..

Bachelor of
Copywriting
(Day 2 Notes)

Prof Emmanuel Akpe

It's time once again for another explosive session

Let's get started..

When we started BOC some 4 years ago, I was raising best

writing copywriters that ended up being broke. We reviewed
the program so that I could raise best selling copywriters

You can be best writing and not be best selling. Best selling
pays better 😌
That was when we introduced offer Creation And lead
generation into the Bachelor of copywriting course

The divorce between you and poverty must be officiated by

the minister called irresistible offer Creation..

August 2019, the Holy Spirit gave me the ultimate formula

for making millions on the Internet
This was the formula..

1. Product

2. Offers

3. Lead generation

4. Conversion

5. Over delivery and upsells

*You see, the major difference between a copywriter and an

average marketer is in creating offers.*

_A marketer sells a product, a copywriter sells an offer._

A product is rice, an offer is fried rice, chicken, salad, moi

moi and chilled coke.

A product or service is only *one part of an offer.*

What is my *product* here: *Bachelor of copywriting*

What is my offer: certificate, mentorship, free e-books, free

videos, my library and all the gbo gbo ti gbo

Even if you will end up writing for clients, to make massive

money on the internet, you must learn how to create
products and turn them into irresistible offers

Apple doesn't sell just iPhone, it sells a compelling offer with

earpods and all

The mistake most people make is that they are selling ONLY
their product when they should be selling an offer..

When you understand how to create offers, your financial

life takes a new turn.

Let's look at the foundation of an offer

*1: Problem*

You must identify a STRONG problem and solve with your

offer.
Your offer must be solving a problem..

Health, wealth and relationships have been proven to be

man's greatest needs especially online

I am in the wealth category 😁

*Problems can never finish..*

Don't run away from problems o 😁

Find your unique problem and solve

Sir, one man's problem is another man's business

opportunity

Your health problem is the Doctors business opportunity

*Before you solve a problem, make sure you are not a
problem yourself*

You can't solve a problem when you are a problem 😁

*2. People.*

Money is not in the hand of monkeys, money is in the hand

of people.

Hear this..

*Money is not created, money is collected*

You don't print money, you collect money.

How do you collect money?

By solving peoples problems

People are the ones that have these problems.

And people have possession to money

Know this..

*People don't just buy offers, they buy solutions*

The reason you are here is because I am supposed to solve a

problem for you as a person..

When you show that you can solve a man's problem, he will
give you money.

*Money is a reward for problems solved for people.*

When you solve problems for rich people, you will get rich
money.
*Always seek to solve high value problems for high paying
people.*

*Money is with people. Don't chase money, chase people..*

*3. Place*

Your people are gathered in a place.

If you solve problems for students, you don't go finding them

in a motor park..You go to a school..

Your people are gathered in a place, find them and be in

their face..

*You can never find a shark in a pond*

*If you sell the right product in the wrong place, you will fail
in flying colours.*

The success of your offer is place dependent

If you don't find the right place, poverty will displace you 😩
*4. Price*

Pricing is very important in getting your offer right

People believe and fix prices in their head *according to the

problem being solved and by the person solving it.*

If people perceive you to be an expert, they will pay you

more

*The deeper the problem you are solving, the more people
will pay you..*

That's why Doctors collect more.

They deal with life..

Hear this sir..

Never ever be desperate when you sell.

When you show people that you don't need their money, you
will always get their money 😁
That's why *the worst time to start a business or sell is when
you are broke*

Because you are selling from a point of being needy..

And needy is creepy

Even if you are broke, don't show it!

The worst time to dig a well is when you are thirsty.

You may not survive to drink the water.

Don't sell when you are broke.

*5. Promotion*

You can have the best offer but if people don't know about
you, forgerrit.

The world has no place for shy people

It is not enough to make noise, you have to be the voice of

your offer

When I sold 8,000+ units of the Copywriting bundle, I was all

out promoting it

I carried the offer on my head

You need to get people's attention by all means

There is too much noise on social media for you to stay quiet

Attention is the rule of the game

The A of copywriting is Attention

Money and attention are blood relatives

*The more the attention you get, the better the retention you
will have*

*The less the attention, the more your financial detention*

Its not always the best offer that makes more money, it's the
*BEST KNOWN* offer that wins more money.

*Ingredients of an irresistible offer*

*1. Perceived value must be greater than price*

Your customers must feel like they are getting more value for
their money than what they are paying for.

For those who bought the bundle, I was giving N2 million

naira worth of products for PAY WHAT YOU WANT

Let me share it again.. 👇🏽👇🏽

𝐏 𝐚 𝐲 𝐖𝐡 𝐚 𝐭 𝐞 𝐯 𝐞 𝐫 𝐘 𝐨 𝐮 𝐖𝐚 𝐧 𝐭

𝐓 𝐀 𝐊 𝐄 𝐌𝐘 𝟐 𝐌𝐈 𝐋 𝐋 𝐈 𝐎 𝐍 𝐍 𝐀 𝐈 𝐑 𝐀

I want to give you all my materials worth 2 million naira to

celebrate my 6 years in copywriting..

Here's everything you will be getting:

1. All My 17 Ebooks
1. 10 Home Businesses (N2,000)

2. Alert O'clock (N2,500)

3. Alert-Quine (N2,000)

4. 10 Signs You Will Be Rich (N2,000)

5. Copywriting 101 (N2,000)

6. Earn In Dollars, Spend In Naira (N2,000)

7. Ebook Creation Mastery (N2,000)

8. How I Carefully Escaped 9-5 (N2,000)

9. How To Create Irresistible Offers (N2,000)

10. Making 7 Figures Monthly (N2,000)

11. Money 101 (N2,000)

12. Organic Traffic Generation (N2,500)

13. Premium Articles (N2,000)

14. Time Robbers (N2,000)

15. What Money Follows (N3,000)

16. Whatsapp Income Funnel (N3,000)

17. Why You're Broke (N2,000)

2. My 3 New Ebooks
1. Lead Generation Secrets (N5,000)

2. Offer Creation And Conversion Secrets (N5,000)

3. Making Monthly Millions (N3,000)

3. Mini Course

1. Whatsapp Automation Hack (N10,000)

4. My Library (N837,000)

100+ Copywriting ebooks

50+ Personal Development ebooks

20+ Freelancing ebooks

Copywriting Audiobooks

Copywriting Interviews

Copywriting Swipe File

Plus lots more...

5. Copywriting Swipe File (N1,258,000)

1000+ Ad Swipe Files

10,000+ Headline Swipes

100+ Web pages

10+ Mega Files of swipes

Email swipes

FB Ad swipes

Marketing materials

Plus lots more...

6. Ebook Monetization Pack

1. Ebook Creation Blueprint (N5,000)

2. Ebook Profit Blueprint (N5,000)

3. Ebook Sales Booster (N5,000)

7. The Vault (N25,000)

1. The Millionaire 4 Sets

2. 4 A's of Lead Generation

3. The Art & Science of Copywriting

4. The Daily Alert Blueprint

5. How I Grew An 8-figure Copywriting Biz

6. How To Engineer Daily Bank Alerts

7. The Money Blueprint

The total value of everything you are getting is N2,195,000

In fact, at a 99% discount, it will still be N20,000.

But because it's my 6th year anniversary in copywriting, I
want you to pay whatever you want but you can't pay
anything lower than N1,000. You can pay higher but not
lower.

To get access now, pay into the account below..

Akpe Emmanuel

GTB

0130177563

Then send your proof of payment to 07036322882

Once confirmed, you will get access to the bundle

This offer did over 7 million naira in 7 days

That was an irresistible offer..

The Bachelor of copywriting offer has done close to 100

million naira in 4 years.

It's an irresistible offer.

*Perceived value MUST be greater than PRICE*

*2. Bonuses*

Bonuses are key for making offers irresistible..

We have the

1. Core offer.

2. Initial bonuses.
3. Fast action takers bonuses

Fast action bonuses increase conversions a lot

*Only those who pay today will get .............*

Your bonuses must RELATE to the main product.

You can't be selling garri and be giving cement as bonus

😁😁
Your bonuses should be sugar, groundnut and kuli kuli

You can add bonuses even to physical offers

It doesn't have to cost much, it's just that edge over your
competitors
Humans love bonuses

*3. Urgency/scarcity*

There has to be a time limit.

You can't just make an offer and leave people to take a

decision on their own

You must force them to take a decision fast.

And the best way to do this is through urgency or scarcity.

People are naturally good at procrastinating

Urgency has to do with TIME

Scarcity has to do with number of PEOPLE

_Only the first 20 will pay N5000_

_Only those who pay today will get the library or bonuses_

_The price goes back to the normal fee by 12am_

All these are urgency and scarcity strategies.

In Nigeria, your competition is not the person selling the

same offer line as yours o.

Your competition are the basic things of life. Food, shelter,

You cannot allow people think twice and make a decision

later

*4. Social proof*

The major reason people don't buy offers is because of the

RISK
Risk of getting scammed.

Risk of not getting value.

Plenty risk thoughts go through people's mind before they

buy.

*When people know you, love you, trust you, the risk factor
goes down.*

*Selling is simply the art of overcoming the customer's

objections*

When we give money back guarantees.. We are reducing the

risk ratio

You are transferring the risk from the customer to yourself.

*When you reduce the risk of doing business with you, sales
increase*

Just see my guarantee for Bachelor of Copywriting.. 👇🏽👇🏽

I’ve been doing this 4 years now. I’ve coached over 10,000
people in over 6 countries. I don’t tell you this to brag. I say
this because, frankly, my reputation is on the line.

If I don't deliver the results I promised, my reputation would

go down the trash..

I want to be known and respected as the Prince of

Copywriting.

So, if you follow the instructions and principles I teach and

you don't make 10X your money back, meet me for a refund
after the class.

I will give you back all your money and add a written
apology. I will so drop the name Prince of Copywriting
I will go back and get a job in a lab and be probably known
as the Prince of Microbes AKA Corona Master 😅
When you have a good guarantee, you can eat a good akara
and tea

*5. The temperature of your audience*

Your offer will sell and convert more to the temperature of

your audience

Hot audience - People you've nurtured

Warm audience - People from influencers

Cold audience - People from Ads you've not nurtured

The more your hot audience, the more your offer converts.
That's why I personally don't joke with my whatsapp status
or groups.

You can easily influence people's way of thinking through

your status

And the more they love you, the easier they can pay you

Want to eat for a year, grow corn.

Want to eat for three years, grow oil palm.

If you want to eat for a life time, grow people

I always tell people, the first sale is only a starting point..

The main money is in the second, third, fourth, fifth and

more sales.
If I sell you to you once, I've failed as a copywriter.

If I don't collect your money like twenty times, I will not

😁
rest.

It is easier to keep a hot client than to go fish for cold ones.

*6. Testimonies*

Your cold and warm audience will respond more to

testimonies.

When you are cooking an irresistible offer, you must add the
Maggi of testimonies

Sprinkle it all around

*People believe what others say about you more than what
you say about yourself*
Anyone can brag about themselves, but when people brag
for you, you become more believable.

Anybody can call themselves the best

But people will believe you more when other people call you
the best

Gather testimonies.

From conversations..

After presentations..

From transformations

If you are entirely new, let your friends test your products
for free and give you testimonies
By all means, people should be saying positive things about
you.

*7. Sell results not features.*

Sell the destination, not the journey.

Nobody really cares about the time you put in getting a

product out..

People are buying the result from your offer

People don't buy offers, they buy solutions.

Focus 90% on the final results people will get from the offer
and 10% on what they will do

If you focus on the work, they will run away..

If you focus on the result, when the work comes, they won't
have a choice

I never mentioned watching videos.

I never mentioned e-books

I never mentioned reading and all.

I focused on how you will make money with copywriting and

become financially confident.

That's the result.

But as you have come, you must do the work. 😁

You cannot run anywhere.

Shay it's this class, you must work and grow by force! 😅😅
There is a video I will really love you guys to watch and learn
from..

It’s a video by Russell Brunson

Russell is the founder of ClickFunnels in America

Russell made an offer to an audience and sold $3 million

dollars in a 90 minute video

That’s like 3 billion naira!!!

In recent exchange rate

Any one who can make 3 billion naira in 90 minutes MUST

be studied

And not just that, the video contains lots of marketing lessons
to learn from
As you must have noticed, I love sharing videos a lot 😩
I grew faster with videos

Those of you without plenty data, I am sorry.. Even if it’s

night plan, do it mbok

Please don’t get weary of watching good videos for in due

season you will reap if you faint not

https://youtu.be/0O3tDgC64wQ

As you watch, write down 10 offer principles you can

observe from his presentation

Keenly observe what he did right and document it

This will be your assignment

Please make sure you do it

You can submit the assignment to the email I gave you for
the daily videos

Do the assignment between today and Thursday

I will share some lessons from the video on Friday

That will be all for today

Even if we end the entire class today, I have over delivered

😂
This is already a financial deliverance for someone

Someone now knows what to do better in 2023

You don't need the entire training. One word is all you need!

We just got started though! We still have more to come.

This is is Bachelor of copywriting! The most corrosive

copywriting course in the history of the world 😂😅