Human Resource Development
Human Resource Development
Definitions of HRD
Various scholars have defined the term “Human Resource Development” based on their
perspective. Important definitions of HRD are as follows:
Leonard Nadler defined, “Human Resource Development is a series of organized
activities, conducted within a specialized time and designed to produce behavioral
change.”
As per M. M. Khan, “Human Resource Development is the across of increasing
knowledge, capabilities and positive work attitudes of all people working at all levels
in a business undertaking.”
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organization and allocates organizational resources for the motives as well as evaluating the
HRD philosophy.
The process of HRD is associated with the role of HRM and deals with all the matters of the
employees
Strategic Planning
Strategic planning relates to the determination of the current position where they want to
head and in what way they will reach over there. This type of planning varies according to
the organization. For instance, it is done through senior management, supervisors of different
departments and employees too in some organization but in others, it is the responsibility of
the senior management only.
Strategic Training
Training is the procedure of making intrusions that are aimed at making improvements in the
skills, knowledge, and abilities of the employees within an organization. Before the
commencement of the training to employees, the management needs to make sure that all the
training requirements and designing of the program have been done with the proper
evaluation of the training process.
The connection between Strategic HRM and HRD
One of the functions of Human Resource Management is the Human Resource Development.
HRD is designed to provide up to date proficiencies and knowledge to the employees and
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give support to various activities of the organization. A fundamental role is played by HRD
in organizational strategy and continuous formulation of the organizational strategies.
Functions Of HRD
The functions of HRD involve training and development, organizational development and
professional enhancement of an employee on their career path.
Training and development is a proper way to convey the employees about the definite set of
abilities and knowledge with the changing competition in the market. When there is any
deficiency find in the performance of the employees, then the organization develops some
training and development programs.
Wrapping Up
To encapsulate, strategic human resource development is the main function of strategic
human resource management which plays an important role in organizational success. If all
employees directed towards the goals of the organization, then they can achieve the
objectives but proper development in skills, as well as knowledge, is also required. Strategic
planning and training are done in a manner the employees do not deviate from their vision of
accomplishing the goals.
i. Acquire or sharpen capabilities required to perform various functions associated with their
present or expected future roles.
ii. Develop their general capabilities as individuals and discover and exploit their inner
potential for their own and/or expected future roles.
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iii. Develop an organizational culture in which supervisor-subordinate relationships, team
work, and collaboration among sub-units are strong and contribute to the professional well-
being, motivation, and pride of employees.
ix. To broaden the minds of senior managers by providing them with opportunities for an
interchange of experiences within and outside.
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x. To ensure smooth and efficient working of the organisation.
xi. To provide comprehensive framework for HRD.
xii. To enhance organisational capabilities.
xiii. To create a climate that enables every employee to discover, develop and use his/her
capabilities to a fuller extent in order to further both individual and organisational goals.
1. Learning:
The essence of HRD is learning. The very purpose of HRD is to make the employees acquire
knowledge, learn newer concepts and develop their skills. The core of HRD is to enhance the
quality of workforce by creating an environment which fosters constant learning.
2. Career Development:
3. Specific Duration:
Any particular HRD programme would have a specific duration. It could be for a short,
medium or long duration.
4. Improves Performance:
5. Organizational Development:
HRD aims at not just the development of the human resources, but at the progress of the
organization as a whole. Positive changes in work culture, processes and organizational
structure are made.
6. Long-Term Benefits:
HRD is a very future oriented concept. The results of HRD can be experienced only after
some time following its implementation. But it benefits the employee and the organization
for a long time in the future.
7. Continuous Process:
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HRD is a continuous process. Different HRD programmes are to be implemented in the
organization according to changes in the work environment. Human behaviour needs to be
monitored regularly to enable them to adjust themselves according to environment dynamics.
8. Employee Welfare:
The organization attempts to provide all the facilities which are vital for the physical and
mental well-being of the employees to facilitate HRD. Measures like canteen facilities,
crèche, medical insurance, etc. are provided as part of employee welfare.
HRD creates a healthy work environment which helps to build team spirit and coordination
among various groups and the department. Team spirit is necessary for fostering loyalty and
belongingness among employees.
1. To Achieve Goals:
People need competencies to perform tasks. Higher degree and quality of performance of
tasks requires higher level of skills. Continuous development of competencies in people is
essential for an organization to achieve its goals. Competent and motivated employees are
essential for organizational survival, growth and excellence.
Over a period of time, an organization may achieve a saturation point in terms of its growth.
Even to maintain such a saturation level of growth employee competencies need to be
sharpened or developed as organizations operate in environments that keep changing
requiring the employees to acquire new competencies.
3. Improve Effectiveness:
Any organization interested in improving its services and its effectiveness in cost reduction,
reduction in delays, increased customer satisfaction, improved quality and promptness of
services, market image needs to develop the competencies of its employees to perform the
tasks needed to bring about such improvements.
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Human Resource Development (HRD) – Process
Every method or mechanism has two dimensions- substantive and procedural. Substantive
dimension is what is being done process is how it is accomplished, including how people are
relating to each other and what processes and dynamics are occurring. In most of the
organisations there is overemphasis on the substantive aspect of method and the procedural
aspect is neglected.
Whenever there is a problem in the organisation its solution is sought in the rules and
structures rather than in the underlying group dynamics and human behaviour. Thus, rules
may be changed, structure may be modified but group dynamics and human behaviour
remain unfortunately untouched.
It is thought that there is no need to pay any attention to them. This is wrong. In every
organisation human process must receive as much importance (if not more) as the substantive
dimension.
One can find six such processes in operation in an organisation at six different levels
HRD methods help in improving these processes as described below:
1. At the personal level there is the existential process. This process tells us how an
individual perceives his environment, how he interacts with others, how he achieves his goals
in life and so on. If this process is neglected it may adversely affect the integration of the
individual with organisation and his quality of work.
Career Planning, Performance Appraisal and Review, Feedback, Counseling, Job Enrichment,
Objective Rewards, etc., improve this process.
2. At the interpersonal level we have the empathic process. This process tells us how much
empathy one individual has for the other person and how does he reach out to the other
person and establishes a relationship with him. Communication, conflict, cooperation and
competition are some important areas of study in this process.
3. At the role level we have the coping process. Every individual is required to cope with
various pressures and stresses in relation to his role in the organisation. However, if the
individual’s role is clear and the individual is aware of the competencies required for role
performance he can cope with these pressures effectively. Role analysis goes a long way to
improve this process.
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4. At the group level we have the building process. This process tells us how various groups
form themselves as distinct entities in an organisation; how do they become cohesive while
the substantive (or structural) dimension has its grounding in classic organisation theory the
procedure dimension reflects the human relations movement and strong and how can they
effectively contribute to the goals of the organisation.
Recent economic liberalisations announced by the Government of India tend towards market
and economy and started creating more dynamic environment in India than ever before. HRD
plays a significant and crucial role in market economies under dynamic environments.
Human Resources Development should be effective and efficient.
HRD cannot be effective for the candidates who do not possess potentials to perform present
and future roles in organisations with dynamic environment. HRD to be effective should
essentially have a strong base of human resources planning, recruitment and selection based
on effective HRD requirements. These base factors enable the organisation to develop its
human resources efficiently.
Human resources planning for HRD should plan for human resources not only for the present
and future jobs but also roles. Further, human resource planning, recruitment, selection
should emphasise on potentialities for development.
Human resources to be acquired and developed are determined in terms of skills, knowledge,
abilities, values, aptitude, beliefs, commitment, etc. Suitable technique(s) of human resources
development is/are to be selected depending upon the resources to be acquired and developed.
These techniques include- Performance appraisal, Potential appraisal, Training, Management
development and Organisational development, Career planning and development, Worker
participation in Management, Quality circles and Social and Spiritual programmes.
The outcomes of HRD are four-fold, viz., to the organisation, to the individuals, to the
groups and to the society. HRD benefits the organisation by developing the employees and
make them ready to accept responsibilities, welcome change, adapt to change, enables the
implementation of the programmes of total quality management, maintenance of sound
human relations, and increase in productivity and profitability. HRD also benefits individuals
in achieving of potentials, increase in performance, fulfilling their needs and enhancing
social and psychological status.
The HRD helps the groups in the form of increase in co-operation, increase in collaboration
and team effectiveness. Further, it helps the society in the form of developing human
resources and increased contribution of human resources to the society.
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Human Resources Development (HRD) – Role of Training
Training is most important mechanisms or sub systems of an HRD system. Training plays an
important role in the development of human resources. To put the right man at the right place
with the trained personnel has now become essential today’s globalised market. No
organization has a choice on whether or not to develop employees. Therefore training has
now-a-days become an important and required factor for maintaining and improving
interpersonal and intergroup collaboration.
Human resources are the life blood of any organization. Only through well-trained personnel,
can an organization achieve its goals.
So, a well-planned training program can inmate the development of human resources in
organization as per requirement.
The human resources may derive the following benefits from training:
1. Increased Skills and knowledge – The employer acquire new skills and knowledge which
will help them improve their career.
3. Way to Promotion – A potent worker can sharpen his skills during training. This helps him
to get a promotion for higher position.
4. Less accidents – Trained workers are less prove to accidents as they know how to use
risky machines and materials. They also know the use of various safety devices.
5. Increased mobility – Trained employees can shift from one job to another or ever from one
organization to another in order to advance in their career.
1. Growth, expansion and modernization cannot take place without trained manpower.
2. It increases productivity and profitability, reduces cost and finally enhances skills and
knowledge of the employee.
3. Prevents obsolescence.
4. Helps in developing a problem solving attitude.
5. Gives people awareness of rules & procedure.
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Lippit (1978) points out that HRD as a system depends on:
(a) Work itself which generates a higher degree of responsibility for the employees;
(b) The individual’s personal and professional growth;
(c) The improved quality output as a result of increased responsibility; and
(d) Organisation as an open system.
Techniques of human resources development are also called HRD methods, HRD
instruments, HRD mechanisms or HRD sub-systems.
They include:
HRD outcomes provide the ground rules to build an organization excelling in people,
processes, products and profits.
(i) Training makes people more competent. They develop new skills, knowledge and
attitudes.
(ii) There is greater clarity of norms and standards. People become better aware of the skills
required for job performance and the expectations which other members have set for them.
(iii) People become more committed to their jobs because now there is greater objectivity in
the administration of rewards. The data-based appraisal system reduces subjectivity to the
minimum. People are assessed on the basis of their performance against agreed objectives
and their team spirit, risk taking and creative qualities. They become more proactive in their
orientation.
(iv) People develop great trust and respect for each other. They become more open in their
behaviour. Thus, new values come to be generated.
(v) There is great collaboration and team work which produces synergy effect.
(vi) There is greater readiness on the part of employees to accept change. They find
themselves better equipped with problem-solving capabilities.
(vii) Lot of useful and objective data on employees are generated which facilitates human
resources planning.
(viii) Participation develops in workers a sense of achievement and pride in work.
(ix) HRD helps inducing multi-skills to the employees.
The benefits from HRD are therefore many, some of them are:
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iii. It helps employees to develop himself in a given organizational climate to improve not
only his performance but that of the organizations.
iv. It develops trust and openness amongst employees thus enriches interpersonal
relationships.
v. It creates environment for realistic feedback and guidance from superiors.
vi. It provides long term and short term development opportunities.
vii. It smoothen the career development plans.
viii. It helps organizations to use available human resources for future challenging
responsibilities after developing them.
ix. It enables an overall development of personality of employees and the organizations.
HRD professionals are increasingly being asked to provide evidence of the success of their
efforts using a variety of “hard” and “soft” measures, that is, both bottom line impact, as well
as employee reaction.
This information allows managers to make better decisions about various aspects of the
HRD effort, such as:
It is important that HRD professionals provide evidence that HRD programmes improve
individual and organizational effectiveness. Armed with this information, HRD managers
can better compete with managers from other areas of the organization when discussing the
effectiveness of their actions and competing for resources.
HRD Programme – Designing Effective Programs by Assessing Critical Success
Factors
When HRD Programs have to be made, it has to be based on the current and future HRD
requirements.
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The different phases or critical success factors which lead to the success of any HRD
Program are:
1. Phase I – Assessment Phase – In this phase the needs are prioritized according to thy
contribution to the overall Organizational Strategy.
2. Phase II – Design Phase – The specific objectives are defined in this phase. The
Lesson plan is made, trainer is selected and accordingly the methods, techniques and
materials. Finally the schedule of the Program is made.
3. Phase III – Implementation Phase – The most crucial phase of all deals with delivering
of the Program as a strategic intervention.
4. Phase IV – Evaluation Phase – The evaluation criteria are selected on the basis of
which the success of the program is assessed. The results are interpreted and form the
basis of other HRD programs.
The issue of development has always been important. In recent years, however, the
process of development is more important than ever in order for organizations to cope
with accelerating change which affects existent HR needs.
According to Kenney and Reid (1994), the most widespread methods of diagnosis of
organizational development needs are the following:
Therefore the implementation method has to be in line with the philosophy of good
training which is it Improves performance, Improves productivity, Improves chances for
promotion and improves the bottom line. For this right training methods need to be used
in the right way to ensure successful HRD implementation.
Since the real organizational needs are known, the process of training can begin.
Exclusive of the training techniques, the trainees and the trainers constitute other key
elements of a training program. However there are certain delusions which should be
done away with.
These misconceptions include the best way to learn any new skill is to learn it on the job,
Lectures are not a good method for training, it’s easy to come up with stimulating
discussion questions, and that the Case studies are used for time fillers. The method of
training should be keeping in mind the objective of the Program.
It should be remembered that what needs to be learned cannot always be taught. Human
resource development programs must therefore help people to learn from their experience.
Development cannot be left to chance.
Effective implementation depends on three main elements:
1. The degree to which the training adds to productive output meets the standards of
quantity, quality, and timeliness of the people who receive, review, and/or use the HRD
Programs.
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2. The degree to which the HRD process of carried out the work enhances the capability
of members to work together interdependently in the future.
3. The degree to which the group experience contributes to the growth of the trainees and
eventually the Organizations.
This is the most crucial of all phases since it is directly related to the output of the
Program. It is the real show that takes place on an actual level, a point when the
developers/trainers and trainee are in direct contact. The success depends on the extent to
which trainees experience meaningfulness of the developmental exercise, active
responsibility for the exercise and its outcomes and knowledge of actual benefits of the
training.
There are two methods through which managers can improve their knowledge and skills.
One is through formal training and other is through on the job experiences. On the job
training is very important since real learning takes place only when one practices what they
have studied.
But it is also equally important in gaining knowledge through classroom learning. Learning
becomes fruitful only when theory is combined with practice. Therefore on the job methods
can be balanced with classroom training methods (off-the-job methods).
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1. Job rotation:
This training method involves movement of trainee from one job to another gain knowledge
and experience from different job assignments. This method helps the trainee understand the
problems of other employees.
2. Coaching:
Under this method, the trainee is placed under a particular supervisor who functions as a
coach in training and provides feedback to the trainee. Sometimes the trainee may not get an
opportunity to express his ideas.
3. Job instructions:
Also known as step-by-step training in which the trainer explains the way of doing the jobs
to the trainee and in case of mistakes, corrects the trainee.
4. Committee assignments:
A group of trainees are asked to solve a given organizational problem by discussing the
problem. This helps to improve team work.
5. Internship training:
Under this method, instructions through theoretical and practical aspects are provided to the
trainees. Usually, students from the engineering and commerce colleges receive this type of
training for a small stipend.
2. Off-the-job Methods:
On the job training methods have their own limitations, and in order to have the overall
development of employee’s off-the-job training can also be imparted. The methods of
training which are adopted for the development of employees away from the field of the job
are known as off-the-job methods.
2. Incident method:
Incidents are prepared on the basis of actual situations which happened in different
organizations and each employee in the training group is asked to make decisions as if it is a
real-life situation. Later on, the entire group discusses the incident and takes decisions related
to the incident on the basis of individual and group decisions.
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3. Role play:
In this case also a problem situation is simulated asking the employee to assume the role of a
particular person in the situation. The participant interacts with other participants assuming
different roles. The whole play will be recorded and trainee gets an opportunity to examine
their own performance.
4. In-basket method:
The employees are given information about an imaginary company, its activities and
products, HR employed and all data related to the firm. The trainee (employee under training)
has to make notes, delegate tasks and prepare schedules within a specified time. This can
develop situational judgments and quick decision making skills of employees.
5. Business games:
According to this method the trainees are divided into groups and each group has to discuss
about various activities and functions of an imaginary organization. They will discuss and
decide about various subjects like production, promotion, pricing etc. This gives result in co-
operative decision making process.
6. Grid training:
It is a continuous and phased programme lasting for six years. It includes phases of planning
development, implementation and evaluation. The grid takes into consideration parameters
like concern for people and concern for people.
7. Lectures:
This will be a suitable method when the numbers of trainees are quite large. Lectures can be
very much helpful in explaining the concepts and principles very clearly, and face to face
interaction is very much possible.
8. Simulation:
Under this method an imaginary situation is created and trainees are asked to act on it. For
e.g., assuming the role of a marketing manager solving the marketing problems or creating a
new strategy etc.
9. Management education:
At present universities and management institutes gives great emphasis on management
education. For e.g., Mumbai University has started bachelors and postgraduate degree in
Management. Many management Institutes provide not only degrees but also hands on
experience having collaboration with business concerns.
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10. Conferences:
A meeting of several people to discuss any subject is called conference. Each participant
contributes by analyzing and discussing various issues related to the topic. Everyone can
express their own view point.
Self-paced learning – There is no time limit on how fast the associate must grasp the content.
If the associate is knowledgeable about the subject, they can proceed quickly. More time may
be needed if the material is harder. This greatly improves each person’s training experience.
Recordkeeping process – A database tracking system keeps track of each associate’s
training module completions. Additionally, the outcomes of examinations and quizzes can be
recorded to show how well the subject has been retained.
Flexibility – From a scheduling perspective, CBT offers significant benefits. There are no
problems with group schedules so everyone can attend a training session. The training is
typically offered around the clock, and employees can participate without leaving the
workplace.
Less instructor training – In many corporations, the instructional strategy is frequently to
“train the trainer.” High-level department directors are typically the ones who receive the
initial training; however, they must spend a lot of time learning the material before
presenting it to others. This frequently leads to an expensive and inefficient training
procedure.
Frequent updates – With CBT, it’s possible to adjust the content whenever necessary.
Updated material would typically only be included once a year in regular classroom training.
On the other hand, CBT enables real-time updates.
Consistent content – When using classroom training, several instructors may deliver the
content slightly differently. Meanwhile, everyone hears the same message when using CBT.
A large number of learners in a short period – We are aware of a company that was
required by a CIA directive to train more than 1,600 personnel in 120 days. This would have
been extremely difficult to do with a conventional classroom teaching method. These
demanding criteria were effectively addressed by adopting CBT.
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Cons
Accessibility Accessibility is a major drawback of CBT. Even though it’s hard for most of us
to imagine, not everyone has access to a computer terminal at work or at home. Although this
issue can be solved, making CBT mandatory for everyone could have a big impact.
Lack of human interaction – There is no denying that traditional classroom training
provides face-to-face learning, which many individuals find more comfortable. People prefer
to ask questions and receive prompt responses. There is immediate response on concerns and
other discussion topics in a classroom setting. This atmosphere also aids in preventing
misunderstandings.
E-learning
Webinar
A presenter who has been assigned to this computer-based training will cover particular
subjects or provide examples of processes. The broadcast can include interactive slides and
pre-recorded videos in addition to a live video feed. To make this exercise engaging and
more involved, breakout sessions, polls, and surveys are frequently used.
Video training
Video training, in its simplest form, refers to a training technique where content is provided
in a video format. If you want to teach your team how to handle a specific procedure, task, or
issue, this is the best computer-based training example to use.
This is mainly because most students who are exposed to moving pictures, music, and text
are more capable at understanding these subjects. Learners can record and replay video
training sessions whenever they need to review or recall subjects.
BRAINSTORMING
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Definition of brainstorming
Brainstorming is a creative thinking technique for coming up with new ideas and solving
problems. Teams use this ideation method to encourage new ways of thinking and
collectively generate solutions. Brainstorming encourages free thinking and allows for all
ideas to be voiced without judgment, fostering an open and innovative environment. This
process typically involves a group of people, although it can be done individually as well.
PURPOSE OF BRAINSTORMING
The primary purpose of a brainstorming session is to generate and document many ideas, no
matter how “out there” they might seem. Through this lateral thinking process, inventive
ideas are suggested, which sparks creative solutions. By encouraging everyone to think more
freely and not be afraid to share their ideas, teams can build on each other’s thoughts to find
the best possible solution to a problem.
Brainstorming usually takes place in a group setting where people get together to
creatively solve problems and come up with ideas. However, it’s also useful for individuals
who need to explore novel solutions to a problem. Sitting down by yourself and writing
down solutions to potential problems is a great way to brainstorm individually. Focusing
your mind on a defined problem allows you to think of many creative ways to get to an
answer. While brainstorming normally allows for free-form methods of thinking and doesn’t
require many rules, the best results usually stem from controlled sessions. Posing questions
and role-playing different scenarios during the brainstorming session is a smart way to pull
out unusual ideas and never-before-thought-of solutions.
BENEFITS OF BRAINSTORMING
Encourages creativity
Brainstorming sessions are meant to be free of judgment. Everyone involved is meant to feel
safe and confident enough to speak their minds. There will be some good and some bad ideas,
but this doesn’t matter as long as the final outcome is one that can solve the problem. This
kind of free-thinking environment, along with a few essential brainstorming rules, encourage
creativity in the workplace.
Brainstorming is not only good for problem-solving. It also allows employees and team
members to understand how the people around them think. It helps the team get to know each
other’s strengths and weaknesses and helps build a more inclusive and close-knit workforce.
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Brainstorming is the perfect mix between a free-thinking, creative environment and one that
is governed by rules. Being faced with a defined problem or asking questions like “What do
we do in X scenario?” forces everyone in the room to come up with ideas and solutions. No
two people think alike. So, combining the good parts of everyone’s answers will result in
holistic and revolutionary solutions.
One of the major benefits of brainstorming is that it allows and encourages all members of
the session to freely propose ideas. This type of environment fosters courage in people who
may not usually offer their perspective on a problem. Garnering a range of different
perspectives can lead to a never-before-thought-of solution.
The beauty of brainstorming is that it encourages teams to come up with many ideas in a
relatively short period of time. Ideas are thrown around, and every train of thought is
documented. Different perspectives give different answers, and sifting through a few good
answers in quick succession may lead to the perfect solution in no time.
Reverse brainstorming
In a typical brainstorming session, the group is asked to consider solutions to a problem. This
means that they will spend time thinking about the outcome — the end goal — rather than
the root of the problem — the starting point. Reverse brainstorming is simply the opposite:
teams are asked to ideate on the problem instead of the solution. This type of brainstorming
is done before the start of an important project, as it helps teams anticipate any future
obstacles that might arise. To help frame this way of thinking, use a Reverse Brainstorming
Template to get the team started.
One of the main goals of a brainstorming session is to come up with new ideas. One of the
best ways to do this is to say the first words that come to mind when a specific topic or
subject is mentioned. Random word brainstorming allows for exactly that. The team is given
a problem, and they need to shout out the first words that they think of, regardless of what
they are. These words are then written down and later put into interesting combinations to
see if they will lead to a usable solution. This brainstorming method is extremely fast and
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usually very efficient at solving a defined problem. The Random Words Brainstorming
Template can help get you started.
Like the reverse brainstorming method, the 5 Whys method aims to look at the root causes of
a problem to stop that same issue from arising again. This method attempts to curb the
problem before it can reoccur by asking the question “why?” over and over until it can no
longer be answered. Once you reach this stage, you have arrived at the root cause of the issue.
SCAMPER model
Developed by Bob Earle, an author of creativity books for kids, the SCAMPER model was
originally a game aimed at imagination development in adolescents. It has, however, become
popular in the corporate world as a means of improving and encouraging creativity in team
members when dealing with complex, defined problems. Using this model, your team will
view a problem through 7 filters: substitute, combine, adapt, modify, put to another use,
eliminate, and reverse.
RAPID IDEATION
Rapid ideation brainstorming is almost the exact same thinking model as random word
brainstorming. In this method, however, everyone writes down the solutions they are
thinking of instead of shouting them out. This gives participants a bit more privacy with their
immediate thoughts — possibly leading to even more creative and revolutionary outcomes.
Starbursting
Once again, brainstorming can change based on the team’s perspective and each session’s
expected outcome. Starburst brainstorming focuses on getting the team to ask questions
instead of coming up with answers.
1. Assign a facilitator
When done as a group, a brainstorming session needs to have boundaries. You need to
choose someone who will facilitate the session and provide guidelines for the thinking
exercises that the group will partake in. This is so the session doesn’t get too scattered and
stays on the right track. The facilitator should pose questions and guide the group from start
to finish.
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2. Establish context and ensure group understanding
A brainstorming session cannot be properly carried out without context. The group must
understand why they are meeting and what the end goal of the session is. Everyone should
also understand the meaning of brainstorming and what to expect from the brainstorming
process. The brainstorming method that will be used should also be established (see point 5)
and explained at the outset.
3. Define an objective
Setting a defined time limit before the session starts is important to the success of your
brainstorming session. No doubt your team could come up with countless ideas, but there has
to be a limit on how long the session can run. Knowing that you need to solve a problem
within one hour, for instance, will help the team focus on the job at hand and come up with
ideas faster. It will also keep everyone thinking about the same problem.
The brainstorming technique that will be used must be decided on before the session begins.
The best way to do this is to look at the problem at hand. If you’re looking to prevent
obstacles from arising in the future, try the “5 Whys” technique. If you’re looking to come up
with new marketing ideas or get creative with workplace conflicts, try the rapid ideation
technique.
The entire point of a brainstorming session is to come up with as many ideas as possible,
regardless of whether the standalone suggestion will lead to success. This means that you
need to use the right tools to document the ideas being suggested. Miro has a host of idea-
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capturing tools, including a simple-to-use visual platform for remote brainstorming sessions
and digital sticky notes.
After all the ideas have been captured, it’s time to discuss them. The team needs to be
productive in choosing a creative idea that suits the problem, or they can try combining a few
ideas to come up with a holistic solution. To make decisions as a group and come to an
agreement, teams can use the dot voting method. This technique reveals group priorities and
helps everyone reach a consensus on the direction to take.
Once the final idea has been chosen, it’s time to create a plan of action and a deadline for the
idea to be put in place. Transform your ideas into detailed, tangible steps with the Action
Plan Template. This will help with coordination between team members and ensures that
nothing is missed.
If you want to have a successful and productive brainstorming session, it’s important that
you capture every idea suggested, good and bad. An idea might seem silly when first brought
up, but it might become an invaluable idea as the session moves on. Capture everything, and
right at the end, work out which ideas best suit the problem.
When brainstorming is done as a group activity, everyone needs to feel comfortable and
confident to propose ideas. The best way to make sure the environment fosters these feelings
is to make the session feel like a conversation, not a presentation. Create a safe and open
environment that gives everyone equal opportunity to voice their opinions and ideas.
Focus on quantity
People often like to say, "Focus on quality, not quantity," but it’s the opposite when
brainstorming. In a brainstorming session, you should focus on getting as many ideas on the
board as possible, even if they're only one-word ideas. These can all be used to come to a
holistic solution at the end of the session. Each suggestion could be invaluable if you're
coming up with a combined idea.
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Mix it up
Brainstorming should be a fun and creative endeavor. You shouldn’t be too rigid — though
some ground rules are important. If your team has weekly brainstorming sessions, try new
brainstorming techniques and activities each time you meet. This will keep your team
members on their toes and help make them excited about the next meeting. It will also
encourage out-of-the-box thinking, which is essential to any successful brainstorming session.
Avoid criticism
We’ll say it again: there are no bad ideas in a brainstorming session. This is the attitude that
all team members must adopt when entering the session. No one should be criticized for the
ideas that they propose. The best way to foster an environment that is devoid of criticism and
encourages creativity is to maintain a relaxed approach. This will make everyone feel
comfortable and happy to contribute their ideas.
Case studies
Case studies are typically used to apply several problem-solving concepts and skills to a
detailed situation with lots of supporting documentation and data. A case study is usually
more complex and detailed than a scenario. It often involves a real-life, well documented
situation and the students’ solutions are compared to what was done in the actual case. It
generally includes dialogue, creates identification or empathy with the main characters,
depending on the discipline. They are best if the situations are recent, relevant to students,
have a problem or dilemma to solve, and involve principles that apply broadly.
Role plays
Role plays can be short like scenarios or longer and more complex, like case studies, but
without a lot of the documentation. The idea is to enable students to experience what it may
be like to see a problem or issue from many different perspectives as they assume a role they
may not typically take, and see others do the same.
Case studies
Role plays
Role plays generally have three types of participants: players, observers, and facilitator(s).
They also have three phases, as indicated below:
Briefing phase: This stage provides the warm-up, explanations, and asks participants for
input on role play scenario. The role play should be somewhat flexible and customizable to
the audience. Good role descriptions are sufficiently detailed to let the average person
assume the role but not so detailed that there are so many things to remember that it becomes
cumbersome. After role assignments, let participants chat a bit about the scenarios and their
roles and ask questions. In assigning roles, consider avoiding having visible minorities
playing “bad guy” roles. Ensure everyone is comfortable in their role; encourage students to
play it up and even overact their role in order to make the point.
Play phase: The facilitator makes seating arrangements (for players and observers), sets up
props, arranges any tech support necessary, and does a short introduction. Players play roles,
and the facilitator keeps things running smoothly by interjecting directions, descriptions,
comments, and encouraging the participation of all roles until players keep things moving
without intervention, then withdraws. The facilitator provides a conclusion if one does not
arise naturally from the interaction.
Debriefing phase: Role players talk about their experience to the class, facilitated by the
instructor or appointee who draws out the main points. All players should describe how they
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felt and receive feedback from students and the instructor. If the role play involved heated
interaction, the debriefing must reconcile any harsh feelings that may otherwise persist due to
the exercise.
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As you work regularly with your Client using Transactional Analysis (TA) there will be a
build up of shared models and knowledge. This will allow you to use a number of models
together to build some richness.
It makes sense to carry on using the example of the Client I wrote about last time. As I
mentioned previously there are so many examples I could choose but by sticking with this
one we have some continuity.
My Client started her journey by learning about Working Styles and Drivers. Last time I
discussed how we identified a Be Perfect Driver that kept showing up when she was
managing her team. As a result she was micro-managing and feeling that no one was “good
enough”.
She also reported back about those times when she realised she had made a mistake or got
something wrong. She felt as if she were “not good enough” and would often become very
defensive.She realised that she felt like she was not perfect enough.
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