The Various Media in the Age of Information

DIFFERENT TYPES OF MEDIA

Basic Types of Media

1.Print Media - A type of media consisting of paper and ink, reproduced in a printing process that is traditionally
mechanical.

2.Broadcast Media - This type of media includes radio and television that reach target audiences using airwaves as the
transmission medium.

3.New Media – Content organized and distributed on digital platforms where ordinary people can go on their computer
screens and with a few clicks, of a mouse button, find a vast array of information and entertainment that originates all
around the world. Tim Berners-Lee invented it back in 1989.

4.Film - It has been a popular entertainment medium since the early twentieth century. Also known as motion picture,
movie, and cinema, it is produced by various techniques with the aim of telling a story, completely fictional or based on
real life.

Types of Print Media

BOOKS - A set of printed sheets of papers that are held together inside a cover. It is a long-written work intended to
inform like reference books or entertain such as novels.

NEWSPAPER - It refers to a document published regularly, consisting of news reports, articles, photograph, and
advertisements that are printed on a large sheet of paper folded together.

MAGAZINE - Is defined as a periodical publication containing articles and illustrations, typically covering a particular
subject or area of interest.

MANUAL - It is a book or pamphlet that contains information about the program or piece of hardware.

JOURNAL - It refers to a serious, scholarly publication that is peer-reviewed.

TABLOID - A newspaper that is smaller than a traditional daily paper and focuses on sensational news items.

BROCHURE - A small, thin book or magazine that usually has many pictures and information about a product, or a place,
etc. It is typically used as a form of advertisement or promotion.

HANDBOOK - A small or portable book containing information useful for its owner. It gives information such as facts on a
particular subject.

PRESS RELEASE - It is as official statement delivered to members of the news media for the purpose of providing
information, creating an official statement, or making an announcement directed for public release.

BROADSHEETS - A newspaper with a large format printed on one side only with information.

POSTER - Is a bill or placard for posting, which is often placed in a public place. Posters by nature are visual. It makes use
of photos or graphics to convey a message.

FLYERS - A form of paper advertisement intended for wide distribution and typically posted or distributed in a public
place.

COMICS - It is a medium used to explain ideas by images, often combined with text or other visual information.
 Characteristics of Print Media

1. A proponent of literacy - Print media is essentially written media. One must be able to read to patronize print. By
requiring literacy, print media also promotes it.

2. Portable - Print media is portable platform of media. Its size and weight allow people to carry it everywhere.

3. Independent form of media - Unlike other forms of media, print does not require a separate medium or technology to
transmit or to receive information.

4. Structure - Correct grammar and proper sentence construction is a must in print media. Arranging material to follow a
layout is required before publishing.

Typical Newspapers has the following sections:

I. News Section

This section is considered the essence of the newspaper. Thus, it is found in the first pages of the newspaper.

2. Photojournalism

It is a form of journalism that tells new stories through images. Photojournalism should maintain its sense of timeliness,
objectivity, and narrativity.

3. Opinion Section

It contains editorial stories which report or tackle issues that concern the public or communities in an objective and
unbiased manner. Also includes a letter to the editor and editorial cartoons.

4. Sports Section

It features local, national, and international news and information on sports events.

5. Entertainment Section

It offers feature articles that emphasize the various aspects of culture. This section includes film, music, arts, fashion, and
food. It may also contain comic strips, column on advice, and horoscopes.

6. Classified or Classified Ads Section

It contains advertisement on services, job opportunities, and bidding.

Broadcast Media

Radio is sound communication by radio waves, usually through the transmission of music, news, and other types of
programs from single broadcast stations to multitudes of individual listeners equipped with radio receivers.

Two types of radio format in terms of frequency

▪ AM

(Amplitude Modulated) radio

▪ FM

(Frequency Modulation) radio

1. Dramatic Programs

2. Non-dramatic program

a. News and commentary

b. Educational

FM radio - program formats

a. music

b. entertainment

Television - It can be considered as the most powerful medium in the mass communication. It has a complete feature. It
offers both sight and sounds.

New Media - It is also known as multimedia or digital media. It relies on digital means to communicate with an audience.

Characteristics of New Media

1. Ubiquity - New media made information simultaneously present everywhere.

2. Geographical Insensitivity - Distance makes little difference in the time, cost or speed of getting information.

3. Virtuality, Virtual Community - New media has created a social environment without having the need for proximity.

4. Hypertext - It is a text that links to other information. By clicking on a link in a hypertext document, a user can quickly
jump to different content

5. Digital - Because of its digital nature, information in the new media became:

• Infinite, where duplication and multiplication of information are

Film

Common Types of Film

Feature films - Any film that has a run time of more than 40 minutes.

Short Films - 10 minutes to 30 minutes in length and is usually produced by film students, alternative producers, or
animation houses.

Documentaries - These are nonfictional movies intended to record some aspect of reality, primarily for the purposes of
advocacy, expounding on a current issue or event, and/or maintaining a historical record.
Media Convergence

▪ The co-existence of traditional and new media

▪ The co-existence of print media, broadcast media (radio and television), mobile phones, as well as others,
allowing media content to flow across various platforms.

The ability to transform different kinds of media into digital code, which is then accessible by a range of devices, thus
creating digital communication environment.

Digital Print Media

Newspaper businesses like the Manila Bulletin, Philippine Daily Inquirer, and Philippine Star have gone digital. These so
called big three in the newspaper print sector of the media are all running online new sites to supplement their daily
prints.

Teleradio

An alliance formed of two mass media technologies of the industrial age which are radio and television. Teleradio or
television- radio is a program that combines the visual aspect of television with AM or news radio.

Stream Media

• It refers to the transmission of television or radio content online. In this scenario, allow these two traditional
media players to broaden their reach to Internet media consumers.

• It provides access to those who have limited or no access to television and radio but is connected online.

Example of stream media

ABS-CBN’s I Want TV. This website allows users to view episodes of the network’s program either for free or for a fee (on-
demand) and also live streams TV shows. This convergence of TV and internet has made television accessible even
without an actual television.