Module 4
Types of media
Print media
Print media refers to written materials that are
physically distributed, such as books, newspapers,
magazines, and brochures. The invention of the
printing press by Johannes Gutenberg in 1440
revolutionized access to knowledge. Books are
considered personal and influential in shaping culture,
while magazines and newspapers cater to specific or
general audiences. Many print media now have online
versions to reach a broader audience.
Broadcast Media (Broadcasting)
Broadcast media, including television and radio, provide
access to various events, news, and entertainment. TV
and radio are considerd "household" media, found in
many homes. Radio was the first electronic mass
medium and precursor to TV, often catering to younger
audiences with format radio (e.g., FM stations). In the
Philippines, FM typically features music, while AM
focuses on news. Broadcasting has expanded to the
internet and mobile technology, offering online radio and
TV programs.
Movies (Film/Cinema)
Film is one of the oldest media platforms, evolving from
theater viewings to home entertainment via satellite and
cable in HD. Films are created through various techniques,
including photography, animation, and visual effects.
They're a series of images that create the illusion of
movement on screen. Films reflect the culture, desires,
The user can demonstrate on a
projector or computer, or print the
ideologies, and sensibilities of their origin, making them
presentation and make it film
important artifacts.
Internet / New Media
The internet is a modern media source that
allows users to quickly access news, connect
with others globally, and express their ideas. It
provides numerous benefits, especially for
young people, including opportunities for social
connections, support networks, and access to
vast information. Online communities can help
build self-confidence and social skills.
Video Games
Video games continue to grow popular to both young
and old because of their increased interactivity and
interconnectivity. It is only grown in youth with high
dimensions and more graphics. Games are the form of
electronic media devices. Now games are also available
on mobile phones and people are easily accessible to
them.
What is Media
Convergence?
Converge means to meeting at a point, it is
synonymous to the words: join, unite, interest,
merge, connect, coincide. Media Convergence
happens when different (two or more) media
sources join together. It allows media texts to
be produced and distributed on multiple media
devices.
Media convergence is the ability to transform different
kinds of media into digital code, which is then accessible by a
range of devices. Media convergence usually occurs in various
platforms such as:
1. Social Network
2. Learning Management System
3. Product Advertisement
4. News Agency
5. Multimedia Personality
Media convergence have a vital element of life for
many people. With the development of technology
NO.03
in different platforms and cooperation such as
television, Internet and mobile communication,
audiences have had both a bigger choice of media
NO.02
and a life which media technologies has made
NO.01
easier.
CLASSIFICATION OF MEDIA
There are different ways to classify media.
1. Print media, non-print media, electronic media
· Print media. They include: books, journals, magazines,
newspapers,
workbook, textbooks
· Non-print media: they include: projected and non-projected
media
· Electronic media: they include: Audio media, Visual media and
Audio-Visual
2. Projected media & non-projected media
·Projected media: they require light source for projection.
E.g. film projector slides etc.
·Non-projected media: they do not require light source.
They include 3 dimensional objects, 2dimensional objects,
prints, charts, models etc.
3media
. Audio media, Visual
& Audio-visual
· Audio media: this form of media carry sounds alone.
E.g. audio tapes, record player,
·Visual media: These are the ones that can be seen.
E.g. TV, computer, white board
•Audio-Visual: this term refers to those instructional materials which
provide students with audio and visual experiences by appearing to the
hearing and seeing senses at the same time. E.g. TV, video tapes, closed
circuit television
(CCTV).
4. Hardware and software
·Hardware: this the classification of machines or
equipment used in the
instructional process. It is upon these gadgets that the
software is transmitted.
E.g. Television set, tape recorder etc.
·Software: this classification consists of all materials used
with the machine. They are the real carrier of knowledge or
information. They include, films, tapes transparencie
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