xtreme hunger
 - Created to promote cooperation between countries
- Achieved significant amounts sa child mortality and poverty but failed because of imbalanced
implementation, and ineffective cooperation
- 189 country leaders signed the historic Millennium Declaration
- Focuses also at gender equality

SDGs (Sustainable Development Goals

new, people-centered, development agenda, a global consultation was conducted online and
offline

- The SDGs launched in January 2016 were described by UN Secretary-General Ban Ki-moon
as the “most transparent and inclusive consultative process in UN history”.
o 2012 – Rio UN Sustainable Development Conference
o 2014 – July, proposal by OWG
o 2015 – September Approved
- 17 projects and 169 Targets by 2030
- Focuses on Child Mortality, Poverty, Food Security, Climate Change, Sustainability
- No one left behind

4Es of CDC

1. Empowerment;
- To empower communities to have a voice and a say in their development
2. Equity;
- To promote that everyone will experience the help and development they need in their
communities
- to increasing people's access to information and technology and hastening the
redistribution of resources to the poor through communication
3. Entrepreneurship
- To promote the entrepreneurial spirit among the people
- agro-industrialization.
4. Environmentalism
 - To promote the idea of putting the environment first when developing

National Concerns and Issues:

- Poverty
- Access to Technology
-