Search Engine
Search engine is a software system that is designed to carry out web searches.
Optimization
The action of making the best or most effective use of situation or resource.
Search Engine optimization
It is the process of making your website or web pages better for search engines, so that it can rank
better.
Do we optimize search engines in SEO?
The answer is no because we optimize or websites or web pages.
OR
What is Search Engine?
A search is a software system that is designed to search out the information from the world wide
according to user’s query.
Top 3 search engines
Google
Yahoo
Bing
Bai Du
Yandex in Russia 50 % use hota hai
Duck Duck Go for privacy
How to work search engine? Or How to optimize website? Or for top raking.
How does search engine works?
Google, Crawler/spider, local server, Google k indexer indexes mei categories kr den ge.
Crawler Spider Local Server
Crawler
Local server indexer
Ranking algorithm user query k according.
Lecture No 2
What is black Hat & White Hat SEO?
Techniques of SEO:
White Hat SEO:
Ethical SEO
Organic SEO
White hat SEO includes optimizing your website following the restrictions imposed by search engines.
Within the laws and rules and regulations of search engines.
White Hat SEO techniques:
Content optimize
Write better, optimize better, use better keywords.
Quality content
Relevant internal links
Relevant strong backlinks
Sitemaps
Technical aspects
Better UX
Black Hat SEO:
Unethical SEO
Black hat SEO includes unethical techniques which are disapproved by search engines.
Black Hat SEO techniques:
Keyword stuffing: Repeat words like Digital marketing, and again we search digital marketing.
Duplicate content: from others website content use into their own website, paraphrasing is also
duplicate content.
Cloaking
Hidden text? Links
Link Spaming
Link farming
Lecture No 3
What is on page and off page SEO? And types of SEO
Types of SEO
On-page SEO
Off-page SEO
On-page SEO:
On-page SEO refers to optimizing the parts of your website you control like, content, HTML, title of
page, URL etc.
Techniques:
Optimized HTML file
Content optimization
Keyword rich content
Optimized URLs
Image optimization
Technical aspects of website etc.
Off-page SEO:
Off-page SEO focuses on the ranking factors that occur outside of website like brand mentions and
backlinks.
Techniques:
Backlinks
Domain authority
Social links
Forum submission etc.
Lecture No 4
What is technical SEO and why it is important?
It is a On-page SEO type.
Technical SEO techniques:
Web page speed load time
Structure of website
Sitemap
Redirect pages
Mobile friendliness
Robot.txt
Lecture No 5
Top-5 important algorithms of Google
What is algorithm?
Google’s algorithms are complex system that is used by google to deliver webpages ranked by relevance
on its search engine results pages.
Panda ( February 2011)
Penguin ( 2012)
Hummingbird ( 2013)
Rank brain ( 2015)
Page experience update ( 2021)
Lecture No 6
Page Rank Algorithm of Google
-1998 Larry page invented
More backlinks = high ranking
Lecture No 7
What is Dwell time? Difference between Dwell time& Bounce rate? Importance of Dwell time in SEO
Dwell time is the actual length of time that a visitor spends on a page before returning to the SERP.
Bounce rate
Bounce rate is calculated when someone visits a single page your website and does nothing on the page
before leaving.
Lecture No 8
How to start an SEO project?
Understanding of business:
Understand the business niche
Businesss kis cheez k bara mei hai
What are goals of business, target locations kya hai, for example a person wants to boost their
website just in Gujranwala etc.
Current website performance analysis:
Current performance kya hai website, current traffic kitna hai, strong point kya hai business ka
Keyword research:
Competition site analysis:
What are our competitors, what are the keywords they are using?
On-page optimization technical SEO off page analysis:
Maintain the position by data analysis:
Lecture No 9
What is a keyword? Importance of keyword in SEO, and how to use keywords in SEO
Keyword is word or phrase that describe the content on your web-page.
For example:
You have a blogging website in which you are
What is digital marketing, marketing etc.
Keyword in SEO
it’s the word or phrase for which you want a specific web page to rank.
Importance of keywords in SEO
How to use keywords in SEO
Moderation
excessive use of keywords nai krna.
Naturalality
Randomly keywords use nai krna. Systematic hona chaiya
Lecture No 10
Long tail and short tail keyword difference
Short tail
means general query.
Long tail
more specific query for example best running shoes for women.
Lecture No 11
What is navigational keywords?
Navigation means direction fixed.
Navigational keywords are used when user wants to find the specific brand, website or location.
Transactional & commercial keywords
Commercial keywords are keywords that shows user’s interest to search for specific products or
services.
For example
Shoes for men online.
Transactional keywords
Transactional keywords are keywords that shows strong intent of user to buy or take action on a
product or service.
For example
Buy Nike shoes online order biryani.
How to use informational keywords?
Informational keywords are used by user when he simply searching for information.
For example
mostly questions pouchay jata hen
what is the height of Mount Everest?
How to cook biryani?
"How to use SEO analysis tool"
"What is SEO"
"Benefits of SEO"
"Tips for SEO"
Lecture No 12
What is LSI keywords? (Latent semantic indexing keywords)
Latent = hidden/ unclear
Semantic = meaning
Indexing = google
Synonyms words b ayyega
Category words b ayyege
Where to find LSI keywords?
Google (SERP)
Keywords. Io
LSI graph
For Example:
"online marketing strategies"
"digital marketing campaigns"
"content marketing tips"
"social media marketing"
"email marketing software"
"paid advertising"
"influencer marketing"
"affiliate marketing"
"digital marketing agency"
Lecture 13
Singular and plural keywords
Singular and plural keywords are different words and considered to be different.
Brainstorming for keywords
cleaning _ services near gujranwala
House Cleaning services in
Pakistan
Cleaning services Lahore
Cleaning services Islamabad
Cleaning services near me
Cleaning services Karachi
House Cleaning services in
Rawalpindi
Office cleaning services in Lahore
House cleaning services in lahore prices
Deep house cleaning services in lahore
Best house cleaning services in lahore
House Cleaning services in Pakistan
Office cleaning services in Lahore
Floor cleaning Services in Lahore
House cleaning services near me
Deep Cleaning services Islamabad
Basic points for keyword Research?
Lecture No 14
Website Name:
Answer the public.com
LSI keywords
Cleaning_house
Keyword density
adwords Website
This is a website which is used to check how many times the each keyword used.
Google ads keyword planner:
Free web development courses in Lahore
Web development courses in lahore Price
Full stack web development course in Lahore
Best web development institute in Lahore
Web development training in lahore fees
Web Development Short courses in Lahore
Web development course fees in Pakistan
Online web development training in lahore
Conditional formatting in Excel Duplicate values
Sort by A to Z in Excel
Lecture No 15
SEMrush keyword Tool
