BABU BANARASI DAS
UNIVERSITY
Program B.A. (Journalism & Mass Communication)
Year I Semester I
Course Name Digital Culture
Code NHSVC1102
Course Type Vocational Course L T P Credit
Pre-Requisite Basic Foundation of Digital Communication 2 2
Course Students will get knowledge about digital technologies and the way it shapes society. They will
Objectives understand the use of digital technologies in transforming social lives of students and the contemporary
culture.
Course Outcomes
CO1 To make student understand about the key concepts and debates that shape digital culture.
CO2 Analyse and correct essential concepts through online debate and multimedia output.
CO3 To make student analyse the social and cultural implications of digital technology
CO4 To engage in an in-depth analysis of digital technologies and cultures.
Mapped
Contact
Module
Hours
Course Contents
CO
1 Introduction to Digital Culture : Digital Divide, Technology and Society, The Digital & the
Everyday, Language and Communication Online, Privacy, Anonymity and Surveillance, New social 15 1,2
organisations in Digital Divide, Media and Digital Technologies.
2 Digital Reflections : Virtual Worlds, Race, Class, and Gender in Digital Culture, Digital Identities,
Communities & Norms, Micro-celebrity and Branding, Politics in Digital Era, Culture in Digital Era 15 3,4
Convergence and Globalisation.
Suggestive Readings
1. Digital culture and social media on education by Dr. Deepa Varghese
2. The New Digital Age: Reshaping the future of people, nations and business by III Schmidt, Eric & Jared Cohen
3. Building digital culture by Daniel Rowles & Thomas Brown
Online Resources
1. A brief on Digital Culture: https://digitalsociology.org.uk/digital-culture/
2. Digital Culture and Social Media: https://press.rebus.community/mscy/chapter/chapter-2-digital-culture/
3. Digital Culture and Students: https://files.eric.ed.gov/fulltext/EJ1299959.pdf
Course Articulation Matrix
PO-
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO110 PO11 PO12 PSO1 PSO2 PSO3
PSO
CO1 3 3 3
CO2 3 2 3 2
CO3 3 2 3 2 2 3 3
CO4 3 3
BBDU | Department of Mass Communication | Co-Curricular & Vocational Courses | Mandated as per NEP 2020. 75
