Bachelor Of

Copywriting.

Week One (Day 2 Note.)

Prof Emmanuel Akpe.

When we started BOC 3 years ago, I was
raising best writing copywriters that ended
up being broke.

We reviewed the program so that I could

raise bestselling copywriters

You can be best writing and not be best-

selling. Best-selling pays better

That was when we introduced offer

Creation and lead generation into the
Bachelor of copywriting course
The divorce between you and poverty must
be officiated by the minister called
irresistible offer Creation.

August 2019, the Holy Spirit gave me the

ultimate formula for making millions on the
Internet

This was the formula👇👇

1. Product
2. Offers
3. Lead generation
4. Conversion
5. Over delivery and upsells
You see, the major difference between a
copywriter and an average marketer is in
creating offers.

_A marketer sells a product, a copywriter

sells an offer._

A product is rice, an offer is fried rice,

chicken, salad, moi moi and chilled coke.

A product or service is only [one part of an

offer.]

What is my product here: Bachelor of

copywriting.
What is my offer: certificate, mentorship,
free e-books, free videos, my library and all
the gbo gbo ti gbo

Even if you will end up writing for clients, to

make massive money on the internet, you
must learn how to create products and turn
them into irresistible offers.

Apple doesn't sell just iPhone, it sells a

compelling offer with ear pods and all.

The mistake most people make is that they

are selling ONLY their product when they
should be selling an offer..
When you understand how to create offers,
your financial life takes a new turn.

LET'S LOOK AT THE FOUNDATION of AN

OFFER.

1. PROBLEM.
You must identify a STRONG problem and
solve with your offer.

Your offer must be solving a problem..

Health, wealth and relationships have been
proven to be man's greatest needs
especially online.

I am in the wealth category 😁

Problems can never finish!!!

Don't run away from problems o😁.

Find your unique problem and solve.

Sir, one man's problem is another man's

business opportunity.
Your health problem is the Doctors business
opportunity.

Before you solve a problem, make sure you

are not a problem yourself.

You can't solve a problem when you are a

problem 😁.

[2.] PEOPLE.
Money is not in the hand of monkeys,
money is in the hand of people.
Hear this..
MONEY IS NOT CREATED, MONEY IS
COLLECTED.

You don't print money, you collect money.

How do you collect money? By solving

peoples problems.

People are the ones that have these

problems.

And people have possession to money

Know this.
People don't just buy offers, they buy
solutions.

The reason you are here is because I am

supposed to solve a problem for you as a
person..

When you show that you can solve a man's

problem, he will give you money.

Money is a reward for problems solved for

people..
When you solve problems for rich people,
you will get rich money.
Always seek to solve high value problems
for high paying people.

Money is with people. Don't chase money,

chase people..

3. PLACE.
Your people are gathered in a place.

If you solve problems for students, you

don't go finding them in a motor park..You
go to a school..
Your people are gathered in a place, find
them and be in their face..

You can never find a shark in a pond.

If you sell the right product in the wrong

place, you will fail in flying colours.

If you don't find the right place, poverty will

displace you. 😩

The success of your offer is place

dependent.
4. PRICE
Pricing is very important in getting your
offer right.

People believe and fix prices in their head

according to the problem being solved and
by the person solving it.

If people perceive you to be an expert, they

will pay you more.

The deeper the problem you are solving,

the more people will pay you..
That's why Doctors collect more.
They deal with life..

Hear this sir👇👇👇

Never ever be desperate when you sell.

When you show people that you don't need

their money, you will always get their
money. 😁

That's why the worst time to start a

business or sell is when you are broke.
Because you are selling from a point of
being needy…. And needy is creepy.
Even if you are broke, don't show it!

The worst time to dig a well is when you are

thirsty.

You may not survive to drink the water.

Don't sell when you are broke.

[5.] PROMOTION
You can have the best offer but if people
don't know about you, forgerrit.

The world has no place for shy people.

It is not enough to make noise, you have to

be the voice of your offer.

When I sold 8,000+ units of the Copywriting

bundle, I was all out promoting it.

I carried the offer on my head.

You need to get people's attention by all

means.
There is too much noise on social media for
you to stay quiet.

Attention is the rule of the game

The A of copywriting is ATTENTION

Money and attention are blood relatives

[The more the attention you get, the
better the retention you will have]

The less the attention, the more your

financial detention.
It's not always the best offer that makes
more money,
it's the BEST KNOWN offer that wins more
money.

INGREDIENTS OF AN IRRESISTIBLE OFFER.

1. Perceived value must be greater than

price.
Your customers must feel like they are
getting more value for their money than
what they are paying for.
For those who bought the copywriting
bundle, I was giving N2 million naira worth
of products for PAY WHAT YOU WANT.

Let me share it again.. 👇🏽👇🏽

𝐏𝐚𝐲 𝐖𝐡𝐚𝐭𝐞𝐯𝐞𝐫 𝐘𝐨𝐮 𝐖𝐚𝐧𝐭

𝐓𝐀𝐊𝐄 𝐌𝐘 𝟐 𝐌𝐈𝐋𝐋𝐈𝐎𝐍 𝐍𝐀𝐈𝐑𝐀

I want to give you all my materials worth 2

million naira to celebrate my 6 years in
copywriting..
Here's everything you will be getting:

1. All My 17 Ebooks

1. 10 Home Businesses (N2,000)

2. Alert O'clock (N2,500)

3. Alert-Quine (N2,000)

4. 10 Signs You Will Be Rich (N2,000)

5. Copywriting 101 (N2,000)

6. Earn In Dollars, Spend In Naira (N2,000)

7. Ebook Creation Mastery (N2,000)

8. How I Carefully Escaped 9-5 (N2,000)

9. How To Create Irresistible Offers

(N2,000)

10. Making 7 Figures Monthly (N2,000)

11. Money 101 (N2,000)

12. Organic Traffic Generation (N2,500)

13. Premium Articles (N2,000)
14. Time Robbers (N2,000)

15. What Money Follows (N3,000)

16. Whatsapp Income Funnel (N3,000)

17. Why You're Broke (N2,000)

2. My 3 New Ebooks

1. Lead Generation Secrets (N5,000)

2. Offer Creation And Conversion Secrets
(N5,000)

3. Making Monthly Millions (N3,000)

3. Mini Course

1. Whatsapp Automation Hack (N10,000)

4. My Library (N837,000)
100+ Copywriting ebooks

50+ Personal Development ebooks

20+ Freelancing ebooks

Copywriting Audiobooks

Copywriting Interviews

Copywriting Swipe File

Plus lots more...

5. Copywriting Swipe File (N1,258,000)

1000+ Ad Swipe Files

10,000+ Headline Swipes

100+ Web pages

10+ Mega Files of swipes

Email swipes

FB Ad swipes

Marketing materials

Plus lots more...

6. Ebook Monetization Pack

1. Ebook Creation Blueprint (N5,000)

2. Ebook Profit Blueprint (N5,000)

3. Ebook Sales Booster (N5,000)

7. The Vault (N25,000)

1. The Millionaire 4 Sets

2. 4 A's of Lead Generation

3. The Art & Science of Copywriting

4. The Daily Alert Blueprint

5. How I Grew An 8-figure Copywriting Biz

6. How To Engineer Daily Bank Alerts

7. The Money Blueprint

The total value of everything you are

getting is N2,195,000
In fact, at a 99% discount, it will still be
N20,000.

But because it's my 6th year anniversary in

copywriting, I want you to pay whatever
you want but you can't pay anything lower
than N1,000. You can pay higher but not
lower.

To get access now, pay into the account

below..

Akpe Emmanuel

GTB
0130177563

Then send your proof of payment to

07036322882

Once confirmed, you will get access to the

bundle

[This offer did over 7 million naira in 7

days]
That was an irresistible offer..
The Bachelor of copywriting offer has done
close to 100 million naira in 3 years.

It's an irresistible offer.

PERCEIVED VALUE MUST BE GREATER
THAN PRICE*

2. BONUSES
Bonuses are key for making offers
irresistible..

We have the👇👇

1. Core offer.

2. Initial bonuses.
3. Fast action takers bonuses
Fast action bonuses increase conversions a
lot

***Only those who pay today will

get .............***
Your bonuses must RELATE to the main
product.
You can't be selling garri and be giving
cement as bonus
😁😁

Your bonuses should be sugar, groundnut

and kuli kuli.
You can add bonuses even to physical
offers.

It doesn't have to cost much, it's just that

edge over your competitors.

Humans love bonuses.

3. URGENCY/SCARCITY.
There has to be a time limit.
You can't just make an offer and leave
people to take a decision on their own.

You must force them to take a decision fast.

And the best way to do this is through

urgency or scarcity.

People are naturally good at

procrastinating.

Urgency has to do with TIME.

Scarcity has to do with number of PEOPLE.

***Only the first 20 will pay N5000_***

***Only those who pay today will get the

library or bonuses***

***The price goes back to the normal fee

by 12am***

All these are urgency and scarcity

strategies.
In Nigeria, your competition is not the
person selling the same offer line as yours
o.

Your competition are the basic things of life;

Food, shelter, etc.

You cannot allow people think twice and

make a decision later.

4. SOCIAL PROOF
The major reason people don't buy offers is
because of the RISK.
Risk of getting scammed.

Risk of not getting value.

Plenty risk thoughts go through people's

mind before they buy.

*When people know you, love you, trust

you, the risk factor goes down.*

***Selling is simply the art of overcoming

the customer's objections***

When we give money back guarantees.. We

are reducing the risk ratio.
You are transferring the risk from the
customer to yourself.

***When you reduce the risk of doing

business with you, sales increase***.

Just see my guarantee for Bachelor of

Copywriting.. 👇🏽👇🏽

I’ve been doing this 4 years now. I’ve

coached over 10,000 people in over 6
countries. I don’t tell you this to brag. I say
this because, frankly, my reputation is on
the line.
If I don't deliver the results I promised, my
reputation would go down the trash..

I want to be known and respected as the

Prince of Copywriting.

So, if you follow the instructions and

principles I teach and you don't make 10X
your money back, meet me for a refund
after the class.

I will give you back all your money and add

a written apology. I will so drop the name
Prince of Copywriting.
I will go back and get a job in a lab and be
probably known as the Prince of Microbes
AKA Corona Master. 😅

When you have a good guarantee, you can

eat a good akara and tea😁

5. THE TEMPERATURE OF YOUR AUDIENCE.

Your offer will sell and convert more to the
temperature of your audience.

[Hot audiece ]- People you've nurtured.

[Warm audience]- People from influencers.

[Cold audience] People from Ads you've not

nurtured.

The more your hot audience, the more your

offer converts.

That's why I personally don't joke with my

whatsapp status or groups.

You can easily influence people's way of

thinking through your status.
And the more they love you, the easier they
can pay you.

[Want to eat for a year, grow corn.]

***Want to eat for three years, grow oil

palm.***

If you want to eat for a life time, grow

people.

I always tell people, the first sale is only a

starting point..
The main money is in the second, third,
fourth, fifth and more sales.

If I sell you to you once, I've failed as a

copywriter.

If I don't collect your money like twenty

times, I will not rest.😁

It is easier to keep a hot client than to go

fish for cold ones.

6. TESTIMONIES.
Your cold and warm audience will respond
more to testimonies.

When you are cooking an irresistible offer,

you must add the Maggi of testimonies.
Sprinkle it all around.

People believe what others say about you

more than what you say about yourself.

Anyone can brag about themselves, but

when people brag for you, you become
more believable.
Anybody can call themselves the best, but
people will believe you more when other
people call you the best.

Gather testimonies.

From conversations..

After presentations..

From transformations..
If you are entirely new, let your friends test
your products for free and give you
testimonies.
By all means, people should be saying
positive things about you.

7. Sell results not features.

Sell the destination, not the journey.

Nobody really cares about the time you put

in getting a product out..

People are buying the result from your

offer.

People don't buy offers, they buy solutions.

Focus 90% on the final results people will
get from the offer and 10% on what they
will do

If you focus on the work, they will run

away..

If you focus on the result, when the work

comes, they won't have a choice

I never mentioned watching videos.

I never mentioned e-books.

I never mentioned reading and all.

I focused on how you will make money with
copywriting and become financially
confident.

That's the result.

But as you have come, you must do the

work. 😁

You cannot run anywhere.

Shay it's this class, you must work and grow

by force! 😅😅
There is a video I will really love you guys to
watch and learn from..

It’s a video by Russell Brunson

Russell is the founder of Click Funnels in

America.

Russell made an offer to an audience and

sold $3 million dollars in a 90 minute video.

That’s over 2 billion naira!!! In recent

exchange rate.
Any one who can make 2 billion naira in 90
minutes MUST be studied.

And not just that, the video contains lots of

marketing lessons to learn from.

Please don’t get weary of watching good

videos for in due season you will reap if
you faint not.

As you must have noticed, I love sharing

videos a lot.😩

I grew faster with videos.

Those of you without plenty data, I am
sorry.. Even if it’s night plan, do it mbok

https://youtu.be/0O3tDgC64wQ

As you watch, write down 10 offer

principles you can observe from his
presentation.

Keenly observe what he did right and

document it.

This will be your assignment.

Please make sure you do it.

You can submit the assignment to the email
I gave you for the daily videos.

Do the assignment between today and

tomorrow.

I will share some lessons from the video on

Friday.

THAT WILL BE ALL FOR TODAY.

Even if we end the entire class today, I have
over delivered 😂

This is already a financial deliverance for

someone.
Someone now knows what to do better in
2023.

You don't need the entire training. One

word is all you need!

We just got started though! We still have

more to come.

This is is Bachelor of copywriting! The most

corrosive copywriting course in the history
of the world .

I know you got value from today's class.

LET ME KNOW WHAT STOOD OUT FOR
YOU IN TODAY'S CLASS IN THE GENERAL
GROUP.