Answers Key
Section A: Multiple Choice Questions
1. A) Media created using digital technology
2. B) Television Broadcast
3. B) A video game
4. B) Sharing videos on YouTube
5. B) Adobe Photoshop
Section B: Short Answer Questions
1. Digital Media Definition:
Digital media refers to any content that is created, stored, and shared through digital
devices and technology. This includes formats such as images, videos, social media posts,
web content, and digital advertising. It is important because it allows for global
distribution, real-time interaction, and the ability to engage audiences through multiple
platforms.
2. Differences between Traditional and Digital Media:
o Traditional Media: Mostly involves one-way communication (e.g., print, radio,
TV) and is usually constrained by physical limitations (e.g., newspaper printing).
o Digital Media: Interactive, multi-directional communication that occurs on
digital platforms. It is easily shareable, editable, and can reach a global audience
at any time.
3. Social Media Distribution:
Social media platforms like Facebook, Twitter, Instagram, and YouTube allow creators to
distribute their digital content (e.g., videos, images, blog posts) directly to their followers.
The content can be shared, liked, and commented on, which increases its reach and
engagement.
4. Challenges in Digital Media:
o Access to Technology: Not all users have access to high-speed internet or the
latest devices.
o Intellectual Property Issues: Content theft, copyright violations, and the lack of
protections for digital creations.
o Market Saturation: The increasing number of content creators makes it harder to
stand out.
5. Intellectual Property in Digital Media:
IP rights, such as copyright and trademarks, protect creators' work and ensure that others
cannot use their content without permission. This is crucial for digital media creators who
wish to monetize their content and prevent unauthorized use or distribution.
Section C: Application-Based Questions
1. Creative Design Process for a Mobile App:
o Research: Identify the target audience and understand their needs. Study
competitors and market trends to gather insights.
o Brainstorming: Generate a range of ideas for the app's features and design
elements. Consider different navigation and interaction options.
o Prototyping: Create wireframes or mockups of the app's layout and user interface
(UI) for testing.
2. Funding Options for a Web Series:
o Crowdfunding: Platforms like Kickstarter or Indiegogo allow creators to raise
funds directly from their audience.
o Grants: Look for government or non-profit organizations that fund creative
projects, like the Canada Media Fund or the UK Film Council.
3. Key Skills for Video Game Development:
o Technical Skills: Proficiency in game development software (e.g., Unity, Unreal
Engine), coding (C++, Python).
o Creative Skills: Ability to design game environments, characters, and storylines.
o Project Management: Time and resource management to ensure the game is
developed on time and within budget.
4. Impact of VR/AR on Digital Media:
o VR/AR technologies are transforming how content is experienced. In the gaming
industry, VR creates immersive experiences, while AR can enhance real-world
environments with digital layers (e.g., Pokémon GO).
o Industries like healthcare, education, and marketing are also adopting these
technologies for training simulations, interactive learning, and immersive
advertising.
Section D: Case Study - The Rise of Social Media Influencers
1. Opportunities for Influencers:
o Brand Partnerships: Influencers can collaborate with brands to promote
products or services.
o Monetization: Through sponsored content, affiliate marketing, and fan donations
(e.g., Patreon).
2. Challenges Influencers Face:
o Legal Issues: Potential legal concerns around contracts with brands, tax
implications of earnings, and ensuring proper disclosure of sponsored content.
o Ethical Concerns: The pressure to maintain authenticity while working with
brands, and the potential for misleading followers.
3. Protecting Intellectual Property: Influencers can protect their content by registering
copyrights for videos, images, and other media, and by using watermarks or digital
signatures. They can also include legal terms in contracts with brands to ensure proper
use of their content.
