T V B AS I C S

what’s inside:

TV ADVERTISING
TV’s (very long list of) Key Strengths 4-5
Time Spent – total domination 6
Reach and Time Spent – a one-two punch 7
Attitudes About Advertising 8-9
The truth about Multi-tasking 10-11

TV STATISTICS
Key Trends 13
The Numbers Don’t Lie: Viewing Stats 14
Subscription Trends 14
Top Shows 15-16
Seasonal Viewing Trends 17-18
Canada vs the US: a comparison 19
North American TV Market Ranking 20-23
Conventional Network Stats 24-28
Specialty Network Stats 29-32
Station Group Ownership & Sales Representation
• Conventional 33-36
• Specialty 37-40

Additional Resources 41
TV ADVERTISING
in Canada
TV’s (very long list of) key strengths

has the highest ROI of all media

is unignorable, reaching 93% of Canadian Adults 18+ every

week – the highest of any medium

delivers an incredible 327 million impressions for the average

campaign

ads are the most trusted, influential and engaging

reaches audiences when they’re most receptive to advertising

engages emotionally, driving higher attention and connection

is all about what’s happening right now: it’s the go-to source for
news, sports and entertainment

has a powerful multiplier effect on other media

4
TV’s (very long list of) key strengths

is a powerful direct response vehicle for many products and

services, and a proven tool for digital companies

spend is directly correlated with business growth

drives both short and long-term customer acquisitions

is best-in-class for brand-building

drives awareness and demand like no other media

has irrefutable social currency, driving conversations both online

and offline

has lightning speed: there’s no faster way to deliver mass

audiences to advertisers

5
 dominates time spent

25.2 ADULTS 18+

AVERAGE WEEKLY HOURS PER CAPITA

22.1 Canadians(18+) watch

25 hours of TV a week
88% of it LI VE
• 16x more than Netflix
• 6x more than YouTube
• 15x more than Facebook
4.0
3.1
1.6 1.7
0.3 0.2 0.1

Total
Total TV
TV LiveTVTV
Live PVR YouTube Netflix Facebook Snapchat Instagram Twitter

young adults watch almost 14 hours of /week

ADULTS 18-34

Adults 18-34 watch

AVERAGE WEEKLY HOURS PER CAPITA

14 hours of TV a week
13.6
84% of it LI VE
11.4
• 5x more than Netflix
• 2x more than YouTube
6.6 • 8x more than Facebook

2.1 2.7
1.8
1.0 0.5 0.2

Total TV Live
Total TV TV
Live TV PVR YouTube Netflix Facebook Snapchat Instagram Twitter

Source: Total TV, Live TV, PVR: Numeris, PPM, Total Canada, All Locations, Mo-Su 2a-2a, Fall 2018 (Weeks 3-16, September 10 to December 16, 2018) |
YouTube.com: comScore Video Metrix, Multi-Platform, Canada, Sep to Nov 2018 | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore
Media Metrix Multi-Platform, Canada, Sep to Nov 2018 | Netflix: Numeris Diary, Total Canada, Fall 2018, M-Su 6a-2a | Note: Numeris population estimates 6
used to calculate average weekly hours per capita for digital media
 reach & time spent – a one-two punch
TV has a higher daily reach and delivers more t ime
sp en t tha n a ny other medi um (A18+)

ADULTS 18+

100.0%
93% Weekly Reach 50
90.0% 81% 80% Daily Reach 45
80.0% 73% 40
70.0% Avg Weekly Hours35
60.0% 25.2 30
50.0% 21.6 25
38%
40.0% 15.0
20
30.0% 21% 15
20.0% 10
10.0% 1.6 0.4 5
0.0% 0
Television
TV Internet Radio Daily Newsp Magazine

ADULTS 18-34
100% 50
86% 89%
90% 45
80% 40
70% 65% 35
61%
60% 27.6 30
50% 25
40% 20
13.6
30% 10.5 21% 15
20% 12% 10
10% 0.4 0.1
5
0% 0
Television
TV Internet Radio Daily Newsp Magazine

Source: Television: Numeris PPM, Total Canada, Total TV, Mo-Su 2a-2a, A18+, Fall 2018 (Weeks 3-16, September 10 to December 16, 2018) | Internet(Daily
Reach), Radio, Daily Newspaper, Magazine: Numeris RTS, Canada, Fall 2018 | Internet(Weekly Hours): comScore Media Metrix; Multi-Platform, Canada, Sep. 7
to Nov 2018 | Note: Numeris population estimates used to calculate average weekly hours per capita.
 attitudes about advertising

consumers most likely to watch video ads on

Video Ads Most Likely To Watch

18% 29%
19% Television

31% Computer

59% Mobile
38%

A18+ A18-34
Q: Which types of video advertising are you most likely to watch? Least likely to watch?

and TV ads are the most engaging and influential

ADULTS 18+
Television
42% 40% Internet
31% 33% Radio
Newspaper
OOH

10% 12%
8%
6% 4% 2%

Engagement Influence
Q: Which ONE of the following media carries advertising that you believe to be the most engaging? most
influential?

8
Source: thinktv, nlogic, omniVu, National, March 2018 (Don’t Know/Refuse not included)
 attitudes about advertising

ads are the most trustworthy

while online ads are the least trustworthy

Q: Which ONE of the ADULTS 18+

following media carries television
advertising that you
believe to be the most 11% 36%
trustworthy? The least newspaper
trustworthy? 3% 19%
internet
49% 10%
radio

3% 9%
out of home
8% 5%
-70.0% -50.0% -30.0% -10.0% 10.0% 30.0% 50.0% 70.0%
LEAST MOST

even young adults trust ads the most

and internet ads the least

ADULTS 18-34
television
13% 30%
newspaper
1% 25%
out of home
53% 12%
radio
5% 11%
internet

7% 8%
-70.0% -50.0% -30.0% -10.0% 10.0% 30.0% 50.0% 70.0%
LEAST MOST

9
Source: thinktv, nlogic, omniVu, National, June 2017
 the truth about multi-tasking

• half of Canadians say they never/almost never multi-task on

their phones while watching TV.
• 58% of young adults multi-task occasionally or less often*,
while 27% never/almost never multi-task.
• Canadians pay most attention to advertising when watching
TV content on a TV set.

* Occasional + Almost Never + Never

half of Canadians rarely multi-task

49% of C a na di a ns s a y they never/a l mos t never
m u l t i - t a s k o n t h e i r p h o n e w h i l e w a t c h i n g T V.

Q. How often do you multi-task on

your cell phone while watching TV?
49%

A18+ 33% 16% 26% 17% 7%

38%

A25-54 21% 17% 28% 24% 9%

55
0% 20% 40% 60% 80% 100%

Never Almost Never Occasionally Almost Always Always

10
Source: thinktv, nlogic, omniVu survey March 2017
 the truth about multi-tasking

young adults multi-task - but not as much as you think

ma j ori t y of y ou n g a d u l t s on l y mu l t i - t a s k oc c a s i on a l l y,
whi l e 27% s a y tha t they never/a l mos t never mul ti -ta s k

Q. How often do you multi-task on

your cell phone while watching TV?

A18-34 16% 11% 31% 29% 13% Never

Almost Never
M18-34 14% 10% 42% 20% 15% Occasionally

Almost Always
F18-34 18% 12% 21% 39% 10%
Always

0% 20% 40% 60% 80% 100%

Source: thinktv, nlogic, omniVu survey March 2017

even with multi-tasking, ads still get the most

attention
C a na di a ns pa y mos t a ttenti on to a dverti s i ng when
watching televis ion content on a TV s et

Q. When do you pay the most

44% attention to advertising?

Watching TV on TV Set

Listening to Radio
24%
19% Using a social network
17% 18% 18%
13% Watching video online on a
11% mobile device
8% 7% Using a search engine
6%
4%
Watching video online on a
computer
A18+ A18-34

11
Source: thinktv, nlogic, omniVu survey March 2018
TV STATISTICS
key trends
Tel evi s i on c ons umpti on i n C a na da

• Canadians spend 25 hours a week with TV – more than any other

medium.
• with an average weekly reach of 93% (A18+), TV continues to reach
more Canadians than any other medium.
• young adults watch plenty of TV: TV reaches 86% of A18-34 every
week who spend a substantial 2 hrs/day watching linear TV - 14 hrs/wk.

• millions of Canadians tune in to their favourite TV programs and

specials every week.
• the top 10 network TV series deliver on average 2.1 million viewers (2+).

• the top 10 English programs generate an average audience of over 2 million

viewers (2+) in English Canada.
• the top French programs generate an average audience of 1.2 million
viewers (2+) in Quebec Franco.

• the average TV campaign* delivers an astounding 327 million

impressions (*150 GRPs x 6 weeks)

• TV advertising is rated the most trustworthy by all age groups.

internet advertising is the least trustworthy.
• TV content is available on an increasing number of platforms, and
yet 11 million households subscribe to linear TV.
• TV advertising has become more impactful over the past 10 years,
thanks in large part to TV’s halo effect on other media,
in particular digital. (Peter Field: Effectiveness in an Evolving Media Landscape)

13
 tv viewing statistics
Average Weekly Average Weekly Average Daily Reach
Demographic
Hours Per Capita Reach % %
Persons 2+ 23.3 92.5 79.3
Kids 2-11 15.6 89.4 72.3
Teens 12-17 13 91.5 72.8
A18+ 25.2 93 80.7
A18-24 14.2 88.6 67.5
A18-34 13.6 86.3 65.2
A18-49 15.7 89 71.1
A25-54 17.6 90.3 74.4
A55+ 37.9 97.8 92.4
Source: Numeris, PPM, Total Canada, Total TV, M-Su 2a-2a, All Locations, Consolidated, Fall 2018 (Weeks 3-16, September 10 to December 16, 2018).

11 million linear subscriptions

TV content is available on an increasing number of platforms, and yet
11 million households subscribe to linear TV.

number of subscribers
(millions)

11.7 11.8 11.9 11.8 11.6 11.6 11.4 11.0 10.9

2010 2011 2012 2013 2014 2015 2016 2017 2018

Source: Mediastats Broadcast Distribution Undertaking (BDU) Profile; Subscribers to: Cable, Direct-To-Home Satellite (DTH), Local Multi-Point Distribution System (LMDS),
14
Master Antenna TV (MATV), Multi-Point Distribution System (MMDS), Small Master Antenna TV (SMATV), TELCO. June of each year
 top 10 fall 2018
SERIES
Program Network P2+ (000) Program Network P2+ (000)
The Big Bang Theory CTV 2,683 The Big Bang Theory CBS 11,806
The Good Doctor CTV 2,461 NCIS CBS 11,215
New Amsterdam Global 2,185 60 Minutes CBS 10,529
Young Sheldon CTV 2,105 Young Sheldon CBS 10,411
Survivor Global 2,009 FBI CBS 9,776
FBI Global 1,953 This Is Us NBC 9,688
The Conners CTV 1,855 Voice NBC 9,067
Station 19 CTV 1,810 Manifest NBC 9,027
The Rookie CTV 1,745 Voice-Tue NBC 8,744
This is Us CTV 1,723 Blue Bloods CBS 8,622
Source: Numeris PPM, Total Canada, Consolidated, All Locations | Fall 2018 Source: Nielsen C3 Ratings, Fall 2018 | Sep 10 to Dec 16, 2018 | Programs with
Sep 10, to Dec 16, 2018 | Programs with 3+ airings. 3+ airings.

SPECIALS
Program Network P2+ (000) Program Network P2+ (000)
Emmys CTV 1,977 National Dog Show NBC 10,313.9
Big Brother Finale Global 1,678 CMA Awards ABC 9,920.0
Gala de l'ADISQ 2018 SRC 1,478 Emmy Awards NBC 9,210.9
Gala Les Olivier 2018 SRC 1,352 Rudolph Red-Nose Reindeer CBS 8,500.2
Les 33es Gala Prix Gémeaux SRC 1,333 Thanksgiving Day Parade CBS 8,365.9
Les enfants de la télé SRC 1,132 Christmas - Rockefeller Cen NBC 8,312.3
American Music Awards CTV 1,103 Garth Brooks: Notre Dame CBS 8,124.1
Boomerang TVA 1,100 Charlie Brown Thanksgiving ABC 6,564.2
Quebec 2018 TVA 967 American Music Awards ABC 6,351.8
Annual Emmy Awards Arrivals
CTV 955 CMA Country Christmas ABC 6,180.6
Special
Source: Numeris PPM, Total Canada, Consolidated, All Locations | Fall 2018 Source: Nielsen C3 Ratings, Fall 2018 | Sep 10 to Dec 16, 2018
Sep 10, to Dec 16, 2018.

15
 top 10 fall 2018
SPORTS
Program Network P2+ (000) Program Network P2+ (000)
CFL GREY CUP TSN 3,125 FOX NFL-THU FOX 29,697
CFL GREY CUP CNTDOWN TSN 1,747 CBS NFL SINGLE-THU CBS 25,997
CFL GREY CUP POST TSN 1,286 FOX NFL-THU POST GUN FOX 24,821
NHL HOCKEY-LEAFS Sportsnet 1,120 CBS NFL-THU POST GUN CBS 23,727
HOMETOWNHOCKEY-LEAFS Sportsnet 1,078 NBC NFL TH SPECIAL NBC 21,443
HNIC Prime East CBC Total 1,070 FOX NFL-THU PRE KICK FOX 20,915
CFL PLAYOFFS TSN 977 CBS NFL-THU POST GAME CBS 18,810
MLB WS PLAYOFFS Sportsnet 670 FOX WORLD SERIES GAME 5 FOX 16,619
Hockey LNH Canadiens RDS 661 SEC CHAMP-CBS: DR PEPPER CBS 16,420
NFL LATE CTV 656 CBS NFL-THU PRE-KICK CBS 16,064
Source: Numeris PPM, Total Canada, Consolidated, All Locations, | Fall 2018 Source: Nielsen C3 Ratings, Fall 2018 | Sep 10 to Dec 16, 2018
Sep 10, to Dec 16, 2018.

16
 seasonal viewing trends
Numeris, PPM, (Avg hours vi ewed per week, per vi ewer), Total Ca nada, Total TV, Consolidated,
Al l Locations, M-Su 2a-2a

Week of Ind.2+ A25-54 A18-34

2018-19 2017-18 2018-19 2017-18 2018-19 2017-18 2018-19 2017-18
Aug. 27, 2018 Aug. 28, 2017 1 23.5 23.4 17.8 18.4 15.1 14.6
2 24.2 24.5 18.7 19.4 15 15.5
3 23.9 23.0 18.5 17.7 15.1 14.9
4 24.0 23.2 18.5 17.7 14.7 14.3
5 24.8 23.8 19.2 18.5 15.1 15.3
Fall 2018 & 2017

6 25.5 24.4 20.1 19.5 16.2 15.7

7 25.9 25.5 20.3 20.3 15.6 16.3
8 25.4 24.0 19.9 18.6 15.4 14.6
9 25.8 24.3 19.8 18.8 16.2 14.9
10 25.4 25.0 19.5 19.4 15.7 15.4
11 26.0 25.5 20.1 19.7 16.1 15.6
12 25.7 25.4 20.1 19.3 16.0 15.6
13 25.4 24.9 19.4 19.1 15.6 15.7
14 25.1 24.7 19.1 19.2 16.0 15.7
15 25.1 24.7 19.3 19.0 16.1 15.1
16 24.6 24.7 18.9 18.8 16.1 15.6
17 24.3 24.1 18.7 18.8 14.7 15.4
Dec. 25, 2017 Dec. 26, 2016 18 27.3 29.6 22.1 24.9 18.3 20.2
19 28.3 29.1 22.5 23.7 18.3 19.6
20 25.6 26.8 19.5 21.5 15.7 17.7
21 25.4 26.9 19.2 21.8 16.0 17.0
Winter/Spring 2017-18 & 2016-17

22 25.4 26.2 18.9 20.7 15.1 15.9

23 25.7 26.6 19.5 21.4 15.8 17.2
24 26.5 27.0 19.9 21.5 16.4 17.2
25 27.3 26.0 21.0 20.6 17.3 16.2
26 27.6 27.0 21.4 21.5 17.1 17.3
27 25.5 26.4 19.3 20.8 15.4 16.4
28 25.6 26.7 19.0 21.1 15.4 16.4
29 25.1 26.2 19.0 20.9 15.6 16.4
30 24.9 25.7 18.5 20.5 14.6 16.3
31 25.6 25.1 19.7 20.3 16.2 16.2
32 26.1 25.6 19.7 20.5 16.1 16.7
33 25.8 25.9 19.6 21.0 15.5 17.4
34 25.3 26.6 19.4 21.5 15.5 17.6
35 24.5 24.3 18.6 19.3 14.9 15.7
36 23.9 24.9 18.0 19.8 14.9 16.2
37 22.8 23.8 17.3 18.8 14.0 15.2
38 23.7 23.4 18.1 18.5 14.6 15.5
39 22.7 23.3 17.5 18.4 14.1 15.0
Ma y 28, 2018 Ma y 29, 2017 40 22.5 22.7 17.0 17.9 13.7 14.1
41 22.9 22.6 17.2 17.8 13.7 14.5
Summer 2018 & 2017

42 22.4 22.3 17.0 17.3 13.8 13.9

43 23.1 22.7 17.3 17.8 14.1 14.2
44 22.7 22.8 17.4 17.6 13.9 14.0
45 23.0 21.8 17.3 17.2 14.0 13.4
46 23.1 22.2 17.2 16.8 14.6 13.4
47 22.5 22.2 17.1 17.2 13.9 13.6
48 22.4 22.2 17.1 17.5 14.3 13.6
49 22.7 22.6 17.3 17.8 14.6 14.1
50 22.9 22.7 17.2 17.9 14.9 14.5
51 22.8 22.9 17.0 17.9 14.7 14.3
52 22.8 23.0 17.2 18.2 13.8 14.7
17
seasonal viewing trends

CALENDAR-YEAR VIEWING TRENDS - CANADA

2018
30
28
26
24
22
20 Ind. 2+
18 A25-54
16 A18-34
14
12
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
10

Source: Numeris, PPM, Total Canada, Total TV, Consolidate, All Locations, Jan 1- Dec 30, 2018. Weekly hours of television viewed per viewer (M- Su 2 am – 2 am)

2017
30
28
26
24
22
20 Ind. 2+
18 A25-54
16 A18-34
14
12
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
10

Source: Numeris, PPM, Total Canada, Total TV, Consolidate, All Locations, Jan 2 – Dec 31, 2017 Weekly hours of television viewed per viewer (M- Su 2 am – 2 am)

18
 CANADA vs. U.S.

Canada U.S.
Population (Ind 2+) 36,376,090 315,620,000

Households 14,915,000 125,020,000

TV Markets – EMs, DMAs 40 210

Number of TV Stations (Conventional + Specialty & Pay) 329 1,386 ^

Households with Access to TV/video services 14,840,000 119,900,000

% Total Households 99.5% 95.9%

Subscribe to TV services - Cable, Sat., IPTV (% of Total Households.) 82.1% 81%

Off-Air 4.6% 13.8%

PVR (% of TV Households) 54.8% 55%

Average Weekly Viewing Hours per Capita (Hours)

Persons 2+ 23.3 26.7

Adults 18+ 25.2 30.4

Adults 25-54 17.6 24.1

Teens (12-17) 13.0 10.2

Children (2-11) 15.6 14.9

Advertising Expenditures – millions $13,584 $224,479

TV Advertising Expenditures – millions $3,195 $104,722

TV Expenditure Per Capita $88 $335

Commercial Time: Conventional Unlimited Deregulated

Commercial Time: Specialty Channels 12 min/hour Deregulated

Source: Numeris Universe Estimates 2018-19 | Numeris PPM, Total Canada, Total TV, Mo-Su 2a-2a, Consolidated, All Locations, Fall 2018 (Weeks 3-16, September 10 to December 16, 2018) |
thinktv Net Advertising Revenue (2017) | Nielsen National Television Household Universe Estimates 2018-19; Nielsen Total Audience Report – 2Q18 |
* Excludes Yukon, Territories and Nunavut

Note:
In Canada, all TV commercials require Telecaster Clearance
(see appendix)

19
 TV market ranking
(North America, U.S., Canada)
Rank A2+ Rank A2+
Market pop'n Market pop'n
N.AM U.S. CAN (000) N.AM U.S. CAN (000)
1 1 New York 18,780 36 33 Kansas City 2,216
2 2 Los Angeles 15,926 37 34 Columbus, OH 2,191
3 3 Chicago 8,624 38 35 Cincinnati 2,154
4 1 Toronto-Hamilton 7,800 39 36 Milwaukee 2,095
5 4 Philadelphia 7,301 40 37 Las Vegas 2,023
6 5 Dallas-Ft. Worth 7,122 41 38 Austin 1,990
7 6 Houston 6,833 42 39 West Palm Beach-Ft. Pierce 1,987
8 7 San Francisco-Oak-San Jose 6,449 43 40 Greenvll-Spart-Ashevll-And 1,963
9 8 Washington, DC (Hagrstwn) 6,441 44 4 Edmonton 1,921
10 9 Atlanta 6,409 45 5 Kitchener-London 1,910
11 10 Boston (Manchester) 5,965 46 6 Calgary 1,871
12 11 Phoenix (Prescott) 5,001 47 41 Fresno-Visalia 1,815
13 12 Seattle-Tacoma 4,574 48 42 Grand Rap-Kalmzoo-B.Crk 1,746
14 13 Tampa-St. Pete (Sarasota) 4,468 49 43 Jacksonville 1,733
14 13 Miami-Ft. Lauderdale 4,468 50 44 Oklahoma City 1,722
16 15 Detroit 4,390 51 45 Harrisburg-Lncstr-Leb-York 1,714
17 16 Minneapolis-St. Paul 4,230 52 46 Birmingham (Ann and Tusc) 1,679
18 2 Montreal Franco EM 4,059 53 47 Nrflk-Portsmth-Newpt Nws 1,669
19 17 Sacramnto-Stkton-Modesto 3,946 54 48 Albuquerque-Santa Fe 1,664
20 18 Denver 3,859 55 49 Memphis 1,652
21 19 Orlando-Daytna Bch-Melbrn 3,794 56 50 Grnsbro-H.Point-W.Salem 1,620
22 3 Vancouver-Victoria 3,711 57 51 Louisville 1,590
23 20 Cleveland-Akron (Canton) 3,413 58 52 New Orleans 1,585
24 21 Portland, OR 2,937 59 53 Providence-New Bedford 1,458
25 22 Charlotte 2,884 60 54 Richmond-Petersburg 1,391
26 23 St. Louis 2,865 61 55 Buffalo 1,362
27 24 Salt Lake City 2,813 62 56 Ft. Myers-Naples 1,293
28 25 Raleigh-Durham (Fayetvlle) 2,804 63 57 Mobile-Pensacola (Ft Walt) 1,277
29 26 Baltimore 2,772 64 58 Tulsa 1,272
30 27 San Diego 2,728 65 59 Wilkes Barre-Scranton-Hztn 1,266
31 28 Pittsburgh 2,569 66 60 Little Rock-Pine Bluff 1,255
32 29 Nashville 2,561 67 61 Knoxville 1,244
33 30 Indianapolis 2,544 68 62 Albany-Schenectady-Troy 1,216
34 31 San Antonio 2,475 69 63 Honolulu 1,196
35 32 Hartford & New Haven 2,276 70 64 Harlngen-Wslco-Brnsvl-McA 1,181

Source: Numeris, Ni elsen Universe Estimates 20

 TV market ranking
(North America, U.S., Canada)
Rank A2+ Rank A2+
Market Pop'n Market Pop'n
N.AM U.S. CAN (000) N. AM U.S. CAN (000)
71 7 Québec City 1,140 106 97 South Bend-Elkhart 761
72 66 Lexington 1,102 107 98 Ft. Smith-Fay-Sprngdl-Rgrs 749
73 8 Ottawa-Gatineau Anglo 1,083 108 99 Myrtle Beach-Florence 695
74 67 Dayton 1,077 109 100 Boise 692
75 68 Tucson (Sierra Vista) 1,054 110 101 Burlington-Plattsburgh 688
76 9 Winnipeg 1,049 111 102 Grnville-N.Bern-Washngtn 684
77 69 Wichita-Hutchinson Plus 1,027 111 11 Halifax 684
78 70 Des Moines-Ames 1,002 113 103 Tri-Cities, TN-VA 678
79 71 Spokane 994 114 104 Bakersfield 672
80 72 Flint-Saginaw-Bay City 990 115 105 Reno 656
81 73 Omaha 985 116 106 Davenp-R.Island-Moline 655
81 73 Green Bay-Appleton 985 117 107 Yak-Pasco-Rchlnd-Knnwck 653
83 75 Roanoke-Lynchburg 967 118 108 Tyler-Longview(Lfkn&Ncgd) 645
84 76 Charleston-Huntington 965 119 109 Evansville 636
85 77 Columbia, SC 943 120 110 Monterey-Salinas 633
86 78 Springfield, MO 933 121 111 Ft. Wayne 628
87 79 Rochester, NY 915 122 112 Tallahassee-Thomasville 626
88 80 El Paso (Las Cruces) 911 123 113 Lincoln & Hastings-Krny 621
89 81 Toledo 908 123 12 Saint-John Moncton 621
90 10 Montreal Anglo (CM) 905 125 114 Augusta-Aiken 616
91 82 Huntsville-Decatur (Flor) 901 126 115 Johnstown-Altoona-St Colge 615
92 83 Waco-Temple-Bryan 879 127 116 Sioux Falls(Mitchell) 596
93 84 Madison 863 128 117 SntBarbra-SanMar-SanLuOb 595
94 85 Shreveport 860 128 13 Sherbrooke 595
95 86 Portland-Auburn 857 130 118 Springfield-Holyoke 578
96 87 Chattanooga 841 131 119 Lansing 572
97 88 Colorado Springs-Pueblo 839 132 120 Lafayette, LA 555
98 89 Syracuse 833 133 121 Macon 554
98 89 Padcah-Cape Girard-Harsbg 833 134 122 Youngstown 550
100 91 Savannah 817 135 123 Corpus Christi 545
101 92 Chmpgn&Sprngfld-Decatur 800 136 124 Fargo 544
102 93 Baton Rouge 797 137 125 Traverse City-Cadillac 542
103 94 Charleston, SC 782 138 126 Eugene 536
104 95 Jackson, MS 776 139 127 Peoria-Bloomington 534
105 96 Cedr Rap-Wtrlo-IWC&Dub 766 139 127 Montgomery-Selma 534

Source: Numeris, Ni elsen Universe Estimates 21

 TV market ranking
(North America, U.S., Canada)
Rank A2+ Rank A2+
Market Pop'n Market Pop'n
N.AM U.S. CAN (000) N. AM U.S. CAN (000)
141 14 Sud.-Timm.-N. Bay/S.S.M. 511 176 155 Idaho Fals-Pocatllo(Jcksn) 326
142 15 Barrie 508 177 156 Yuma-El Centro 323
143 129 Columbus, GA (Opelika, AL) 499 178 157 Rochestr-Mason City-Austin 320
144 16 Ottawa-Gatineau Franco 473 179 158 Biloxi-Gulfport 316
145 130 La Crosse-Eau Claire 470 180 159 Terre Haute 308
146 17 St. John’s-Corner Brook 464 181 23 Trois-Riviéres 307
147 131 Amarillo 460 182 24 Peterborough 301
148 132 Wilmington 445 183 160 Sherman-Ada 298
149 133 Chico-Redding 443 184 161 Bangor 290
150 134 Columbs-Tup-W Pnt-Hstn 423 185 162 Binghamton 281
151 135 Palm Springs 410 186 163 Gainesville 280
152 136 Rockford 406 186 163 Wheeling-Steubenville 280
153 137 Odessa-Midland 403 188 165 Bluefield-Beckley-Oak Hill 275
154 18 Windsor 401 189 25 Saguenay 273
155 19 Saskatoon 400 190 26 Kingston 272
156 138 Monroe-El Dorado 394 191 166 Abilene-Sweetwater 261
157 139 Columbia-Jefferson City 393 192 167 Missoula 260
158 140 Lubbock 392 193 168 Hattiesburg-Laurel 257
159 141 Beaumont-Port Arthur 391 194 169 Laredo 249
160 142 Wausau-Rhinelander 387 195 170 Billings 245
161 143 Topeka 386 196 171 Lake Charles 229
162 144 Medford-Klamath Falls 382 197 172 Clarksburg-Weston 228
163 145 Anchorage 380 198 173 Rapid City 225
164 146 Salisbury 379 198 173 Dothan 225
165 20 Kelowna 372 200 175 Utica 222
166 21 Regina/Moose Jaw 357 201 176 Quincy-Hannibal-Keokuk 219
167 147 Min-Bsmrck-Dcknsn (Wlstn) 356 202 27 Rim-Mat-Sept-Îles 217
168 148 Duluth-Superior 354 203 177 Harrisonburg 214
169 149 Sioux City 350 204 178 Jackson, TN 209
170 22 Prince George Kamloops 347 205 179 Elmira (Corning) 204
171 150 Wichita Falls & Lawton 345 206 180 Alexandria, LA 203
172 151 Albany, GA 343 207 181 Watertown 199
173 152 Joplin-Pittsburg 340 208 182 Bowling Green 189
174 153 Erie 336 209 183 Jonesboro 188
175 154 Panama City 331 210 184 Charlottesville 176

Source: Numeris, Ni elsen Universe Estimates 22

 TV market ranking
(North America, U.S., Canada)
Rank A2+ Rank A2+
Market Pop'n Market Pop'n
N.AM U.S. CAN (000) N. AM U.S. CAN (000)
211 185 Marquette 175 246 207 Juneau 59
212 186 Twin Falls 167 247 208 Presque Isle 57
213 187 Grand Junction-Montrose 164 248 209 Alpena 34
214 188 Bend, OR 162 249 210 North Platte 32
215 189 Lafayette, IN 158 250 211 Glendive 9
216 190 Lima 156
217 191 Butte-Bozeman 154
218 192 Meridian 151
219 193 Greenwood-Greenville 148
220 28 Thunder Bay 146
220 29 Charlottetown 146
222 29 Rouyn-Noranda 145
223 31 Carleton 141
224 194 Great Falls 139
225 195 Parkersburg 133
226 196 San Angelo 131
227 197 Eureka 130
227 32 Riviere-du-Loup 130
229 33 Sydney-Glace Bay 128
230 198 Cheyenne-Scottsbluff 126
231 199 Casper-Riverton 125
232 200 Mankato 118
233 34 Prince Albert 112
234 201 St. Joseph 103
234 35 Pembroke (CM) 103
236 202 Ottumwa-Kirksville 102
237 36 Lloydminster 101
238 203 Fairbanks 85
239 37 Yorkton 82
239 38 Medicine Hat 82
241 204 Victoria 80
242 205 Zanesville 74
243 38 Terrace-Kitimat 67
244 206 Helena 62
244 40 Dawson Creek 62

TOTAL POPULATIONS
Numeris Total Canada 35,873
NSI Total United States 285,186
Total 321,059
Source: Numeris, Ni elsen Universe Estimates 23
conventional station statistics
weekly hours tuned & average weekly reach

Individuals 2+ Fall 2018 Fall 2017

Network Total Wkly Avg. Wkly Avg. Wkly Total Wkly Avg. Wkly Avg. Wkly
Market Station O wner
Affiliation Hrs (000) Rc h (000) Hrs/ Vwr Hrs (000) Rc h (000) Hrs/ Vwr
BRITISH COLUMBIA
Vancouver * CBUT CBC CBC 2,744 1,316 2.1 2,660 1,310 2.0
Vancouver * CHEK CHEK Media indieNet 1,569 876 1.8 1,387 816 1.7
Vancouver * CKVU Rogers Media Citytv 1,756 1,197 1.5 1,483 1,145 1.3
Vancouver * CIVT Bell Media CTV 5,963 2,004 3.0 5,283 1,862 2.8
Vancouver * CIVI Bell Media CTV Two 2,240 1,337 1.7 1,697 1,240 1.4
Vancouver * CHAN Corus Ent. Global 8,454 2,089 4.0 7,020 1,896 3.7
Vancouver * CHNU Zoomer Media Indep. 40 58 0.7 33 76 0.4
Vancouver * CKNO Gov't of B.C. Indep. 1,958 766 2.6 1,842 749 2.5
Vancouver * OMNI Rogers Media Indep. 168 161 1.0 98 142 0.7
Dawson Creek CJDC Bell Media CTV Data Unavailable
Kamloops CFJC Jim Pattison City 126 61 2.1 149 74 2.0
Kelowna CHBC Corus Ent. Global Data Unavailable 1,044 215 4.8
Prince George CKPG Jim Pattison City 71 43 1.7 80 48 1.6
Terrace/Kitimat CFTK Bell Media CTV Two Data Unavailable
ALBERTA
Calgary * CTV Two Bell Media CTV Two 445 439 1.0 410 439 0.9
Calgary * CBRT CBC CBC 999 590 1.7 960 624 1.5
Calgary * CKAL Rogers Media Citytv 722 598 1.2 881 621 1.4
Calgary * YES TV Crossroads indieNet 137 139 1.0 207 164 1.3
Calgary * CFCN Bell Media CTV 3,476 1,036 3.4 3,519 1,077 3.3
Calgary * CICT/CISA Corus Ent. Global 3,935 1,016 3.9 3,735 991 3.8
Calgary * OMNI Rogers Media Indep. 6 35 0.2 8 44 0.2
Edmonton * CTV Two Bell Media CTV Two 366 377 1.0 334 365 0.9
Edmonton * CBXT CBC CBC 1,054 547 1.9 1220 568 2.1
Edmonton * CKEM Rogers Media Citytv 797 538 1.5 851 560 1.5
Edmonton * YES TV Crossroads indieNet 240 173 1.4 286 190 1.5
Edmonton * CFRN Bell Media CTV 3,566 1,024 3.5 3,276 996 3.3
Edmonton * CITV Corus Ent. Global 4,616 974 4.7 4,553 952 4.8
Edmonton * OMNI Rogers Media Indep. 17 38 0.5 10 37 0.3
Lloydminster CITL Newcap Broad CTV 176 110 1.6 Data Unavailable
Lloydminster CKSA Newcap Broad Global 333 85 3.9 Data Unavailable
Medicine Hat CHAT Jim Pattison Citytv 74 31 2.4 64 30 2.1

Source: Numeris Diary Fall 2018, Fall 2017, Mo-Su 6a-2a, Total Canada
“Data unavailable” - suppressed due to small sample.
* Numeris, PPM, Consolidated, Extended Markets, Mo-Su 2a-2a, Fall 2018 Sept 10 to Dec 16, 2018 / Fall 2017 Sep. 11 to Dec. 17, 2017 24
conventional station statistics
weekly hours tuned & average weekly reach

Individuals 2+ Fall 2018 Fall 2017

Network Total Wkly Avg. Wkly Avg. Wkly Total Wkly Avg. Wkly Avg. Wkly
Market Station O wner
Affiliation Hrs (000) Rc h (000) Hrs/ Vwr Hrs (000) Rc h (000) Hrs/ Vwr
SASKATCHEWAN
Prince Albert CIPA Bell Media CTV 155 39 4 162 42 3.8
Regina CBKFT SRC ICI Tele 10 10 1 28 18 1.6
Regina CBKT CBC CBC 407 176 2.3 506 221 2.3
Regina CFRE Corus Ent. Global 456 170 2.7 550 188 2.9
Regina SCN Rogers Media Citytv 246 182 1.4 362 253 1.4
Saskatoon CKCK Bell Media CTV 1,446 442 3.3 1,534 413 3.7
Saskatoon CFQC Bell Media CTV 875 207 4.2 899 213 4.2
Saskatoon CFSK Corus Ent. Global 748 298 2.5 825 335 2.5
Yorkton CICC Bell Media CTV Data Unavailable 121 40 3
MANITOBA
Winnipeg CBWFT SRC ICI Tele 114 78 1.4 103 72 1.4
Winnipeg CBWT CBC CBC 1,223 491 2.5 1,296 534 2.4
Winnipeg CKND Corus Ent. Global 1,497 481 3.1 1,712 537 3.2
Winnipeg CKY Bell Media CTV 3,309 877 3.8 3,511 901 3.9
Winnipeg/ Port. CHMI Rogers Media Citytv 515 281 1.8 558 322 1.7
Winnipeg CIIT Zoomer Media Indep. 47 31 1.5 61 30 2.1
ONTARIO
Kingston CKWS Corus Ent. CTV 417 147 2.8 493 189 2.6
Kitchener CKCO Bell Media CTV 4,052 954 4.2 3,466 924 3.8
London CFPL Bell Media CTV Two 1,607 473 3.4 1,655 535 3.1
North Bay CKNY Bell Media CTV 193 70 2.8 218 58 3.8
Ottawa CBOT CBC CBC 1,286 510 2.5 1,377 580 2.4
Ottawa/Hull CBOFT SRC ICI Tele 1,629 348 4.7 1,532 307 5
Ottawa CJOH Bell Media CTV 3,426 793 4.3 2,881 697 4.1
Pembroke CHRO Bell Media CTV Two 933 354 2.6 931 416 2.2
Peterborough CHEX Corus Ent. CTV 500 229 2.2 596 290 2.1
Sault Ste. Marie CHBX Bell Media CTV 201 50 4.1 260 67 3.9
Sudbury CICI+ Corus Ent. Global 1,496 341 4.4 1,500 355 4.2
Thunder Bay CHFD Dougall Media Global 191 86 2.2 189 76 2.5
Thunder Bay CKPR Dougall Media CTV 379 123 3.1 343 122 2.8
Timmins CITO Bell Media CTV 70 28 2.5 92 33 2.8

Source: Numeris Diary Fall 2018, Fall 2017, Mo-Su 6a-2a, Total Canada
25
“Data unavailable” - suppressed due to small sample.
* Numeris, PPM, Consolidated, Extended Markets, Mo-Su 2a-2a, Fall 2018 Sept 10 to Dec 16, 2018 / Fall 2017 Sep. 11 to Dec. 17, 2017
conventional station statistics
weekly hours tuned & average weekly reach

Individuals 2+ Fall 2018 Fall 2017

Network Total Wkly Avg. Wkly Avg. Wkly Total Wkly Avg. Wkly Avg. Wkly
Market Station O wner
Affiliation Hrs (000) Rc h (000) Hrs/ Vwr Hrs (000) Rc h (000) Hrs/ Vwr
ONTARIO (cont’d)
Toronto * CBLT CBC CBC 5,222 2,837 1.8 6,213 2,959 2.1
Toronto * CHCH Channel Zero Indep. 3,313 1,735 1.9 2,517 1,683 1.5
Toronto * CITY Rogers Media Citytv 6,659 3,275 2.0 6,974 3,313 2.1
Toronto * YES TV Crossroads indieNet 2,080 1,493 1.4 2,573 1,511 1.7
Toronto * CFTO Bell Media CTV 15,869 4,330 3.7 14,863 4,104 3.6
Toronto * CKVR Bell Media CTV Two 2,678 2,281 1.2 2,924 2,342 1.2
Toronto * OMNI 1 Rogers Media Indep. 36 204 0.2 51 262 0.2
Toronto * OMNI 2 Rogers Media Indep. 369 308 1.2 328 310 1.1
Ontario * CIII Corus Ent. Global 10,015 3,866 2.6 9,376 3,536 2.7
Windsor CBET CBC CBC 436 154 2.8 467 161 2.9
Windsor CHWI Bell Media CTV Two 498 164 3 607 194 3.1
QUEBEC
Carleton CHAU Tele Intr-Rives TVA 879 105 8.4 915 118 7.7
Carleton CIVK Gov't of Que. Tele-Quebec 43 25 1.7 41 23 1.8
Chicoutimi/Jonq CFRS Groupe V V 274 95 2.9 276 94 2.9
Chicoutimi/Jonq CIVV Gov't of Que. Tele-Quebec 78 52 1.5 111 60 1.8
Chicoutimi/Jonq CJPM Quebecor TVA 1,536 173 8.9 1,715 202 8.5
Chicoutimi/Jonq CKTV SRC ICI Tele 1,023 159 6.4 974 159 6.1
Hull/Ottawa CFGS RNC Media V 273 117 2.3 320 121 2.6
Hull/Ottawa CHOT RNC Media TVA 1,482 258 5.7 1,756 266 6.6
Hull/Ottawa CIVO Gov't of Que. Tele-Quebec 90 61 1.5 132 66 2
Montreal FR * CBFT SRC ICI Tele 14,413 3,035 4.7 16,584 2,964 5.6
Montreal FR * TQ Total Gov't of Que. Tele-Quebec 3,282 2,156 1.5 4,165 2,095 2
Montreal FR * CFTM Quebecor TVA 21,690 3,030 7.2 23,835 3,086 7.7
Montreal FR * CFJP Groupe V V 5,561 2,351 2.4 6,639 2,404 2.8
Montreal Eng ** CBMT CBC CBC 707 324 2.2 934 354 2.6
Montreal Eng ** CFCF Bell Media CTV 3,479 601 5.8 3,716 625 5.9
Montreal Eng ** CJNT Rogers Media Citytv 714 390 1.8 654 377 1.7
Montreal Eng ** CKMI Corus Ent. Global 992 454 2.2 1,019 431 2.4
Quebec City CBVT SRC ICI Tele 4,165 674 6.2 3,757 660 5.7

Source: Numeris Diary Fall 2018, Fall 2017, Mo-Su 6a-2a, Total Canada
26
“Data unavailable” - suppressed due to small sample.
* Numeris, PPM, Consolidated, Extended Markets, Mo-Su 2a-2a, Fall 2018 Sept 10 to Dec 16, 2018 / Fall 2017 Sep. 11 to Dec. 17, 2017
conventional station statistics
weekly hours tuned & average weekly reach

Individuals 2+ Fall 2018 Fall 2017

Network Total Wkly Avg. Wkly Avg. Wkly Total Wkly Avg. Wkly Avg. Wkly
Market Station O wner
Affiliation Hrs (000) Rc h (000) Hrs/ Vwr Hrs (000) Rc h (000) Hrs/ Vwr
QUEBEC (cont’d)
Quebec City CFAP Groupe V V 940 356 2.6 986 372 2.7
Quebec City CFCM Quebecor TVA 4,963 662 7.5 5,761 709 8.1
Quebec City CIVQ Gov't of Que. Tele-Quebec 446 267 1.7 474 271 1.8
Rim-Mat-Sept Iles CFER Quebecor TVA 1,204 120 10 1,382 138 10
Rim-Mat-Sept Iles CIVB Gov't of Que. Tele-Quebec 20 11 1.9 21 12 1.7
Rim-Mat-Sept Iles CJBRT SRC ICI Tele 895 142 6.3 833 145 5.8
CFTFRM
Rim-Mat-Sept Iles
(f. CJPC)
Tele Intr-Rives V Data Unavailable 82 28 2.9
Riviere-du-Loup CFTF+ Tele Intr-Rives V 512 180 2.8 502 170 3
Riviere-du-Loup CIMT Tele Intr-Rives TVA 1,369 146 9.4 1,482 149 9.9
Riviere-du-Loup CIVB 1 Gov't of Que. Tele-Quebec 50 24 2.1 47 23 2
Riviere-du-Loup CKRT Tele Intr-Rives ICI Tele 383 68 5.6 373 64 5.9
Rouyn CFEM RNC Media TVA 762 83 9.2 717 91 7.9
Rouyn CKRN RNC Media ICI Tele - - - 255 55 4.7
Sherbrooke CFKS Groupe V V 479 175 2.7 546 203 2.7
Sherbrooke CHLT Quebecor TVA 2,816 359 7.8 3,193 385 8.3
Sherbrooke CIVS Gov't of Que. Tele-Quebec 204 117 1.8 186 105 1.8
Sherbrooke CKSH SRC ICI Tele 1,746 317 5.5 1,627 329 4.9
Trois-Rivieres CFKM Groupe V V 299 107 2.8 273 94 2.9
Trois-Rivieres CHEM Quebecor TVA 1,763 189 9.3 1,787 193 9.3
Trois-Rivieres CIVC Gov't of Que. Tele-Quebec 102 57 1.8 116 58 2
Trois-Rivieres CKTM SRC ICI Tele 1,151 184 6.2 1,045 183 5.7
Matane CIVF Gov't of Que. Tele-Quebec 6 4 1.5 10 5 2
Val-d'Or CFVS Groupe V V 67 27 2.5 61 25 2.5
Val-d'Or CIVA Gov't of Que. Tele-Quebec 21 12 1.7 22 14 1.6

Source: Numeris Diary Fall 2018, Fall 2017, Mo-Su 6a-2a, Total Canada
27
“Data unavailable” - suppressed due to small sample.
* Numeris, PPM, Consolidated, Extended Markets, Mo-Su 2a-2a, Fall 2018 Sept 10 to Dec 16, 2018 / Fall 2017 Sep. 11 to Dec. 17, 2017
conventional station statistics
weekly hours tuned & average weekly reach

Individuals 2+ Fall 2018 Fall 2017

Network Total Wkly Avg. Wkly Avg. Wkly Total Wkly Avg. Wkly Avg. Wkly
Market Station O wner
Affiliation Hrs (000) Rc h (000) Hrs/ Vwr Hrs (000) Rc h (000) Hrs/ Vwr
ATLANTIC
Atlantic Canada ASN Bell Media CTV Two 1,242 489 2.5 1329 601 2.2
Chrltttown, PEI CBCT CBC CBC 329 112 2.9 468 131 3.6
Halifax, NS CBHT CBC CBC 1,772 698 2.5 1,767 742 2.4
Halifax, NS CJCH Bell Media CTV 4,522 1,174 3.9 4,399 1,210 3.6
Halifax/Drtmth, NS CIHFNS Corus Ent. Global 1,776 703 2.5 1,522 578 2.6
Moncton, NB CBAFT SRC ICI Tele 986 176 5.6 970 165 5.9
Moncton, NB CKCW Bell Media CTV 1,673 427 3.9 1,643 379 4.3
Saint John, NB CKLT Bell Media CTV 657 204 3.2 648 189 3.4
St. John's NL CBNT CBC CBC 1,202 356 3.4 1,331 419 3.2
NTV
St. John's NL Stirling Comm. indieNet
CJON 2,664 653 4.1 2,495 682 3.7
Sydney, NS CJCB Bell Media CTV Data Unavailable 404 88 4.6

Source:Numeris Diary Fall 2018, Fall 2017, Mo-Su 6a-2a, Total Canada
28
“Data unavailable” - suppressed due to small sample.
* Numeris, PPM, Consolidated, Extended Markets, Mo-Su 2a-2a, Fall 2018 Sept 10 to Dec 16, 2018 / Fall 2017 Sep. 11 to Dec. 17, 2017
English specialty statistics
Weekly Hours Tuned & Average Weekly Reach

Individuals 2+ Fall 2018 Fall 2017

Total Weekly Avg. Weekly Total Weekly Avg. Weekly
Network Owner
Hours (000) Reach (000) Hours (000) Reach (000)
A.Side Blue Ant Media 82 96 30 80
ABC Spark Corus Entertainment 2,817 2,328 2,741 2,280
Action Corus Entertainment 2,009 1,989 2,228 2,038
AMI-TV Accessible Media 358 462 630 568
Animal Planet Bell Media 3,728 1,922 3,114 1,902
APTN Aboriginal Ppl’s Net 470 817 513 910
BBC Canada Corus Entertainment 790 781 781 810
BBC Earth Blue Ant Media 686 395 1,396 1,037
BC1 Corus Entertainment 932 479 942 471
BNN Bloomberg Bell Media 863 782 742 752
Book TV Bell Media 1,037 241 872 182
Bravo Bell Media 11,197 4,743 9,148 4,432
Cartoon Network Corus Entertainment 627 575 1,112 703
CBC News Network CBC 8,759 5,083 8,057 4,905
CHRGD DHX Media 2,292 1,167 1,116 1,398
CMT Corus Entertainment 4,248 2,955 3,454 2,920
Comedy Gold Bell Media 131 149 384 269
Comedy Bell Media 10,003 4,804 8,186 4,756
Cooking Channel Corus Entertainment 976 879 738 633
Cosmo TV Corus Entertainment 697 694 627 733
Cottage Life Blue Ant Media 1,299 1,068 771 739
CP24 Ontario Bell Media 10,033 4,557 9,442 4,366
Crime + Investigation Corus Entertainment 1,756 1,173 3,776 1,287
CTV News Channel Bell Media 6,325 4,127 6,035 3,933
Deja View Corus Entertainment 1,265 542 1,720 667
Discovery Science Bell Media 2,488 1,899 2,036 1,669
Discovery Velocity Bell Media 1,362 679 980 656
Discovery Bell Media 11,281 6,790 11,073 6,663
Disney Eng Corus Entertainment 3,599 2,289 5,281 1,931
Disney JR Corus Entertainment 3,809 1,604 3,532 1,562
Disney XD Corus Entertainment 790 776 1,896 952
diy network Corus Entertainment 1,907 1,496 1,891 1,329
Documentary CBC 425 590 413 560

29
Source: Numeris, PPM, Total Canada, Consolidated, Mo-Su 2a-2a, Fall 2017 (Sep. 11 to Dec 17, 2017) and Fall 2018 (Sep. 10 to Dec. 16, 2018).
English specialty statistics
Weekly Hours Tuned & Average Weekly Reach

Individuals 2+ Fall 2018 Fall 2017

Total Weekly Avg. Weekly Total Weekly Avg. Weekly
Network Owner
Hours (000) Reach (000) Hours (000) Reach (000)
CONTINUED
Dtour Corus Entertainment 2,145 1,590 3,399 2,335
E! Bell Media 4,011 3,404 4,863 3,168
ESPN Classic Canada Bell Media 32 69 17 9
Fashion TV Bell Media 31 55 85 49
Fight Anthem Media Group 329 303 354 573
FNTSY Sports Network Anthem Media Group 3 11 2 1
Food Network Corus Entertainment 8,888 4,865 9,435 7,400
FX Rogers Media 2,503 1,993 2,543 2,193
FXX Rogers Media 720 881 629 946
FYI Corus Entertainment 599 513 622 606
Game TV Kilmer Enterprises 2,390 2,291 1,479 1,702
H2 Corus Entertainment 1,140 836 2,289 1,528
HGTV Corus Entertainment 12,337 5,695 13,272 12,126
HIFI Blue Ant Media 639 762 498 569
History Corus Entertainment 11,544 5,885 13,417 13,977
IFC Corus Entertainment 220 353 361 365
Investgtion Discovery Bell Media 3,744 846 3,363 2,619
Leafs Nation Network MLSE 64 180 130 86
Lifetime Corus Entertainment 1,505 1,412 3,512 2,940
Love Nature Blue Ant Media 1,023 755 1,233 1,170
Make Blue Ant Media 893 864 681 620
MovieTime Corus Entertainment 1,741 1,803 2,602 1,873
MTV Bell Media 2,245 1,948 1,535 1,598
MTV2 Bell Media 87 140 57 66
Much Bell Media 5,243 3,517 3,541 3,427
NatGeoWild Corus Entertainment 1,534 1,049 1,812 2,460
National Geographic Corus Entertainment 5,190 3,661 4,578 4,627
NBA TV Canada MLSE 540 442 304 238
Nickelodeon Corus Entertainment 402 520 549 452
OLN Rogers Media 2,214 1,627 1,963 2,155
One:Body, Mind, Spirit Zoomer Media 50 141 72 54
Out TV Shavick Ent. 138 215 51 99

30
Source: Numeris, PPM, Total Canada, Consolidated, Mo-Su 2a-2a, Fall 2017 (Sep. 11 to Dec 17, 2017) and Fall 2016 (Sep. 5 to Dec. 18, 2016).
English specialty statistics
Weekly Hours Tuned & Average Weekly Reach

Individuals 2+ Fall 2018 Fall 2017

Total Weekly Avg. Weekly Total Weekly Avg. Weekly
Network Owner
Hours (000) Reach (000) Hours (000) Reach (000)
CONTINUED
OWN Corus Entertainment 874 840 1,449 1,241
Pet Network Stornoway Comm. 0 0 0 0
Rewind Channel Zero 480 474 168 197
Showcase Corus Entertainment 13,462 6,404 15,420 6,699
Silver Screen Classics Channel Zero 1,002 710 342 283
Slice Corus Entertainment 3,774 3,396 2,627 2,430
Smithsonian Blue Ant Media 546 395 929 793
Space Bell Media 9,567 5,094 9,917 5,449
Sportsnet 4K Rogers Media 0 0 7 8
Sportsnet East Rogers Media 2,540 2,240 3,475 2,468
Sportsnet National Rogers Media 19,332 8,542 19,715 8,709
Sportsnet Ont Rogers Media 7,669 4,479 8,564 4,611
Sportsnet Pac Rogers Media 3,961 2,423 3,238 2,224
Sportsnet West Rogers Media 5,162 2,883 4,437 2,835
Sportsnet360 Rogers Media 4,074 3,171 4,099 3,324
SportsnetOne Rogers Media 5,084 4,166 4,208 3,948
TeleLatino (TLN) Telelatino Network 1,119 1,278 477 726
Teletoon Eng Corus Entertainment 4,828 2,461 6,377 3,119
Travel + Escape Blue Ant Media 1,374 781 1,308 943
TSN Bell Media 24,565 10,114 24,898 10,523
TSN1 Bell Media 8,865 5,262 9,238 5,518
TSN2 Bell Media 2,951 3,340 3,095 3,400
TSN3 Bell Media 4,374 3,166 4,585 3,065
TSN Bell Media 7,247 4,825 7,246 5,043
TSN5 Bell Media 4,080 3,255 3,829 3,438
Vintage TV Vintage TV 34 92 19 36
Vision Zoomer Media 4,516 2,248 4,689 2,236
W Network Corus Entertainment 25,639 7,247 19,709 7,092
Weather Pelmorex Media 2,839 3,439 3,118 3,436
Wild TV Wild TV 219 288 0 0
YTV Corus Entertainment 8,911 4,838 11,208 5,283

31
Source: Numeris, PPM, Total Canada, Consolidated, Mo-Su 2a-2a, Fall 2017 (Sep. 11 to Dec 17, 2017) and Fall 2016 (Sep. 5 to Dec. 18, 2016).
French specialty statistics
Weekly Hours Tuned & Average Weekly Reach

Individuals 2+ Fall 2018 Fall 2017

Total Weekly Avg. Weekly Total Weekly Avg. Weekly
Network Owner
Hours (000) Reach (000) Hours (000) Reach (000)
addikTV Quebecor Media 3,591 1,760 3,296 1,581
AMI-tele Accessible Media 78 176 202 180
ARTV SRC 2,691 1,663 1,966 1,552
Canal D Bell Media 4,381 2,535 3,270 2,413
Canal Vie Bell Media 3,033 2,157 2,961 1,994
Casa Quebecor Media 2,322 1,068 1,581 895
Cinepop Bell Media 2,639 1,120 1,951 1,036
Evasion Groupe Serdy 1,107 1,225 1,087 1,258
Explora SRC 1,053 722 910 753
Historia Corus Entertainment 3,274 1,861 3,640 1,892
Investigation Bell Media 1,345 593 946 659
La Chaine Disney Corus Entertainment 2,044 846 1,532 745
LCN Quebecor Media 11,219 2,858 9,924 2,845
Max Remstar Diffusion 4,135 1,592 2,504 1,433
Meteomedia Pelmorex Media 836 1,698 750 1,541
MOI&cie Quebecor Media 1,243 831 933 770
MusiquePlus Remstar Diffusion 1,656 1,353 1,508 1,405
Prise 2 Quebecor Media 4,115 1,382 3,880 1,273
RDI SRC 6,672 2,321 6,855 2,378
RDS Info Bell Media 674 814 615 744
RDS Bell Media 8,113 3,192 7,997 3,106
RDS2 Bell Media 1,717 1,588 1,493 1,469
Series+ Corus Entertainment 6,960 1,987 7,996 1,948
Telemagino DHX Media 781 484 629 355
Teletoon Fr. Corus Entertainment 2,544 1,306 3,521 1,525
TV5 TV 5 Quebec 2,932 1,585 2,924 1,613
TVA Sports 2 Quebecor Media 563 1,011 636 1,005
TVA Sports 3 Quebecor Media 0 3 0 3
TVA Sports Quebecor Media 4,107 2,183 3,712 2,118
Unis TV TV 5 Quebec 652 1,091 538 965
VRAK Bell Media 1,069 1,122 1,408 1,217
Yoopa Quebecor Media 1,695 693 1,425 655
Z Bell Media 2,286 2,135 2,502 2,122
Zeste Groupe Serdy 726 510 615 633
Source: Numeris, PPM, Total Canada, Consolidated, Mo-Su 2a-2a, Fall 2017 (Sep. 11 to Dec 17, 2017) and Fall 2016 (Sep. 5 to Dec. 18, 2016).
32
conventional station
ownership and
sales representation Major Market Sales Representation
Station Owner Canada U.S.
BRITISH COLUMBIA
CTV Two Dawson Creek (CJDC) Bell Media Bell Media Sales Bell Media Sales
CTV Two Vancouver (CIVI) Bell Media Bell Media Sales Bell Media Sales
CTV Vancouver (CIVT) Bell Media Bell Media Sales Bell Media Sales
City Vancouver (CKVU) Rogers Media Rogers Media Sales Impulse Media Sales
OMNI BC (CHNM) Rogers Media Rogers Media Sales Impulse Media Sales
CBC Vancouver (CBUT) Cdn Broadcasting Corp. CBC Media Sales Impulse Media Sales
Airtime Sales/CHEK Media
CHEK CHEK Media Group Impulse Media Sales
Sales
Joy TV (CHNU) Zoomer Media Group of 7/Joytv Media Corps
Global BC (CHAN/CHBC) Corus Entertainment Corus Media Sales Canadian Media Sales
CBC & Radio-Canada Media
ICI Col.-Brit.-Yukon (CBUFT) Societe Radio-Canada (SRC) Impulse Media Sales
Solutions
CTV Two Terrace (CFTK) Bell Media Bell Media Sales Bell Media Sales
CKPG Prince George Jim Pattison Group Rogers Media Sales Impulse Media Sales
CFJC Kamloops Jim Pattison Group Rogers Media Sales Impulse Media Sales
ALBERTA
CTV Two Alberta Bell Media Bell Media Sales Bell Media Sales
CBC & Radio-Canada Media
ICI Alberta (CBXFT) Societe Radio-Canada (SRC) Impulse Media Sales
Solutions
CTV Calgary (CFCN) Bell Media Bell Media Sales Bell Media Sales
City Calgary (CKAL) Rogers Media Rogers Media Sales Impulse Media Sales
OMNI Calgary (CJCO) Rogers Media Rogers Media Sales Impulse Media Sales
CBC Calgary (CBRT) Cdn Broadcasting Corp. CBC Media Sales Impulse Media Sales
Global Calgary (CICT/CISA) Corus Entertainment Corus Media Sales Canadian Media Sales
Yes TV Calgary (CKCS) Crossroads Television System Airtime Sales
CTV Edmonton (CFRN) Bell Media Bell Media Sales Bell Media Sales
City Edmonton (CKEM) Rogers Media Rogers Media Sales Impulse Media Sales
OMNI Edmonton (CJEO) Rogers Media Rogers Media Sales Impulse Media Sales
CBC Edmonton (CBXT) Cdn Broadcasting Corp. CBC Media Sales Impulse Media Sales
Global Edmonton (CITV) Corus Entertainment Corus Media Sales Canadian Media Sales
Yes TV Edmonton (CKES) Crossroads Television System Airtime Sales
Airtime Sales/WTR Media
CITL Lloydminster Newcap Broadcasting TeleRep
Sales
Airtime Sales/WTR Media
CKSA Lloydminster Newcap Broadcasting TeleRep
Sales
CHAT Medicine Hat Jim Pattison Group Rogers Media Sales Impulse Media Sales

33
conventional station
ownership and
sales representation Major Market Sales Representation
Station Owner Canada U.S.
SASKATCHEWAN
CTV Prince Albert (CIPA) Bell Media Bell Media Sales Bell Media Sales
CTV Regina (CICC) Bell Media Bell Media Sales Bell Media Sales
CTV Regina (CKCK) Bell Media Bell Media Sales Bell Media Sales
Global Regina (CFRE) Corus Entertainment Corus Media Sales Canadian Media Sales
CTV Saskatoon (CFQC) Bell Media Bell Media Sales Bell Media Sales
Global Saskatoon (CFSK) Corus Entertainment Corus Media Sales Canadian Media Sales
City Saskatchewan (SCN) Rogers Media Rogers Media Sales Impulse Media Sales
CBC Saskatchewan (CBKT) Cdn Broadcasting Corp. CBC Media Sales Impulse Media Sales
CBC & Radio-Canada Media
ICI Saskatchewan (CBKFT) Societe Radio-Canada (SRC) Impulse Media Sales
Solutions
MANITOBA
CTV Winnipeg (CKY) Bell Media Bell Media Sales Bell Media Sales
City Winnipeg (CHMI) Rogers Media Rogers Media Sales Impulse Media Sales
CBC Manitoba (CBWT) Cdn Broadcasting Corp. CBC Media Sales Impulse Media Sales
Hope TV (CIIT) Zoomer Media TMG Inc./Joytv Media Corps
Global Winnipeg (CKND) Corus Entertainment Corus Media Sales Canadian Media Sales
CBC & Radio-Canada Media
ICI Manitoba (CBWFT) Societe Radio-Canada (SRC) Impulse Media Sales
Solutions
ONTARIO
CTV Two Ottawa (CHRO) Bell Media Bell Media Sales Bell Media Sales
CTV Ottawa (CJOH) Bell Media Bell Media Sales Bell Media Sales
CBC Ottawa (CBOT) Cdn Broadcasting Corp. CBC Media Sales Impulse Media Sales
CBC & Radio-Canada Media
ICI Ottawa-Gatineau (CBOFT) Societe Radio-Canada (SRC) Impulse Media Sales
Solutions
CKWS Kingston Corus Entertainment Airtime Sales Canadian Media Sales
CHEX Peterborough Corus Entertainment Airtime Sales Canadian Media Sales
CHXD (CHEX Durham) Corus Entertainment Airtime Sales Canadian Media Sales
CTV Toronto (CFTO) Bell Media Bell Media Sales Bell Media Sales
City Ontario (CITY) Rogers Media Rogers Media Sales Impulse Media Sales
OMNI 1 Ontario (CFMT) Rogers Media Rogers Media Sales Impulse Media Sales
OMNI 2 Ontario (CJMT) Rogers Media Rogers Media Sales Impulse Media Sales
CBC Toronto (CBLT) Cdn Broadcasting Corp. CBC Media Sales Impulse Media Sales
CHCH Channel Zero Airtime Sales Impulse Media Sales
Yes TV Toronto (CITS) Crossroads Television System Airtime Sales
CBC & Radio-Canada Media
ICI Ontario- Toronto (CBLFT) Societe Radio-Canada (SRC) Impulse Media Sales
Solutions
34
conventional station
ownership and
sales representation Major Market Sales Representation
Station Owner Canada U.S.
ONTARIO (CONTINUED)
CTV Two Barrie/Tor (CKVR) Bell Media Bell Media Sales Bell Media Sales
CTV SW Ontario (CKCO) Bell Media Bell Media Sales Bell Media Sales
CTV Two London (CFPL) Bell Media Bell Media Sales Bell Media Sales
CTV Two Windsor (CHWI) Bell Media Bell Media Sales Bell Media Sales
CBC Windsor (CBET) Cdn Broadcasting Corp. CBC Media Sales Impulse Media Sales
Global Thunder Bay (CHFD) Thunder Bay Electronics Corus Media Sales Canadian Media Sales
CKPR Thunder Bay Thunder Bay Electronics Airtime Sales Canadian Media Sales
CTV Northern Ontario
Bell Media Bell Media Sales Bell Media Sales
(CICI/CKNY/CHBX/CITO)
Global Ontario (CIII) Corus Entertainment Corus Media Sales Canadian Media Sales
QUEBEC
CIVA Tele-Quebec Tele-Quebec Media Sales
CFVS Groupe V Media V Sales & Marketing
CBC & Radio-Canada Media
ICI Maurice (CKTM) Societe Radio-Canada (SRC) Impulse Media Sales
Solutions
CHEM Quebecor Groupe Media Quebecor Groupe Media
CFKM Groupe V Media V Sales & Marketing
CIVC Tele-Quebec Tele-Quebec Media Sales
CHLT Quebecor Groupe Media Quebecor Groupe Media
CFKS Groupe V Media V Sales & Marketing
CIVG Tele-Quebec Tele-Quebec Media Sales
CBC & Radio-Canada Media
ICI Sag.-Lac-Saint-Jean (CKTV) Societe Radio-Canada (SRC) Impulse Media Sales
Solutions
CJPM Quebecor Groupe Media Quebecor Groupe Media
CFRS Groupe V Media V Sales & Marketing
CIVV Tele-Quebec Tele-Quebec Media Sales
TVA TVA Abitibi-Témisc (CFEM) RNC Media Inc. Quebecor Groupe Media
CKRN RNC Media Inc. RNC Media Sales
CFTF Groupe V Media V Sales & Marketing
CIMT Tele Inter-Rives Quebecor Groupe Media
CKRT Tele Inter-Rives SRC Media Sales
CBC & Radio-Canada Media
ICI Bas-Saint-Laurent (CJBR) Societe Radio-Canada (SRC) Impulse Media Sales
Solutions
CFER Quebecor Groupe Media Quebecor Groupe Media

35
 conventional station
ownership and
sales representation Major Market Sales Representation
Station Owner Canada U.S.
QUEBEC (CONTINUED)
CIVB Tele-Quebec Tele-Quebec Media Sales
Global Quebec (CKMI) Corus Entertainment Corus Media Sales Canadian Media Sales
CBC & Radio-Canada Media
ICI Quebec (CBVT) Societe Radio-Canada (SRC) Impulse Media Sales
Solutions
CFCM Quebecor Groupe Media Quebecor Groupe Media
CFAP Groupe V Media V Sales and Marketing
CIVQ Tele-Quebec Tele-Quebec Media Sales
TVA Gatineau-Ottawa (CHOT) RNC Media Inc. Quebecor Groupe Media
CIVO Tele-Quebec Tele-Quebec Media Sales
CFGS RNC Media Inc. V Media Sales
CBC & Radio-Canada Media
ICI Grand Montreal (CBFT) Societe Radio-Canada (SRC) Impulse Media Sales
Solutions
TVA Montreal (CFTM+CFTM_O) Quebecor Quebecor Groupe Media
CFJP Groupe V Media V Sales and Marketing
CIVM Tele-Quebec Tele-Quebec Media Sales
CTV Montreal (CFCF) Bell Media Bell Media Sales Bell Media Sales
City Montreal (CJNT) Rogers Media Rogers Media Sales Impulse Media Sales
CBC Montreal (CBMT) Cdn Broadcasting Corp. CBC Media Sales Impulse Media Sales
CIVK Tele-Quebec Tele-Quebec Media Sales
CHAU Tele Inter-Rives Quebecor Groupe Media
CIVF Tele-Quebec Tele-Quebec Media Sales
ATLANTIC
CTV Atlantic (CKCW/CKLT) Bell Media Bell Media Sales Bell Media Sales
CBC & Radio-Canada Media
ICI Acadie (CBAFT) Societe Radio-Canada (SRC) Impulse Media Sales
Solutions
CBC New Brunswick (CBAT) Cdn Broadcasting Corp. CBC Media Sales Impulse Media Sales
CBC NL (CBNT) Cdn Broadcasting Corp. CBC Media Sales Impulse Media Sales
NTV (CJON) Stirling Communications Corus Media Sales Canadian Media Sales
CTV Atlantic-Halifax (CJCH) Bell Media Bell Media Sales Bell Media Sales
Global Halifax (CIHF) Corus Entertainment Corus Media Sales Canadian Media Sales
CBC Nova Scotia (CBHT) Cdn Broadcasting Corp. CBC Media Sales Impulse Media Sales
CTV Atlantic-Sydney (CJCB) Bell Media Bell Media Sales Bell Media Sales
CBC PEI (CBCT) Canadian Broadcasting Corp. CBC Media Sales Impulse Media Sales
CTV Two Atlantic Bell Media Bell Media Sales Bell Media Sales

36
 specialty station
ownership and
sales representation Major Market Sales Representation
Network Owner Canada U.S.
A.Side Blue Ant Media Blue Ant Media Sales Impulse Media Sales
ABC Spark Corus Entertainment Corus Media Sales Canadian Media Sales
Action Corus Entertainment Corus Media Sales Canadian Media Sales
AMI-tv Accessible Media Inc. Accessible Media Inc.
Animal Planet Bell Media Bell Media Sales Bell Media Sales
APTN Aboriginal People’s Net APTN Media Sales
BBC Canada Corus Entertainment Corus Media Sales Canadian Media Sales
BBC Kids Knowledge West Comm. Knowledge Network
BC1 Corus Entertainment Corus Media Sales Canadian Media Sales
beIN Sports beIN Media Group beIN Media Group
Bloomberg TV Canada Channel Zero Airtime Sales Impulse Media Sales
BNN Business News Net Bell Media Bell Media Sales Bell Media Sales
Book TV Bell Media Bell Media Sales Bell Media Sales
Bravo Bell Media Bell Media Sales Bell Media Sales
Cartoon Network Corus Entertainment Corus Media Sales Canadian Media Sales
Canadian Broadcasting
CBC News Network CBC Media Sales Impulse Media Sales
Corp.
DHX Television
CHRGD DHX Media
Sales/Airtime Sales
CMT Corus Entertainment Corus Media Sales Canadian Media Sales
Comedy Gold Bell Media Bell Media Sales Bell Media Sales
Comedy Bell Media Bell Media Sales Bell Media Sales
Cosmo TV Corus Entertainment Corus Media Sales Canadian Media Sales
Cottage Life Television Blue Ant Media Blue Ant Media Sales Impulse Media Sales
CP24 Ontario Bell Media Bell Media Sales Bell Media Sales
Crime + Investigation Corus Entertainment Corus Media Sales Canadian Media Sales
CTV News Channel Bell Media Bell Media Sales Bell Media Sales
Deja View Corus Entertainment Corus Media Sales Canadian Media Sales
Discovery Bell Media Bell Media Sales Bell Media Sales
Discovery Science Bell Media Bell Media Sales Bell Media Sales
Discovery Velocity Bell Media Bell Media Sales Bell Media Sales
Disney Eng Corus Entertainment Corus Media Sales Canadian Media Sales
Disney JR Corus Entertainment Corus Media Sales Canadian Media Sales
Disney XD Corus Entertainment Corus Media Sales Canadian Media Sales
diy network Corus Entertainment Corus Media Sales Canadian Media Sales

37
 specialty station
ownership and
sales representation Major Market Sales Representation
Network Owner Canada U.S.
Documentary Cdn Broadcasting Corp. CBC Media Sales Impulse Media Sales
Dtour Corus Entertainment Corus Media Sales Canadian Media Sales
E! Bell Media Bell Media Sales Bell Media Sales
ESPN Classic Canada Bell Media Bell Media Sales Bell Media Sales
Fashion TV Bell Media Bell Media Sales Bell Media Sales
FEVA TV FEVA TV Inc Feva TV Inc.
Fight Network Anthem Sports & Ent. Anthem SE Sales Impulse Media Sales
FNTSY Sports Network Anthem Sports & Ent. Anthem SE Sales Impulse Media Sales
Food Network Corus Entertainment Corus Media Sales Canadian Media Sales
FX Rogers Media Rogers Media Sales Impulse Media Sales
FXX Rogers Media Rogers Media Sales Impulse Media Sales
FYI Corus Entertainment Corus Media Sales Canadian Media Sales
Game TV Anthem Sports & Ent. Anthem SE Sales Impulse Media Sales
Grace TV World Impact Ministries Grace TV
Gusto Bell Media Bell Media Sales Bell Media Sales
H2+ Corus Entertainment Corus Media Sales Canadian Media Sales
HGTV Corus Entertainment Corus Media Sales Canadian Media Sales
HIFI Blue Ant Media Blue Ant Media Sales Impulse Media Sales
History Corus Entertainment Corus Media Sales Canadian Media Sales
IFC Corus Entertainment Corus Media Sales Canadian Media Sales
Investigation Discovery Bell Media Bell Media Sales Bell Media Sales
Leafs TV MLSE MLSE Sales
Lifetime Corus Entertainment Corus Media Sales Canadian Media Sales
Love Nature Blue Ant Media Blue Ant Media Sales Impulse Media Sales
M3 Bell Media Bell Media Sales Bell Media Sales
Makeful Blue Ant Media Blue Ant Media Sales Impulse Media Sales
MovieTime Corus Entertainment Corus Media Sales Canadian Media Sales
MTV Bell Media Bell Media Sales Bell Media Sales
MTV2 Bell Media Bell Media Sales Bell Media Sales
Much Bell Media Bell Media Sales Bell Media Sales
NatGeoWild Corus Entertainment Corus Media Sales Canadian Media Sales
National Geographic Corus Entertainment Corus Media Sales Canadian Media Sales
OLN Rogers Media Rogers Media Sales Impulse Media Sales
One Zoomer Media CMS/Joytv Media Corps

38
 specialty station
ownership and
sales representation Major Market Sales Representation
Network Owner Canada U.S.
OWN Corus Entertainment Corus Media Sales Canadian Media Sales
Rewind Channel Zero Airtime Sales Impulse Media Sales
Showcase Corus Entertainment Corus Media Sales Canadian Media Sales
Silver Screen Classics Channel Zero Airtime Sales Impulse Media Sales
Slice Corus Entertainment Corus Media Sales Canadian Media Sales
Smithsonian Blue Ant Media Blue Ant Media Sales Impulse Media Sales
Space Bell Media Bell Media Sales Bell Media Sales
Sportsnet 4K Rogers Media Rogers Media Sales Impulse Media Sales
Sportsnet East Rogers Media Rogers Media Sales Impulse Media Sales
Sportsnet National Rogers Media Rogers Media Sales Impulse Media Sales
Sportsnet Ontario Rogers Media Rogers Media Sales Impulse Media Sales
Sportsnet Pacific Rogers Media Rogers Media Sales Impulse Media Sales
Sportsnet West Rogers Media Rogers Media Sales Impulse Media Sales
Sportsnet 360 Rogers Media Rogers Media Sales Impulse Media Sales
Sportsnet One Rogers Media Rogers Media Sales Impulse Media Sales
Sundance Corus Entertainment Corus Media Sales Canadian Media Sales
Telelatino Corus Entertainment Airtime Sales
Teletoon Eng Corus Entertainment Corus Media Sales Canadian Media Sales
T+ E Blue Ant Media Blue Ant Media Sales Impulse Media Sales
TSN Bell Media Bell Media Sales Bell Media Sales
TSN1 Bell Media Bell Media Sales Bell Media Sales
TSN2 Bell Media Bell Media Sales Bell Media Sales
TSN3 Bell Media Bell Media Sales Bell Media Sales
TSN4 Bell Media Bell Media Sales Bell Media Sales
TSN5 Bell Media Bell Media Sales Bell Media Sales
Viceland Rogers Media Rogers Media Sales Impulse Media Sales
Vision Zoomer Media Group of 7/Joytv Media Corps
W Network Corus Entertainment Corus Media Sales Canadian Media Sales
Pelmorex Media Brdcst
Weather Pelmorex Media Inc
Sales
YTV Corus Entertainment Corus Media Sales Canadian Media Sales

39
 specialty station
ownership and
sales representation Major Market Sales Representation
Network Owner Canada U.S.
addikTV Quebecor Groupe Media Quebecor Groupe Media
AMI-tele Accessible Media Inc. Accessible Media Inc.
Canal D Bell Media Bell Media Sales Bell Media Sales
Canal Vie Bell Media Bell Media Sales Bell Media Sales
Casa Quebecor Groupe Media Quebecor Groupe Media
Cinepop Bell Media Bell Media Sales Bell Media Sales
Evasion Groupe Serdy Groupe Serdy
Historia Corus Entertainment Corus Media Sales Canadian Media Sales
CBC & Radio-Canada Media
ICI ARTV Societe Radio-Canada (SRC) Impulse Media Sales
Solutions
CBC & Radio-Canada Media
ICI Explora Societe Radio-Canada (SRC) Impulse Media Sales
Solutions
CBC & Radio-Canada Media
ICI RDI Societe Radio-Canada (SRC) Impulse Media Sales
Solutions
Investigation Bell Media Bell Media Sales Bell Media Sales
La Chaine Disney Corus Entertainment Corus Media Sales Canadian Media Sales
LCN Quebecor Groupe Media Quebecor Groupe Media
Meteomedia Pelmorex Media Inc Pelmorex Brdcst Sales
MOI&cie Quebecor Groupe Media Quebecor Groupe Media
MusiMax Groupe V Media V Media Group
MusiquePlus Groupe V Media V Media Group
Prise 2 Quebecor Groupe Media Quebecor Groupe Media
RDS Info Bell Media Bell Media Sales Bell Media Sales
RDS Bell Media Bell Media Sales Bell Media Sales
RDS2 Bell Media Bell Media Sales Bell Media Sales
Series+ Corus Entertainment Corus Media Sales Canadian Media Sales
Telemagino DHX Media DHX Television Sales
Teletoon Fr. Corus Entertainment Corus Media Sales Canadian Media Sales
TV5 TV5 Quebec Canada TV5 Quebec Canada
TVA Sports 2 Quebecor Groupe Media Quebecor Groupe Media
TVA Sports 3 Quebecor Groupe Media Quebecor Groupe Media
TVA Sports Quebecor Groupe Media Quebecor Groupe Media
Unis TV TV5 Quebec Canada TV5 Quebec Canada
VRAK Bell Media Bell Media Sales Bell Media Sales
Yoopa Quebecor Groupe Media Quebecor Groupe Media
Z Bell Media Bell Media Sales Bell Media Sales
Zeste Groupe Serdy Groupe Serdy
40
additional resources
• Accenture – “The Moneyball Moment for Marketing in Canada”

• Field & Binet “Effectiveness in Context”

• Ipsos “Optimizing VS Minimizing Media”

• thinktv “Power of TV in an Attention Economy”

• Ebiquity “Profit Ability: The Business Case for Advertising”

• Field & Binet “The downside of Short-Termism”

• Ipsos “Ad Nation Canada”

• Accenture “ TV Has a Halo Effect on Digital ROI”

• Brainsights “The Spectrum of Attention and Connection in Video Advertising”

• MediaCom Business Science “Missed Opportunities in Media Planning”

• Nlogic omniVu “Attention in Advertising”

thinktv Clearance
thinktv Clearance pre-clears English and French commercials, infomercials and
public service announcements on behalf of its member channels using member-
approved guidelines. Before issuing a TC number, the final production must be
reviewed; however, preliminary script approval will be provided when requested.
Each commercial, upon acceptance, will receive a Telecaster number signifying to
the station’s traffic department that all other clearance numbers, when applicable,
have been received.

thinktv Clearance
160 Bloor Street East, Suite 1005
Toronto, ON M4W 1B9
Tel: 416-923-8813
Fax: 416-413-3879
thinktv Clearance Website 41