Assignment
title
UNIT 1: Using IT to Support Information and Communication in Organizations
Assessor Mr. Kale & Mr. Hussain
Date issued 23 January 2025
Final 27 February2025
deadline
Duration
(approx.)
20 hours
Pearson BTEC International Level 2 qualifications in Information Technology
Qualification
suite
covered
Units
covered UNIT 1: Using IT to Support Information and Communication in Organizations
Learning
aims
covered
Resources You must have: bramar_data.csv
for the
Student
Instructions to Learners
Read the Set Assignment carefully.
You will be asked to carry out specific activities using the information provided. You will
be given a specific time period to complete the assignment.
At all times you must work independently and must not share your work with other
learners. You must complete an authentication sheet and submit this along with
your work.
Set Assignment Information
Bramar Sports Promotions is an expanding company that organises competitive
grappling events. The events cover different sports including wrestling, Brazilian Jiu-Jitsu
(BJJ) and judo. Some of the sports also have a choice of ruleset.
The company is based in a single office site where all planning and advertising activities
occur. Competitions take place in different sporting venues around the country, which
are hired for the duration of the event.
The company employs three staff (including management) who support the functions of
the business. Additional temporary staff are employed on an “as needed” basis to help at
the events (e.g. referees, first aid, catering). Some of the staff have additional needs such
as hearing and sight loss.
The company has a website where competitors can register for the events and choose
which sport and ruleset they wish to take part in.
Currently the company makes only limited use of social media.
You have been employed by Bramar Sports Promotions to work alongside the company’s
existing IT staff. As part of your role, you will look at how using IT can support different
aspects of the business and help prepare information that will be communicated to
internal and external stakeholders.
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Set Assignment
You must complete ALL activities.
ACTIVITY 1 – suggested time 4 hours
The owner of Bramar Sports Promotions, wants to invest large sums of money upgrading
and expanding the company’s use of IT.
Produce a report showing how IT can support the business needs of the company, and
how IT provides value for a business.
Your report should:
• explore the business needs of Bramar Sports Promotions (and other sports
companies), which may include (but not limited to):
• engaging and communicating with current and potential customers
• improving sales and increasing profits
• providing internal and external stakeholders with relevant information about the
company and its products
• improving productivity of staff
• meeting the needs of staff and customers
• explore how data and computer systems support the business functions of Bramar
Sports Promotions and other commercial businesses in the entertainment (sports and
leisure) sector
• provide a supported assessment of the value of computer systems and their potential
impact on Bramar Sports Promotions.
When completing your report, you should draw on your knowledge of IT and data
within organisations as well as research into commercial businesses specifically in the
entertainment (sports and leisure) sector.
This activity covers learning aim A.
A.P1, A.P2, A.M1, A.D1
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ACTIVITY 2 – suggested time 8 hours
You must prepare an information campaign and communicate it to internal and
external stakeholders.
The campaign could include (but is not limited to):
• updates on entries for senior managers such as:
• event registration trends
• popular and less popular sports
• communications to improve customer engagement
• adverts to attract potential customers.
Your manager has provided you with some data from a recent event that you can use in
your campaign. You should also use this data to help inform what additional data and
information you might gather and how you will approach the information campaign.
Produce a communications plan for your information campaign.
Your plan should provide details of:
• the data that you have gathered, interpreted and prepared for inclusion in
the campaign
• the internal and external stakeholders that will be targeted in the campaign
• the mediums/platforms of communication that will be used to communicate with the
identified stakeholders
• the keyword strategies you will use
• content plans for a series of related communications
• a publishing schedule.
Your plan should also include a rationale where you give reasons for the planning choices
you have made, supporting these with appropriate evidence.
You should use both the provided data set and data that you source yourself.
This activity covers learning aim B.
B.P3, B.P4, B.M2, B.D2
You are provided with this file for use during this task:
bramar_data.csv
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ACTIVITY 3 – suggested time 8 hours
You must now implement the information campaign that you planned in Activity 2.
You should ensure that you:
• make effective use of a range of information, platforms and mediums
• communicate with both internal and external stakeholders in a manner that is
appropriate for the:
• chosen medium/platform
• target audience
• key messages
• brand/company image.
You may evidence this activity using any sensible method (or combinations of methods).
Your evidence may include but is not limited to:
• annotated screenshots
• printouts/PDFs generated from productivity software
• presentations/slideshows
• copies of the original work (e.g. word processed documents, image/video files etc).
This activity covers learning aim C.
C.P5, C.P6, C.M3, C.D3
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Assessment criteria
Pass Merit Distinction
Learning aim A: Explore how IT meets the needs of
organisations
A.P1 Outline the business A.M1 Describe how data A.D1 Evaluate the value of data
needs of an identified and computer systems and computer systems
organisation. provide measurable and their potential
value for an identified impact on an identified
A.P2 Outline how data and organisation. organisation in relation to
computer systems their business needs.
support the business
functions of an
identified organisation.
Learning aim B: Plan an information campaign for an
identified organisation
B.P3 Produce a basic B.M2 Produce a detailed and B.D2 Produce a comprehensive
communications plan effective communications communications plan for
for an information plan for an information an information campaign
campaign. campaign that will use that will use a range of
a range of information, information, platforms
B.P4 Prepare information for platforms and mediums. and mediums.
internal and external
stakeholders ready for
inclusion in a campaign.
Learning aim C: Produce an information campaign for an
identified organisation
C.P5 Communicate C.M3 Implement a detailed C.D3 Implement a
information to internal information campaign comprehensive and
stakeholders using an to communicate with effective information
appropriate method as internal and external campaign to
part of an information stakeholders making use communicate with
campaign. of a range of information, internal and external
platforms and mediums. stakeholders using of
C.P6 Communicate a range of information,
information to external platforms and mediums.
stakeholders using an
appropriate method as
part of an information
campaign.
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