LESSON 1: MEDIA ENVIRONMENT Leaming Objectives: + Understand who the millennials are and who they are perceived, * Distinguish the difference between millennials from other generations; * Know how the millennials control social media; * Be aware of the effects of the internet to us humans; * Know how technology affecting us humans and the world; and * Be informed on how technology has changed overtime.MILLENNIALS AND THE RISE OF THE INFORMATION SOCIETY What is the age bracket of the generation? It is a common misconception that the millennial are simply the latter part of the generation. Most people believe that even if you are born in the latter years of the 90's (up until year 2000), you're technically a millennial. Pew Research announced as of 2018 that you can only use the label millennial to those who were born between the years 1981 and 1996. In today's time 2020 they are the ones who age 24 to 38. GenZ Millennial Baby Boomer Born Between Born Between Bon Between Born Between 1995 - 2015 1980 - 1994 1965-1979 1944-1964 The Millennic nalif Other eration on Millenni Personalities every generation has them. These young adults, which ‘are the millennial making their way into a new stage in life which is adulthood at a start of a new millennium have begun to change. They shape and construct their confidence, self-expressiveness, liberation and their minds that very much open to change. Compared to other adults or the other generations, their ethical perspective and racial perspective, are more diverse. On the road to become the most educated generation, 39.6 % were enrolled in university or college as of 2008, according to research. Manners wise millennials Ofe On good terms with their parents’ despite the media labeling in this generation. Millennials are known for being, as the older generation says “self centered) according to Jos Ortega. The chairman and CEO of Havas media Ortega where in anthropologist study millennial, the foundation of millennial decision -making is “I want to do things on my own terms". 5 i JMillennials developed their minds all through the electronics field and progressively constructing their way to make social life in social networked world. Millennial are inclined to tolerate huge differences. Being raised in an era of people believing the quote “follow your dreams” are making the minds of these people positive and are more likely to be confident regarding to their works and progresses in life. But based on the research they are proven to be more optimistic rather than the other late generations. Many millennial experienced education institution with a certain field, only to discover that they will Soon be employed with an unrelated field or worse Unemployed. They are lucky if they could finish post secondary education and afterwards, employed with the particular field they have taken in college. The generation has been considered, and categorized as “lazy” study has already proven. The Image of Millenni Itis not a secret that the older generations do not hide their distaste with the millennial generation. They have called the millennial killers of the industry judging them with their outlooks when it comes to mariage career path and simply their perspective in life. Although people often see just the other side of Spectrum, millennial have created movements that changed a lot. Good things or bad things, however you want to see the generation of the millennial, they are sfill the future leaders of the country, in business, and society in generalgets a notification; it will make him/her feel good and better. They XPress their emotions through social media because they are expecting 9 response from others and that is what makes them feel good. Some millennials discover by accident the shocking effects of dopamine to help them manage the tensions and anvieties of puberty but unfortunately that becomes a bad example of growing up as an adult. Scientists who conducted certain experiments on many different societies made them notice that people who spend extra time on their screens doing Facebook, Twitter, Instagram, etc. experience higher rates of depression compared to those people who spend less fime on social media. In fact, there is nothing wrong with social media and cell phones but it is the imbalance of using it and spending a lot more time than being productive for the day. Exam Imbalance Us« of S« it * Checking a notification on your phone instead of listening to a meeting. THE MANY FORMS OF SOCIAL MEDIA What is Social Media? Social media refers to digital platforms and tools which enable individuals, groups and organizations to create, share and exchange information, opinions, and content online. Importance of Social Media Social media enables individuals to connect with friends and family, share information, and stay Up to date with news and events.et of things refers to a network of i municate and appliances that can com eS ee ner and with the internet. 4, Internet of Things (loT): The intern conne a exchange data with each o Millennials on Social Media Millennials for the last ten years have gained a massive increase of popularity when it comes fo social networking online. Millennials today are the biggest learning generation in the world Gnd it developed its way to the top with innovation and technology by their side helping them in terms of media stands and putting them in a place where they get hooked with regards to social media habits, Cell Phones, Laptops, and Televisions ore the examples of technology that they most offen get addicted with. According to research, millennials are more skilled and capable of multitasking compared with the older generations The conflict of millennials , On social media with their cell phones discharges a chemical that is call led “dopamine” that when an individualnN 3D Printing: 3D printing is the process of creating three-dimensional objects by layering materials such as plastic or metal. This technology allows users to create complex shapes and designs that would be difficult or impossible fo produce using traditional manufacturing methods. 3. 5G Technology: 5G technology is the fifth generation of wireless communication technology, which promises faster speeds, lower latency, and more reliable connections than previous generations.ADAPTING TO NEW TECHNOLOGY Some Benefits of Adapting to New Technology Include: + Increased efficiency and productivity * Improved communication and collaboration: * Greater innovation and competitiveness What is New Technology? Any set of progress in techniques which offers significant help over the created technology for a given process is a new technology. Whether it is a new invention or an innovation of a previous work, as long as it is a new application of a scientific knowledge for practical purposes, especially in the industry, itis new technology. |, Smart Devices: Smart devices are everyday objects that are connected to the internet and can communicate with other devices ‘or systems. These devices can be controlled remotely, and they can gather and analyze data to provide insights or automate tasks. Examples of smart devices include smart speakers, smartphones, and smart security systems,MILLENNIAL DEPENDENCY ON THE INTERNET Millennials Dependency on the Internet With the century that we currently live in, technology h But the on our daily lives. It is difficult to not use technology this So eneral biggest group of people who uses social media or the internet in jiannials are the millennials, There are a lot of ways that we can say that mil are dependent or even obsessed to the internet. as helped us Information Gathering If you were to ask someone if he/she would prefer fo go fo the library or the intemet. it would probably be the latter. Millennials rely on the intemet for gathering any information. When surveyed, about 88% of millennials receive or get news from Facebook, a big and famous social media platform. Another report says that they get their daily news from Twitter, Pinterest, Reddit or Tumblr, which are all social media sites. About 13% use Twitter, 10% use Pinterest, 8% use Reddit while 7% use Tumblr. With the number of accessible information in the internet such as google and Wikipedia, they could access all the information they want. Navigation and Transportation A lot of applications that can help you navigate such as Google Maps and Waze. They help you not only to get around the area but even give you multiple directions for shortcuts and traffic updates so that you'll know what's the best route to use. Transportation has been made easier when it comes to commuting. There are applications that manage bus transports so that you'll know their routes and what time they would arrive. You can even get yourself a cab over your smartphones with the use of Uber or Grab. Communication Pte The Millennials or generation y are more globally diverse compared 9 he previous generations, They have friends and families all over the ‘orld. Nowadays, only few use landlines since phones have drastically 14The figure for the most popular social media websites as of January 2023, are as follows: * 2.96 billion users of Facebook * 2.2 billion users of YouTube * 2 billion users of WhatsApp * 1.3 billion users of Facebook Messenger * 1.26 billion users of WeChat + 2 billion users of Instagram + 538 million users of QQ * 553 million users of QZone * 1 billion users of Douyin/TikTok * 573 million users of Sino Weibo: 13Positive Sides + Find new friends and communities; network with other people who share similar interests or ambitions. With social media we can find new friends that has similar interests or ambition just like us. * Communicate and stay up to date with family and friends around the world. Through Social Media we can communicate to our friends and family who lives far away. Negative Side + Inadequacy about your life or appearance - even if you know that images you're viewing on social media are manipulated, they can still make you feel insecure about how you look or what's going on in your own life. Similarly, we're all aware that other peaple fend fo share just the highlights of their lives, rarely the low points that everyone experiences. But that doesn’t lessen those feelings of envy and dissatisfaction when you're scrolling through a friend's airbrushed photos of their tropical beach holiday or reading about their exciting new promotion at work. Published 2019 * Cyberbullying - about 10 percent of teens report being bullied on social media and many other users are subjected to offensive comments. Social media platforms such as Twitter can be hotspots for spreading hurtful rumors, lies, and abuse that can leave lasting emotional scarsDifferent Forms of Social Media 1) Social Networking Sites: These are platforms where people connect with each other based on common interests, social or professional Affiliations, and other commonalities. Examples of social networking sites are Facebook, LinkedIn, and Instagram. 2). Microblogging Sites: These are platforms where users share short-form content with their followers or the public. Examples of microblogging sites are Twitter, Tumblr, and Pinterest. 3) Photo Sharing Sites: These are platforms that enable users to share and view photos or images. Common examples of photo sharing sites are Instagram, Flickr, and Snapechat. 4) Video Sharing Sites: These are platforms where users can upload, view and share videos. Examples of video sharing sites are YouTube, Vimeo, and Dailymotion. What are the Be i For individuals - the use of social media is for family, friends and extended family that use various applications to look and search for opportunities in their career, search people world-wide with their interest, likes, and share thoughts, feelings, insight, and emotions, and engage in the activities of virtual social networks. For businesses - the role of social media is a crucial tool that some companies use as a platform to find and engage with customers, consumer trends, offering good customer service or support and even Give sales through advertising, marketing and promoting their products. Real World Example There are positive and negative sides of social media.e messenger and SKYP such 98 nnection. sssaging apps evolved to smartphones. Messaging APPS #2 at co gre already used. They are free, all you nee Education . eC You can already leam and study via computer OF phones fechnoloay has evolved. There are already online schools where in ea will give you books and activities so that you won't need 10 ae pie In the Philippines, we have AMA and South Ville, and that is J¥° out of the many. Not to mention, with the existing pandemic, PuP is also uiiizing the intemet as a medium of teaching and leaming. The tasks of every day have become simpler thanks to technology. You might be able to remember your list of things to accomplish and places you need to go using your devices. It is now simpler to Communicate with people who ore hundreds or even thousands of Kilometers away from you. Instead of spending hours navigating the library, you can find the information you need with only a few clicks. It requires less time. As was already established, the internet has made us lazy because we ore unable to read lengthy books or arficles. There are fimes when people only want to rely on search engines like Google and do not want jo think for themselves. As nature goes, as a new generation enters, they get more and more impatient. like everything else, there will always be a good side and a bad side. OVERVIEW OF NEW TECHNOLOGICAL DEVELOPMENT hi hi the World Technology changed the education system. |, Online Learning - technology has made it possible for students to attend virtual classes from anywhere in the world. Online learning platforms such as Coursera, Udacity, and edX have made it possible for students to access high-quality education at their own pace. a accatt fo Information - the internet has made it possible for students ‘0 access vast amounts of information with just a few clicks. This has made research easier and more efficient for students 15ion Of , |. Anificial intelligence Ane replicate Artificial intelligence or kn machine's intellect and a hum Al includes own as Al is ao an intelligence 5, speech 4 ; le its expertise On sy’ inteligence applications of an . i eeounien and its very own machine vision. ATi which Is has two categorizations either weak OF strong. AN | system in categorized as weakis called the namow Al and its faite intended and qualified when it comes to an actual Ay strong Alon the other hand is called as the artificial gel ee inteligence. Itis capable of reacting upon human Cor Rat abilities and itis strong enough to discover a solution the intervention of human. Pate Ne Tne 2. 3D Printing 3D printing is correspondingly known a: i rae 8 i mevioeing because printing in 3D does not let it ee ae Bs mice it adds more of it sheet after sheet but for you to pil. ject, it has to have a 3D model of a certain obj is le for the 3D printer to project exact result of it. esis 19our it on ¥ dy do an aired «a simple tap from your fingertips, YOU © sible smartphone. nine transactions pos: * or Countless banks are already rma OF of companies, Geash, due to its hassle-free benefit. there are mmon to you. is very GO ney from PayPal, Pay Maya, and the one that is eive moO! e in send and rect e internet. You anybody from any part of the world with the can even use your smart phones for payment in won't have to cary cash anymore. Entertainment Agricultural Drones With the help of technology, farmers peoe use drone with cameras attached to them to improve how they treat crops. The drone allows the farmers to have a different perspective compared to the previous satellite used. They only not help reveal inigation treatment issues and soil variation but distressed plants as well This cost less compared to method such us crop imaging The agricultural Drone has been made possible with the usage of GPS, digital radios, and small sensorsin the olden days farmers had difficulties ike spraying pesticides. but now when it was invented, their work was made easier because of agricultural drones, it was easier for them to spray pesticides. Im 2000, the Japanese company Yamaha introduced the world's first ggricultural drone, the R-50, which was designed for crop mapping and field analysis. Ultra-Private Smartphones The concern grows and grows as countless hackers make their way to other people's device. However, a Maryland based company, silent citcles, now encrypts their client's text message, voice mails, and even files that they have attached to the messages or the have sent. Encryption protects metadata by preventin hackers or crackers from accessing from the device. the company: ag circles, even has plans to create Smartphone called black phone. it i usé encryption that is currently being used by the company, “ New Techno! that could Chani world It IS crazy, even almost unbelievable, how : . much technol changed the world. Now, there's cure for different illness unlike been here are more innovative drainage, machines, and transportation the: 9) cl xe] sportation these 18Negative Sedentary lifestyle - electronic de disrupt sleep pattems and cause eye i in t blue ight, which co id headaches. ‘ ight, which can Blue Light Exposure - electronic devices ca ees ne disrupt sleep pattems and cause eye strain an ie i fo} Cyberbullying - social media platforms have Se which can have a negative impact on mental health. vices emi 1 strain an 2] berbully, 3) How Much Techi hanged Over the Ti a r It is clear as day now technology has evolved. From poe ioe light bulbs to telegrams to online communications platform. Techn has changed a lot over the time. Communications During the old days, you had to send a letter or a telegram to communicate with someone miles away from you. You also have to wait days and days before it arrives at your doorstep. Errors are much common before, such as the letters getting in the hands of the incorrect receiver or messages getting lost. Unlike today, it’s much easier to communicate with someone, all you need is a cellphone or a computer to send them a message, There are a lot of platforms that can offer much easier way to communicate with someone far away these days. Now, you can go for your "classic" way of calling via telephone or you can use your cellular Phones to give them a call or message. You can also use social media for means of communication. This is a large variety of options you canchoose from Facebook, to Twitter, to Skype, to Viber, and now we are upgrading to Google Meet and Zoom. They have already become part of our everyday lives, Bills Payments and Money Transfers The bank is a revolutionary advancement. who knew we. would go ftom trading cows and shells to having Paper money and coins? money storage dnd control has been made easier because of this. however, with the continues progress and advancement of technology. you don't even Rave to go to the bank to pay your bills or send and reecive money. With 7if for i asier fi poration © ‘ Collaborations - technology has made ee Bae rojects . sudents and teachers. Students can work toge' oup P ind Slack. using collaborative tools such as Google Docs a ed the methods of communication oo i 1c, with the rise of smartphones, social Moat now communicate instantly i tay | This has made It easier to s te diess of distance Or Technology chang} 1) Instant Communication - and messaging apps, people can each other from anywhere in the wor in touch with friends, family, and colleagues, regar time zones. Global Reach - the intemet has also made it possible toc with people from alll over the world. Social media platforms. 5 forums, and video conferencing tools have made it easy to connec with people from different cultures and backgrounds. communicate online 2 Technology changed people's health Positive |. Improved Medical Diagnosis and Treatment - advances in medical technology such as X-rays, CT scans, MRIs, and blood tests have made it possible to detect diseases and conditions much earlier than was previously possible. This has led to better treatment outcomes and improved health outcomes. 2. Telemedicine - telemedicine has become increasingly popular, especially during the COVID-19 pandemic. It allows patients to consult with their doctors remotely, reducing the need for in-person visits, and improving access to healthcare for people in remote or rural areas Wearable Technology - wearable technology such as fitness trackers, smartwatches, and health monitoring devices have made it easier for people to track their physical activity, heart rate, and sleep patterns. This has helped people to Adopt healthier lifestyles and make more informed decisions about their health. 166. Genome Editing gene editing) bility to chang ic material 1s in the geno Genome editing (also called technologies that give scientists the al DNA. These technologies allow gene! removed, or altered at particular location J. approaches to genome editing have been develope 7. Microscale 3d Editing Microscale 3D printing is the use of additive manufacturing techniques to produce structures that have features as small as a few microns. a Pete one Timi)5. 10D © oculus rift s Brain Mapping Brain mapping is a . i predicated on the mapping of (biological) quantities or re les onto spatial representations of the brain resulting in maps. It Is that doctors and neuroscientists use to evaluate brainwave neuron signals. set of neuroscience techniques perties Brain mapping works through a physical process of collecting data. While there are different methods for collecting data to produce a visual brain map, all include a type of noninvasive, or sometimes invasive, physical connection to the head or scalp of the patient fo detect and collect the brainwave data. The data collected is only considered a short-term window of brain activity but can indicate types of brain activity regarding the types of brain waves, their location in the brain, and if any imegularities or dysfunction is present. Brain mapping is one of the most Powerful tools in modern medicine. Numerous studies and rese i arch —artich h investigated the efficacy of brain mapping. - “ade its way f° nce an 3. Google Glass 5 AR has Mm! a tas of virtual exErTe! also kn Augmented Reality or : be included in the lives of people in term even education itself. 7 id can now Users can download applications Jos thot gon navigate feeds on Social Media, text messages. a the actval location of the user using GP: There are many benefits to using Classroom: 3 i a code a) Easy to set up - teachers can add students ree or share with their class to join. It takes just minutes to set UP- erless assignment workflow allows b) Saves time - the simple, pap Fa iayona teachers to create, review and mark assignments q) place. Improves organization - students can see all of their assignments on ¢) an assignments page, and all class materials (e.g., documents, photos, and videos) are automatically filed into folders in Google Drive. @) Enhances communication - classroom allows teachers to send announcements and start class discussions instantly. Students can share resources with each other or provide answers to questions on the stream. 4. Oculus Rift r i Sas Rift is a virtual Teality headse! novo Technologies and Faceboo} i AVicl Meta Platforms. Oculus Rift was eae ea eeeee sasel 4 2021 Facebook announced thatit would discontinjes ool But in Oculus Rift is a virtual Teality headset (VR neactaRnay Ss sic to connect to a high-powered PC to } that is designed computations and graphics renderin » The Oct. oe yauced #820 to play virtual realty games. Although, yoysees, S Most often for more practical uses such as working “tudyian Use the Oculus imaginative simulations, asund the world irculatir 4) Banner Banners are us Also, banner Banners are usually made of cloth or paper. splay slogans, logos, and other specific messages Curr ry 5) Billboards Billboards are made for advertisements and usually made with pa and texts. These are printed in huge size so that it can be read fom far distances and to catch more attention Billboards are considered to be the costliest kind of print media. 28DEATH OF PRINT MEDIA ent gene and ki The slow death of print media is evident to the Hardbound books are now tuming into e Books newspapers are now flashed into the screens of our devices The cument generation is attached to the continuous ini and development in technology. All these changes in technolog almost everything faster. Fast food, fast cars, fast online shop transa 318) Flyer Flyer ¢ mostly used by small brands to help them bi id their names itis usually distributed at malls, exhibitions, ever the indus 9) Direct Mail Small businesses use direct mail to develop awareness to the consumers and generate the list of products and services for advertiser However, it is difficult to maintain and not always cost-effective. It tends generate purchasing responses than television and appropriate to campaign the image advertising than to indirect 10) Yellow Pages Yellow pages show and arrange the list of ad information and are oo scan by consumer according to products and services available location; phone number; business hours; special features, such as the acceptable kinds of payment: parking availability; discounts; and delivery Policies and emergency services.Books ks are the oldest kind of print medi jive writers the m to share their knowledge about a certain topi enres and topics like literature, hist Ice, science, and so on. Books are not limit provide entertainment to its audience. Books provide a variety of onal storie: d to give knowledg a petro b ey 7) Brochures Brochures give information about a certain company or an organization. Usually, brochures ar fe for giveaways so that brands can remembered by people. : ~Ivpes of Broadcast Media Television wer's attention, producers of te c ‘ oe ish nd ond ir lor, and motion. Telev Beng. usetie n by companies ar ' by Filipir then released and introduced to the Filipinos ir 2. Radio s a premier medium for es . smation to the mass audience. Radio ha 3 ach has signal to connect with, Just like i by s to promote their bra an Sr. a € rand ar of E cal Supply Com 4 the adio in the Philippines in 1924. MUSIC INDUSTRY Making of music for years are human activ individual yroups for thousands of years music was part of our life. Writ lyr folk sor torytelling and more are just evidencing of the world music history and industry. Music industry is the business of making m Artists who crea’ music, perform, record and manage a profit-making business mr Behind the music, history makers are the finest songwrite ongwriters picture each song with their emo’ and meaning of each song and composers. 1s and feeling, the words Music Incorporated with Current Technology, The modem technology helps music producers create music easier Also, musicians can use the technology today to promote their m Furthermore, musicians do not have to compete just to space at the music store and do not have to worry about get some shelf their distributor 33pandora - is Mus olgorithms in spec user to get better Wi Stingray Gello Concerts - length concerts and rivetin Nirvana, Lady Gaga. and count variety of devices, including Apple TV, Rok J¢ the user to access free songs and cre 6. Amazon music - allows tt to a Cloud player library that can upload songs and Pur 50 milion. This streaming application is pretty good’ a Google Play Mu and Spotify ightly le smpared to Apple Mus! TUE music application that offers a bevy of loc ts, news, talk sho Tunein radio - is a mus ondemand streams encompassing spor and current events among other stellar offerings. more than 120,00 live radio stations around the world: 8. Soundcloud « is an application that allows to search a wide range community of bands, podcasters, musicians and many more for new artists to follow, listen to songs in your feed, and even record and post own audio to retain the hallmarks of site.3, YouTube music - is 0 free subscrt ior 9. no ads and od! background Is scription that allows to listen to Mm! © Voulube Music same ersonal computer, has the ¢ and entire album n to create a custom s with 40 million tracks: 5. Shazam - is a music application that has mus television shows with options and ly recognize songs and So ae lon & rot a stond-olone and works in another str as Amazon Music, Spotify, Apple Music, and more, and h 35now idated be ; through music streaming applications that = installed in mobile phones. Music streaming applications have grow since people are now looking for the most convenient and easiest ’ fen fo rr These music opps require their users to subscribe for a fee “ disadvantage of this advancement is that the + a € be pirated and shared for free. Moreover, mu oe Jeol with its audiences directly and do not t ’ eon company just to reach out fo their audience. Artists v w spend le is Promote their music. The technology t F ful for the justry because this can be the medium of m j ft that is easier and cheaper than the traditional music productior are some of the best music applicati ription that Google play music - is a free subsc android and iOS. This music appiicati mplete transition in the year 2019 jon through play mus ation allows to upload = ig. downloads and ad-free r 2 Apple music application - is not a free subscriptior starts at 1OUSD per month jin the US and in the Philippines, tr sometimes packaged on the customers’ telecom subscribers This ‘2pplication is the first music streaming service that offers in accessing any songs no matter where you are ‘9nd can upload 100,000 s, . : 34