Technology in Action
15th Edition, Global Edition
Chapter 1
The Impact of Technology
in a Changing World
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Learning Objectives (1 of 2)
1.1 Describe various technological tools being used to
impact national and global issues.
1.2 Describe various global social issues that are being
affected by technology.
1.3 Describe how technology is changing how and why we
connect and collaborate with others.
1.4 Summarize how technology has impacted the way we
choose and consume products and services.
1.5 Characterize computer literacy and explain why it is
important to be computer literate.
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Learning Objectives (2 of 2)
1.6 Describe artificial intelligence systems and explain
their main goals.
1.7 Describe how artificial intelligence and other
information technologies are providing career
opportunities. Loading…
1.8 Define ethics and describe various ethical
systems.
1.9 Describe influences on the development of your
personal ethics.
1.10 Present examples of how technology creates
ethical challenges.
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Technology in a Global Society
(Objective 1.1)
•Accelerating change around the world
•Galvanizing people in new ways
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Technology in a Global Society
Impact of Tools of Modern Technology
(Objective 1.1)
•Social networking tools enable groups to
connect and exchange ideas
•Crisis-mapping tools collect and map
information Loading…
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Technology in a Global Society
Global Issues (1 of 3)
(Objective 1.2)
•Health care
–Develop and deliver vaccines
–Increased vaccine production
–Embedded sensors provide important
information
•The Environment
–Data could alert scientists to new trends
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Technology in a Global Society
Global Issues (2 of 3)
(Objective 1.2)
•The Digital Divide
–Gap exists between
levels of Internet
access and
availability of
technical tools
–Prevents use of all
minds to solve
planet’s problems
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Technology Connects Us with Others
Technology Impacts How and Why We Connect
and Collaborate (1 of 2) (Objective 1.3)
•We collaborate for the benefit of others
–Web 2.0
▪ Allows easy content contribution
▪ Facilitates easy connections with others
–Cognitive Surplus
▪ Combination of leisure time and tools to be
creative
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Technology Connects Us with Others
Technology Impacts How and Why We Connect
and Collaborate (2 of 2) (Objective 1.3)
•Business
–Support others’ dreams
–Crowdfunding is asking for small donations
from large number of people
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Technology Connects Us with Others
Technology Impacts How We Consume (1 of 2)
(Objective 1.4)
•Marketing technology helps us to:
–Decide what to purchase
–Actual buying process of goods and services
•Marketing
–QR (quick response) codes
–Crowdsourcing
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Technology Connects Us with Others
Technology Impacts How We Consume (2 of 2)
(Objective 1.4)
•Access Versus
Ownership
–ZipCar
–Citi Bike
Loading…
–Collaborative
consumption
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The Importance of Computer Literacy
Computer Literacy
(Objective 1.5)
•Computer literacy
–Understand capabilities and limitations of
computers
–Know how to use safely and efficiently
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Artificial Intelligence
Artificial Intelligence Basics (1 of 3)
(Objective 1.6)
•Intelligence — ability to acquire and apply
knowledge and skills
–Experiences, reasoning, problem solving,
perception, and using language
•Artificial intelligence (AI) — systems or
machines which perform tasks:
–Usually associated with human intelligence
–Generally performed by humans
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Artificial Intelligence
Artificial Intelligence Basics (2 of 3)
(Objective 1.6)
•Goal in 1950s was to create a machine
that could think like a human
•Goal now is intelligent answers inspired by
the way people think
•Central Goals of AI: natural language
processing (NLP), perception, knowledge
representation, planning, problem solving,
and learning
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Artificial Intelligence
Artificial Intelligence Basics (3 of 3)
(Objective 1.6)
•Major developments contributing to
functional AI systems:
–Artificial Neural Networks
–Big Data
–Cloud computing
–Advances in machine learning
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Working with Artificial Intelligence and
Other Information Technologies
Technology and Career Opportunities (1 of 6)
(Objective 1.7)
•Retail
–Data mining
▪Process of searching
huge amounts of data
for patterns
▪Respond to consumer
buying/usage patterns
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Working with Artificial Intelligence and
Other Information Technologies
Technology and Career Opportunities (2 of 6)
(Objective 1.7)
•Banking and Personal Finance
–Uses AI to help spot fraud
•Transportation Industries
–Autopilots on commercial airplanes
–Autonomous vehicles
–Robots and Embodied Agents
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Working with Artificial Intelligence and
Other Information Technologies
Technology and Career Opportunities (3 of 6)
(Objective 1.7)
•Education
–Intelligent personal assistants (IPAs) assist
students with their individualized learning plans
(ILPs)
–Speed up the grading
process
–Plagiarism checkers
–Dashboards
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Working with Artificial Intelligence and
Other Information Technologies
Technology and Career Opportunities (4 of 6)
(Objective 1.7)
•Law Enforcement
–Solve crimes
–Search
databases
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Working with Artificial Intelligence and
Other Information Technologies
Technology and Career Opportunities (5 of 6)
(Objective 1.7)
•Medicine
–Help doctors diagnose unfamiliar conditions
–Being integrated into patient information
systems
–Used to design and construct artificial body part
devices
–Digestible microchips transmit information to the
doctor
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Working with Artificial Intelligence and
Other Information Technologies
Technology and Career Opportunities (6 of 6)
(Objective 1.7)
•Psychology
–MACH—My
Automated
Conversation
CoacH
–Affective
computing
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Ethical Computing
Defining Ethics
(Objective 1.8)
•Ethics — the study of morals and specific
moral choices made
•Laws — formal, written standards designed
to apply to everyone
•Unethical behavior — not conforming to
approved standards
•Amoral behavior — no sense of right and
wrong
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Ethical Computing
Personal Ethics
(Objective 1.9)
•Determining Your
Personal Ethics
–Describe yourself
–List key principles
–Identify external
influences
–Consider why
–Prepare statement of
values
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Ethical Computing
Ethics and Technology (1 of 3)
(Objective 1.10)
•Intellectual Property
–Work that is the result of someone’s creativity
and knowledge
–Protected by copyrights, patents, and
trademarks
•Privacy
–Control and privacy of information will
continue to be a fine balancing act
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Ethical Computing
Ethics and Technology (3 of 3)
(Objective 1.10)
•Social Activism
–Hacktivism is using computers and computer
networks in a subversive way
–Often manifests as Denial of Service (DOA)
attacks
•Automated Robotic Machinery
–Self-driving cars
–Choose between sets of bad choices
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