JSS Science and Technology University, Mysuru
Department of Master of Computer Applications [MCA]
Contact Hours/ Week Total
Course Course Course
Credits Hours/
Year Semester Type Theory Laboratory Tutorials Semester
II IV Theory 04 04 00 00 52
Course No Course Title Pre Requisites
MCA420 Data and Web Mining DBMS
COURSE ASSESSMENT METHOD:
Internal Assessment [5 Events: 3 Written Tests, 2 Events] Marks: 50 [10* 5 Events].
Semester End Exam [ 100 Marks, 3 Hours]
COURSE OUTCOMES:
Upon successful completion of this course, the student will be able to:
CO1: Interpret the basic concepts, principles and techniques of data mining.
CO2: Define knowledge discovery and data mining; recognize the key areas and issues in data
mining.
CO3: Apply the techniques of clustering, classification, association finding, feature selection and
visualization of real world data.
CO4: Determine whether a real world problem has a data mining solution.
CO5: Apply evaluation metrics to select data mining techniques.
TOPICS COVERED:
UNIT 1 - Introduction 10 Hours
Data Mining, Functionalities, Data Cleaning, Data Integration and Transformation, Data Reduction.
Data Mining Primitives, languages, and system Architectures, A Data Mining Query Language.
Data Mining Applications, Trends in Data Mining.
UNIT 2 - Mining Association Rules in Large Data Bases 10 Hours
Association Rule Mining Single-Dimensional Boolean Association Rules from Transactional
Databases, Mining Multilevel Association Rules from Transactional Databases.
UNIT 3 - Classification, Prediction and Cluster Analysis 12 hours
Issues regarding Classification and Prediction, Classification by Decision tree induction, Bayesian
Classification, Classification by Back propagation, Classification based on the concepts from
association rule mining, Other classification methods, Prediction. What is Cluster Analysis? Types
of data in Cluster Analysis: A Categorization of Major Clustering Methods. Partitioning Methods,
Hierarchical Methods, Outliner Analysis.
UNIT 4 - Web Mining, Search and Link Analysis 10 Hours
Text and Web Page pre-Processing, Inverted Index and its Compression, Latent Semantic Indexing,
Web search, Meta Search: combining Multiple Rankings, Combination Using Similarity Scores,
Web Spamming, Link Analysis, Social Network Analysis Co-Citation and Bibliographic coupling,
Page Rank HITS, Community discovery.
UNIT 5 - Social Network analysis, Mining Multimedia and World wide web 10 Hours
What is social network, Characteristics of social networks, Mining social networks, Similarity
search in multimedia data, Multi dimensional analysis of multimedia data, classification and
prediction of multimedia data, mining associations in multimedia data. Mining webpage layout
structure, Mining multimedia data on the web, Automatic classification of web documents, Web
usage mining.
TEXT BOOKS / REFERENCES:
1. Jiawei Han, Micheline Kamber, “Data Mining Concepts and Techniques”, Morgan Kauf Mann
Publishers.2012
2. Arun.K.Poojari, “Warehousing and Mining”, PHI 2010.
3. Liu. B, “Web Data Mining, Exploring Hyperlinks, Contents and Usage Data”, Springer, 2012.
ADDITIONAL LEARNING SOURCES:
1.web.cse.ohio-state.edu/~srini/674/part1.ppt.
2.www.cse.iitb.ac.in/~dbms/Data/Talks/datamining-intro-IEP.
3.http://facweb.cs.depaul.edu/mobasher/classes/ect584/syllabus.html
4.https://www.cs.uic.edu/~liub/WebMiningBook.html
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