E-commerce

Presentation
 Convergence in E-Commerce

Convergence in E-Commerce is the integration of different technologies, services, and business

models to enhance online shopping experiences. It involves the blending of various digital channels,
payment systems, and customer interactions to create a seamless and efficient e-commerce ecosystem.
• - Technology Convergence: AI, Big Data, Cloud Computing
• - Media Convergence: Text, Images, Video & Live Streaming
• - Device Convergence: Shopping across mobiles, tablets, desktops
• - Channel Convergence: Omnichannel retail (Online + Offline)
• - Payment Convergence: Digital wallets, BNPL, Cryptocurrencies
• - Enhanced Customer Experience with seamless integration
 Mobile Communication in E-Commerce
Mobile communication enables businesses to connect with customers anytime, anywhere. With the
increasing use of smartphones, mobile communication enhances shopping experiences through various
channels and technologies.
• - Mobile Apps for seamless shopping (Amazon, eBay)
• - Mobile Websites (Responsive Design)
• - SMS & Push Notifications for offers & updates
• - AI Chatbots for customer support
• - Social Commerce (Instagram, TikTok Shopping)
• - Mobile Payments (Google Pay, Apple Pay)
• - Location-Based Marketing using GPS
 Product Code Technology in E-Commerce
Product code technology is essential in e-commerce for tracking, identifying, and managing products
efficiently. It enhances inventory control, prevents counterfeiting, and improves the overall shopping
experience.
• - QR Codes for quick product details & payments
• - RFID for real-time inventory management
• - NFC for contactless transactions
• - SKU for stock tracking
• - Serial Numbers for authenticity verification
• - Blockchain for anti-counterfeiting & supply chain security
• Barcode (UPC/EAN) for product tracking
Interactive TV
Interactive TV (iTV) refers to a television system that allows viewers to engage with content beyond traditional passive
watching. It integrates internet-based features, enabling on-demand access, real-time interaction, and personalized viewing
experiences.
On-Demand: Allows users to access a library of content at any time, rather than following a traditional broadcast schedule.
Examples: Netflix, Hulu, Disney+, Amazon Prime Video.

Live Streaming: Real-time broadcasting of events over the internet, enabling viewers to watch events as they happen.
Examples: YouTube Live, Twitch, ESPN+, Peacock.
(iTV) devices
Smart TVs: Television sets with integrated internet and app capabilities, enabling access to streaming services and interactive
content.
Streaming Devices: External devices like Roku, Apple TV, and Amazon Fire Stick that connect to TVs to provide internet
streaming services.
Advantages:
Engagement: Interactive ads and viewer participation enhance user engagement with content.
Flexibility: Viewers can watch content on various devices beyond traditional TVs.
AR/VR Integration: Integration of Augmented Reality (AR) and Virtual Reality (VR) to provide immersive viewing
experiences.
AI Recommendations: Use of Artificial Intelligence to offer personalized content suggestions based on viewing habits.
e-cash and Banking
E-cash refers to digital forms of money used for online transactions, while e-banking involves electronic methods for managing financial
transactions through digital platforms. These technologies eliminate the need for physical cash and traditional banking methods, offering secure
and convenient financial solutions.
Forms:
Digital Wallets: Mobile-based payment systems like Apple Pay and google wallet and m-pesa that store payment information for quick
transactions.
Cryptocurrencies: Digital currencies like Bitcoin operating independently of traditional banking systems.
Advantages:
Convenience: Enables easy and fast transactions without physical cash.
Security: Utilizes advanced encryption and authentication methods to secure transactions.
Security:
Blockchain: A decentralized and secure technology used to record transactions across multiple computers, enhancing security and
transparency.
Biometrics: Technologies such as fingerprint and facial recognition used for secure access to financial accounts and transactions.
Scenario:
CBDCs (Central Bank Digital Currencies): Government-backed digital currencies intended to provide a secure and stable form of digital
money.
P2P Payments(Peer-to-Peer): Direct transactions between individuals facilitated by mobile apps or online platforms.
 Voice recognition And disabled
access
• Voice recognition technology converts spoken language into text or action
• Powers smart assistants e.g Google assistant, siri , voice search ( Google Voice
search).
• For visually impaired users- Screen readers and voice commands help navigate
devices.
• For people with mobility impairments- hand free control of smart home devices ( lights,
TV).
• For language Learners- speech recognition Helps improve pronunciation and
communication.
• E.g banking security- voice authentication Instead of use of passwords for secure
logins.
• Personal assistants – Google assistants allows users to set reminders , search the Web.
• In future Seamless multi devices Integration ( Phones , laptops)
Computer telephony
• This is the technology that allows users to Interact with
telecommunication Systems.
• Widely used in call centres for customer service automation.
• Automates and Enhances phone based communications.
• Connects voice calls with customer Relationship management
software.
• Improves customer experiences with Faster responses
• Businesses use computer telephony to Automate and optimize
call handling. ,Reduces hold times and Improves customer
satisfaction.
• 5G networks will reduce slow connections In voice and video
calls.
 E-commerce software
Is the digital platform that allows businesses to sell Products and services online.
E.g online stores .
• It Allows businesses to sell globally 24/7 Without the need of a physical store.
• Enhances Customer experience Through personalised shopping and fast
transactions.
• It allows businesses to add, edit and categories products
• Allows Customers to add multiple items to a virtual cart Before purchase .
• Integrates with payment gateways and supports credit/debit card payments, bank
transfers and digital wallets .
• Businesses are able to manage online sales marketing, Payment processing, etc.
• With advanced features such as mobile commerce, AI – driven analytics Making
online shopping faster , Smarter and secure.
Software options for small, midsized
and large businesses.
• For small businesses, They need affordable, easy- to use and
scalable solutions with features like payment processing, product
listing And basic analytics.
• Key features; secure Payment processing, Basic inventory and
order management, Integration with social media and market
places.
• For midsized businesses, They need advanced Features to handle
growing sales, marketing automation and better inventory
management with low stock alerts, customer Relationship
management.
• For large Businesses, They need Powerful, customizable and
Secure platforms to Handle high transactions, global sales, AI –
driven personalization and analytics.