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Introduction To Mass Comm Test Answer

The document consists of a series of questions and prompts related to mass media, including true/false statements, definitions of key terms, matching exercises, and assessments of various media forms. It covers topics like media theories, practices, and the impact of technology on mass media. Additionally, it emphasizes the importance of media literacy and critical thinking in understanding media influence.

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80 views2 pages

Introduction To Mass Comm Test Answer

The document consists of a series of questions and prompts related to mass media, including true/false statements, definitions of key terms, matching exercises, and assessments of various media forms. It covers topics like media theories, practices, and the impact of technology on mass media. Additionally, it emphasizes the importance of media literacy and critical thinking in understanding media influence.

Uploaded by

mosesamnon517
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Instructions: Answer all questions in each section.

Section A (10pts)
Indicate whether each of these statements is True or False.
1. Movies are our dream factories, they are bigger than life. True or False
2. Edward Muybridge contributed to the growth and development of the print industry. True or False
3. The Newspaper was the first mass medium to rely on advertising for support. True or False
4. Illiteracy is wherein a person possesses the ability to read but is unwilling to do so. True or False
5. Culture does not define our realities neither does it shape the ways that we think feel and act. True
or False
Section B (35pts)
Define the following terms in the context of mass media. Keep your definitions SHORT to show your
clear understanding of the concepts.
a. Uses and gratifications theory: explains how individuals actively seek out media to satisfy specifi
needs.
b. Payola: is the illegal practice of paying for music airplay without disclosure
c. Niche marketing: is a strategy that targets a specific, well-defined segment of a large market with
tailored products or services.
d. Ratings: measure the popularity, viewership, or engagement of media content.
e. Yellow Journalism: is a style of exaggerated reporting that prioritizes eye catching headlines.
f. Communication: is the process of exchanging information, ideas, or messages between two individuals.
g. Mass Communication: is the process of transmitting information to a large diverse audience through
the media.
Section C (10pts)
Match the following words with statements given below:
1. Acquisition editor _____D_______
2. El-hi________E_______________
3. Agenda setting______________
4. Media multi-tasking__C________
5. Convergence________________
a. The theory that media may not tell us what to think but do tell us what to think about
b. Erosion of traditional distinctions among the media
c. Simultaneously consuming many different kinds of media
d. One in charge of determining which books a publisher will publish

e. Textbooks produced for elementary and high schools


Section D (30pts)
Read each question clearly before responding to it.
1. Appraise or assess the following mass media in light of their Advantages or Strengths and
Disadvantages or Weaknesses as they developed.
a. Radio b. Television/Movies c. Newspaper d. Magazine e, Social Media
2. You have been telling your friends that your media literacy has been improving over the
last couple of weeks. They put you to task to tell them how you know this is true.. List
any 5 elements of a media literate person. 1) Critical thinking; 2) Ethics; 3) Awareness of media
influence; 4) Ability to decode messages; 5)Recognizing media bias.
3. You have been called on to speak to a group of media practioners in Monrovia, on how
technology has changed the face of mass media in the 21 st century. Explain and cite 5
examples of how technology has changed the media industry.

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