Republic of the Philippines

DEPARTMENT OF EDUCATION
Region VI -Western Visayas
Division of Negros Occidental
LA CASTELLANA NATIONAL HIGH SCHOOL – SENIOR HIGH
Sitio Villacana, Brgy. Robles, La Castellana, Negros Occidental

QUARTER 1 - MODULE 1

MEDIA AND
INFORMATION
LITERACY
WEEK 1 | GRADE 11 - 12
 Hello, everyone! Welcome to Media and
Information Literacy. MIL is a set of competencies that
empowers citizens to access, retrieve, understand,
evaluate and use, to create as well as share
information and media content in all formats, using
various tools, in a critical, ethical and effective way.
The Media and Information Literacy course
introduces the learners to basic understanding of
media and information as channels of communication
and tools for the development of individuals and
societies. It also aims to develop students to be
creative and critical thinkers as well as responsible
users and competent producers of media and
information.
For this module, we will discuss what is
communication and how it is affected by media and
information.

Hello, kids! It is good to finally see you. I

would like to ask if how was your time
during the pandemic? How were you
able to communicate with your friends?
Please share your thoughts here.
 What is communication?

Communication is a
means of sending and
receiving of information.

According to …
COMMUNICATION is the act or process of using
words, sounds, signs, or behaviors to express or
exchange information or to express your ideas,
thoughts, feelings, etc., to someone else.

According to …
COMMUNICATION is the exchange of
information and the expression of feeling that can
result in understanding.
TWO TYPES OF COMMUNICATION

FOUR KINDS OF COMMUNICATION

INTERPERSONAL COMMUNICATION
a form of communication that involves two to three
individuals interacting through the use of their
voices and bodies

MEDIATED INTERPERSONAL
COMMUNICATION
technology stands in between the parties
communicating and becomes the channel by which
the message is sent or received

ORGANIZATIONAL COMMUNICATION
a form of communication where people
communicate differently in a working environment

PUBLIC COMMUNICATION
a form of communication where it involves one
person communicating to a large number of
people.
TAKE NOTE!

All these forms of

communication, delivered
face-to-face or through
mediating channels
involve MESSAGES.

What is a
Message?

Elements of MESSAGE
in the communication process:

 Source
 Encoder
 Transmitter
 Channels
 Decoder
 Receiver
 Feedback
 Noise
 INSTRUCTIONS:
Record your use of communication and interaction with media and
information providers (internet, TV, radio, newspaper, social media) in
the past five days. Indicate the estimated amount of time (in hours)
spent in each of the interaction and for what particular reason.

MEDIA/ INFORMATION NUMBER OF HOURS REASON OF USAGE

PROVIDER

Let us try to analyze!

 So now class, how can
communication be affected
by media and information?

Communication can be positively

affected by media and
information in a way wherein you
(as the sender) can utilize various
media or communication tools in
gathering and providing
information or message in
sending them to your receiver.

On the other hand Sir, media and

information can negatively affect
communication because there are
times when we are not sure whether
the media or communication tool that
we are using provides reliable
information.

Very good, guys! Media and information have

positive and negative effects to our communication
process. That is why, we need to always check and
ensure if a particular media is a reliable source of
information.

Media and information can

also affect communication
Sir because sometimes we
can also use media as
channels of communication.
Social media like Facebook,
Messenger and Instagram
can now be used in
communicating with our That is also correct. Media
friends and loved ones. and information can affect
communication because
various media available can
be utilized in communcating
or sharing infromation from
sender to receiver.Very
good, everyone!
 PICTURE ANALYSIS
DIRECTIONS: Analyze the picture provided below and answer
the following questions. Write your answers in a separate sheet
of paper.

1. What is the message of the illustration provided? On which level are you currently at?
________________________________________________________________________
________________________________________________________________________

2. Do you agree with this illustration regarding the impact of media and information to
communication? Why?
________________________________________________________________________
________________________________________________________________________

WHAT DO YOU THINK?

Let’s put on our thinking cap and try to
answer these questions based on our
personal experience. Write your answer in
a separate sheet of paper.

1. How do you use Facebook as a tool or medium for communication?

____________________________________________________________________
____________________________________________________________________

2. How did Facebook affect or change the way we communicate with other people?
____________________________________________________________________
____________________________________________________________________
BOOK REFERENCES
Teaching Guide for Senior High School Media and Information Literacy, Commission on
Higher Education (2016)
ONLINE REFERENCES
www.merriam-webster.com/dictionary
www.dictionary.cambridge.org

SCORING RUBRIC FOR ESSAY

LEVEL DESCRIPTION
OUTSTANDING It is well written and very organized. Has excellent grammar mechanics and clear and
(5) concise statements, and demonstrates a thorough understanding of the topic.
GOOD It is written fairly clear with good grammar mechanics and good presentation and
(4) organization. It presents sufficient effort and detail.
FAIR It presents minimal effort, with minimal grammar mechanics. It is fairly presented with
(3) few supporting details.
POOR It is somewhat unclear and shows a little effort with poor grammar mechanics. It has
(2) confusing, choppy and incomplete sentences and has no proper organization.
VERY POOR It does not address the topic with limited attempt of explaining it. It is very unclear and
(1) has very poor grammar mechanics.
 numerate the similarities and
differences of media, information and technology
literacies.

Hello, guys! I am Ms. Nicole. It’s good to

see you again here. Anyway, today is
another great day for us to unravel what
really is Media and Information Literacy.
For today’s discussion, our topic will be
about defining and enumerating the
similarities and differences of media,
information and technology literacies.

Before we proceed, let us first try to recall

our previous lesson by answering these
questions:
1. What is communication?
2. What are the different types of
communication?
3. How can communication be affected
by media and information?

3. Communication can be positively

affected by media and information in a
2. The different types of way wherein you (as the sender) can
communication are interpersonal utilize various media or communication
mediated interpersonal, small tools in gathering and providing
group, organizational and public information or message in sending them
communication.
to your receiver.

1. Communication is a
means of sending and
receiving of information.
WE ARE THE SAME BUT DIFFERENT!
Let us do this activity with a family member you are with at home. Once together, list down on a
separate sheet of paper you name, your partner’s name, your relationship with him/her, you similar
characteristics and your personal differences. Make sure to complete this activity by providing all the
needed information.
NAME:
NAME OF PARTNER: RELATIONSHIP:
SIMILARITIES (AT LEAST THREE) DIFFERENCES (AT LEAST THREE)
 
 
 

My similarities with my
mom is our love for music
and our interest in cooking
and baking.

Our differences would probably be

our preferences in animals. I love to
take care of cute dogs but my mom
loves cats.

Good job, Sarah! I have given you that activity

because today, we are gonna learn about media,
information and technology literacies, their
definition, similarities and differences.

UNLOCKING OF DIFFICULTIES

INFORMATION
 data, knowledge derived from study, experience, or instruction, signals or symbols
 knowledge of specific events or situations
MEDIA
 Communication Tools
TECHNOLOGY
 A manner of accomplishing a task especially using technical processes, methods or
knowledge.
LITERACY
 The quality or state of being literate.
 The ability to read and write.

MEDIA LITERACY - The ability to read, analyze, evaluate and produce communication in a
variety of media forms.
INFORMATION LITERACY - The ability to recognize when information is needed and to locate,
evaluate, effectively use and communicate information in its various
formats.
TECHNOLOGY LITERACY - The ability to use digital technology, communication tools or
networks to locate, evaluate, use, and create information.
 WHERE DO I BELONG?
Direction: From the pool of words and phrases in the box below, assess, categorize and write them
down on various columns namely Media Literacy, Information Literacy and Technology Literacy.
 Reliable Information  Ethical Knowledge
 New Media  Mass Media
 Internet  Content
 Digital Media  Print Media
 Broadcast Media

MEDIA LITERACY INFORMATION LITERACY TECHNOLOGY LITERACY

Let us analyze!
How was the activity?

The activity was a little hard and

confusing since the words in the
pool are somehow related to each
other.

What things did you consider in

categorizing the words and
phrases into three?

In categorizing, I tried to group the

words based on how similar they are.
For example, we grouped the words
New Media, Internet and Digital Media
because they all are related to modern
technology.

Why did you consider those things

in categorizing them?

I considered those things in

categorizing because when you try to
analyze it, you will be able to realize
that the words and phrases in the pool
were group based on their Very good, guys! It seems that
characteristics. you have really understood
their characteristics.
Why is media literacy
somehow similar with
information literacy?

Media literacy and information

literacy is somehow similir because both
are used to gather and provide
information. Being media literate and
information literate, it gives you the ability
to make informed judgements because
you have the capacity to analyze what
media channels can provide ethical
information.

In what ways are information

literacy and technology
similar?

Information literacy and

technology literacy are similar in
ways like finding and using new
information. They are also similar in a
way wherein “new literacy” can be
developed with the aid of new media in
the search for reliable information.

How similar is technology literacy

and media literacy?

Technology literacy and media

literacy are similar in terms of using
channels of communication. Both
literacies provide visual
information/literacy in providing
accurate and appropriate messages to the
audience.

Why are media, information and

technology literacies similar in
given considerations?

Media, information and technology literacies are

similar in given considerations because all three are used in
gathering information, providing information, giving informed
judgements and developing new literacy. All literacies are
used in order to ensure and efficient and effective
communication process at all times and to adapt to the
ever-changing world of media and communication.
VENN DIAGRAM
Direction: Complete the Venn Diagram with the distinct characteristics of media, information and
technology literacies and their similarities from the given pool of answers. Create your own Venn
Diagram and write your answers on a one (1) whole sheet of paper.

 Utilizes the “new media”

 Make informed judgements
 Provide visual literacy
 Competencies for efficient and effective MEDIA
communication process LITERACY
 Develop “new literacy”
 Presents reliable and ethical information
 Focuses on the mass media

VENN
DIAGRAM
TECHNOLOGY INFORMATION
LITERACY LITERACY

DIRECTIONS: In a separate one (1) whole sheet of paper, answer the following
questions in an essay format.
1. What does it mean to be media, information and technology literate
individual in today’s generation?
2. How can being media, information and technology literate individual be of
benefit to you as a student and as a future professional?
3. What can be the negative effect of not being media, information and
technology literate individual? Explain your answer.

S C O R I N G R U B R I C F O R E S S A Y
LEVEL DESCRIPTION
OUTSTANDING It is well written and very organized. Has excellent grammar mechanics
(5) and clear and concise statements, and demonstrates a thorough
understanding of the topic.
GOOD It is written fairly clear with good grammar mechanics and good
(4) presentation and organization. It presents sufficient effort and detail.
FAIR It presents minimal effort, with minimal grammar mechanics. It is fairly
(3) presented with few supporting details.
POOR It is somewhat unclear and shows a little effort with poor grammar
(2) mechanics. It has confusing, choppy and incomplete sentences and has
no proper organization.
VERY POOR It does not address the topic with limited attempt of explaining it. It is
(1) very unclear and has very poor grammar mechanics.
BOOK REFERENCES
Teaching Guide for Senior High School Media and Information Literacy, Commission on
Higher Education (2016)
ONLINE REFERENCES
www.merriam-webster.com/dictionary
www.dictionary.cambridge.org
 esponsible User of Media and Information

Hello, guys! I am Ms. Nicole. It’s good to

see you again here. Anyway, today is
another great day for us to unravel who
really is a responsible user of media and
information.
For today’s discussion, our topic will be
about the characteristics and importance of
being a responsible user of media and
information.

Before we proceed, let us first try to recall

our previous lesson by answering these
questions:
 What is media literacy?
 What is information literacy?
 What is technology literacy?

MEDIA LITERACY - The ability to read, analyze, evaluate and

produce communication in a variety of media forms.

INFORMATION LITERACY - The ability to recognize when

information is needed and to locate, evaluate, effectively use and
communicate information in its various formats.

TECHNOLOGY LITERACY - The ability to use digital technology,

communication tools or networks to locate, evaluate, use, and
create information.
HOW ARE YOU, BILL?
Let us try to do this activity! Assess and analyze
this photo. Answer the following questions in your
activity sheet on the last page.

How did Bill react?

What is the message of the picture?
Do you agree with how Bill reacted? Why?

WHAT AM I?
Direction: Use the following pictures/clip art to guess what are the characteristics of a responsible user of
media and information. Write your answers on your activity sheet.

1. A responsible user of media and information is a

___________________________________________.

2. A responsible user of media and information

___________________________________________.

3. A responsible user of media and information knows

how to _____________________________________.
Let us analyze! What are the three main
characteristics of a responsible
user of media and information?

A responsible user of media

and information is a
critical thinker.

A responsible user of media

and information behaves
properly online.

A responsible user of
media and information
knows how to protect
himself online.

The three (3) main characteristics of a responsible user of media and information are the
following:

 A responsible user of media and information is a critical thinker.

 A responsible user of media and information behaves properly online.
 A responsible user of media and information knows how to protect himself online.

Critical thinking is considered as a main characteristic because as a responsible user of media

and information, one has the ability to think clearly and rationally about what to do or what to
believe. It also includes the ability to engage in reflective and independent thinking.

Protecting one’s self online is a characteristic of a responsible user of media and information
because this helps the user or the individual to secure that he/she is safe and secured in the
online world. Knowing how to protect yourself online enables you to safeguard your personal
information and properties from online thefts and filches.

Proper behavior online is also one of the main characteristics because as a responsible user of
media information, a person should always remember that your behavior online may reflect your
attitude as a person. You need to consider carefully the way you behave and act online as it
defines what kind of a 'digital citizen' you are. The way you choose to behave online requires you
to think carefully about many decisions you may usually take for granted. One useful way to look
at this is to consider the idea of "netiquette”.

Netiquette - a combination of the words network and etiquette and is defined as a set of rules
for acceptable online behavior. Similarly, online ethics focuses on the acceptable use of online
resources in an online social environment.
 DO’S AND DONT’S IN SOCIAL MEDIA
DO’S IN SOCIAL MEDIA
 Use sensible, strong, and hard-to-guess password.
 Know the privacy setting.
 Be selective in adding/accepting friends.
 STEP and THINK before you click.
 Use fully-protected computer.
DONT’S IN SOCIAL MEDIA
 Don’t upload inappropriate photo.
 Don’t give apps permission before verifying.
 Don’t use inappropriate language.
 Don’t make online presence all about you.
 Don’t mix wall posts with personal messages

WHAT DO YOU THINK?

DIRECTIONS: Out of the three main characteristics of a responsible user of media and information, choose
only one (1) characteristic that you think is present in you. In your own words, based on your
understanding from the discussion, explain what this characteristic is all about and how
important it is in today’s generation. Write your answer on your activity sheet on the last page.

DIRECTIONS: For your enrichment activity, look for one particular word from the english
vocabulary. Using your chosen word, create an acronym using the letters of the word regarding
your responsible use of media and information and proper behavior in the internet world.
Explain your acronym afterwards in an essay format on your activity sheet on the last page.
EXAMPLE:
T - TRUTHFUL
H - HONEST
I - INFORMATIVE
N - NICE
K - KIND

S C O R I N G R U B R I C F O R E S S A Y
LEVEL DESCRIPTION
OUTSTANDING It is well written and very organized. Has excellent grammar mechanics and clear and
(5) concise statements, and demonstrates a thorough understanding of the topic.
GOOD It is written fairly clear with good grammar mechanics and good presentation and
(4) organization. It presents sufficient effort and detail.
FAIR It presents minimal effort, with minimal grammar mechanics. It is fairly presented with
(3) few supporting details.
POOR It is somewhat unclear and shows a little effort with poor grammar mechanics. It has
(2) confusing, choppy and incomplete sentences and has no proper organization.
VERY POOR It does not address the topic with limited attempt of explaining it. It is very unclear and
(1) has very poor grammar mechanics.
BOOK REFERENCES
Teaching Guide for Senior High School Media and Information Literacy, Commission on Higher
Education (2016)
ONLINE REFERENCES
www.merriam-webster.com/dictionary
www.dictionary.cambridge.org
https://www.nicepng.com/ourpic/u2w7w7a9w7i1u2a9_teacher-png-female-teacher-clipart/
https://www.pinclipart.com/pindetail/xmToix_school-teacher-female-teacher-clipart-png-download/
https://www.kindpng.com/imgv/hRxRiJT_boys-head-boy-head-clipart-hd-png-download/
https://www.clipartkey.com/view/xRxwJx_boys-head-head-kid-clipart/
https://www.lynda.com/Business-Skills-tutorials/Creative-Thinking/548712-2.html
https://blog.lastpass.com/2016/06/what-your-business-needs-to-know-for-internet-safety-month.html/