Technology
in Action
Alan Evans • Kendall Martin
Mary Anne Poatsy
Eleventh Edition
Copyright © 2015 Pearson Education, Inc.
Technology in Action
Chapter 1
Using Technology to Change the
World
Copyright © 2015 Pearson Education, Inc.
Topics
• Technology on the World Stage
• Technology and our Society
• Technology at Home
• Technology and your Career
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How will You Put
Technology in Action?
• Technology on the World Stage
• Technology and Our Society
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How Will You Put Technology in
Action?
• Technology is not just:
– A means for career advancement
– A skill set needed to survive in society
• Technology can be a way to make an
impact beyond your own life.
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Technology on the World Stage
• Accelerating change around the world
• Galvanizing people in new ways
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Technology on the World Stage
Political Issues
• Social networking can fuel social unrest
• Crisis-mapping
tools
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Technology on the World Stage
Global Issues
• Health care
– Develop and deliver vaccines
– Retinal prosthetics
• Environment
– Data collected could alert scientists to new
trends
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Technology on the World Stage
Global Issues
• The Digital Divide
– Great gap between levels of Internet access
– Prevents use of all minds to solve problems
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Technology and Society
• Redefining fundamental parts of our social
makeup
– How we think
– How we connect with others
– How we purchase and consume products
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Technology and Society
How We Think
• Web 2.0
– International collaboration
– Shift from consuming to volunteering and
collaborating
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Technology and Society
How We Think
Modern Motivation Theory
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Technology and Society
How We Connect
• Virtual Choir
• Kickstarter
• Crowdfunding
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Technology and Society
How We Consume
• Changing how we purchase and consume
goods
• Marketing strategies
– QR (quick response) codes
– Price comparison
– Mobile coupons (mobicoupons)
– Crowdsourcing
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Technology and Society
How We Consume
• Access versus Ownership
– ZipCar
– Call a Bike
Collaborative
consumption
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How will Technology
Improve Your Life?
• Technology at Home
• Technology and Your Career
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How Will Technology Improve
Your Life?
• Computer literate
– Understanding capabilities and limitations of computers
– Knowing how to use computers safely and efficiently
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Technology at Home
• Avoiding hackers and viruses
• Protecting your privacy
• Understanding the risks
• Using the web wisely
• Avoiding online annoyance
• Maintain, upgrade, and troubleshoot
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Technology and Your Career
Computers in careers
Retail Law enforcement
Arts Medicine
Education Science
Psychology
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Technology and Your Career
Retail
• Data mining
– Opens the door to more detail
– Respond to consumer buying patterns
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Technology and Your Career
Arts
• Some artists work exclusively with
computers
• Web galleries
• Dance and music programs
• Enhance visitors’ experiences at museums
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Technology and Your Career
Education
• Course • Research tool
management • Simulations and
– Blackboard instructional virtual
– Moodle tours
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Technology and Your Career
Law Enforcement
• Solve crimes
• Search databases
• Computer forensics
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Technology and Your Career
Medicine
• Modern biomedical chip research
– Provides technological solutions to physical
problems
– Identifying people
– Personal ID chip (VeriMed)
• Helps keep Alzheimer’s patients safe
• Provides tamperproof security measures
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Technology and Your Career
Science
• Simulations are used in:
– Weather forecasting
– Archeology
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Technology and Your Career
Psychology
• MACH—My Automated Conversation
CoacH
• Affective computing
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Check Your Understanding
1. How can becoming proficient with
technology help you participate in
important issues in the world?
• It’s important that you become proficient with technology
to be able to participate in political issues, environmental
issues, or questions addressing the global digital divide
• Technology can be the means by which you find your voice
in the world and impact others in meaningful ways.
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Check Your Understanding
2. How can knowledge of technology help
you influence the direction of society?
• Technology is changing how we think, how we connect
with each other, and how we purchase and consume
products and services.
• You can become a creator of new pieces of music, connect
with people from around the world, and collaborate to
create or consume.
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Check Your Understanding
3. What does it mean to be computer literate?
• If you’re computer literate, you understand the
capabilities and limitations of computers and know
how to use them wisely.
• Enables you to make informed purchasing decisions,
use computers in your career, and understand the
many ethical, legal, and societal implications of
technology today.
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Check Your Understanding
4. How does being computer literate make
you a savvy computer user?
• avoid hackers, viruses, and Internet headaches
• protect your privacy
• separate the real risks of privacy and security from
those you don’t have to worry about.
• to maintain, upgrade, and troubleshoot your
computer
• make good purchasing decisions
• incorporate the latest technologies into your existing
equipment.
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Check Your Understanding
5. How can becoming computer literate help
you in a career?
• It will help you be a more productive and valuable
employee, no matter which profession you choose.
Copyright © 2015 Pearson Education, Inc.
All rights reserved. No part of this publication may be reproduced, stored in a
retrieval system, or transmitted, in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise, without the prior written
permission of the publisher. Printed in the United States of America.
Copyright © 2014 Pearson Education, Inc.
Publishing as Prentice Hall
