Impact of
technology on
ecommerce
By 093 Tejas C and 079 Shubham Rathore
INTRODUCTION
Overview of Impact
of technology on
ecommerce
The rapid advancement of technology has fundamentally
transformed the landscape of e-commerce, reshaping how
businesses operate and how consumers shop. From the
early days of online transactions to the sophisticated
digital marketplaces of today, technology has played a
pivotal role in enhancing the efficiency, accessibility, and
overall experience of e-commerce.
LITERATURE REVIEW
Current Trends
in E-Commerce Payments
• Artificial Intelligence in E-commerce
• Blockchain and Secure Transactions
• Mobile Commerce Growth
• Augmented Reality (AR)
• Virtual Reality (VR)
AI and
Consumer
Behaviour
• Personalized Marketing
• Predictive Analytics
• Real-Time Insights
• Improved Customer Interactions.
AI and Consumer Behaviour
Personalized Marketing Real-Time Insights
AI algorithms analyze consumer data to deliver Enable marketers to adjust campaigns quickly
personalized content, product recommendations, based on current trends and consumer responses.
and advertisements based on individual This agility allows businesses to capitalize on
preferences and behaviors. emerging trends and consumer sentiments,
enhancing their competitive edge.
Predictive Analytics Improved Customer Interactions
By understanding patterns in consumer behavior, AI-powered chatbots offer 24/7 customer support,
businesses can make data-driven decisions that answering queries and assisting with purchases,
align with consumer expectations, leading to which enhances the overall customer experience.
improved marketing effectiveness.
Blockchain
Adoption Trends
• Enhanced Security and Transparency
• Smart Contracts
• Supply Chain Management
• Tokenization of Loyalty Programs
Blockchain Adoption Trends
Enhanced Security and Transparency Supply Chain Management
Blockchain provides a secure and immutable ledger Blockchain enhances supply chain transparency by
for transactions, significantly reducing the risk of recording every step of a product's journey,
fraud and enhancing consumer trust. allowing consumers to verify the authenticity and
origin of products.
Smart Contracts Tokenization of Loyalty Programs
These automated agreements streamline processes Businesses can create more versatile and
such as order processing, payment settlements, exchangeable rewards, allowing customers to
and product delivery, reducing the need for manage and trade digital assets, thereby boosting
intermediaries and minimizing errors. engagement and loyalty.
Mobile Commerce
Evolution
• Early Days of Mobile Commerce (1990s - Early 2000s)
• Growth of Smartphones and Apps (Mid-2000s - Early
2010s)
• Expansion of Payment Options (2010s)
• Impact of COVID-19 (2020)
Mobile Commerce Evolution
Early Days of Mobile Commerce Expansion of Payment Options
Early mobile commerce platforms offered basic The introduction of mobile wallets like Apple Pay,
functionalities, primarily focused on purchasing Google Wallet, and Samsung Pay enabled
consumers to make secure payments using their
ringtones, wallpapers, and simple digital goods. smartphones. The rise of mobile gaming and social
media platforms led to the popularity of in-app
purchases, allowing users to buy virtual goods and
services
Growth of Smartphones and Apps Impact of COVID-19
Retailers began developing dedicated mobile apps, The COVID-19 pandemic accelerated the shift to
allowing consumers to browse products, make mobile commerce as consumers turned to online
purchases, and receive personalized offers directly shopping due to lockdowns and social distancing
on their devices. Businesses started optimizing measures. The demand for contactless payment
their websites for mobile devices, improving user options surged, leading to greater adoption of
experience and accessibility. mobile wallets and QR code payments.
Immersive
Technologies’
Impact
• Enhanced Shopping Experience
• Immersive Product Demonstrations
• Increased Customer Engagement
• Bridging Online and Offline Shopping
Augmented Reality (AR) and
Virtual Reality (VR)
Enhanced Shopping Experience Increased Customer Engagement
AR allows customers to visualize products in their Brands are incorporating gamification elements into
own environment before making a purchase. For their AR and VR experiences, making shopping
example, furniture retailers like IKEA use AR apps more fun and engaging. For example, some
that enable users to see how a piece of furniture retailers create AR games that allow customers to
would look in their home, helping them make more earn discounts or rewards by interacting with
informed decisions. products in a playful manner.
Immersive Product Demonstrations Bridging Online and Offline Shopping
VR can provide immersive product demonstrations, AR and VR can help bridge the gap between online
allowing customers to experience products in a and offline shopping experiences. Retailers can
simulated environment. For instance, automotive create virtual showrooms that replicate physical
brands like Audi offer VR test drives, enabling stores, allowing customers to browse and interact
potential buyers to experience the vehicle's with products in a familiar setting.
features and performance without leaving their
homes.
Thank You
