Student Name – Navjot kaur.

Student id – 4369407

TOWS Matrix W3

Strategy: Growth

Business/Company: Chocolate Manufacturer

TOWS Matrix for the Chocolate Manufacturer

External Opportunities External Threats (T)

(O)
.
 Reaching  Shifting
out to new consumer
domestic tastes in
and foreign favor of
markets. healthier
substitutes.
 Working  Regulations
together to and
expand compliance
distribution standards are
with rising.
retailers.  The
recession has
 Launch of an impact on
new consumer
product expenditure
categories, on upscale
such goods.
chocolates
made
without
sugar or
Student Name – Navjot kaur.
Student id – 4369407

organic.

Internal strength (S)- SO Strategies – ST Strategies –

 Strong  Use the  Boost
reputation solid marketing
and market reputation initiatives to
recognition and brand highlight the
for the to your handmade
brand. advantage and luxury
 A wide to grow qualities of
variety of your market the
excellent share and chocolates
products. enter new and set them
areas. apart from
 Effective  To improve rivals.
managemen distribution  To enhance
t of the channels recurring
supply and reach a business,
chain. larger fortify ties
customer with current
base, work clients with
together loyalty
with programs and
retailers customized
and form incentives.
partnership
s.
Internal Weakness (W)- WO strategies – WT strategies-
 Restricted  To fulfill the  Diversify the
ability to rising product range
produce. demand for to include
 Somewhat chocolate, alternative
expensive increase confectionery
production manufacturi items to cater
costs. ng capacity to changing
and consumer
 Reliance on efficiency. preferences.
demand  Invest in  Implement
during R&D to cost-saving
specific bring new, measures
seasons. healthier and
product streamline
options to operations to
the market mitigate the
and draw in impact of
Student Name – Navjot kaur.
Student id – 4369407

health- fluctuating
conscious raw material
customers. prices.