Assignment # 1
WBM (World Business Management)
Submitted to: Sir Faraz Waseem
Submitted by: M Asad Maqsood
Submission Date: 16-07-2024
SEO and its types:
SEO stands for Search Engine Optimization. In simple terms, it's all about making your
website or online content more visible on search engines like Google. Imagine you have a great
coffee shop, but it’s hidden in a tiny alley. SEO is like putting up bright signs and banners on the
main street so people can find you easily.
Now, let's break it down into its main types:
1. On Page SEO:
This is all about optimizing the content on your website. Think of it as sprucing up your coffee
shop to make it more attractive to visitors. It includes things like:
Keywords: Using the right words and phrases that people are searching for.
Meta Tags: Adding titles and descriptions that summarize what your page is about.
Content Quality: Writing clear, engaging, and useful content that answers people’s
questions.
Internal Links: Linking to other relevant pages on your site to keep people exploring.
2. Off Page SEO:
This focuses on building your website’s reputation and authority. It’s like getting good reviews
and recommendations for your coffee shop. Key aspects include:
Backlinks: Getting other reputable websites to link to your content.
Social Signals: Encouraging shares and mentions of your content on social media.
Guest Blogging: Writing articles for other websites to reach a broader audience and get
backlinks.
3. Technical SEO:
This is the behind the-scenes stuff that helps search engines crawl and index your site more
efficiently. It’s like ensuring your coffee shop has a smooth checkout process and clean
restrooms. Important elements are:
Site Speed: Making sure your website loads quickly.
Mobile Friendliness: Ensuring your site looks good and works well on mobile
devices.
Sitemap: Creating a map that helps search engines understand the structure of your site.
4. Local SEO:
If you’re a local business, this type of SEO helps you get noticed by people in your area. It’s like
putting your coffee shop on Google Maps. It involves:
Google My Business: Setting up and optimizing your business profile on Google.
Local Keywords: Using keywords that include your city or region.
Customer Reviews: Encouraging happy customers to leave positive reviews online.
Keyword and its types:
A keyword is a specific word or phrase that describes the main topic or idea of your content. It's
what people type into search engines when looking for information. Keywords help connect your
content with the right audience.
There are different types of keywords:
1. Short-tail keywords: These are broad and general, usually one or two words (e.g.,
"shoes"). They have high search volume but are very competitive.
2. Long-tail keywords: These are more specific and longer phrases (e.g., "running shoes
for women"). They have lower search volume but are less competitive and often more
targeted.
3. LSI (Latent Semantic Indexing) keywords: These are related terms and phrases
that search engines use to understand the context of your content (e.g., "sneakers,"
"athletic footwear" for "shoes").
4. Intent-based keywords: These reflect the user's purpose, such as informational (e.g.,
"how to tie shoes"), navigational (e.g., "Nike shoes"), or transactional (e.g., "buy running
shoes online").
Backlink and its type:
Imagine you have a website about delicious homemade recipes. One day, a popular food blog
finds your chocolate cake recipe so amazing that they decide to share it with their readers. They
write an article and include a link to your recipe. This link from their blog to your website is
called a backlink.
There are different backlink types:
1. Natural Backlinks: These are the best kind because they happen organically. For
example, if someone reads your blog post and loves it, they might link to it in their own
content. You didn’t ask for it, they just thought your content was worth sharing.
2. Manual Backlinks: These are created through your efforts. Suppose you reach out to
bloggers or website owners and ask them to include a link to your site. This can be done
through guest blogging, partnerships, or even social media.
3. Self-Created Backlinks: These are links you create yourself by adding your website
to directories, forums, blog comments, or social media profiles. However, be cautious
with these. If overused or done poorly, it can look spammy and harm your site's
reputation.
4. Do Follow and No Follow Backlinks:
These links pass on the SEO benefits from the linking site to the linked site. It’s
like giving a full thumbs up.
These links do not pass SEO benefits. They still provide referral traffic, but they
don’t directly impact your site’s ranking. It’s more like a neutral mention.
5. Editorial Backlinks: These are links given by other websites because they find your
content exceptionally valuable and relevant. It's like being featured in a news article
because of your expertise.
6. Guest Blogging Backlinks: When you write an article for another website and
include a link back to your own site. This is a great way to reach new audiences and build
credibility.
https://docs.google.com/spreadsheets/d/1QVOKmhyWJTCuq8zZ8IEfhHKosevhG38ZqmpD8YMPM1E/
edit?gid=0#gid=0
