E- Marketing quiz -10%
1. A _________ is the set of planned activities designed to result in a profit in a marketplace.
A. Business model. B. Profit model. C. Business plan. D. Revenue mode
2. Which of the following is not a key element of a business model?
A. Value proposition. B. Competitive advantage C. Market strategy. D. Universal standards
3. ---------- is a computer-based application for the exchange of messages between users which
is equivalent of a letter.
A. E-mail B. Electronic data interchange C. Electronic funds transfer D. None
4. A type of e-commerce model consists of the sale of products or services from a Business to the general
public.
A. B2G B. C 2 C C. B 2 B D. B 2 C
5. A common features of e-commerce that consumers can access everywhere and at all times by using
internet and Wi-Fi hotspot such as airport, coffee café, homes, and their offices .
A. Interactivity B. Ubiquity C. Richness D. Information Density
7. Discuss the differences between Traditional Commerce and E-Commerce in detail (5pts)