Order Placed

“Bringing good food into

your everyday” Best!

Delicious!
Introduction Foodpanda is a globally recognized online
food delivery platform that has revolutionized
the way people access and enjoy their
favorite meals. Founded in 2012, Foodpanda
has rapidly expanded its presence in
numerous countries, offering a convenient
and efficient solution for food ordering and
delivery. With a user-friendly app and website,
Foodpanda connects hungry customers with
a vast network of local restaurants, enabling
them to order a wide variety of cuisines and
have it delivered right to their doorstep.
 Mission & Vision

Foodpanda’s mission is “Bringing

good food into your everyday”. That
means they just don’t deliver but also
go the extra mile to make the
customer’s satisfaction more
memorable.
BUSINESS MODEL
The E-business model of Foodpanda is B2C.
It is B2C because it delivers food from the
business, which is the restaurant to the
customer’s doorsteps.
Foodpanda makes its revenue from the
commission given by the restaurant and
delivery charge paid by the customer end.
 The main drivers for this E-business
model of Foodpanda
is the growing technology in the world.
This has enabled
consumers to make purchases from
DRIVERS internet.

OF
Also an increase of safe online payment has
made consumers spending increase in online.

E-BUSINESS

The drivers of e business are strong ICT

infrastructure and internet security.
Software like SCM, CRM, KMS,
and ERP have facilitated the
adoption of the e-business model
by companies. Additionally, the
emergence of big data has
streamlined and improved data
processing, further promoting e-
business growth and
implementation.
E-BUSINESS
REVENUE
MODEL
The value proposition of
Foodpanda
Enhances Convenience, diverse
accessibility, dine payments, swift
without leaving delivery options.
home.

Customization via Savings with deals,

cuisine and meal free delivery,
filters.filtering. discounts.

Communication
with order
confirmation for
convenience.
 REVENUE MODEL

Foodpanda has mixed revenue model. As

Foodpanda acts as an intermediary

Commission from listed restaurants

40% of revenue from delivery fees.
Earns 10% of their profit by displaying Ads
Sells customers behavior to market
researchers.
Revenue model of Foodpanda
Online
marketplace
structure of
Foodpanda
"Foodpanda employs a 'Click' business model,
granting customers the convenience of quick online
food ordering. By simply clicking through their
website or mobile application, customers can have
their desired food delivered to their doorstep."
Market segmentation of
Foodpanda

DEMOGRAPHIC

The company categorized young customers

who perceives time as a
more valuable asset than money

GEOGRAPHIC

"Foodpanda segments its market by city,

country, and urban vs. semi-urban areas to
account for diverse ordering patterns."

PSYCHOGRAPHIC

The company also market segmented in

terms of people’s value and
beliefs. That is why they provide Halal foods
Revenue generating
strategy of Foodpanda

BRAND AWARENESS PRICING STRATEGY

The company has adopted competitive pricing policy

They have created brand awareness through massive
to maintain reasonable price. They also offer
advertisement which also boosted their revenue
discounts and special offers.
Market place of
Foodpanda
The market place of Foodpanda is intermediary based,
since Foodpanda links with the restaurants to reach the
customers in the supply chain.We can say, Foodpanda
acts like a middleman and uses online platform to reach
customers. Foodpanda does not manufacture their
own products
 E-BUSINESS
INFRASTRUCTURE OF
FOODPANDA

"Foodpanda serves as a bridge between

restaurants and customers, aiding restaurants
without delivery systems. It enables customers to
order restaurant food without leaving their
homes."
 E-business
application service
"Foodpanda employs CRM and ERP services for customer satisfaction, utilizing
direct marketing through email, mobile apps, and social media. They offer a wide
range of restaurant meals in various cities, emphasizing effective supplier and
distributor relationships under Supply Chain Management (SCM)."
IT use for
E-business
application
"Foodpanda employs an online-based business
model using extranet networks. These networks link
restaurant intranets with customer intranets,
facilitating direct connections. They utilize extranets
for data exchange, sharing discounts, customer
reviews, reducing transaction issues, and enhancing
flexibility and productivity."
WEB TECHNOLOGY AND WEB CONTENT
SOFTWARE APPLICATION MANAGEMENT STRATEGY

Foodpanda leverages web 2.0 For their web content management

technologies to meet customer strategy, they use the storage of
expectations, build an online brand information. Which means at
image, boost loyalty, and drive the very first order of the
sales. They utilize GPS for tracking customers they give a form which
addresses and nearby restaurants, includes the person’s basic
and offer a Facebook login option in information which foodpanda records
their app for user convenience. and uses every time after that.
DIGITAL STRATEGY OF
FOODPANDA Opportunities Strength
25% 25%

Strength
Well-known brand image
Wide restaurant support: 2000 plus from
Dhaka, Chittagong to Sylhet
Technology
Ambitious team members

Weakness
restaurants' crookedness
Area limitation Threats Weakness
Bugs of application 25% 25%
OPPORTUNITY

Untapped area coverage

Advanced technology API(Application Programming
Interfaces)
Attract investors
Drone delivery system

THREAT

Fee competition
Locality advantage
Unstable economy
COMPETITIVE COMPETITIVE
ANALYSIS THREATS
Demand for food delivery in Dhaka has
Locality advantage: locals trust Pathao, more
surged. Pathao, a local company, now than food panda, because their
dominates with 80% market coverage, Bangladeshi origin, name, and ride sharing
offering ride sharing and partnerships smoother experience.

with 5,000 restaurants. Uber Eats, with

its global reputation, poses a Food delivery riders: Pathao's entry led ride-
sharing companies to offer food delivery,
challenge. Pathao holds 42% of the intensifying competition. Uber's recent entry
market share, while Hungrynaki and further increased market rivalry
Shohoz share 8%, and others make up
the remaining 10%.
FOODPANDA’S SECURITY RISK
PRIVACY
Foodpanda must prioritize customer privacy,
safeguarding sensitive data like names,
addresses, and credit card information
provided on their platform.

INTEGRITY
Maintaining data integrity and trust is crucial
for Foodpanda, ensuring customer
information remains unaltered and authentic.

MANIPULATION
Customer information is confidential but
vulnerable to manipulation, especially through
social engineering. With many having access,
safeguarding is crucial.

FAKE ID
Cybercrime is a serious concern. Anyone can
track or harm individuals, posing an alarming
risk. Phishing is an illegal method to watch out
for
 FoodPanda

Thanks Everyone
For
Being A Great
Audience