GROUP 6
User Experience
Research on
Spotify
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Our Teams
Our Teams
Introduction
Motivation
Methodology
Findings
Dheeraj pratap Devansh shah Harshil
Results
Project manager Data collector Research Designer
Key Observation
Suggestion
Conclusion
Discussions
Mahima Nilkanth Miraj
Project manager Data collector Research Designer
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Our Teams
Introduction
Introduction
Motivation
Methodology Spotify has become a leading music streaming app, known for its vast
library, personalized playlists, and music discovery features. Understanding
Findings
its user experience is vital because the app influences how millions interact
with music daily. By examining Spotify's interface, recommendations, and
usability, we aim to gain insights into what makes it popular and areas
Results
where users feel improvements are needed.
Key Observation
Suggestion
Conclusion
Discussions Play Follow
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Introduction
Motivation
Methodology
Motivation
Findings
Main Questions to Address
Results
● User Interface: How intuitive is Spotify’s interface for new and existing users?
Key Observation ● Personalization: How effective are Spotify’s personalized playlists and
Suggestion
recommendations in enhancing user satisfaction?
● User Retention: What factors contribute to users staying on the platform, and
Conclusion how does Spotify keep them engaged?
Discussions ● Pain Points: What are the common frustrations or challenges that users face
while using Spotify?
● Impact on Music Discovery: How well does Spotify support users in discovering
new music and artists?
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Methodology
Our Teams
Introduction
Motivation
Methodology
Research Design Participants
Findings ● Type: Quantitative, descriptive UX survey ● Selection: General pool of active Spotify users (free &
● Goal: Gather user feedback on features, satisfaction, Premium)
preferences, and improvement areas for Spotify ● Demographics: Age categories: <18, 18-24, 25-34,
● Focus: User engagement, preferred features, and 35-44, 45-54, 55+
Results perceived challenges
Key Observation Survey Structure Data Collection and Analysis
Suggestion 1. Introduction and Consent: Survey purpose, anonymity ● Tool: Google Forms
assured ● Distribution: Email & social media for diverse reach
2. General Usage: Demographic info, usage frequency, ● Quantitative Analysis: Descriptive statistics (mean,
Conclusion
primary device, listening hours median, mode) for usage patterns & preferences
3. Features: Popular features (e.g., Playlists, Podcasts, ● Qualitative Analysis: Thematic coding of open-ended
Discussions Discover Weekly), user satisfaction, free vs. Premium responses for feature preferences & improvement
experience suggestions
4. User Preferences: Importance of features (e.g., music
discovery, social sharing) rated on Likert scale
5. User Experience: Satisfaction with interface,
open-ended feedback on favorite features,
improvements
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Introduction
Findings
Motivation
Methodology
Music Recommendation
High Usage Frequency
Findings 01 04 satisfaction
Results 02 Long-Term Usage
05 Podcast satisfaction
Key Observation
Suggestion 03 Mobile centric usage
Conclusion
Discussions
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findings
Our Teams
Introduction
Motivation
Methodology
Findings
Results
50+ 4.5+ 4.0+ 3.5+
Key Observation
Suggestion
Conclusion
Survey response Overall Music Recommendation
Discussions Rating Discovery rating
Achieved Achieved
Achieved
Rating
Achieved
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Introduction
Motivation
Methodology
Results
Findings
Demographics Platform Usage - 1-3 yrs.
Age group - 18-24 yrs. Primary device -
and User Profile
(90%) Smartphone
Results
Usage Patterns
Key Observation & Engagement
Daily Active User - Usage time Weekly - Important - Music
49% <5hrs. Discovery and Playlist
Weekly Users - 21% Customization
Suggestion
Premium Primary Barriers - "Don't
Premium “I use another App”,
Subscription need it", "Too expensive"
Conclusion Subscribers - 23% “Mod APKs” …
& “Use alternative music
services”
Discussions
Feature High Importance Features Least Important Feature -
Utilization & Most Used
Features - - Music discovery, Playlist Social Sharing Feature
Preferences customization & Playlist
Playlists &
Daily Mix customization
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Introduction
Motivation
Methodology
Results
Findings
Podcast Podcast Listeners - 25% Satisfaction - 30%
Engagement & 40% never listens to
podcasts listens frequently & 35% satisfied & 40% neutral
Performance listens occasionally
Results
Platform Key satisfaction drivers - Areas needing improvement -
Key Observation Experience & Interface satisfaction avg. -
Easy navigation, Search Ad frequency management,
Interface 4.0/5 Download capabilities &
functionality & Playlist
management Cross-platform
Suggestion synchronization
Technical Reported technical
Conclusion Performance & Platform stability Issues faced - 40% users
ratings - 35% issues - Connectivity
Reliability problems, App
Excellent & 40% Good
Discussions crashes & Slow
loading times
User
Most requested features - UI/UX enhancement Pricing structure
Recommendations &
Fewer ads & Offline suggestions - Better recommendations - More
Future Improvements
download options recommendation algorithms flexible payment options &
& Improved search filters Short-term subscription
options
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Key Observations
Introduction
Motivation
Advertisements: Frequent ads frustrate
Methodology 01 non-premium users
User
Frustrations
Findings
Technical Issues: 40% report app issues
Results
02 (crashes, slow load times)
Key Observation
Suggestion Music Recommendations: Mixed satisfaction,
03 with average rating of 3.6/5
Desired
Conclusion Features
Discussions
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Key Observations
Introduction
Motivation
Offline Listening: Strong interest from
Methodology 01 non-premium users
User
Frustrations
Findings
High-Quality Audio: Important to most users
02 (rating ~3.9/5)
Results
Key Observation Playlist Customization: High demand for more
03 control over playlists
Suggestion
Desired
Conclusion Features
Social Sharing: Moderate interest; potential for
Discussions 04 enhancement
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Introduction
Suggestions
Motivation
Methodology Ad Frequency: Consider fewer ads for non-premium users to
reduce interruptions
Findings
Results
Improved Recommendations: Refine algorithm for better user
satisfaction
Key Observation
Suggestion
Enhanced Social Sharing: Create more interactive social
Conclusion experiences
Discussions
Enhanced Playlist Customization: Add more free
customization options
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Introduction
Motivation
Methodology
Conclusions
Findings
Spotify's The platform is well-regarded for its music discovery features, user interface, and
Strengths playlist options, which are widely appreciated by users.
Results
User Friction Ads in the free version and limited playlist control were notable sources of dissatisfaction,
Key Observation Points especially among non-premium users.
Suggestion Key Valued Users prioritize high-quality audio, offline listening, and playlist customization, which
Features influence their likelihood to consider premium upgrades.
Conclusion
Demand for There is a strong interest in more personalized and accessible features, including
Discussions Personalization multi-device syncing and advanced podcast recommendations.
Opportunities Addressing ad experiences, expanding playlist control options, and adding new
for personalization features could enhance user retention and potentially increase premium
Improvement subscriptions.
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Introduction Indie India
Motivation
Methodology
Discussion
Findings
Any
Results Spotify
Questions?
Key Observation Pahadon Mein
Salman Elahi
Suggestion
0:23 3:45
Conclusion
Discussions
Thank
You
Pahadon Mein
Salman Elahi
0:23 3:45
