REPORT

PANDERS

MEMBERS

ABDUL WAJID(1079-2024)
WARD KHAN(1317-2024)
BILAL RAJPUT(1105-2024)
AHSEN CHOHAN(1643-2024)
ABDUL RAFEY(1369-2024)

GET FOOD AND

EVERYDAY ESSENTIALS
QUICKLY AND EASILY
DELIVERED WITHIN
MINUTES BY
FOODPANDA:)
O
U
JUMP TO THE
REQUIRED INFO
CONTENTS

T
L INTRODUCTION
FINDINGS
I PROJECT BRIEF
N METHODOLOGY

E ANALYSIS
RECOMMENDATIONS
S CONCLUSION

WEEKLY & DAILY REPORT

S
EXCLUSIVE
SUMMARY

For this report, our faculty tasked us with

T
analyzing an e-business, and we selected
Foodpanda as our subject. In this report, we
will cover the company’s e-business structure,
revenue model,

the factors driving its e-business adoption, its

strategy, and e-business security. Additionally,

A
we have included a SWOT analysis of
Foodpanda to better understand its strengths,
weaknesses, opportunities, and threats.

INTRODUCTION

R
Foodpanda is an online food delivery service
that allows consumers to order food through
its mobile app or website and have it delivered
straight to their doorsteps.

It operates globally in many cities and

T
countries, offering a wide range of restaurants
for customers to choose from. With a large
fleet of active riders, Foodpanda ensures
timely delivery of food to its customers.
 FINDINGS

HISTORY AND CURRECT INSIGHTS MARKETS

1 2
EUROPE
FOUNDER EARLY AGES HUNGARY
EAST ASIA
The company started HONG KONG
In 2012, Swiss Lukas
by providing a TAIWAN
Nagel and Rico Wyder
platform for JAPAN (2021–2022)
established
consumers to order SOUTHEAST ASIA
Foodpanda in CAMBODIA
food from local
Singapore LAOS
restaurants and have
MALAYSIA
it delivered directly to
MYANMAR
their homes. In 2016,
PHILIPPINES

3
Foodpanda became
SINGAPORE
EXPANSION part of Delivery Hero
THAILAND
SOUTH ASIA
Foodpanda entered BANGLADESH

4
Pakistan in 2013, PAKISTAN
CURRECT
where it began INDIA (2015–2019)
INSIGHTS
operations in major
cities like Karachi, Foodpanda has grown
Lahore, and Islamabad rapidly and now serves
over 246 cities across 11
countries, including
Pakistan. With a large
fleet of over 80,000
FOODPANDA HAS riders and partnerships
BECOME A KEY with more than 115,000
restaurants,
PLAYER IN THE
COMPETITIVE FOOD
DELIVERY MARKET IN
PAKISTAN.
 PROJECT BRIEF
PROJECT NAME: FOOD PANDA

PROJECT MANAGER: HASNAAT IQBAL PROJECT DATE: 26.MARCH.2012

STORY BEHIND

Mirza started the company in his father's living room with four tables. He launched the company with an
online food review platform called Food Connection Pakistan

VISION

Mirza wanted to build a company that would provide a great experience for customers, business partners, and
the team. He also wanted to build something in Pakistan to help the country get international recognition

OBJECTIVES AND DESIGN APPROACH

1. Optimized Delivery Routes: Use AI and machine

1. Design Approach: User-Centric Interface & learning to provide delivery partners with the
Personalization most efficient routes based on traffic, distance,
and time.
2. Mobile & Web App Design: Focus on an intuitive and 2. Real-Time Tracking: Develop a real-time tracking
aesthetically pleasing interface that is easy to
system so that delivery partners can monitor their
navigate for all user demographics. Prioritize clear
performance and adjust accordingly (e.g.,
categories, quick access to popular food items, and
managing multiple deliveries)
efficient search filters
3. Delivery Partner Support: Create an easy-to-
3. Personalized Recommendations: Utilize user data navigate app or dashboard for partners to view
(previous orders, preferences, and location) to earnings, upcoming deliveries, tips, and
provide tailored suggestions, increasing the performance metrics, along with access to
likelihood of repeat orders. customer support.
4. Delivery Partner Support: Create an easy-to-
4. Real-Time Feedback: Implement ratings, reviews, navigate app or dashboard for partners to view
and a simple feedback system to maintain earnings, upcoming deliveries, tips, and
transparency and improve user satisfaction. performance metrics, along with access to
customer support.

EARLY SUCCESS

Within a year, the company had listed 3,000 vendors and reached 200,000 visitors per month.
CHALLANGE
Mirza had no salaries to pay for the first month of operations, so the company had to make money every month

UPDATE PLAN

During his time at foodpanda, Mirza was involved in the acquisition of EatOye, DeliveryHero's entry into the
Pakistani market, and the expansion into groceries with PandaMart
 METHODOLOGY METHODOLOGY OF
FOODPANDA

KEY POINTS
Food Panda employs a customer-
User-Centric Interface: centric methodology focused on
Easy-to-navigate app and delivering a seamless, fast, and
website, offering personalized food convenient food ordering experience
recommendations based on user through its user-friendly platform.
behavior.

Advanced Logistics:
AI and real-time tracking to
optimize delivery routes and
reduce wait times.

Diverse Partnerships: It utilizes advanced logistics, data

Collaboration with a wide range analytics for personalized
of restaurants, including local recommendations, and strategic
eateries and global chains. partnerships with restaurants to
offer a wide variety of food choices,
Data-Driven Insights ensuring reliability and customer
: Use of customer data and satisfaction.
analytics for targeted marketing
and improving user experience.

Multiple Payment Options:

Support for a variety of payment
methods, ensuring convenience
and security for users.
PLATFORM INFO
CONTENT
ENGAGEMENT
Analysis Report Period Analyzed:
nov 7,2024 - nov 8,2024

DATA COLLETION :

Content Piece Total View Average Time on Page Engagement Rate Conversion Rate

Articles 8910+ 5 - 10 mins 15% 20 -25%

Video/adds 500+ 15 - 20 mins 12% 90%

Infographics 10000+ 1 hour - 2 hours 8% 50%

website visits over 10 mil 15 -30 mins 99% 85%

Percentage Breakdown

Top Performing Content Types:

20% 92% 50% 99%

ARTICLES VIDEOS/ADDS INFOGRAPHICS WEB VISITS

Key Insights
Article VISITS Videos Infographics
Garnered the Had the longest consistently show good while fewer in
highest average time on visit, engagement rates and total views, show
engagement rate suggesting high high conversion rates, potential with a
at 20%, indicating listener engagement indicating effective focused
strong interest despite lower number content for driving audience that
among readers. of visitors actions. engages deeply.
 THE FIGURES
CURRENT NET WOTH
Over 40 – 50 million dollars

HERE IS THE CHAT

THAT SHOWS THE
REVENUE OF FOOD
PANDA (2020)

FINANCIAL STATEMENTS
Foodpanda is Asia's largest food and grocery delivery platform
outside of China. It has over 10 million users, including
customers, merchants, and riders.

20% 62% 9%

FOOD PANDA’S DELIVERY HERO, THE COMPANY THAT

COMISSION OVER EACH ORDER OWNS FOODPANDA, REPORTED A 9%
INCREASE IN REVENUE TO €10.5
BILLION ($11.2 BILLION) IN 2023
FOODPANDA'S TOTAL SEGMENT REVENUES
IN THE FOURTH QUARTER OF 2021 WERE
US$997.8 MILLION, A 62% INCREASE FROM
THE SAME QUARTER IN 2020.
RECOMMENDATION
HOW THEY CAN GROW MORE INTO THIS NEW
WORLD OF E-COMMERCE BUSINESS

KEY PIONTS
HERE ARE SOME
ADDITION
Expand Market Reach and
Geographic Presence To drive further growth, Food Panda should
focus on expanding its market reach by
entering new geographic areas and partnering
with local businesses, while leveraging data-
Leverage Data for driven personalization to enhance customer
Personalization and Targeting engagement

Investing in advanced delivery logistics,

Enhance Delivery Operations exploring innovative technologies like drones,
with Technology and diversifying services—such as dark
kitchens, meal kits, and grocery delivery—will
improve operational efficiency and attract a
broader customer base. By combining these
Diversify Service Offerings and strategies, Food Panda can solidify its position
Add Value-Added Services as a market leader in the competitive food
delivery industry.
INFORMATION
REFRENCES
HERE ARE THE PEOPLE
WITH THER LINKDIN ACC

FATIMA ZAHEER
https://www.linkedin.com/in/fatima-zaheer-a83bb822b?
utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=a
ndroid_app

MUHAMAD AHMED
https://www.linkedin.com/in/muhammad-ahmed-5a4415221?
utm_source=share&utm_campaign=share_via&utm_content=profile&ut
m_medium=android_app

SHOAIB BALOCH
https://www.linkedin.com/in/suhaib-baluch-45ab8551?
utm_source=share&utm_campaign=share_via&utm_content=profile&utm
_medium=android_app

NOMAN EJAZ
https://www.linkedin.com/in/noman-ejaz?
utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=
android_app

DUE TO SECURITY REASONS WE COULD GET THE ACC OF THE PERSON FROM WHOM WE
GET ALL THESE INFOS
HE ONLY TOLD HIS NAME WAS RUMAN KHAN