Types of Media
What is the thin line between News and Issue?
News refers to factual information about current events. These are well-evaluated, sorted, and well-packaged stories
reported to the public through various sources such as newspapers, magazines, television shows, cable and radio
programs, Web sites, email messages, and word of mouth.
On the other hand, c
It is also claimed that news is a collection of issues.
(Include: HOW NEWS/ISSUES ARE PRESENTED IN EACH TYPE)
Media can be classified into three main categories: Broadcast Media, Print Media, and Digital or New Media.
1. PRINT MEDIA
- This is a type of media that consists of paper and ink. It is reproduced through a traditional mechanical printing
process. This represents the oldest and most widespread type of mass media because it does not
require an elaborate technical infrastructure on the part of the user as opposed to electronic media.
TYPES OF PRINT MEDIA
Newspapers - Information is printed and distributed on a daily or weekly basis. It includes news related to sports,
politics, technology, science, local news, national news, international news, birth notices, and entertainment news
related to fashion, celebrities, and movies.
Magazines - It contains information about finance, food, lifestyle, fashion, sports, etc. This is printed on a weekly,
monthly, quarterly, or annual basis.
Books - Focused on a particular topic or subject, giving the reader a chance to spread their knowledge about a
particular topic that interests them.
Banners - The information enclosed in this media focus on the advertising of a company's services and products.
These are hung on easily-noticed sights to attract people's attention.
Billboards - These are huge advertisements created with the help of computers. Billboard aims to attract people who
are passing by.
Brochures - It is a type of booklet that includes everything about one company 3 its products, services, terms and
conditions, contact details, and address. They are either distributed with the newspapers or handed over to people.
Flyers - This is a type of print media used mostly by small companies due to the low cost of advertising. They contain
the basic information about a company, their name, logo, service or product, and contact information, and they are
distributed in public areas.
2. BROADCAST MEDIA
- The type of media that technically includes the internet as well as the Bluetooth marketing and other forms of
location-based transmissions. This media reaches its target audiences using airwaves as the transmission medium.
TYPES OF BROADCAST MEDIA
Television - It's the number one broadcasting media due to its reach to the audiences. In the past, a few channels were
sharing various types of content, whereas now we have hundreds of TV channels to choose from.
Radio - Radio is one of the oldest means of entertainment, and today people often hear it to find out the weather and
traffic while commuting. This media uses radio waves to transmit entertaining, informative, and educative content to
the public. Due to its high reach to the audience, radio is widely used for advertising products and services.
Movies - Movies have always played a huge part in the entertainment world. The film, motion picture, screenplay,
moving picture, or movie has worldwide reachability. It's the best type of mass media to promote cultures and spread
social awareness.
A mobile phone (or cellphone[a]) is a portable telephone that can make and receive calls over a radio frequency link
while the user is moving within a telephone service area, as opposed to a fixed-location phone (landline phone).
3. DIGITAL/ NEW MEDIA
This type of media uses digital technology. The contents of this media are organized and distributed on digital
platforms. Digital refers to something using digits, particularly binary digits.
TYPES of DIGITAL/NEW MEDIA
Social networks or websites - This is a user-friendly and widely used media by people around the world. Although we
can find any news here, it may be misleading because of the lack of regulations on the content shared. This includes
Facebook, Instagram, Twitter, YouTube, Tumblr, LinkedIn, Snapchat, Quora, Reddit, Pinterest, etc.
Online forums - This is an online place where people can comment, message, or discuss a particular 'topic. Forums
allow us to share knowledge with other people with the same interest. That's why it is regarded as the best platform to
seek support and assistance.
Podcast - It's a platform that allows anyone to share their knowledge and communicate with the world. There are a
series of audios focused on a particular topic or theme that are shared through this platform, which can be accessed
through computers or mobile phones.
MEDIA CONVERGENCE
Media convergence refers to the merging of different equipment and tools for producing and distributing news through
digitization and computer networking. It allows media texts to be produced and distributed on multiple media devices.
This is also known as technological convergence. Media convergence is the synergy of communication, computing,
and content in the digital world. A smartphone that has a camera, radio, web browser, video, etc. is an example of
converged media.
Example of Media Convergence
Device / Media
Type or Forms
Converged Media
Smartphones o Camera
o TV
o Telephone
o Web browser
o Digital map
o Radio, etc.
Computers o Camera
o Music player
o Video player
o Web browser, etc.
Google
o Google search, drive, mail, play store
o Youtube, google wallet, android, hangout
o Google chrome, google plus
o Blogspot, google map
Book
o E-books
o Print on demand (POD)
Newspaper
o Online version
o Mobile application version
Magazine o Online and costume publishing
o Movement from print to television (or vice
versa)
o Advertorial
Film o Concept movies
o Sequels, remakes, and franchise
o Television, comic book, and video game
remakes
Radio o Digital radio
o Internet-based radio and podcasting
o Radio on television (and vice versa)
