Purposive
Communication
John Carlo Oclarino
Let's Recall
Verbal communication refers to
communication that makes use of language in
expressing ideas or emotions. Communicators
utilize speech to express or communicate what
they wish to say or communicate.
Nonverbal communication refers to
communication that does not make use of
language to communicate. Other than words,
nonverbal communication involves body
language, gestures, appearance, and silence.
What is the communication process?
The communication process refers to a series of actions
or steps taken in order to successfully communicate.
The Sender
The originator or sender of the message,
responsible for encoding thoughts or
information into a communicable form.
Message
The information, ideas, or thoughts that the
sender wants to communicate to the receiver.
Channel Receiver
The medium or method used to transmit the The person or group for whom the message is
message (e.g., spoken words, written text, intended. The receiver decodes the message to
email, etc.). understand its meaning.
It is the means by which a message is The reader is expected to listen or read
conveyed. ( When we answer a phone call, the carefully.
phone is the channel. )
Feedback
The response from the receiver to the
sender,indicating whether the message
wasunderstood or requires clarification.
The reaction or response of the receiver is
called feedback.
Environment
The physical or psychological setting in which
communication occurs, which can influence
the clarity or success of the exchange.
The Context
Context is a collection of observable conditions that both the sender and the
receiver can use to associate the same elements with a specific message. These are
interconnected factors that have an impact on the message.
The broader circumstances surrounding the communication, such as cultural,
social, or situational factors that shape interpretation.
Interference
Any barrier or noise (physical, psychological, or semantic) that distorts or disrupts
the message's transmission and reception
Psychological Barriers- are thoughts that hamper the message to be interpreted
corretly by the receiver
Physical Barriers- includes competing stimulus, weather, climate, health and
ignorance of the medium.
Linguistic and Cultural Barriers- Language and its cultural environment,
Mechanical Barries - Gagdgets used in communication
Nine Principles of Effective
Communication
Clarity: The message should be clear and easy to
understand, avoiding ambiguity or confusion.
Conciseness: Communicate using the fewest possible words
without sacrificing essential information, keeping the
message direct and to the point.
Consistency: Ensure that the message aligns with previous
communications and does not contradict itself, maintaining
uniformity in tone and content.
Credibility: The source of the message should be trustworthy,
reliable, and authoritative to build confidence and
believability.
Nine Principles of Effective
Communication
Understanding the Audience: Tailor the message to
the knowledge, needs, and preferences of the
audience, considering their background and
expectations.
Relevance: The message should be meaningful and
significant to the audience, addressing their interests
or concerns.
Feedback: Encouraging and actively seeking feedback
helps verify that the message has been understood as
intended, allowing for adjustments if needed.
Nine Principles of Effective
Communication
Appropriate Tone and Style: The message’s tone
(formal, informal, serious, etc.) and style should suit the
audience and the situation, fostering a more effective
exchange.
Empathy: Demonstrating sensitivity to the audience’s
feelings and perspectives helps build a connection
and ensures the message is received positively.
Thank you for
listening!
